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Pneumatic Delivery Device

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Submitted By samdhi
Words 5026
Pages 21
Pneumatic
Delivery
Device

Stephanie Chasengnou
Edward Eugenio
Jay Tampinco
Davis Tea
William Wang
-------------------------------------------------

-------------------------------------------------
Table of Contents
Executive Summary 3
Introduction 4
Description of Product 4
Target Audience 5
Quantitative Overview 7
Market Mix Overview 7
Product 12
Product line 12
Branding 12
Quality features 12
Price 13
Place 14
Promotion 16
Advertising 16
Promotion 19
Word-of-Mouth 20
Public Relations (Press Release) 20
Conclusion 20
References 22

Executive Summary Pneumatic Delivery Device (PDD) strives to deliver not just the mail but to deliver privacy, luxury, and ultimate safety and convenience. Our innovative approach to a time-tested concept is based on extensive research and development and thorough marketing research. Our management team includes world-class professionals with varying technology, sales, and finance backgrounds that complement and provide rich depth within the company. Our founding philosophy is based on innovating the way we retrieve our mail. Based on the premise that there has to be a better way, our mission statement is to provide a “simple yet elegant way to retrieve and send your mail from the comfort and safety of your home to a roadside or edge of property mailbox.” Utilizing a customized mailbox outfitted with high-quality tubing, our product will deliver mail through a series of pneumatic tubes buried discretely through the property which will run right into the consumer’s home. Inside the home, we will install a vacuum system as well as a receptacle where the mail is sent and received. This station is unassuming and built flushed into the wall with a state-of-the art door design that will keep the mail secure until the homeowner is ready to retrieve it. Our company objective is to be the leader in this

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