...This is for us to know: Advertisements can be researched prior to their release (pre-test) or after they have been released (post-test). Pre-tests are sometimes referred to as copy tests. The methods used to pre-test advertisements are based upon either qualitative or quantitative criteria. The most common methods used to pre-test advertisements are concept testing, focus groups, consumer juries, dummy vehicles, readability, theatre and physiological tests. Focus groups are the main qualitative method used and theatre or hall tests, the main quantitative tests. Reasons to do pretest: The primary purpose of testing advertisements during the developmental process is to ensure that the final creative will meet the advertising objectives. The practical objective of pre-testing unfinished and finished creative work is that it is more effective for an advertiser to terminate an advertisement before costs become so large and commitment too final. Changes to an advertisement that are made too late may be resisted partly because of the sunk costs and partly because of the political consequences that ‘pulling’ an advertisement might have. Once a series of advertisements has been roughed or developed so that its messages can be clearly understood, advertisers seek reassurance and guidance regarding which of the alternatives should be developed further. How to do them: Concept tests, in-depth interviews, focus groups and consumer juries can be used to determine which of the proposed...
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...The Moral Compass Leadership for a Free World Lindsay J Thompson Leadership Ethics Course Manual ~ © 2005 Lindsay J Thompson ~ All rights reserved 2 THE MORAL COMPASS Leadership for a Free World Table of Contents introduction page 5 core learning page 9 the leadership labyrinth page 11 the m oral com pass page 27 values and global value creation page 73 corporate citizenship page 93 bibliography page 109 the case lab page 113 Leadership Ethics Course Manual ~ © 2005 Lindsay J Thompson ~ All rights reserved 3 Leadership Ethics Course Manual ~ © 2005 Lindsay J Thompson ~ All rights reserved 4 introduction Moral Leadership for a Free World If you read a newspaper this morning, you almost surely read something related to morality, leadership, and freedom. From international relations to neighborhood and family life, concerns about leadership ethics and human welfare are the focus of news, political movements, and civic initiatives. Emotionally engaging terms like “moral leadership,” “the free world” and “human freedom” are often used in the media without much explanation or clarification. Momentous decisions are made and life choices established in the name of values attached to these and similar terms. What do we really mean by “moral leadership,” or “freedom?” If two people use these terms in a conversation, do they explicitly share a common understanding of them or just assume common ground? For instance...
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...The Moral Compass nd understand moral theory. In fact, you have a moral philosophy – but you may not think of it that way. Every time you have a conversation about what someone “should” or “ought” to do, you doing moral philosophy. Your moral converations may be very personal – whether you should return the five dollars extra change the clerk gave you at the video store – or very broad – whether national security is more important than personal freedom. Whatever your moral conversations are about, it is likely there is a body of literature that would be useful in clarifying your thoughts on the issue. It may be a good idea for you to read a basic textbook on moral philosophy to review or familiarize yourself with the way philosophers have thought about some of the moral issues that almost everyone encounters. It is especially useful to be familiar with the terms and concepts of moral philosophy so you can express your views precisely and intelligently. Some of the major moral theories are briefly summarized in the Primer of Moral Theory that follows. You will find most of them are discussed in more detail in any basic moral philosophy text, although you may find them listed under slightly different titles. As you consider each theory, use the “Where Do I Stand” box to mark your position on it. Include a brief explanation of the reasons for your position. The purpose of this exercise is for you to decide for yourself what moral theories and standpoints make the most sense to...
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...8 – July 27 Harbor East Room 230 | Instructor Rick Milter, Ph.D. Contact Information Phone Number: 410.234.9422 milter@jhu.edu Office Hours Typically before class session or by appointment. Required Learning Materials This course is a series of thematic conversations about human values and your responsibilities as an emerging/aspiring business leader. There is no traditional textbook, but there is much reading. You are required to read The Moral Compass: Leadership for a Free World, a workbook by Lindsay Thompson available online as a PDF in Course Documents. You will find details about required learning materials in the Bibliography and Theme Briefs sections of the Syllabus. Course Description and Overview This course explores ethical leadership as a framework for enterprise value creation in a complex environment of competing economic and moral claims. Students examine the intrinsic ethical challenges of leadership and the concept of a moral compass as a foundation for responding effectively to the ethical challenges of corporate citizenship and value creation in a competitive global economy. (2 credits) Syllabus Table of Contents Page Topic 2 Bibliography & Learning Resources 6 Calendar, Seminar Structure, Theme Briefs, Content 42 Seminar Preparation Toolkit 48 Learning Objectives, Graded Assignments, Deliverables 59 General Academic Policies 61 Supplemental Readings on Learning Theory bibliography learning...
