...Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. Pizza Hut opened its 5000 unit in Dallas, Texas. Pizza Hut celebrated its 30th anniversary with more than 6000 units in 1988. In 19th May 1982, Pizza Hut began its operations in Malaysia with the opening of its first outlet. In 1996, Pizza Hut sales in the United States were over $5 million. However,...
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...Pizza Hut History The Pizza Hut story began in 1958 in Wichita, Kansas where two brothers, Danny and Frank Caney, opened their first restaurant. Within one year, they franchised their first unit. In 1968, the company entered the international market with a store in Canada. The following year stores opened in Australia, Mexico and Germany. In 1977, Pepsico, leader in the snack and beverage industry acquired Pizza Hut, initiating its entrance into the restaurant industry. At that point in time, Pizza Hut consisted of approximately 3,200 units (Tricon website 2001). By 1989, Pizza Hut had stores in fifty four countries and in the same year the company opened its first location in the state of São Paulo, Brazil. The parent company Pepsico grew later with the acquisition of Taco Bell and KFC, each brand expanding through the development of company-owned units and franchises throughout the world. In an effort to sharpen Pepsico’s focus, in 1997, it announced a plan to separate the company’s packaged goods and restaurant businesses. The new company was named Tricon Global Restaurants, and upon its formation became the world’s largest restaurant company in terms of units, and second in the world in terms of sales (Pepsico websitepress releases). The Tricon corporate philosophy promotes “A passion for putting a ‘YUM’ on people’s faces around the world… that special eating experience that makes you smile and creates lifelong customers” (Tricon website 2001). For all...
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...PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance & Materials Management | 26 | 17. | Our Experience with Project | 27 | PIZZA HUT-The Introduction Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its...
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...Pizza Hut Scenario Pizza Hut has built an outstanding reputation for service that has earned the respect of the customer. Building a leading pizza company requires continuous innovation, commitment to quality and dedication to customer service and value. One of Pizza Hut's target audiences is on-the-go-moms. Busy moms want to be guilt-free of their busy lifestyle and still want to provide good satisfying meals in a hurry. Pizza Hut offers both value and convenience. Great options are the Skinny Pizzas, which have fewer calories that the health-conscious mom can appreciate. An insightful way to reach out to these moms could be advertising in the periodicals that they read. Busy moms are always looking for useful tips and ideas from such publications as Ladies Home Journal, Woman's Day, and Redbook. Another target group is young adult males. Pizza is so versatile; it easily fits into young men's active lifestyle. It is no muss, no fuss that makes it super convenient, and cold pizza out of the fridge the next morning is a champ's breakfast. A good way to reach out to this group is through media campaigns that incorporate sports. Super Bowl, Sunday night football, March Madness are just some examples. Pizza Hut engages the customers that visit their website through personal interaction. Customers can pick and choose endless combinations of crust, sauce, and toppings. Who doesn't want it their way? Express Checkout is offered to repeat customers so that they have...
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...Pizza Hut Data analysis Introduction Earlier chapters have set the stage for carrying out of this research. This chapter builds on the previous ones by reporting the results of the data analysis. The primary data collected through interviews and questionnaire is presented in graphs along with analysis and findings. From these analysis researchers will be able to proceed towards conclusion and recommendation. Qualitative Data analysis This part of chapter will analyse the interviews conducted with pizza hut management. Strategy Importance To find out and analyse strategy planning and its importance researcher asked questions from Pizza hut management ‘What was the strategic planning behind ERP (MICROS)’ and ‘What were the main objectives behind ERP (MICROS), and Is Pizza hut as an organisation able to achieve those objectives?’. In reply to these questions Operational support manager replied. Strategic plan behind ERP system was to be a market leader in fast food market and to provide excellent customer service through ERP implementation. According to Operational support manager and area managers of pizza hut the objectives behind ERP were to run the business more efficiently, better product quality and customer service, enhanced financial procedures through real time figures and effective marketing through customer information. Hammer & champy (1993) presented theory of business process reengineering, in their theory they explained that very basic rethinking and essential...
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...Task 1 Culture and Structure McDonald’s organisation structure in every chain store. McDonald’s managing organisational at the top are the restaurant manager, and under that are the first and second assistant managers. And the assistant is executive the trainee manager, below that are the floor manager, that include the shift running floor manager, floor manager and the trainee floor manage. In this floor manager, the shift running is the top, and trainee is the low. Finally, the floor manager is managing other employee.The organization structure of McDonald’s is pyramid-shaped, to ensure consistency of service delivery across all country Since its inception, Kentucky Fried Chicken has evolved through some different company changes. In 1986, PepsiCo was acquired KFC, which is trying to expand some of its fast food service restaurants. (Kelley 2010) In the two companies of McDonald's and Kentucky Fried Chicken, they have some different organisation structure. That is the Kentucky Fried Chicken company acquired by other company to control their structure, but the McDonald's is control by the Chairman. And the KFC is set up the middle management team to manage the chain store, but the McDonald's is the SVP manage for each country, and then the SVP will give the control to each chain store restaurant manage. McDonald provides inclusiveness and diversity for everyone to equal opportunities and contributes to the success. Such as the integration of diversity initiatives into our...
