...Master in Finance Class of 2010 Placement Report www.ie.edu 2 Master in Finance 2010 Placement Report I. Facts and Trends In 2010-11, as the debt crisis hit the developed economies and lets to a subsequent contraction in the growth of the emerging markets, the job markets around the world evolved to new levels of competitiveness. Even though our Master in Finance Class of 2011 graduated in a difficult economic situation, they still commanded good positions in the Finance industry and Finance roles in other industries. We at the IE Career Management Center rose to the challenge of placing IE students globally. We are certainly proud of our achievements. Our three specialized teams consisting of the career advisors, recruitment relations managers and career education professionals, work proactively with our students in providing them the resources and opportunities to compete in the job markets. With the aim to train, advise, and assist our students and alumni in their job search, we are happy to report that we have developed a well rounded approach to career development. This is coupled by our students being well equipped with the necessary skills and know-how to undertake the functions of finance with maximum effectiveness, efficiency and professionalism and the ability to apply the functions of finance to create corporate and social value. Our efforts in designing our Finance programs are reflected in the recent rankings by Financial Times, which placed our Master...
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...remedial work. Advanced Placement Test (AP) High school students, who are high achievers, have an option to take AP classes. The College Board requires that the AP class be taken by an accredited school and the courses have to be approved and audited by the College Board. Only the approved sites are able to use the "AP" designator on the transcript "Authorization to use the "AP" designation for your course. http://www.collegeboard.com/html/apcourseaudit/faq.html However, a home school educator can create an account on the AP Course Audit homepage at the College Board website. Once the account is created, submit the course material and course syllabus to be evaluated and pre-approved. AP is graded on a simple 5-point scale. Each university has their own guideline of which AP classes to accept and what grade level is required. Before taking the AP course, check with the Universities for their rules. The point-scale for the AP exam ranges from 1 to 5. 5 - Exceptionally qualified to receive college credit 4 - Qualified to receive college credit 3 - Qualified to receive college credit, although a 3 is not accepted by most colleges. 2 - Could possibly be qualified to receive college credit (keep in mind that almost no college will accept a score of 2) 1 - Not recommended to receive college credit There are 37 AP courses offered each May around the country. Remember that homeschoolers can only label courses as “Advanced Placement” on their high school transcripts...
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...significant and also limitation of the study. The definition concept of product placement is also discussed. 2 1.2 Background of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including drinks, foods, sports equipment and even holiday destinations. Product placement can create a positive image to the firm (Jim Blythe, 2006), by positioning a...
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...product placement roots in the USA, which is commonly considered to be an American phenomenon, and used primarily as a movie-based tactic. To define, product placement is the deliberate placement of branded products or services within media content. For example the scene where Will Smith drink Coca-Cola in film. As a result of global flow, and access to media content and technology, the practice of product placement has become media-neutral and spread across other cultures. Due to this circumstances, there is a need to develop an expanded understanding of how non-US consumers perceive such placements. Product placement like traditional forms of advertising, transmit and reflect the important symbolic meanings and values within a culture. To add in, consumer attitudes toward product placement may also vary depending on the fundamental cultural orientations and values of a particular society. In general, there are abundant cross-cultural comparisons of advertising and promotion but little is known regarding how consumers from different cultures perceive and process product placement in their mind. Other than that, there has also been very limited knowledge on how and to what extent the medium of placement affects perceptions of the tactic. The main purpose of this research is to examine: i. US and Korean college student consumers’ attitudes towards product placements in three different media (films, TV shows, and songs). ii. product placement acceptability...
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...Strategic Computing and Communications Technology | | |New Trends in Product Placement | | | |Lilia Gutnik, Tom Huang, Jill Blue Lin, Ted Schmidt | |Spring 2007 | INTRODUCTION The traditional broadcast television advertising model is based on the 30-second ad that regularly interrupts TV shows. Most viewers find these ads boring and intrusive, but until recently were forced to endure them in order to watch the show. With the advent of digital video recording (DVR) and the growing popularity of TiVo, television viewers are no longer a passive audience. DVR technology allows viewers to fast-forward or skip ads. According to a study done by the major television networks in 2005, 90% of viewers surveyed said they skipped all or most of the commercials. In addition, one of the most desirable demographics (18-34 year old males) are moving away from television all together, and spending more time using more interactive forms of media, such as video games. The peak time of day for game console usage coincides directly with primetime network programming, much to the chagrin of network executives as well as advertisers. Attempting to fight the...
