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Planet Health

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Submitted By jahenderson
Words 1890
Pages 8
Introduction
The purpose of this paper is to make recommendations to Planet Health Food Store website that will give them a more competitive edge. I will go over the benefits of having a website and shopping online. I will also briefly touch on how the web has affected the way people shop. I then move on to the advantages and disadvantages of shopping online. I will close with recommendations on how Planet Health Food Store can improve their website and what steps they need to take in order to accomplish these changes.
Planet Health is a locally owned health food store in Lima, Ohio. They carry herbal supplements, hormone-free meats, herb formulas, fresh, natural, organic and whole foods, nutritional products and health information (Health Food Store, 2012). Planet Health currently has a website that has all the main essentials that you expect to see on a health food store website, but needs improvement. The improvements of their website could possible lead to future growth.
World – Wide Web
The internet is slowly taking over the way consumers shop. The world-wide web makes it easier to shop without leaving your home. Retailer’s most constantly upgrade their website so they can draw the viewer’s attention and it must be easily accessible (Dellecave, T.,Jr. 1996). The web has made it easier for anyone to shop online without ever leaving their home. The web is very beneficial, but is killing the traditional shopping experience. You can access anything you would see in the stores online in the convenience of you own home (Fletcher, W. 2007).
Millions of people have access to the world-wide web. It is cheap and easy to have a web page for your business. This will also expand your business without all the cost you would encounter running a retail store. The advantage of the internet has a huge impact on the business world. Anything you can image is on the

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