...10 Question no 2 What kind or kinds of promotion would probably have been most productivefor plastic industries? Promotion has been defined as the coordination of all seller initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea. Elements of Promotion Traditionally the promotional mix has included four elements: advertising, sales promotion,publicity/public relations, and personal selling. However, direct marketing as well as interactivemedia as major promotional-mix elements that modern-day marketers use to communicate withtheir target markets. Each element of the promotional mix is viewed as an integrated marketingcommunications tool that plays a distinctive role. Each may take on a variety of forms and eachhas certain advantages. AdvertisingAdvertising is defined as any paid form of no personal communication about an organization,product, service, or idea by an identified sponsor. The paid aspect of this definition reflects thefact that the space or time for an advertising message generally must be bought.The no personal component means that advertising involves mass media (e.g., TV, Radio,magazines, newspapers) that can transmit a message to large groups of individuals, often at thesame time. The nonpersonal nature of advertising means that there is generally no opportunityfor immediate feedback from the message recipient (exception direct-response advertising). Interactive/Internet MarketingInteractive...
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...Potential of Brazilian plastic industry for investment Assignment 02 ECON 5100 Report Objective The main objective of the report is to assuage the potential for investment in the plastics industry in Brazil by GE. To get a better understanding, the report has been broken down into four parts – 1. Evaluation of the Brazilian plastic industry, market structure and demand 2. GE and Brazil 3. The current health of the Brazilian economy measured by the major macro economic factors 4. Strengths and Weaknesses Brazilian plastic industry The Brazilian plastics industry comprises resin manufacturers, machine manufacturers, additives suppliers, tool makers and more than 11,000 converters and plastics recyclers. The major Brazilian resin manufacturers supply a wide profile of grades of plastics resins, such as Polyethylene (LLDPE and HDPE), EVA, Polypropylene, PP compounds, PVC (flexible, rigid and compounds), Polystyrene, PET, SAN, ABS, Polycarbonate and others. Additives, master batches and other basic chemicals are also provided by a number of other raw material suppliers. The industry offers a broad range of products for the automotive, electrical, electronics, IT, packaging, medical, household appliances, agricultural and construction industries. Having a strong manufacturing base with more than 11,000 companies, the Brazilian conversion industry operates with a variety of production processes, such as injection moulding, extrusion, blow moulding, thermoforming...
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...The Scotts Miracle-Gro Company (Scott) was the world’s leading dealer and marketer of consumer products for do-it-yourself lawn and garden care in addition to products for specializing in horticulture. Scotts started it spreader business according to “(Pearce & Robinson, 2011), with the introduction of drop spreaders and expand business in later years to develop broadcast spreaders. Scott’s Vision for the company future involved making the plant automated as possible and were headed in that direction.” Scott’s was trained and developed there human resources to meet the need for the future direction of the company. This direction would consist of fewer assemblers and a greater number of machine technicians to maintain plants. By making these changes the company would dramatically cut labor cost and make help balance out the difference and make the cost comparable to the cost of plants in China. I think the key issue with Scott’s growth and development wanted to maintain quality but, also it was important for the company to innovative and cost effective. A good example of this sort of process innovation according to “(Pearce & Robinson, 2011), was the development of a new hand spreader assembly process. Scott’s redesigned the spreader and removed screws connectors this allowed for a pressure fit. In addition to allowing the company to build an in house an automated assembly line which help to cut cost because less staff was needed. This process only required four people but...
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...SWOT Analysis of Regal Plastics By: Chris Pisculli Principle of Management PART ONE – Due Week One I. Organization Background A. Regal Plastics been open for over 50 years and is a family owned business that is now wanting to take their business to the next level. They have been in a direction of sustain their current financial obligations but now under new management by their son. It is taking a new direction. The Plastics industry has been increasing over the past few years and replacing glass and is used to replace some metal parts for machines. Regal Plastics has also been implementing new management strategies to make the next 50 years more profitable than ever. B. Strategic Leadership is the ability to anticipate, envision, maintain flexibility, think strategically, and work with others in the organization to initiate changes that will create a viable and valuable future for the organization. This company is allowing each branch to implement any new ideas that they feel that will create value and profitable outcomes. They have also implanted new core values for each branch to follow. These core values will help direct each branch into a better direction. Allowing them to improve with creativity and optimism for new success. C. Regal Plastics is a family owned company committed to building a superior plastics distribution network in the Southwest. Our business is based on integrity and character and will be built through relationships and extraordinary...