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...different problems that came up because of Reorganization or the restructuring design of Pizza Hut.inc. Before we proceed we would like to acknowledge the presence of our CEO, Mr. Gary Miner, members of the executive committee of pizza hut, and the representatives of the different branches of pizza hut inc. Before we continue we the case presentation we would like to introduce the members of our department………… 2. Situational Analysis a. Brief History - June 15, 1958 Brothers Dan and Frank Carney opened the first Pizza Hut restaurant in a small rented building in Wichita, Kansas, using $600 borrowed from their mother and some second-hand equipment. -1966 The first pizza hut home office was built in Wichita to oversee 145 restaurants. -1968 The number of restaurants had reached 300, and Pizza Hut had opened its first restaurant outside the United States in Canada. -1969 Pizza Hut went public. -1977 Pizza Hut was acquired by PepsiCo, Inc. infusing Pizza Hut with additional capital and marketing expertise. PepsiCo later acquired Taco Bell and Kentucky Fried Chicken (KFC). -1985 Home Delivery which contributed substantially to the growth and totaled about one fifth of all Pizza Hut sales. -1990 It generated U.S sales of $3.8 Billion from 6, 688 restaurants, which represented 24 percent of the 15.8 Billion U.S pizza market. b. Assumption -The largest pizza restaurant company in the world with 34,000 outlets in 100 countries Employing more...
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...a small building on in their hometown Wichita, Kansas and opened the doors of first Pizza Hut in 1958. A year later, the company incorporated and opened the their first franchise in Topeka. By 1966, Pizza Hut established a large home office in Wichita to help oversee the 145 Pizza Hut franchise restaurants that were established. It didn't take long for Pizza Hut to become the No. 1 pizza restaurant chain in the world. In 1971, only 13 years after the Carney brothers started their first Pizza Hut, Pizza Hut became the world's most successful pizza restaurant in terms of sales as well as in the number of restaurants around the world. Pizza Hut has aggressively sought out franchise owners. It has made itself more attractive to franchise owners is by aligning itself with other restaurants such as Taco Bell, Kentucky Fried Chicken and Long John Silvers (ultimately all becoming a part of the Yum! Franchising group). One of the more unique items of note, Pizza Hut sets itself apart from a lot of its competitors because it allows Franchisee's autonomy in deciding some of the items they will carry on their menus such as being free to use different kinds of toppings from different suppliers. While there are differences in ingredients, the basic elements in each pizza are the same. This allows consumers to get the familiar taste they love, but also allows franchise owners to branch out. Pizza Hut Franchise Submarine Sandwiches and Salads Company Website: www.pizzahut.com 2012...
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...introducing us all to some crazy new ideas and ones that just might work. But before we dive into all of that, it’s time for lunch. Luckily we can order a pizza from Pizza Hut without breaking our keyboard stride. Pizza Hut is celebrating 20 years of online ordering at CES and that just sounds wrong. 20 years?! Back in 1994, they launched their first digital ordering hub called “PizzaNet.” The first-ever online order was a large pepperoni, mushroom and extra cheese pizza and they’ve been going strong ever since. So strong that they think of themselves as an ecommerce company – 40% of their orders come through the online system, 50% from mobile. Caroline Masullo, Pizza Hut’s director of digital experience told the LATimes that people were surprised to see a pizza company at CES but they shouldn’t be. “If you’re going to be a big e-commerce player, this is the place to be. This is where all the companies are, and we need to be on the cutting edge for our consumers’ sake. So I think we should always have a presence.” All kidding aside, the ability to order a pizza 7-days in advance is as radical as a car that reads your email to you while you drive. Both help you get things done more efficiently and ordering a pizza online is a lot safer than email in the car. Heck, you can probably order a pizza from your car using one of Pizza Hut’s dedicated apps. This past year, they added created an ordering app for the XBox360 giving gamers one less excuse to stop playing. Now, if only...
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...Pizza Hut is an American restaurant chain and international franchise, known for pizza and side dishes, it is now corporately known as Pizza Hut, Inc. and is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. One day in 1958, two enterprising college students, Frank and Dan Carney, borrowed $600 from their mom and opened a small pizza restaurant in their hometown in Wichita, Kansas. Frank and Dan Carney's secret of success was using only the freshest meat and vegetable toppings, with each pizza baked fresh to order. By December of the same year, they opened their second restaurant. By 1968, just 10 years later, they had opened over 300 restaurants. Today, Pizza Hut serves over a million pizzas a day in more than 12,689 restaurants in 88 countries making it the No.1 pizza brand in the world. In the Philippines, Pizza Hut began in 1984. It is now the country's most popular pizza chain serving Metro Manila and surrounding provinces, as well as Visayas and Mindanao with its Dine-In Restaurants, Delivery Units and Express Counters. The Home of Pan Pizza has indeed come a long way. It is still delighting millions of customers with pizza that is like no other - no wonder it's the world's favorite. So why don't you take home to your loved ones one of our world-famous pizzas today? Pizza Hut's Secret of Success The reason behind Pizza Hut's success all over the world is its steadfast belief and uncompromising drive in providing customers...