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...1.1 Background Product placement is increasing into movies, TV programs, and computer games. The marketers and movie producers now frequently use placement as the promotion medium for products or brands. They communicate the product properties to targeted customers by the way of involving the actors or actress with marketing use of the product or with mention of the brand to eliminate the audiences’ resistance and also enhance consumer preference for the product or brand. 1.2 Conceptual Underpinnings of the Study Our study is focus on what product placement strategies should be employed by marketers and used in different media. A general definition of product placement for different media such as movie, television program, magazines, radio, and etc... , that product placement is a paid product message aimed at influencing audience by the planned into different media. In the literature most of the research focused on categorization or characteristics of different placement or their impact in consumers’ brand memory. Gupta and Lord (1998) propose that any of those modes can be distinguished. In the scene or where the product is made highly visible by size or power and the position on screen. Babin and Cater (1996) found evidence of product recognition in film whereas the research of Gupta and Lord (1998) is more fine-tuned; they found a higher recall of the product after distinguished product placement than after subtle product placement. Chartier (2000) brand recognition...
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...Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form, product placement consists of an advertiser...
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...DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content realism and more unethical and misleading. In addition, the findings suggest that, for both film and TV, material- ism, attitude towards advertising, and realism enhancement appeared to be significant predictors of consumer cognitive response to product placement. However, cross-cultural differences were observed for TV product placement. In the US, materialism and real- ism enhancement were found to be most powerful predictors of cognitive response to product placement. In contrast, attitude towards advertising and materialism were found to be the strongest predictors in Korea. Implications for both advertising researchers and practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement in movies can be an effective international marketing strategy...
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...[pic] MMI Product Placement, Inc. Marketing Plan Marketing Plan Executive Summary MMI Product Placement Inc. (MMI), with over 20 years of experience is a forerunner of product placement in Canada. MMI has tasked themselves with selecting the best placements for their clients, negotiating contracts for the brands and offering value by providing exposure at an extremely attractive cost per thousand viewers. MMI is currently working to attract the business of Greyhound Canada, who requires cost-effective marketing champagnes in order to effectively communicate their message. There are three significant issues that must be addressed: 1. MMI must develop a promotional vehicle to achieve the best exposure for its potential client, Greyhound Canada. 2. MMI must convince Greyhound Canada that there are positive benefits to product placement, so that a contract between the two parties can be signed. 3. MMI must prove the results of how using product placement can increase product exposure and awareness. With the growth of product placement in the film and television industry MMI has a greater chance of succeeding. That is proactive product placement is becoming more popular. In order to satisfy Greyhound Canada the following five alternatives were presented: 1. Promote the Greyhound brand within the reality-based TV Serial “Making the Cut”. 2. Promote the Greyhound brand within an established TV show such as Corner Gas. 3...
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...Writing Reports: According to Oxford English Dictionary, a report is a statement of the results of an investigation or any matter in which definite information is required. Different Types of Report: Depending upon the subject area it might would be: laboratory reports, technical reports, and reports of a work placement or industrial visit, reports of a field trip of field work. For writing a proper reports following material should considered: • Plan your report and divide the platform in a various stages, • Careful planning of reports will give a clear concise and effective results, • Collecting the information from various truthful sources and organizing the information, • Finally structuring the reports that vary according to the various types of reports said earlier. Following are the common elements can be found in many different reports: o Title page: The authors name, module, course and the date. o Acknowledgements: Give thanks to the librarians, technicians or computer centre staff. o Contents: List all the main sections in a sequence with page numbers. o Abstract of Summary: It should be concise informative and independent of the report. o Introduction: It will include context, scope of the report, terms of reference as well as define the limits of report, give a brief general background. o Methodology: Show the way of inquiry like interviews or questionnaires. o Results or findings:...
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...ENHANCE YOUR REPORT IMAGE Whether in school or on the job, you must prepare and present reports. Written reports create an image of you – on paper. To achieve the most positive image, written reports must be prepared carefully and presented forcefully. To prepare an excellent report, Clippinger (1995, 11-12) suggest five equally vital steps that must be taken in the order listed: (1) plan; (2) draft; (3) revise; (4) edit; (5) format. Plan the Report To plan, ask: What is my purpose for writing, and what is the reader’s purpose for reading what I write? The answers become the core of the message. Compose and key the core idea. Then as they come to mind through listening, reading, and thinking, jot (on the computer screen) ideas and facts that related to the core idea. Next, check the list for missing items (and add them), unneeded items (and delete them), and redundant items (and combine them). Put the items in psychological order (main point followed by details, usually) and arranged them logically (in chronological, geographical, or importance order, for example). Finally, check the list to see that the items are tied together and related to the core idea. When appropriate, use tables, charts, or graphs to condense data; then list only summaries of what the visuals reveal in greater detail. Draft the Message To draft or compose the message, pretend that the reader is sitting before you. Write (at the keyboard) as you would talk with that person (level...
