...Case 18.4 Advanced Automobile Concepts Case Objective This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence)...
Words: 1696 - Pages: 7
...I am writing to apply for a fall internship with Whitman Insight Strategies. Currently, I am a junior at Rutgers University double majoring in Political Science and History with a minor in Women and Gender Studies. My interest in politics and the law has led me to be interested in the political system as a whole and what individuals can do to influence said system. I would be perfect for an intern position with Whitman Insight Strategies because of my extensive research experience, attention to detail, knowledge of politics and U.S. history, and because of my strong work ethic. I know that as an intern for Whitman Insight Strategies, I would succeed in any task given to me and contribute positively to the institute's goals. Since my first...
Words: 334 - Pages: 2
... : Female Date of Birth : 10th Oct, 1991 Height : 5’3’’ Nationality : Bangladeshi by Birth Blood Group : A+ (positive) Marital Status : Unmarried Permanent address : Village : Kharia Kazir Char Post Office : Kharia Kazir Char Thana : Sribordi District : Sherpur Educational Background: Degree : SSC GPA : 4.88 Institution : Kalshi Islamia High School Board : Dhaka Passing Year : 2006 Degree : HSC GPA : A+ Institution : Mirpur Girls’ Ideal Laboratory Institute. Board : Dhaka Passing Year : 2008 Degree : B.Sc in Economics Result : Appeared Institution : Jahangirnagar University Passing Year : Appeared. Additionald Courses In Honours Level: • English • State and Politics • Bangladesh: History, Society & Culture • Computer Fundamentals Language Proficiency: Bengali: Excellent in speaking, reading and writing. English: Excellent in speaking, reading and writing. Computer Skills: • Proficient in computer assembling, hardware troubleshooting and maintenance. • Operating system : Ms Dos and Windows (95, 98, XP, 07) • Microsoft Office Packages : MS-Word, MS-Excel, MS-Access, MS-Power Point. • Internet &...
Words: 385 - Pages: 2
...Market related challenges faced by marketiers BY S #. | Name | Reg #. | 1 | Tahir Karamat | 13896 | 2 | Saad Fancy | 19105 | 3 | Rais ur Rehman | 19349 | 4 | Asghar Ali | 18504 | 5 | Fahad Ghulam Nabi | 15975 | A Project Report Submitted in partial fulfillment of the requirements for the Course of Writing Research Reports to Mr. Irfan Hameed At the Iqra University, Main Campus Karachi, Pakistan. MAY 18, 2013 ACKNOWLEDGMENT This research report is dedicated to my family, friends, and professors for their unwavering support and encouragement throughout my life and academic pursuits. First, I would like to thank Mr. Irfan Hameed for being a fantastic thesis supervisory. It means a lot to me that he stepped up when I needed him the most and took on the responsibility of guiding me in the right direction. Furthermore, he pushed me to think outside the box and challenged me to look beyond what is right in front of me. Without him I would not have been able to complete this thesis. For these reasons and many more, I will be forever grateful. Lastly, I would like to thank my family and friends who have always supported me, even when I may not have been aware of it. I would like to thank my Parents my Mother and father, who always provided me with motivation and for their continued support of me throughout my life, financially and emotionally, and for instilling in me their morals and values. ABSTRACT This report presents a framework for “Market...
Words: 3501 - Pages: 15
...Gujarat Technological University Syllabus for New MBA Program effective from Academic Year 2011-12 MBA I Semester I Accounting for Managers (AFM) 1. Course Objective: The objective of the course is to acquaint the students with the language of Accounting and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements...
Words: 5698 - Pages: 23
...Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing technologies and facilities which to be successful, automaker companies have to strengthen the need according to the need of the customer in order to remain in the car manufacturing industry. Carmaker and marketers should not only focuses on manufacturing vehicle and performance of the vehicle instead they also should emphasises on the social factors which influence the buyers decision in purchasing car such as reference group, family factor and social status. Other than that, the basic principle in the current market which is governing is customer orientation and customer centeredness in belief. Currently, the Competitive market is forced to produce the goods according to the customer needs (Tafler, 2007). The study on the consumer purchase behaviour which also refer as consumer behaviour, provides information of the consumer patterns and purchase intention (Nesai, 2009). Other than that, the organization able to survive along the organization could able to supply the needs...
