...Ad #1: Political Attack Ad Against Opposing Candidate I decided to present this ad because I feel it is one of the most powerful political ads against Donald Trump and it shows how important it is for America to have a steady minded leader. This Advertisement implements the pathos strategy by using language in ways that evoke emotions in the audience. For Example, Donald Trump Stated, “Knock the crap out of her, would yah, seriously!”. He also demonstrates the lack of calm judgment by using vulgar language when expressing himself and threatens to bomb Korea resulting in the concern for our nation. The video also has rhetorical strategies such as the use of sound effects. In the event of a bomb launching this strategy helps to broaden the...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...James Jackson BCOM/275 Week 2 Assignment Logical Fallacies Analysis 1. Personal attack ad hominem. An ad hominem compares the qualities of the person making a claim to the qualities of the actual claim. It is when it is argued that a claim cannot be true because there is a certain lack of quality in the person providing the claim. With this fallacy, it is not the claim itself being analyzed, but the person making the claim. A “personal attack” ad hominem does exactly that – it attacks the person making a claim in order to set them in a negative light. The thought is that a claim cannot possibly be true if the person making the claim is a “bad person”. We see this in the media all of the time with politics. Often pundits in the media will claim that a politician in the opposing party does not have the “moral authority” to claim something because the politician may have been accused of doing something that the media outlet is reporting as morally wrong. A good example of this was early in Barack Obama’s presidency, and even when he was campaigning. During that time some media outlets would dispute a patriotic statement he may have made. They claimed that he could not be patriotic because there was no proof he was even an American citizen since no one had ever seen his birth certificate. This could also be considered a circumstantial ad hominem, as the media was saying that his claimed circumstances refuted his patriotism. 2. Scare tactics. Scare tactics involve...
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...Good afternoon. Lovely to see you all here today. Let me begin by defining what Political dynasty is according to the section 3 of the senate bill no. 2649 since it is stated in the constitution itself to have a law that clearly define this. "Political Dynasty" - shall exist when a person who is the spouse of an incumbent elective official or relative within the second civil degree of consanguinity or affinity of an incumbent elective official holds or runs for an elective office simultaneously with the incumbent elective official within the same province or occupies the same office immediately after the term of office of the incumbent elective official. It shall also be deemed to exist where two (2) or more persons who are spouses or are related within the second civil degree of consanguinity or affinity run simultaneously for elective public office within the same province, even if neither is so related to an incumbent elective official. It has been clearly stated in our very own constitution that Political dynasties should be prohibited to guarantee equal access of opportunities for the people of the Philippines to run for a public office. But is the abolition of such phenomenon in our political environment practical? As in does this political dynasty so wrong that no trace of goodness was left in it whereas its complete eradication will help improve the current moral, social, economic and political status in our country? Nonetheless, both the Senate and the House have already...
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...Devry Phil 447 Final Exam IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-Phil-447-Final-Exam-0404044480.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question Page 1 Question 1.1. (TCO 1) "Thinking about thinking" is the definition of what? (Points : 4) Development of arguments Measure of good sense Development of critical skills Writing for clarity Critical thinking Question 2.2. (TCO 1, 2, 4) What is the principle concern when handling an issue? (Points : 4) Whether a given claim is true or not Whether the claim at issue attaches to the conclusion or not Whether the claim at issue is clearly understood Whether the claim is not ambiguous Whether the claim at issue is open for discussion and resolution Question 3.3. (TCO 1, 2, 3) What are the two conditions needed for a premise to offer support for a conclusion? (Points : 4) It is ethical and justifies an action It provides knowledge and defines terms It provides reasons and analyzes data It specifies what caused something and how it works It is true and relevant to the conclusion Question 4.4. (TCOs 2, 3) For inductive arguments, how do we measure their quality as stronger or weaker? (Points : 4) Based on how much support their premises provide for the conclusion Based on requiring little translation into syllogistic form Based on their appearing in a standard form Based on the clear...
