...House Under Armour Marketing Plan April 27, 2011 Table of Contents 1.0 Executive Summary…………………………………………..……….3 1.1 Keys to Success……………………………………………......…3 2.0 Marketing Environment………………………………………………4 2.1 Internal Factors…………………………………………………..4 2.2 External Factors………………………………………………….5 3.0 Marketing Plan………………………………………………………...5 3.1 Resources…………………………………………………………6 3.2 Objectives…………………………………………………………6 3.3 Marketing Strategy………………………………………………..6 4.0 Target Market……………………………...………………………….7 4.1 Who is Targeted?............................................................................7 5.0 Marketing Mix……………………………….…...……………………8 6.0 SWOT Analysis……………..…………………...……………...……..9 1.0 Executive Summary Under Armour is a high performance clothing line, designed to meet the needs for today’s top athletes. Under Armour is known for its quality and durability, all while providing the customer with different choices regarding fashion trends. Our Mission: To provide the customer with the best possible experience while striving to reach their athletic goals. Under Armour was started in 1996, by a University of Maryland football player, Kevin Plank. Planks initial goal was to create a t-shirt that helped sweat disperse from an athlete’s body, rather than being absorbed by a cotton t-shirt. Since the creation of the compression shirts, Under Armour has expanded their line to compression shorts, thermal wear, outer wear and even...
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...Lidia Kim Ethics Economics and Ecology The Story of Stuff The Story of Stuff, true to its title, is about stuff: where it comes from, what we do with it, and how we dispose of it when we don't want it anymore. Using a combination of statistical evidence, anecdotes, and case studies, Annie Leonard walks us through the world we are living in in terms of consumption. She breaks the cycle of consumption down into five parts and devotes a chapter of the book to each: extraction, production, distribution, consumption, and disposal. Each section of the book tells of the environmental and health dangers of our current practices. While Leonard does try to tell us about the good things that are going on in each chapter and includes promising laws and possible helpful individual actions in appendices, the overall tone of the book is dark. She highlight’s our countries’ wrongdoings, and offers theoretical Leonard begins her journey of “stuff” with the process of extraction. The first chapter deals with how, where and what resources are collected in order to begin their arduous transformation into everyday consumer items like cell phones, clothing, and paper. Our precious stuff would be nothing without the raw material necessary to create them. Leonard organizes all basic resources into 3 simple categories: tree, water and rock. With each of the categories, The Story of Stuff explores a plethora of environmental and moral concerns in harvesting. She outlines the ecological, economic...
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...Deeper Luxury lp lan eta ryr es t originalexperientialconnectedwholelovingdepthmeaningspecialnaturalauthenticgreengenuinetrustedconsceoustsusttainableethicalinnerintegralrespectfulplanetaryrestorativethri r us bl i na nableenchantinginnerintegralrespectfulconsciousrestorativeauthentircgreencontributingengagingworthwhileinspirinedcpinitualcreativediverseoriginalexperientialconnectedwhole gs o r taing henticg eengenuinetru s erseoriginalexperientialconnectedwholelovingdepthmeanitngtspecialnaturalauthentstgreconsciuiussuustedconscioussustsciinu bleethicalinnerintegralrespectfulplanetaryconscio hau a oas ic ed engeno netr dep su s t ovi g i e ectedwholelovingdepthmeaningspecialnaturalethichallelrunstedplanetarysustainableencharnttvinginnerintegralrespectfulconsciousres torativeauthenticgreencontributingengagingwo oa tai w o cted aningspecialnaturalauth me originalexperientialconnectedwholelovingdepntnh na e e us r enticgreengenuinetrustedconsciousspetainableethicalinnb rintegralrespectfulplanetaryrestorativethri o alc x l ie i ieo nableenchantinginnerintegralrespecltfuelrcntinsciousrestorativeauthenticgreencontributingengagingworthwhileinspiringspiritualcreativedeverseoriginalexperientialconnectedwvholre xp rati eth e th ina yr to ig ce erseoriginalexperientialconnescoredwholelovingdepthmeaningspecialnaturalauthenticgreengenuinetrustedconscioussustainableethicalininal rintegralrespectfulplantatraresconscio ee y et r inn langengagingwo ive fu d ectedwholelovingdepthmetaningspe...
