Business Plan
Your Business Name

OWNERS
OWNERS

Your Business Name
Address Line 1
Address Line 2
City, State/Province ZIP/Postal Code
Telephone
E-Mail

Table of Contents 1. Executive Summary 2 2. Company Summary 2 Startup and Funding Plan 3 3. Products and/or Services 3 4. Market Analysis 3 5. Strategy & Implementation 4 Marketing Strategy 4 Sales Strategy 4 Sales Forecast 5 6. Management 5 7. Financial Plan 6 Cash-flow Statement 6 Profit and Loss (also called the Income Statement) 6 Balance Sheet 6 8. Appendix 7

1. Executive Summary

Write this section last. It should be a page (no longer than 2) and include everything that you would cover in a five-minute pitch.
Introduce your company.
What product or service do you provide?
Who will you be selling to (who are your customers)?
What short term goals (1-2 years) and long term goals (3-5 years) do you have for your company?
What makes you unique and special?

2. Company Summary

This section describes your company. If you are writing a business plan for yourself, you may not need to complete this section. If you are writing the plan to get a loan or to attract investors or partners, then they will want to know about your company.
If you decide not to do this section, you SHOULD do the Startup Plan and Funding table.
This section includes:
Legal entity and ownership - the structure of your company (Sole Proprietorship, Partnership, LLC, Corporation- S or C corporation). If there is more than one owner, detail what percentage each owner owns.
Key employees of your business, such as Partners or the CEO, President and Vice President, etc., depending on the structure of your company.
Location and facilities – Depending on the type of business you have, the location and type of facilities may be more or less important. For a retail business, the