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...2015 GRADUATE POLICIES FROM 2013/2014 BULLETIN POLICY ON ACADEMIC HONESTY Academic dishonesty is a serious ethical and professional infraction. “Hofstra University places high value upon educating students about academic honesty. At the same time, the University will not tolerate dishonesty, and it will not offer the privileges of the community to the repeat offender.” Please refer to at the Graduate Policy at http://www.hofstra.edu/pdf/Faculty/Senate/senate_FPS_11G.pdf for details about what constitutes academic dishonesty, including plagiarism, and Hofstra’s procedures for handling violations. UNIVERSITY POLICY ON GRADUATE INCOMPLETE GRADES When requested by the student, the instructor may grant, at her/his discretion, a grade of Incomplete (‘I’). An ‘I’ grade should be given only when unforeseen circumstances prevent the student from completing course work on time. As part of the normal final-grade process, the instructor must submit an ‘I’ grade online to the Office of Academic Records/Registrar with a default grade, the grade the student will receive if the missing work is not completed. The default final grade must be a letter grade or a permanent Incomplete (‘INC’); a UW is not an acceptable default grade. In unusual circumstances, the faculty member may submit an ‘I’ grade without prior discussion with the student. The instructor will decide the time frame in which the student will complete the required course work. However, the deadline may not exceed...
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...October 11, 2015 Ad hominem attacks on Politics Over the years, ad hominem has been very prevalent among politicians. It is a logical fallacy that occurs when one attacks the person making an argument rather than the argument itself. The use of Ad Hominem is something that practically rules the political scene. Politicians thrive off of it when the population believes the fallacy. An ugly picture is painted of the opponent causing voters to doubt the quality of the opponent's arguments. I, personally, think that when it comes to politics “anything should not go”. Personal attacks should not be allowed. It takes attention away from the many issues that are facing a country. Citizens need to understand that attacks on the personal lives of our public leaders are petty and counterproductive. No work is getting done, since we are busy attacking each other. Because politician have right to separate their private life from political life.And its private life is not the right way to judge the politician because if politicians behavior is good with his wife but we donot know it Some may say that we need to see what type of person the politician is and we need to know about them however why should their private lives affect their jobs? What goes on in their lives doesn't change how capable or incapable one is with their job. They are still human whether they are politicians or not. They still have rights. One's job or position should not preclude them from having a private life...
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...Master List of Logical Fallacies Fallacies are fake or deceptive arguments, arguments that prove nothing. Fallacies often seem superficially sound, and far too often have immense persuasive power, even after being clearly exposed as false. Fallacies are not always deliberate, but a good scholar’s purpose is always to identify and unmask fallacies in arguments. Ad Hominem Argument: Also, "personal attack," "poisoning the well." The fallacy of attempting to refute an argument by attacking the opposition’s personal character or reputation, using a corrupted negative argument from ethos. E.g., "He's so evil that you can't believe anything he says." See also Guilt by Association. Also applies to cases where potential opposing arguments are brushed aside without comment or consideration, as simply not worth arguing about. Appeal to Closure. The contemporary fallacy that an argument, standpoint, action or conclusion must be accepted, no matter how questionable, or else the point will remain unsettled and those affected will be denied "closure." This refuses to recognize the truth that some points will indeed remain unsettled, perhaps forever. (E.g., "Society would be protected, crime would be deterred and justice served if we sentence you to life without parole, but we need to execute you in order to provide some sense of closure.") (See also "Argument from Ignorance," "Argument from Consequences.") Appeal to Heaven: (also Deus Vult, Gott...
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...Introduction Today’s technology has offered business organizations multiple methods to communicate. Some forms of communications are more effective than others. Communication is one of the most important elements of a successful business. When writing a business communication it is crucial that you know who the members of your audience are and communicate with the visible purpose. Effective communication achieves its objective to persuade, respond or gain information by considering the style, format, purpose, organization and by tailoring the communication style to meet the audience requirements. Purpose Learning Team A was given five different accounting scenarios with limited amount of information on the JJJ Company, Riordan Mfg, Ad hoc Committee, CEO and the employees. Each team member was assigned a role from the accounting scenario and instructed to write and effective communiqué based on that roles. The communiqués could be n the form of a formal memo, email, power point, and text message. The types of communiqués were based on the information, i.e., formal, informal, long report, short report format, email, power point presentation, or memo, etc. Then each team member had to evaluate the business communication written by the other members and determine its effectiveness by using the following questions as a guide. 1) How well did the communication convey the intended message? 2) Would another type of communication have been more appropriate? Why? 3) Is the...