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...LSCM Assignment-2 On Case Studies Comparison Sudhakar Varada Roll No: 133307 SOM Assignment-3 On News Articles Summary Sudhakar Varada Roll No: 133307 SOM Assignment-2 On Service Company Sudhakar Varada Roll No: 133307 Hard Rock Café The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band -Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a longtime. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility. At that time it has been doing things its own way. It was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life. Hard Rock In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida. Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. Mission: “To spread the spirit of rock ‘n’ roll by creating authentic experiences that rock.” To spread the spirit of Rock 'n Roll...
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...To what extent is corporate social responsibility a source of competitive advantage Suffering from air pollution and water contamination, citizens gradually demand businesses to take action on social responsibility. As a result, corporate social responsibility (CSR), which came into general use in the late 1960s and early 1970s (Harvard Kennedy School,2008), has become a vital portion in business model. There are a large number of definitions on corporate social responsibility. According to Harvard Kennedy School (2008), CSR is a procedure targeting at embrace responsibility for the company's actions and inspire a positive impact through its activities on the employees, environment, communities, consumers, as well as stakeholders. It seems that CSR is balance between positive social effect and business processes. With the development of CSR, more recent definitions focus mainly on the impact of how the companies manage their core business. In other words, the idea whether CSR serves as a resource of competitive advantage has emerged. In this essay, the author believes that the CSR indeed brings financial profits to the business and is overall beneficial to fashion business development. In the recent years, most high-street brands, such as Primark and Top Shop, including some luxury fashion brands, have worked on sustainability reports and corporate responsibility (CSR) for the sake of their long-term growth. This study will focus on the influence of CSR in the...
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...VALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors Executive Summary Mission Statement: Valley CrossFit is the elite health and performance facility located in Shelton, CT. Valley CrossFit provides clients with a comprehensive health and fitness program tailored to their needs. Our coaches have experience in training athletes, weekend warriors, and people just looking to get in shape and have a good time. We have developed a health and fitness program that is second to none. Valley CrossFit’s coaches are experts in the fields of sport conditioning, injury prevention, nutrition, and fitness. Our focus is to offer each member that trains in our facility a life-changing experience as they work towards elite health and fitness. The greatest key to your success is you. Achieving elite levels of fitness is a process that takes time, determination...
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...[3] At least 117 people were confirmed dead in the fire, and over 200 were injured,[4] making it the deadliest factory fire in the nation's history.[5] The fire was initially presumed to be caused by an electrical short circuit, but Prime Minister Sheikh Hasina has since suspected that the fire had been arson and an act of "sabotage" due to the occurrence of previous comparable events. This event and others similar to it have led to numerous reforms in workers' rights and safety laws in Bangladesh. Contents [hide] 1 Background 2 Fire 3 Response 4 Revised Regulations 5 Related occurrence 6 See also 7 References 8 External links Background[edit] When it opened in 2009 the Tazreen Fashion factory employed 1,630 workers and produced T-shirts, polo shirts and jackets for various companies and organizations.[6] These included the US Marines,[7][8] the Dutch company C&A, the American company Walmart and the Hong Kong based company Li & Fung.[6][9] The factory is part of The Tuba group which is a major exporter of garments from Bangladesh into the U.S., Germany, France, Italy and the Netherlands, whose major clients include Walmart, Carrefour and IKEA.[10] According to Tazreen Fashions' web site, the factory was flagged in May 2011 with an "orange" grade by a Walmart ethical sourcing official for "violations and/or conditions which were deemed to be high risk". The notice said that any factory receiving three "orange" grade assessments in a two year time period would not receive...
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...TEACHING MODULE THE FUTURE OF FASHION DECEMBER 2010 This teaching module was independently written by the Aspen Institute Business and Society Program with the generous support of THE FUTURE OF FASHION: SUSTAINABILITY THROUGH THE LENS OF THE FASHION INDUSTRY* By: Jennifer Johnson & Gina Wu Companies across all industries are facing the challenges of business sustainability, debating how best to address these risky issues while also embracing their opportunities for competitive advantage. This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business. The fashion industry offers a compelling case study for exploring business sustainability issues. In the fashion industry, as in many industries, success requires highly developed sourcing, design, manufacturing, and marketing chains. Increasingly, success also means incorporating sustainability in resource and labor management, as firms realize that long-term corporate survival will depend on new ways of doing business. Climate change, resource challenges, new technologies and dramatic shifts in the global economy are already impacting the industry. The nexus of these concerns allows students to explore sustainability challenges while providing a framework for discussing new business...