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...Challenges and Opportunities on Kava Dan Russell University of Phoenix MGT 350 February 20, 2011 Dan Konzen Challenges and Opportunities on Kava Aqua Harvest, Inc. has identified an opportunity for expansion of its water treatment and rain harvesting operations on the South Pacific Island of Kava. The island is an ideal situation in desperate need of both the products offered by Aqua Harvest, Inc. and the employment opportunities the expansion will bring. There are numerous challenges such a remote and exposed Island presents to a start up operation and each threat must be addressed to accomplish the directive of the company. Aqua Harvest is financially able to achieve its goals in Kava, but the natural forces are of such an unpredictable nature that the physical establishment of the companies operations on the Island of Kava may be the most difficult. The Island of Kava Kava rests in the South Pacific stronghold of islands near Fiji, Samoa, and Bora Bora. Kava rests ideally in the Hawaii to Australia shipping routes with major ports on and near the island. Kava appears to be a well placed starting point for continued growth throughout the surrounding islands being serviced by both United States and Australian corporate offices. History Until 1970, Kava was a British Colony as it had been for nearly a century. Banking on its economical base of petroleum production, tourism banana and spice exportation, Kava requested and was granted...
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...Comparison Essay In the films EdTv and The Truman Show, the protagonists experience how the loss of personal freedom in their lives affected not only them, but the lives of the people around them. Specifically, the loss of personal freedom and control in there lives are seen through the “love interests” that the characters encounter, how Ed’s and Truman’s “overseers” interfere with their lives’ and what each character is willing to due to reclaim the personal freedom and control in their destinies. Throughout the plot in both films, Ed and Truman encountered love interests that derive from either fake love or staged love. In The Truman Show, Truman first spots Lauren sitting under a tree and immediately falls in love with her. However, because the choice to choose one’s love was not Truman’s to make, the “overseers” of The Truman Show interfered with his life. They hired an actor to play the role of Truman’s girlfriend and later wife. Similarly, in EdTv Ed begins to date Shari after comforting her. However, both Ed and Shari soon realize the conditions of their relationship began to change as Ed quickly becomes surrounded by his fame. This increase of involvement that the audience now has in Ed’s life makes them believe that they have the right to judge Shari which causes her to loose some of her personal freedom and control in her life. In both films, the protagonists’ lives become broadcasted over live TV regardless of what those said characters...
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...Market Analysis Product placement is the form of advertisement where a product is placed in a context of ads in movies or TV shows. Since the first instance of formal product placement occurred in 1951, there have been countless placements in thousands of movies and TV shows. Product placement has experienced a surge in the mid-1980s and strong growth ever since. In 2005, estimated total global spending on paid product placements is about US$2.21 billion. Forecasted that by 2010, 75% of scripted shows will include product placement and the revenues will reach US$50 billion. Competitive Analysis MMI The product placement segment of the industry is dominated by small business typically run by their owners who have experience in the entertainment industry. A few larger ad agencies offer the same service with the intention of offering one-stop-shopping for their clients. These are typically the result of acquisitions of smaller specialty firms. The smaller firms tend to have the advantage because they typically have experience and a background with film and TV producers whereas the large firms often do not. In addition, the small firms like MMI offer more personalized service and build ongoing relationships with their clients. Greyhound Greyhound is currently Canada’s largest provider of intercity bus transportation and serves 6.5 million passengers each year, which constitutes about 40% of the market. Its brand logo, the running dog, is highly recognized. In addition...
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...TYPES OF REALITY SHOWS Reality shows aim on the emotional of the people and anything that strikes the emotions of a person become blockbuster.The rising popularity of the reality shows on television channels has added a new era to the production of TV programs. These shows try to give opportunities to the each and every one to showcase their talent in front of the world and give them a better future. The crazy for reality television hits when channel came up with the shows like Viva(channel V,India), a band of five young singers. When auditions were announced, young dreamers gathered in huge numbers to give their luck a try.Not only from India but also from various parts of asia. They cried when they failed which gave the audience a emotional attachment with the show.The audience lapped with the emotions thrown with open hands every show.The show was a big success and as well as inspiring for both the business minded people and also for the young dreamers waiting for the life turning point. Since then there has been no looking back as reality television is increasing audience as well as profit with number of days. With the registration for each reality show, the audience votes pouring in billions, all doubts over the acceptability of these shows by the audience subsided. Widely appreciated these shows have thrown a limelight to many talented people,who where every difficult to discover.The stage itself gives all its candidates a lot of glamour,name,fame and the confidence...
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