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...Bsuiness Intelligence Information networks and business intelligence: decision locus and political hotbed By: Julie Stephens Case, Module 2 ITM 501: Mgt. Info. Syst. And Bus. Strategy Trident University Dr. James Marion, Core Professor October 25, 2011 To have a successful organization in today’s economy; employees must be given the tools needed to keep up with the changing market. Many top executives have made tough decisions and have made good decisions and poor decisions along the way regarding Business Intelligence. Business Intelligence (BI) is a term that refers to a variety of software applications used to analyze an organization’s data. It is a discipline made up of several activities, including data mining, analytical processing, query and report writing. This paper will discuss two Business Intelligence case studies and lessons learned from the studies regarding creating, implementing, and using business intelligence. LESSONS LEARNED Reviewing Marshfield Clinic’s early investment in an electronic patient records system is a concern. Although many clinics are turning to electronic patient records now, an early investment may mean that the system they elected to implement is not capable with newer technologies that management may want to incorporate in the future. Not anticipating changes and making preparations for it could cause issues later. Because this system has been utilized by the clinic for a period of time, did they...
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...ideas are stereotypes and by definition is a thought or image about a group of people based on little evidence (Moore &Parker, pg 122). Stereotypes are created based on some idea of abstract familiarity. A stereotype can be deemed 'positive', or 'negative'. Concepts of stereotype are rarely invoked in instances of positive stereotypes. This paper will explore the stereotypes and rhetoric that are associated with four groups of people: politicians, tattooed persons, feminists, and senior citizens. When looking at the one stereotype politicians is the ad hominem fallacy. The ad hominem fallacy is “the confusion between the qualities of the person making a claim and the qualities in the claim itself” (Moore & Parker, pg 173). Politicians are thought of as self-serving, hypocritical and dishonest con-artist. During a political campaign we see on the news how one attacks their opponents. The personal attack ad hominem fallacy is attacking another with negative comment. During campaigning it is bad because of the personal attacks on each other in order to discredit the other person. This is how they want to get voters on their side to vote for them. Politicians are a very unique group of people to explore stereotyping because they are probably the only group who uses stereotyping against each other, lease of which is positive (Green, 2009 ). In many ways, politicians create their own stereotype by announcing on national TV that their opponent possess every negative...
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...Gustavo Limon Dr. Belu Philosophy 120 November 12, 2012 Should Marijuana be Considered a Schedule I Drug? I believe marijuana should be classified as a Schedule I drug. Marijuana is very popular and many say that it is harmless, but I believe it is very dangerous. The way I see it, nothing good can come out of a marijuana user. At first, sure, a person wont be as dependent on it but once the user is heavily into the drug, he or she will need it to even function properly. Not to say that it is addicting, but your body will need it to even feel “normal”. Marijuana does something to your body and brain that is not safe while you are out in public. For example, if you are high on marijuana and driving a car, chances are you will crash the car because you aren’t 100% in the right state of mind to drive, this can potentially lead to hurting yourself or even worse, yourself and an innocent bystander. Marijuana can’t kill a person, but it’s repercussions can certainly lead up to a person’s death. One can go into cardiac arrest, have an accident, or lung cancer is a big possibility too because marijuana has tar and that affects your lungs in a negative way. Again, I believe marijuana should be classified as a Schedule I drug because it meets all the criteria to be considered a Schedule I drug. One of the fallacies I will be using is “false dilemma”. False dilemma occurs when you give the opposition only two choices of what they can do, when in fact, there other alternatives available...
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...1. Ad hoc (for a particular purpose/temporary) The selection of these five candidates has been done on an ad hoc basis. 2. Bona fide (genuine/real) It is important to prove yourself as bona fide citizen of the country to apply for a passport. 3. Bon voyage (good journey) He went to the airport to bid his friend bon voyage. 4. Elite (a group of powerful/talented people) Our cultural program will attract the elite of the city. 5. Entrepreneur (a person who sets up a business) The Government is providing lot of facilities to young entrepreneurs. 6. Modus operandi (a particular way of doing something) The police took a long time to understand the modus operandi of the criminal. 7. Post mortem (examination after death) The body of the accident victim was sent for post mortem. 8. Per capita (per head) The per capita income in India is still very low. 9. Per annum (per year) The new business is earning a profit of ten million per annum. 10. Millennium (a period of 100 years) Such news is heard once in a millennium. 11. Resume (curriculum vitae) One of the essentials while applying for a job is to prepare a good resume. 12. Vice versa (in the opposite way) We want to translate our literature from French to English and vice versa. 13. Ditto (the same) She looks ditto like her brother and even acts like him. 14. Finesse (delicate skill in guiding relations between people) She is famous for her finesse among her friends. 15. Décor (style of decoration) I was highly impressed...
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