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...1. Situation Analysis Customer Analysis: • Consumption was more significant in the northern and the eastern parts of the United States • Pizza was predominantly a dinner food, sometimes considered as a snack. Thus emphasizing that demand was specifically skewed during particular time periods of the day. • Pizza generally conceived as eat-at-home food, especially since the advent of in-home rental videos and increasing number of baby boomers with small children. • Preferred delivery systems to eat-in or carry-out pizza outlets. • According to franchisees, customers seldom cared about price-per-square inch of pizzas, rather the absolute prices of the small, medium and large sized pizzas mattered more to them Context Analysis: • Growing demand for purely delivery based system • Franchisees which introduced delivery were doing significantly better than company-owned stores. • Prevalence of discounting in the pizza business Competitor analysis: • Initially only Godfather pizzas were next best in the business • Dominoes rapidly expanding into the Pizza Delivery-only market • Recent promotions into areas where Pizza hut is planning to enter • A little more tedious to implement CSC in their outlets • Have been a motivation to the franchisees for not implementing CSC’s Company analysis: • Market leader for a long while before 1986, when...
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...documented properly. Question 2: Discuss the ethical and professional obligations violated by Bubba with respect to his professional services for Rufus. In this scenario Rufus has shown poor judgment, not only within his initial services (tax preparation) but also in his newly offered service (common-law trust). These lapses in judgment will not only ruin his reputation professionally but also from an ethical standpoint. He may also face jail time, assuming he can be found. To be more detailed, Rufus has: 1) Failed to take due care, in both services 2) Appears to have failed to maintain objectivity and independence 3) Appears to have lied to increase personal gains 4) Misappropriated funds by deceiving clients Pizza Hut Case Justification of tax position September 23, 2013 Question: Could I have justified the position taken on the tax return from an ethical standpoint? Explain… First, the 7th district court asserts that C&F failed to claim why it voluntarily treated some of the money received from IBP as ordinary income if all such claims necessarily net capital gains. To this I would respond, C&F did make a claim for the treatment. C&F estimated that 2.86 million in revenue was lost due to the damaged (misappropriated) trade secret, thus the treatment of that amount as ordinary income. This means that the remaining balance from the initial lawsuit (IBP) would go...
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...PIZZA HUT - MOSCOW: CASE ANALYSIS () Executive Summary: Pizza hut is faced with challenges as they try to get their “toe in the water” and enter the market in Moscow. The challenges are: * Lack of standard supply chain process * Cultural clashes * Language barriers * Service differentiation for Ruble and hard currency customers * High exchange rates and complication in pricing (government versus black market rates) * Communication (disconnect between the local employees and the management team) * Employees had to work long hours and cover for absentees * Turnover and ongoing training for the new staff jeopardized the service and quality of Pizza Hut. Proposed solutions include a complete analysis of the political, economic, social, technological, environmental and legal aspects. The key to Pizza Hut’s success in Moscow is effective supply chain management. Efficient Management of materials, manpower, money and production will create a positive outcome. Focus areas for improvement include training, sourcing, understanding culture, adapting to the local environment, and creating a new lifestyle for the Russians. In other words, we recommend inducing change in employment conditions, payment methods, quality adherence, and customer service culture by partnering with local suppliers, customers, employees, companies and government agencies. Background: The joint venture between PepsiCo and its partner, Mosrestoranserise was based on a $3...
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...Pizza Hut Durand D’Silva Alex Evans Armando Perez Frank Rivero Kevin Speakman Table of Contents Executive Summary 3 Product Place Promotion Pricing Executive Summary Pizza Hut’s headquarters is located in Dallas, Texas. Pizza Hut is a multinational company which operates in the United States, Philippines, Malaysia, and 83 other countries. Overall, Pizza Hut has almost 13,400 restaurants-including 7,800 units in the United States and more than 5,500 outside of the United States. Pizza Hut has built a reputation for excellence that has earned the respects of consumers and industry experts. Pizza Hut is considered a quick service restaurant (QSR) and is a division of Yum Brands! Which operates the fast food restaurants, as well as KFC and Taco Bell. Pizza Hut’s began in 1958 when a couple of entrepreneurs came up with their vision. “Two brothers, mom, and $600 turned into the recipe for the world’s largest pizza company in 1958, when a family friend with the idea of opening a pizza parlor approached two college-age brothers in Kansas.” Pizza Hut is not only the acknowledged leader of the pizza industry worldwide, but it is also amongst the top of the world’s largest pizza chains, with over 12,000 restaurants across a mass variety of countries, employing more than 300,000 people, and serving 1.7 million pizzas every day to more than seven...
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...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
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