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...Sajjad (FA11-MBA-011/VHR) The Media Role in Corporate Governance Improvement What is media? Communication channels through which news, entertainment, education, data, or promotional messages are disseminated Types of Media Print Media Electronic Media Importance of media Media is the most powerful tool of communication. It helps promoting the right things on right time. It gives a real exposure to the mass audience about what is right or wrong. Even though media is linked with spreading fake news like a fire, but on the safe side, it helps a lot to inform us about the realities as well. "The world is moving towards progress in every walk of life. But when we look towards societies, it feels as if some thing is still missing. Money, power, lust, etc., is the wish of every human being to attain. But we can't deny this fact that we all are bounded with loads of social problems, which are hard nuts to crack. Social issues are matters which directly or indirectly affect many or all members of a society and are considered to be problems, controversies related to moral values, or both. Social issues include poverty, violence, corruption, bribery, suppression of human rights, discrimination, and crime, killing in the name of honor, etc. "Media has a constructive role to play for the society. Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to...
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...ESSEC School of Business Writing a Business Plan T‐Box Business plan Submitted By: Zoltan Pepper Anna Kronism Robbin Banks Eva Porate Executive Summary The report presents a business plan for a new start up call T-Box. We have identified a growing need among working professionals in Paris to eat quick, healthy tasty meal at their workplace without making the place messy. We propose to provide neatly packed meals (Indian, Japanese, Lebanese etc) in Tiffin boxes: A box that has multiple compartments packed together. The first outlet will be opened in the La Defense area of Paris. We will outsource the food preparation process, procure tiffin boxes and handle all the logistics involved ourselves. All the four partners will put in € 25,000 each and we will require additional loan of € 100,000. We expect to become profitable right after the first year and reach a net income level of € 300,000 in five years. Table of Contents Executive Summary ....................................................................................................................................... 2 Company Overview ....................................................................................................................................... 4 Market Analysis ............................................................................................................................................. 5 Some numbers about La Defense… ...
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...382 PART 5 SHAPING THE MARKET OFFERINGS ter p ha C 14 In This Chapter, We Will Address the Following Questions 1. How do consumers process and evaluate prices? 2. How should a company set prices initially for products or services? 3. How should a company adapt prices to meet varying circumstances and opportunities? 4. When should a company initiate a price change? 5. How should a company respond to a competitor’s price change? As a high-end luxury goods provider, Tiffany & Co. knows the importance of preserving the integrity of its prices. Developing Pricing Strategies and Programs Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing program to adjust; product features, channels, and even communications take more time. Price also communicates to the market the company’s intended value positioning of its product or brand. A well-designed and marketed product can command a price premium and reap big profits. But new economic realities have caused many consumers to pinch pennies, and many companies have had to carefully review their pricing strategies as a result. For its entire century-and-a-half history, Tiffany’s name has connoted diamonds and luxury. Tiffany designed a pitcher for Abraham Lincoln’s inaugural, made swords for the Civil War, introduced sterling silver to the United States, and designed the “E Pluribus Unum” insignia that adorns $1 bills...
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...Developing Pricing Strategies and Programs Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing program to adjust; product features, channels, and even communications take more time. Price also communicates to the market the company’s intended value positioning of its product or brand. A well-designed and marketed product can command a price premium and reap big profits. But new economic realities have caused many consumers to pinch pennies, and many companies have had to carefully review their pricing strategies as a result. For its entire century-and-a-half history, Tiffany’s name has connoted diamonds and luxury. Tiffany designed a pitcher for Abraham Lincoln’s inaugural, made swords for the Civil War, introduced sterling silver to the United States, and designed the “E Pluribus Unum” insignia that adorns $1 bills as well as the Super Bowl and NASCAR trophies. A cultural icon—its Tiffany Blue color is even trademarked—Tiffany has survived the economy’s numerous ups and downs through the years. With the emergence in the late 1990s of the notion of “affordable luxuries,” Tiffany seized the moment by creating a line of cheaper silver jewelry. Its “Return to Tiffany” silver bracelet became a must-have item for teens of a certain set. Earnings skyrocketed for the next five years, but the affordable jewelry brought both an image and a pricing crisis for the company: What...
