Pontrelli Recycling, Inc. is a recycling company whose mission is twofold: 1. Increase the efficiency of recycling usable materials in order to create a better environment for all. 2. Create value and a fair return on investments for the shareholders.
Market research has shown that both municipalities and companies are interested in using the recycling services of a company who provides: 1. a cut in recycling costs and 2. Could increase the range of recycled materials that could be processed.
I. Decrease cost of recycling.
a. Pass savings on to client.
b. Would make Pontrelli more competitive.
II. Increase the range of recycled materials.
a. Increase revenue for both company and shareholders.
III. Competition in the market place.
a. Must consider
i. Can Pontrelli afford to make the changes? ii. What are the risks? iii. What are the consequences if we don’t and they do?
The seven primary planning activities.
1 - Develop mission statement. A mission statement should provide the core reason for the organization's existence - its purpose. Usually stated in broad terms, a mission statement should be a unifying point for all organizational activities and should describe the organization's ideal. 2 - Develop a list of values. Value statements back up and support the mission statement. They should provide a guide to decisions and embellish on the basic organizational beliefs.
3 - Assess the situation - internally and externally. Assess the current situation inside the organization, locally and corporate-wide. Assess the external situation by studying the companies customers, competitors, economy (locally and nationally), etc. Use the SWOT technique: Determine your organization's Strengths, Weaknesses, Opportunities, and Threats (challenges).
4 - Develop goals. Goal statements must be complementary to, and take off from, the mission and value