-------------------------------------------------
Course Name: Marketing in a Flatworld
-------------------------------------------------
Course Number: GMT 725
-------------------------------------------------
Master of Business Administration in General Management
School for Business
Metropolitan College of New York
New York, NY
-------------------------------------------------
Professor: Dr. Richard Monahan
-------------------------------------------------
March 22nd, 2015
-------------------------------------------------
Spring 2015 Term
Executive Summary
William Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century. James Gamble, arriving from Ireland, apprenticed himself to a soap maker also located in Cincinnati. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a bold new enterprise was born: Procter & Gamble (P&G, 2015).
On October 31, 1837, William Procter and James Gamble signed the partnership agreement that founded the Procter & Gamble Company. Their total assets at the time were $7,192.24 (P&G, 2015). The business began during nationwide panic and depression, but the struggling young firm survived. Today the Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home, hair, and health and grosses billions in revenue (Hoovers, 2015). .
Procter & Gamble Company
The Procter & Gamble Company (P&G) grosses dozens of billion-dollar brands for home, hair, and health. The world's largest maker of consumer packaged goods divides its business into five global segments. The