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...which should be highly emphasized when a company wants to attain greater market share and acceptability. Through this paper we’ll discuss the quality improvement systems or processes adopted by Hartman Industries in order to gain and retain more and more customers and success. According to Hartman Industries, LLC (2009) the company is considered to be colossal and a leader in plastic injection molding. To be massive and in top positions Hartman Industries has adopted strategies to manage their accuracy and exactness in regard to plastic injection molding. Hartman Industries succeeded because of their efforts in implementing and improving the ISO 9000 standards. They have come up with their own quality control programs which ensure that the quality delivered is up to the mark and as per the requirements of the present trends. The company is highly renowned for their quality work which they deliver in accordance to their outstanding quality control standards. These standards are set and maintained with the help of Six Sigma, thorough research and pertaining to the advanced technology. Identify a quality management system for process or organizational improvement As per UOP (2009) Hartman Industries can be considered as the leader and on the top position in the field of plastic injection molding. This leadership and renowned position has been attained by the company through the total quality management system which they have adopted to deliver the best quality. According to Goestch...
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...Identify a QM system) Hartman Industries Quality Improvement Implementation The discussion topic for this paper is improving Hartman industries LLC. Hartman is a leading company in the field of plastic instillation molding. The powerful tools and state of the art design skills provided by Hartman attracts worldwide acclaim. The Hartman business model dedicates itself with attention to detail, great precision, and high superiority control standards are the assurances of Hartman Industries LLC. Mainly, our group of consultants will pinpoint a quality management system to help recover the organization’s faults to reestablish endless upgrading. We will reveal the selected system, and summarize the requirements for our recommended management system. After discussing the recommended system for improvement, we will transition to the advantage influence of the selected system. Our main objective is to show a confident benefit, so that the organization is ready for a successful future and to approve of the proposal’s deliverables. A thorough implantation plan is critical to deliver quality development and to reach set benchmarks and project deliverables. Lastly, our consultant team will provide illustrations of the quality tools and adjustments Hartman can plan to incorporate for isolating and decreasing process patchiness. Hartman Industries, LLC supplies plastic injection molding of high quality. Throughout the duration of the plastic injection molding business, the...
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...key strategic issues he needs to consider. He could grow the company and enter into other segments of the business. This segment would be the plastics containers that would have potential. Other option is whether to acquire Continental Can Canada or not. The company generates $400 million in sales per year and it is the largest manufacturer in the Canadian region. That does not seem a whole lot. However, Continental’s USA business has estimated revenues of $1.3 billion which would double the size of Crown’s domestic operations. Also, Continental’s European operations generated estimated sales of $1.5 billion. Potential bidders for the acquisition are the major competitors of CCS. Avery is concerned about both options because they both have pros and cons. Entering the plastic can business segment would have the following pros: • Entering a new business segment, great for diversification • Decreasing shipping cost because of lighter weight • Made of natural resources • Plastic material can easily be formed/shaped Entering the plastic business segment would have the following cons: • Unknown business territory, no experience • Carbonation leaks after 4 month – major issue • Cannot be fully recycled Acquiring Continental Can Canada would have the following pros: • Double in size domestically, increase market share rapidly • Plastic container line would come from this factory • Expansion globally • Increasing bargaining power Acquiring Continental Can Canada would have...
