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Political Economy

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Commodification – The process of taking goods and services that are valued for their utility and turning them into commodities. Mosco (1996) defines commodification as “the process of transforming use values into exchange values, of transforming products whose value is determined by their ability to meet individual and social needs into products whose value is set by what they can bring in the marketplace.” Commodification is the term for a process in which a product’s value deriving from human want or need (use value) is transformed into the value it could get from exchange (exchange value) (p.141). An example of this in relation to the mass media would be the commodification of audiences, and, increasingly, cybernetic commodification in the form of electronic information about our consumption habits.
Spatialization – The process of overcoming the constraints of space and time in social life (Mosco, 1996).
Structuration – The third entry point is structuration, developed from Anthony Giddens theory of structuration, whereby the interconnections of structure and action are understood to reproduce social life (p.212). Mosco examines aspects of the structuration of the communications industry in terms of the dimensions of class, gender and race. These he suggests are mutually constitutive categories in terms of structuration processes (p.239) and that two possibilities for considering them together are to be found in the focus on social movements and hegemonic processes. This entry-point incorporates the idea of agency, social process and social practice into the analysis of structures.
PECs Focus

According to Wittel, PEC contains several notions about culture, communication, and media:

They are all perceived as industries.
They are perceived as commodities that carry meaning.
They are perceived as things that can be produced, distributed, and consumed.

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