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...Social Compass http://scp.sagepub.com/ Theories of Conversion: Understanding and Interpreting Religious Change Lewis R. RAMBO Social Compass 1999 46: 259 DOI: 10.1177/003776899046003003 The online version of this article can be found at: http://scp.sagepub.com/content/46/3/259 Published by: http://www.sagepublications.com On behalf of: Association for Assessment in Counseling and Education Additional services and information for Social Compass can be found at: Email Alerts: http://scp.sagepub.com/cgi/alerts Subscriptions: http://scp.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://scp.sagepub.com/content/46/3/259.refs.html >> Version of Record - Sep 1, 1999 What is This? Downloaded from scp.sagepub.com at University of Zambia on March 22, 2014 Social Compass 46(3), 1999, 259–271 Lewis R. RAMBO Theories of Conversion: Understanding and Interpreting Religious Change The author explores the nature of theory and provides an overview of resources for the study of conversion to Islam. Theory is valuable in so far as it illuminates different aspects of a phenomenon. Various theoretical approaches include some dimensions and exclude others. Scholars of conversion must be aware of theoretical issues and systematically utilize theoretical options with sophistication. Such an approach will expand understanding of conversion and also enhance comparative...
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...to deal with politicians at one time or another but what if at least one of your Agency's political representatives is also proposing to become your Agency's vendor? To make matters even more difficult, you live in a suburban community - in fact, it's rural - some might say remote. Your Agency is contemplating issuing a solicitation for a fairly substantial piece of work. One of your Agency's Councilors/Board of Commissioners actually owns a company that provides the goods/services in which you are interested. Research determines that your local politician's company is the only one in your area, and for quite some distance, that does provide the goods/services. Can you ethically contract with this company? Highlight the pros and cons and how you propose to proceed. “A man without ethics is a wild beast loosed upon this world.” - Albert Camus The ethicalness of the question posed in the situation to be considered for this exercise will test the procurement professionals’ procedural knowledge, legal and policy attentiveness and attention to the political and social aspects of the matter. Personal morals and beliefs and our integrity compass may be temporarily skewed but not loosened from their foundation as we struggle to align the public procurement tenet of “fair and equal treatment for all” with prevalent situational mores as implied. Provisionally we may be limited by political and practical realities and forced to acquiesce to higher powers or diligently work to mitigate...
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...[Your Name] [Instructor Name] [Course Number] [Date] A comparison between Shakespeare’s Macbeth and Voltaire’s Candide. Introduction. Macbeth and Candide are some of the greatest literary works in history with strong themes that have echoed throughout history and are reviewed to date. They challenged the moral, political and religious affiliations of the times in which they were written. The proficiency with which the works were delivered while different, proved effective at addressing the issues conceptualized by the authors. While Shakespeare chose to deliver his work in the form of plays, Voltaire chose to deliver his as a novel. Candide and Macbeth depict several themes, some of which are common to them and others which differ. Though Shakespeare is famous for his various plays, Candide is widely regarded as Voltaire’s magnum opus. Thesis statement. While Shakespeare’s Macbeth and Voltaire’s Candide both depict a protagonist who is faced with challenges throughout their journey, Candide exhibits personal growth and willingness to change while Macbeth exhibits no real personal growth. Similarities between themes. Power corrupts. This is a major theme that transcends both literary works. In Macbeth, this theme is very evident when Macbeth is approached by the three witches while with Banquo. Their revelation of the future in which he would be named Thane of Cawdor and consequently the king of Scotland, sparks the ambitious ember in Macbeth. This spark is enflamed by the confirmation...