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...Musically Infinite, LLC Business Plan Terrance P. Carson Principal 1990 Jonesboro Road McDonough, Georgia 30253 (770) 777-9311 www.musically.infinite@sounds.com November 16, 2012 A. Executive Summary 4 A1. Business Identification: 4 A2. Mission, Goals and Objectives: 5 A3. Keys to Success: 5 B. Company Summary 9 B1. Industry History: 9 B2. Legal Form of Ownership: 11 B3. Location and Facilities: 11 B4: Management Structure: 15 B5. Products and Service: 17 C. Market Analysis 19 C1: Target Market 19 C2: Industry Analysis 20 C3: Competitive Analysis 22 D. Market Strategy 25 D1: 4Ps. 25 D2: Price List- 28 D3: Selling Strategy- 29 D4: Sales Forecast- 30 E. Implementation Strategy 33 E1. Overall Strategy- 33 E2. Implementation- 36 E3. Control Plan- 2 F. Financial Statements and Projections 41 F1. Revenue and Cost Estimate- 41 F2. Forecasted Profit and Loss Statement 42 F3. Forecasted Balance Sheet- 44 G1. Financial Projections 45 G1a- Breakeven Point- 46 G1b-Financial Position: 48 G1c-Capital/Investment Needs: 49 References 509 A. Executive Summary A1. Business Identification Musically Infinite, LLC will operate as a Music Production Company providing a state of the art music production studio for creating, recording and mastering of recorded tracks. This production company will also provide state of the art video studios for videography, which has proven to be an invaluable asset to artist branding in the 21rst century....
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...C H A P T E R Organizational Culture Learning Objectives After reading this chapter, you should be able to: • Describe the elements of organizational culture. • Discuss the importance of organizational subcultures. • List four categories of artifacts through which corporate culture is communicated. • Identify three functions of organizational culture. • Discuss the conditions under which cultural strength improves corporate performance. • Discuss the effect of organizational culture on business ethics. • Compare and contrast four strategies for merging organizational cultures. • Identify five strategies to strengthen an organization’s culture. 16 S I X T E E N 496 T o an outsider, PeopleSoft is one of the loopiest places on the planet. The Pleasanton, California, business management software company has nerf ball shootouts and minigolf tournaments in the hallways. Dress-down day is every day of the week. A white collar is usually a T-shirt. The bagels and gourmet coffee are free. Having fun is so ingrained that many employees—called PeoplePeople—say it’s the best place to have a bad day. PeopleSoft also values egalitarianism— treating everyone with respect and minimal status differences. Executives don’t have secretaries, special perks, or grandiose offices. “Don’t kiss up and slap down,” PeopleSoft cofounder Dave Duffield reminds everyone. In other words, give the bagel delivery guy the same respect as the company president. PeopleSoft is also extreme on...
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...THE COCA-COLA COMPANY Students’ name: Malvina Shahini TABLE OF CONTENTS THE COCA-COLA COMPANY 0 Students’ name: Malvina Shahini 0 EXECUTIVE SUMMARY 2 INTRODUCTION AND COMPANY BACKROUND 2 INDUSTRY 3 GEOGRAPHICAL MARKET 4 PRODUCTS AND SERVICES 4 MARKET SEGMENTATION 5 MISSION, VISION AND VALUES 6 COMPANY'S STAKEHOLDERS 8 PART I: EXTERNAL ANALYSIS 9 PESTLE ANALYSIS 9 PORTER'S 5 FORCES OF COMPETITION MODEL 11 PART II: INTERNAL ANALYSIS 14 VALUE CHAIN MODEL 14 VRIO FRAMEWORK 16 BCG ANALYSIS 17 POSITIONING 17 PART III: COMPANY’S CORPORATE AND BUSINESS STRATEGY 19 PART IV: IDENTYFYING ISSUES AND CHALLENGES FACING THE COMPANY 20 PART V: IDENTIFICATION AND EVALUATION OF THE MAIN STRATEGIC OPTIONS FOR GROWTH 22 ANSOFF MATRIX MODEL 22 PART VI: RECOMMENDATION AND CONCLUSION 24 REFERENCE LIST 24 EXECUTIVE SUMMARY This paper is a strategic analysis of The Coca-Cola Company, a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of non-alcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. The purpose of this assignment is to assess the current situation of the Coca-Cola Company and to provide recommendations on strategies that the firm can pursue in the future. In detail, an external analysis of the company is performed to understand the impact of...
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