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...Map the Supply Chain Paper My significant other and I recently decided to watch a documentary that changed our outlook on an item everyone uses every day, plastics, specifically plastic bottles or bags. In the Pacific Ocean there is a place called the plastic island. This place is a generalized area near midway where the currents drag plastic bottles and other plastic items into. It’s a lull in the middle of the ocean where they all collect. Tons of plastic, from bottles to bags to buoys and computer monitors that are plastic float to this area and are collected onto the beach and piled up. They affect the wildlife, and kill coral reefs. Plastic bottles are one of the most widely used items today to make up all our soda bottles, water bottles and other consumables and we end up using them quick and throwing them away only to pollute the environment. I will map out each step in the supply chain of the water bottle industry. The first stage where all plastics come from is petroleum, though there are other options available the basic form of making plastics comes from petroleum, this is drilled out of the ground mostly from oil platforms in the ocean. At this point all the oil that is pumped out is stored on the platform or piped across the sea floor to a holding tank. The oil is unrefined petroleum oil that can be used for a multitude of products though it needs to be refined and impurities taken out to make it into those products. The next stage of...
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...Plastics in the Oceans We live in an increasing disposable world. Everything from food to electronics ends up in a landfill somewhere. We are always looking for newer and better products to replace what we already have. The consequences of this behavior are resulting in more and larger landfills, toxic water and a myriad of other problems. With our growing population and excessive consumption, the items we use everyday are becoming disposable so the garbage problem continues to expand exponentially. It is a readily accepted fact that plastics has made our lives both easier and safer, but, at the same time, has also left a damaging imprint on our environment and even our health. The waste management industry has done a very clever job of keeping the inner workings of landfill disposal cloaked in secrecy. As a result we give less and less thought to what actually happens to all the trash we throw away every day. Our culture of convenience is so dominant we do not even see the consequences of our actions. Journalist and filmmaker Heather Rogers, in her essay “The Hidden Life of Garbage” takes us on a journey of garbage disposal that most of us never think about once we take the trash to the curb. She explains one particular method that should give us all pause for thought: In new state-of-the-art landfills, the cells that contain the trash are built on top of what is called a “liner.” The liner is a giant underground bladder intended to prevent contamination of groundwater...
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...Custom Molds, Inc., manufactures custom-designed molds for plastic parts and produces custom-made plastic connectors for the electronics industry. Located in Tucson, Arizona, Custom Molds was founded by the father and son team of Tom and Mason Miller in 1975. Tom Miller, a mechanical engineer, had more than 20 years of experience in the connector industry with AMP, Inc., a large multinational producer of electronic connectors. Mason Miller had graduated from the University of Arizona in 1974 with joint degrees in chemistry and chemical engineering. The company was originally formed to provide manufacturers of electronic connectors with a source of high-quality, custom-designed molds for producing plastic parts. The market consisted mainly of the product design and development divisions of those manufacturers. Custom Molds worked closely with each customer to design and develop molds to be used in the customer's product development processes. Thus, virtually every mold had to meet exacting standards and was somewhat unique. Orders for multiple molds would arrive when customers moved from the design and pilot-run stage of development to large-scale production of newly designed parts. As the years went by, Custom Molds' reputation grew as a designer and fabricator of precision molds. Building on this reputation, the Millers decided to expand into the limited manufacture of plastic parts. Ingredient-mixing facilities and injection-molding equipment were added, and by the mid-1980s...
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...Unit 142: Plastic Processing Assignment 1: Moulding techniques used for the manufacture of plastic products P1 & P2 Plastic Dustbins The moulding technique used to make plastic dustbins is referred to as injection moulding. Injection moulding is the process where plastic is injected into a mould to form the final product. Both thermoplastics and thermosetting plastic can be used for the process of injection moulding. For this type of product HDPE is used, which is a thermoplastic. The material, usually in the form of pellets or granules, is dropped into the hopper. Heaters are found around the rotating screw; here the plastic is melted to a viscous state. Next, the plastic is injected into the mould and pressure build-up packs and holds the material in place. Cooling...