Words: 9144 - Pages: 37
...AMITY BUSINESS SCHOOL Dissertation Synopsis Name of the Student: Ishan Kashyap : MBA (M&S) AUUP Enrollment No: A0102212127 , Class Roll No. C- 29 Contact No. - +9555449830 E-Mail id: ishan2989@yahoo.com Name of Faculty Guide: Ms. Tavishi DESSERTATION TITLE Externalities of Special Economic Zone. RATIONALE OF THE PROPOSED INVESTIGATION For developing countries, special economic zones (SEZs) traditionally have had both a policy and an infrastructure rationale. In terms of policy, the SEZ can be a useful tool as part of an overall economic growth strategy to enhance industry competitiveness and attract foreign direct investment (FDI). Through SEZs, governments aim to develop and diversify exports while maintaining protective barriers, to create jobs, and to pilot new policies and approaches (for example, in customs, legal, labor, and public private partnership aspects). SEZs also allow for more efficient government supervision of enterprises, provision of off-site infrastructure, and environmental controls. The category SEZ includes free trade zones (FTZ), export processing Zones (EPZ), free Zones (FZ), industrial parks or industrial estates (IE), free ports, free economic zones, and urban enterprise zones. LITERATURE REVIEW 1) Introduction In this research paper sector specific studies are conducted that analyze efficiency and its variations over the years and studies attempting to shed light on variations in terms of efficiency...
Words: 2547 - Pages: 11
...An Introduction to Data Mining Kurt Thearling, Ph.D. www.thearling.com 1 Outline — Overview of data mining — What is data mining? — Predictive models and data scoring — Real-world issues — Gentle discussion of the core algorithms and processes — Commercial data mining software applications — Who are the players? — Review the leading data mining applications — Presentation & Understanding — Data visualization: More than eye candy — Build trust in analytic results 2 1 Resources — Good overview book: — Data Mining Techniques by Michael Berry and Gordon Linoff — Web: — My web site (recommended books, useful links, white papers, …) > http://www.thearling.com — Knowledge Discovery Nuggets > http://www.kdnuggets.com — DataMine Mailing List — majordomo@quality.org — send message “subscribe datamine-l” 3 A Problem... — You are a marketing manager for a brokerage company — Problem: Churn is too high > Turnover (after six month introductory period ends) is 40% — Customers receive incentives (average cost: $160) when account is opened — Giving new incentives to everyone who might leave is very expensive (as well as wasteful) — Bringing back a customer after they leave is both difficult and costly 4 2 … A Solution — One month before the end of the introductory period is over, predict which customers will leave — If you want to keep a customer that is predicted to churn, offer them something based on their predicted...
Words: 3180 - Pages: 13
...Final tem project Under the supervision of Prof. Kashif Mehmood BY Group leader: Jaweria Iqbal (12271) Group members | Roll numbers | Irfan Safdar | (12250) | Usman Hanif | (12263) | Hafiz Waqas Bashir | (12298) | Yasir Akbar | (12301) | Department of management sciences Superior University, Lahore Table of contents Topic | Page number | Acknowledgements | 4 | Declaration | 5 | Objectives of study | 6 | Scope off project | 6 | Executive summary | 7-8 | Introduction | 9 | Vision & mission | 9 | Customer profile | 9 | Identification of personalities according to VALS 2 | 10 | Brand personality | 11 | PEST analysis | 12 | Market analysis summary | 13 | Market segmentation | 13 | Target market segmentation strategy | 14 | Competitive edge | 14 | Products and services | 15 | Marketing strategy | 16 | Brand anthromorphizm | 16 | Brand personification | 17-19 | Conclusion | 19 | Appendices | | Acknowledgements “It is a great pleasure to thank everyone who helped us to carry out this project successfully. First of all, we are truly indebted and thankful to ALLAH Almighty for giving us such extraordinary abilities and making us privileged enough to take part in such activity. Our all respects and regards to Holy Prophet Hazrat Muhammad (PBUH) for giving us the faith and leading us to the right path with the essence of faith in Allah. We would like to thank our Teachers who have always been...
Words: 3570 - Pages: 15
...Description of the topic General View Cohesion policy in the European Union has the intended purpose of reducing differences between the member states in matters of economic, social and territorial importance and works to ensure that each region achieves its full potential. Moreover, Article 174 of the Lisbon Treaty states that the policy aims to promote ‘overall harmonious development’ of the EU through the ‘strengthening of its economic, social and territorial cohesion’. According to the European Commission, ignoring the disparities that are apparent across the EU would undermine the single market and single currency, justifying the large percentage of the budget that is spent on these policies . The Greek Case As we know Greek regions have benefited from the inflow of community funds since 1981,when Greece joined the European Union. At this point we believe that we have to present briefly the main funding that Greece has received from 1986 to 2006.Firstly, we have to mention the Mediterranean Integrated Programmes (MIPs) from 1986 to 1993,which <<pushed>> the available funds to small infrastructure projects in Greece. Moreover, we have also to state that the 1994-1999 Community Support Framework, gave the incentives to the country to implement the major infrastructure projects of national character. These infrastructures (railway network,ports,highways) helped Greece not only to connect with other countries but also to be prepared to enter in the Economic...