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...rebellion 5. Another dynasty emerged – general, invader, peasant rebel B. Zhou Dynasty – 1029-258 BCE 1. Started decline in 700 BCE 2. Ruled w/ local princes – alliance system a. Successful in agricultural communities – ie manor system Europe b. Princes received land for troops/tax 3. Eventually local leaders ignored central gov’t 4. Contributions a. Extended territory to “Middle Kingdom” – wheat north, rice south 1. Transportation/communication difficult – hard to govern b. Mandate of Heaven – Sons of Heaven – emperors live affluent life c. Greater cultural unity 1. Banned human sacrifice 2. Standardized language – Mandarin – most people speaking same d. Confucius – wrote on political ethics 5. 402-201 BCE Era of the Warring States C. Qin Dynasty – China’s namesake 1. Xin Shi Huangdi – first...
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...Gone is the era when military force was the sole compass in a state’s quest for dominance. The Cold War world order has been lost. What has taken its place is a collision of two opposing forces both competing to materialize as the new, dominant world order. There exists now an overarching battle between the assimilating force of globalization and the emphatic differentiation of cultural identity as a reaction. This structural dissonance in global relations has elevated inherently tense inter-state relationships and cleared a path for the rise of cultural nations within and across states seeking to solidify their distinctiveness and secure a role in the order of the new world. As the United States emerged victorious from the bipolarity of the Cold War era, so came her establishment as the hegemonic state of the world. This triumph of western liberalism symbolized what Francis Fukuyama deemed “the end of history” - the end of conflicting ideologies among the states which would lead to a world of perpetual peace. Fukuyama’s thesis is based on the Renaissance and Reformation of Europe and the Enlightenment experienced by North America and Europe (Packer. 2012.) Essentially, he argues that the progression of human history as a struggle between ideologies ends after the Cold War era; that the entire world will come to accept liberal democracy as the most desirable world order. The major fault in his theory, of course, lies in the simple fact that the Renaissance, Reformation...
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...Our study will note that social components for example uncertainty avoidance, power distance, individualism & collectivism and male dominancy are effecting unfavorably on the development of entrepreneurial intentions in Pakistan. BACKGROUND: The force of progress has sway all business substances from little to extensive. Each substance needs to handle with gigantic innovative, geological, political, economical, legitimate and social change. Despite the fact that the dynamic environment has come about as most amazing test for the countries, they have some way or another figured out how to support the chances with clear dreams, dedicated workers, durable organizational society, group introduction and unwavering strategies. In this way it has been checked through examines that countries attain focused focal point by constantly battling with the change which influences distinctive parts of life. Countries can advance intense advantage through instilling society of enhancement, dynamism, sex the earth, group and long haul introductions and freedom of singular in regards to political, investment and social life. Few individuals have faith in independence, since individuals are typically eminent on the groundwork of their social division, religion and especially throw in...
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...The Cuban Missile Crisis: A Soviet Policy Failure and United States Success AP US History 03/13/13 Few events in modern history have ever come close to changing the course of the world as much as the Cuban Missile Crisis. The crisis which almost changed the Cold War into a truly hot and nuclear massacre, was resolved miraculously to those living through it. A pivotal turning point in the cold war, the Crisis led to increased calls for peaceful existence, and a change from confrontational to indirect policy. Along with these changes the Cuban Missile Crisis was the utter failure of Soviet Cold War policy, and the success of the United States, as evidenced by the Politburo's disorganization, the defeat of Soviet Policies on the floors of the United Nations, and the successful emergence of the United States from the crisis. The Cold War was the period between the end of World War II and the fall of the Soviet Union, during which the West characterized by the United States and the "West", and the "Soviet Union" along with other communist countries, competed for control of the world. These conflicting ideologies caused continuous confrontations, leading up to the Cuban Missile Crisis. There were three notable events setting the stage for the crisis. The first was the U.S.S.R. shooting down U-2 spy plane pilot, Gary Powers, flying a spy mission into the Soviet Union on May 1, 1960 (York). The handling of the affair by the Eisenhower administration was...
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...FÜHRER HITLER MGT380 BIC1323A FÜHRER HITLER When a person thinks of an influential leader throughout history, thoughts usually tend to steer towards ethical or religious leaders such as, Ghandi, Jesus, Martin Luther King Jr, Abraham Lincoln, Mother Theresa, etc. To categorize Adolf Hitler into this group of moral individuals seems appalling and discourteous to the above named leaders. However, the most encompassing definition of a true leader is a person with the “ability to influence followers to achieve common goals through shared purposes” (Weiss, 2011). While his moral compass was fragmented and his ethics seem non-existent, Adolf Hitler had the leadership ability to instill core ideals and standards into his constituents, to motivate his followers to all work towards a common goal and to influence his followers to change their “actions, behaviors and their opinions of others” (Weiss, 2011). According to the Trait Theory, or “great man” theory, certain traits and characteristics in men are supporting factors in that person being an effective leader (Weiss, 2011). Hitler differentiated himself as a great leader in his possession of many of those traits: assertiveness, initiative, dominance, self–confidence, stress tolerance, responsibility, achievement orientation, adaptability, cleverness, persuasiveness, organizational and speaking abilities, risk taking, and originality. “His was no ordinary dictatorship, but rather one of great energy and magnificent planning”...
