Introduction

History shows that successful business has always found a way to properly embrace, implement, and manage organizational change. Organizational change as defined in our text “Managing Organizational Change” is when an organization seeks to make a transition from its current state to some desired future state. Managing this change is a process that requires proper planning, and execution, as to mitigate employee resistance, and to minimize financial loss to the organization. Today's organizational climate often mandates that companies undergo changes if they are to remain a competitive business force. Globalization and technology that is forever growing, force these organizations to respond in order to survive. Such changes may be from within the organization, at the executive level, or from the consumer perspective, as in the case of McDonald’s incorporation, and Hyundai Motors.
In this paper I would like to focus on these two companies, both dealing with change within and outside the organization. Both companies embracing inevitable change, and both companies implementing “Images of Change” which will be discussed later. I will also compare and contrast the methods of change that each organization implemented, and how these changes has either helped or hurt their respective business. Evidence of Change

Not even McDonald's Corp. has an iron stomach when it comes to the global economic downturn.
The world's largest hamburger chain has thrived in boom and bust times by selling cheap eats and constantly updating its menu with popular items such as fruit smoothies and snack wraps. But the company is starting to show signs of wear and tear from global economic pressures, intensifying competition and penny-pinching customers who are eating out less often in some hard-hit regions around the world.
"We've been in situations like this before," CEO Don Thompson said in a conference call with investors, noting that the company will draw on its past experiences in the past to navigate the current challenges. Thompson became the CEO of McDonalds in July 2012

At one time Hyundai specialized in “disposable” cars — that is, cars that were cheap to buy and cheaper to throw away when they were broken, like Wal-Mart DVD players.
No more. Recent Hyundais have been impressively well-designed and assembled, earning plaudits from new car reviewers and quality surveys alike. Though it will likely take time for these improvements to be fully appreciated by consumers, shoppers have clearly noticed the progress Hyundai has made, and sales have rocketed to their highest-ever levels for the U.S. market. John Krafcik became the CEO of Hyundai Motor in 2008.

Compare/Contrast

The original website for McBride Financial Services is okay, but could probably use an upgrade or have more items added to the website. The overall layout of the website is solid as there are some links on the left side of the website which users can click to get more information about some of the Frequently Asked Questions (F.A.Q)’s along with filing out a mortgage application on the website. With any company/organization, and or business there is always room for improvement when it comes to a website. The improve of the website of McBride Financial Services includes but are not limited to the following tasks: educating and selling services to customers, using the website for communication purposes, the overall website customer service enhancements, Internet security assessment, linking business partners to the website, and a website revenue generation model. All of these tasks will in some way, shape or form improve the website for McBride Financial Services.

Images of Change
According to Pat Auger (2005), website interactivity is defined as “a multidimensional construct that can be implemented in several ways such as through the availability of electronic feedback mechanisms, the ability to order products or services online, and/or the availability of searchable features.” Interactivity has several benefits, including making the website more “sticky” by getting customers more involved with the site, and giving the business a vehicle by which to build a relationship with consumers (Auger, 2005).

Change Image Basis of Image Application to McDonalds Application to Hyundai Motors
Director Assumption: presumes success and change outcomes as being achievable.
Navigator Assumption: the manager is in control of a given situation and the outcomes are partly emergent rather than completely planned and result from a variety of influences, competing interests and processes.
Caretaker Assumption: ideal image of management is still one of control, although the ability to exercise control is severely constrained by a variety of forces, both internally and externally driven, that propel change relatively independent of manager’s intentions.
Coach the manager is in a position to shape the organisations capabilities in particular ways.
Interpreter Assumption: managing change places the change manager in the position of creating meaning for the other organisational members, helping them to make sense of various organisational events and actions.
Nurturer he nurturing image to managing assumes that even small changes may have a large impact on organisations and managers are not able to control the outcomes of their changes
Recommended Change Images

Blogs can help educate consumers and sell products. They can also offer a method of communication with consumers. A blog is “a Web site that lets its owner (and anyone to whom that owner gives permission) post comments, links to other Web sites and documents, all without being proficient in HTML” (Baldwin, 2005). A blog would give an easily-moderated forum for the company to interact with customers via the comments of blog entries. For example, the company can use the blog to communicate possible policy changes with customers, and receive input on them if McBride desires such input. McBride could also use the blog to discuss legislation that could impact their customers.
According to Baldwin (2005), using blogs in this way can have negative aspects as well as positive. For example, blog writers must be careful not to post anything that violates company policy.
Conclusion

The suggested changes can help to make the McBride Financial Services website stand apart from its competitors. A smartly designed website will keep existing customers interested in the services and help to attract new ones. The mortgage process is not easy for the consumer but the updated site will provide more information that is easier for the customer to access and ultimately result in greater customer satisfaction and retention. As well, an interactive site will help to grow the business in the five state area of focus. Updating the website with the new key features, as well as, heightening security procedures will aide in McBride Financial Services achievement of the mission “to be the preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota”.