Words: 3900 - Pages: 16
...ASA University Review, Vol. 3 No. 2, July–December, 2009 Zoo as Ecotourism Attraction – Case of Dhaka Zoo Salman Salem Shinwary* * Md. Jahidur Rahman ** Md. Mayen uddin Abstract This paper reports results from a survey of visitors to Dhaka Zoo, Dhaka, Bangladesh. The questionnaire comprised of items relating to motives for visiting the zoo, and evaluations of attributes, thereby permitting an important valuation approach. The construction of the questionnaire was prompted to learn more about what motivated visits, and whether there were perceived deficiencies in visitors’ experiences of the zoo. Like other studies mentioned in the report it was concluded that zoos represent an opportunity for family-based trips. However, while some opportunities exist for learning, on the whole visitors were not generally interested in acquiring detailed information about wildlife. Indeed, more importance was attached to the viewing of animals than to the recognition that possibly animals might require ‘private places’. These findings may instigate a discussion about the extent to which Dhaka zoo might be able to fulfil its classical missions and that for this to happen significant changes in zoo layout would be required. Additionally, possible implications for zoo management are discussed. Keywords: zoos, ecotourists, wild-life interactions, national parks, wildlife-based tourism, animal friendly, zoo management Introduction Dhaka zoo is the largest zoo in Bangladesh situated at Mirpur...
Words: 6717 - Pages: 27
...www.ccsenet.org/jpl Journal of Politics and Law Vol. 4, No. 1; March 2011 Clarification of Rules of Acceptance in Making Business Contracts Dr. Md. Abdul Jalil Associate Professor of Law Department of Business Administration, Faculty of Economics and Management International Islamic University Malaysia (IIUM) E-mail: abduljalil@iiu.edu.my, abd_jalil2@yahoo.com Abstract Business firms and Business corporations enter into thousands of contracts everyday. Making a formal and written contract is very important for business corporations and firms although oral contracts are accepted and recognized by law. There are certain rules on making a valid formal contract. If the business firms do not have knowledge of those contract formation rules and they make contracts in ignorance of those rules, their contracts would be liable to be declared as null and void by the court of law if it is referred to it to determine its validity or to get a remedy for breach of contracts by one of the parties in the contract. In this paper I have not discussed all the elements of a valid contract. I have discussed only one of the fundamental elements of a valid contract that is ‘acceptance’. In a business contract, there must have be an ‘offer’ and an ‘acceptance’, to make a valid contract, if not the contract will not be valid, recognized and enforceable in the court of law. The objective of this paper is to clarify the rules of making a valid ‘acceptance’ which may lead to making a binding contract...
Words: 11771 - Pages: 48
...Contents Executive Summary 3 Introduction to Company 4 Organization Culture 5 IBMers – Values and Ethics 9 Value 9 Ethics & Business conduct 9 Culture @ IBM 10 About IBM Culture Traits 10 Diversity 10 People orientation and Team Orientation - Freedom & Responsibility 11 Outcome Orientation - Context, not Control 12 Knowledge sharing - High Collaboration using technology 12 Risk Averse to Risk Taking 12 Innovation - Learn from mistakes (or near Mistakes) 13 Aggressiveness for duties, goals, and assignments 14 Culture & Climate Survey 15 Culture impact Business Performance 16 IBM Leadership Framework 16 Online References 17 Executive Summary Our charter is to determine culture at IBM & how it impacts business performance. Corporate culture is significant in that it “influences the behavior of everyone within an organization and, if carefully crafted, can have a significant positive effect on organizational success”. Louis Gerstner (2002) comments “I came to see, in my time at IBM, that culture isn’t just one aspect of the game-it is the game. In the end, an organization is nothing more than collective capacity of its people to create value. Vision, strategy, marketing, financial management- any management system, in fact- can set you on right path and carry you for a while. But no enterprise- whether business, government, health care or any area of human endeavor – will succeed over the long haul if those element aren’t part of its DNA.” The culture...
Words: 1675 - Pages: 7
...Hartal: A Case Study on Bangladesh from 2013 to 2014; specially on the Last National Election Period in Bangladesh”. Intruduction: Fiscal policy is very much related to the Public Finance in the Macroeconomics. Fiscal policy means the process by which government’s expenditures, tax rates and budgets would be monitored the national economy.The term “Hartal” basically comes from Gujarati language. “Hat” means market and “tal” means tala or lock, which referred to locked market or bazaar“bondh.” Hartal was first used during the Indian Independence Movement. It is a way of mass protest often involves a total shutdown of workplaces, offices, shops, courts of law with the object of realizing a demand. (CPD, 2013). Now it is also related to the politics of Bangladesh,specially in the election year. Hartal is one of the prime factors of influencing Fiscal Policy. Statement of the Problem: Human beings is very much related to economy. Without economy people cannot live in a society or a state. So there need to be an economic policy to lead human’s society. There are two types of...
Words: 1700 - Pages: 7
...The Harvard system of referencing Contents 1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Plagiarism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Citation styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Collecting and organising references . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. 3. 4. Citations in the text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Web resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reference List/Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 3 4 4 4 5 6 6 7 7 7 7 8 8 9 9 9 9 9 9 10 4.1 References – books (including electronic books) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 References – other sources . . . . . . . . . . . . . . . . . . . . . . . . ...
Words: 4088 - Pages: 17