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...Ethics in International Business Chapter Outline OPENING CASE: Wal-Mart’s Chinese Suppliers INTRODUCTION ETHICAL ISSUES IN INTERNATIONAL BUSINESS Employment Practices Management Focus: Making Apple’s iPod Human Rights Environmental Pollution Management Focus: Unocal in Myanmar Corruption Moral Obligations Management Focus: News Corporation in China ETHICAL DILEMMAS THE ROOTS OF UNETHICAL BEHAVIOR Personal Ethics Decision Making Processes Organizational Culture Unrealistic Performance Expectations Leadership Management Focus: Pfizer’s Drug Testing Strategy in Nigeria PHILOSOPHICAL APPROACHES TO ETHICS Straw Men Utilitarian and Kantian Ethics Rights Theories Justice Theories FOCUS ON MANAGERIAL IMPLICATIONS Hiring and Promotion Organization Culture and Leadership Decision-Making Processes Ethics Officers Moral Courage Summary of Decision-Making Steps SUMMARY CRITICAL THINKING AND DISCUSSION QUESTIONS CLOSING CASE: Google in China Learning Objectives 1. Be familiar with the ethical issues faced by international businesses. 2. Recognize an ethical dilemma. 3. Discuss the causes of unethical behavior by managers. 4. Be familiar with the different philosophical approaches to ethics. 5. Know what managers can to do to incorporate ethical considerations...
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...University of Illinois at Urbana-Champaign College of Business Department of Business Administration BADM 449: STRATEGIC MANAGEMENT / BUSINESS POLICY (FALL 2015) Section J: Tuesday – Thursday 11:00 A.M. – 12:20 P.M. BIF 2041 Name: Shinjinee Chattopadhyay Visting Assistant Professor Office: 465 Wohlers Hall Office Hours: Tuesday, 2-3.20 pm (Or by appointment) Office Phone: 217-300-1033 Email: schattop@illinois.edu Website: Maintained on Illinois Compass 2g INTRODUCTION AND COURSE OBJECTIVES Strategic management deals with decisions that fundamentally influence the direction of the organization and effective implementation of the direction chosen. Strategic management addresses the organizational structure, resources & capabilities, and the strategic positioning of the organization to create, capture, and sustain competitive advantage. In addition to economic value creation, management also must make decisions concerning the distribution of this economic value across stakeholders. In BADM 449, you will develop your skills at: • Understanding how firms create, capture, and sustain competitive advantage; • Analyzing strategic business situations and formulating strategy; and • Implementing strategy and organizing the firm for strategic success. Success ultimately depends not only on the soundness of the formulated strategy, but also on effective implementation through appropriate organizational choices. This capstone business course focuses...
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...Professor: Name: Instructor: Date Due: Case-Study Analysis Introduction This current wave of globalization has been determined by approaches that have opened economies locally and in the whole world. Since the Second World War, and particularly amid the previous two decades, numerous governments have received free-advertise financial frameworks. This has made them to immensely expand their profit potential and making new open doors for international trade and venture. Governments likewise have arranged emotional decreases in boundaries to business and have made international assertions to advance trade in products, administrations, and venture. Exploiting new open doors in outside markets have fabricated remote manufacturing plants and made a generation and advertising game plans with outside accomplices. A characterizing device of globalization, subsequently, is an international technological and monetary business structure. Technology has been the other driver of globalization. Propels in data technology, specifically, have drastically changed financial life. Data innovations have given various types of individual monetary performer's buyers, financial specialists, organizations profitable new instruments for distinguishing and seeking after monetary open doors. Globalization is profoundly disputable, in any case. Defenders of globalization contend that it permits poor countries and their natives to create monetarily and raise their expectations...
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