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...introduced. Beginning in the late 1970s, the toothbrush industry started churning out a variety of new designs. They included variations in bristle shape, size, and texture, as well as unconventional handle styles. The Manufacturing Process: Injection molding is one of the most common methods of shaping plastic resin into useful objects. The process involves heating pellets of plastic resin to melting point then injecting the molten resin into a mold. Molding the handles and head. The first step in manufacturing a toothbrush is to create the toothbrush handle. Simple, manual toothbrushes and more complex electric toothbrushes require a plastic handle, though the molds used to shape these different types of brushes are quite different. The injection-molding machine deposits liquid plastic into the mold and then pushes the handle out of the mold once the handle is solidified. Multi Injection. For multicolored brushes, there will be two-stage injection process as described below: When the pre-injection is completed, the mold slides open with the handles still attached to it. Then the mold rotates 180° and closes so that the brush handles now face another die / cavity which can inject different shape and different color on to the handles. EMM2512_ICA02_1 Bristling. After the handles are formed, a filling machine is used to attach the bristles. In modern toothbrushes, these are made from nylon or plastic. The filling machine pushes the bristles into holes in...
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...cycle repeats. Injection moulding is capable to repeatedly form identical discrete parts at a shorter turnaround time as compare to machining. Injection moulding not necessarily rely on one material, there’s variety of materials for example polymer and metals that can be used to produce parts. In this paper, the scope focuses plastic injection moulding by using polymer. Polymer [2] is adapted from Greek as ‘many part’, which describes molecule composed of many identical parts that synthesized together to from a large macromolecules. Generally plastic injection moulding uses thermoplastic and thermosetting polymers. The plastic parts that can be formed by injection moulding range from small electronic components such as lid of air-cavity package, to body panels of cars. Due to the capability of plastic injection moulding to generate big varieties of parts from as small as miligrams to kilograms, thus, a measure of size named shot size is selected which is determined by the weight of resin that can be injected per cycle. Shot size range between 20grams to 20kilograms. Figure 1: Injection moulding machine (Source: Modified from Wikipedia [1]) Basic plastic injection moulding...
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...Effectiveness of Shredded Plastic Cups as an Additive in Making Decorative Garden Tiles CHAPTER I A. BACKGROUND OF THE STUDY B. RESEARCH PROBLEM General Problem: How effective are shredded plastic cups as additives in making decorative garden tiles? Specific Problems: 1. How effective are shredded plastic cups as additives in making decorative garden tiles in terms of compressive strength? 2. How effective are shredded plastic cups as additives in making decorative garden tiles in terms of durability? 3. How effective are shredded plastic cups as additives in making decorative garden tiles in terms of load bearing capacity? C. RESEARCH OBJECTIVE General Objective: The primary concern of this study is to determine the effectiveness of compressed plastic bottles as fillers for pathways. Specific Objectives: 1. To determine the effectiveness of shredded plastic cups as additives in making decorative garden tiles in terms of compressive strength. 2. To determine the effectiveness of shredded plastic cups as additives in making decorative garden tiles in terms of durability. D. To determine the effectiveness of shredded plastic cups as additives in making decorative garden tiles in terms of load bearing capacity. E. HYPOTHESES It is hypothesized that: 1. The shredded plastic cups have no significant effect as additives in making decorative garden tiles in terms of compressive strength. 2. The shredded plastic cups have no significant...
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...Bahia Blanca, Argentina. Bahia Blanca is rich in resources having access to Argentina’s largest gas basins making it an optimal location for a plant; which presents a great acquisition opportunity for Dow. The acquisition also provides Dow with exposure to the growing Ethylene and Polyethylene business in Argentina keeping them a world leader in the chemicals industry. The chemicals and plastics industry consisting of the production of ethylene and polyethylene can be very profitable. Ethylene is used to produce polyethylene; polyethylene is then used to produce plastics by manufacturers for household goods that we use every day, a few examples are the plastic gallon milk container, trash bags, and plastics for grocer foods like bread. The drivers of profitability are: size of the plant-larger plants produce more decreasing cost and impacting profits, capacity addition and reductions impact supply and demand, production cost-crackling naphtha is more expensive than cracking ethane to manufacture, global operating rate has a direct correlation with ethylene profitability. Dow has been the US leader in chemical and plastic manufacturing. Dow will have to consider prospective bidders, the quality of the manufacturing facility, uncontrollable risk like currency fluctuations and government policy impacting foreign investors like the Argentine convertibility law. Since Argentina has not had recent issues with political risk this makes the purchase even more desirable. Given the risks...
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