...committing to a two-year contract. Plus, he didn’t he even qualify, because he lacked a Social Security number or credit history. It was that moment he decided he'd find a way to help customers in the U.S. enjoy the benefits similar to the international community, where phones are unlocked and mobile plans are available contract-free. GSM Nation was soon born out of a Yale incubator. Why it's a winner: With expectations it will hit $100 million in revenue in 2013 -- only three years after launch -- GSM Nation is a winner in our books. Plus, it is helping consumers save thousands of dollars and offers some individuals, who may not have otherwise qualified for a wireless device, the chance to own one. 2. PENCILS OF PROMISE New York, N.Y. Founded: 2008 What is it: Pencils of Promise is a nonprofit looking to increase access to quality education for children in the developing world. The organization works with communities across the globe to build schools and create programs that provide education opportunities. How it got started: Beginning his career in finance, founder Adam Braun thought this was his path. It wasn't until he met a young boy begging on the...
Words: 2170 - Pages: 9
...Twins Photo: Twins A Thing or Two About Twins They have the same piercing eyes. The same color hair. One may be shy, while the other loves meeting new people. Discovering why identical twins differ—despite having the same DNA—could reveal a great deal about all of us. By Peter Miller Photograph by Martin Schoeller Every summer, on the first weekend in August, thousands of twins converge on Twinsburg, Ohio, a small town southeast of Cleveland named by identical twin brothers nearly two centuries ago. They come, two by two, for the Twins Days Festival, a three-day marathon of picnics, talent shows, and look-alike contests that has grown into one of the world's largest gatherings of twins. Dave and Don Wolf of Fenton, Michigan, have been coming to the festival for years. Like most twins who attend, they enjoy spending time with each other. In fact, during the past 18 years, the 53-year-old truckers, whose identical beards reach down to their chests, have driven more than three million miles together, hauling everything from diapers to canned soup from places like Seattle, Washington, to Camden, New Jersey. While one sits at the wheel of their diesel Freightliner, the other snoozes in the bunk behind him. They listen to the same country gospel stations on satellite radio, share the same Tea Party gripes about big government, and munch on the same road diet of pepperoni, apples, and mild cheddar cheese. On their days off they go hunting or fishing together. It's a way...
Words: 4063 - Pages: 17
...Alexis Ll Ll | 1 Walt Disney As Walt Disney was growing up, his dad fathered many children. Walt’s parents traveled very much because they always seemed to see new and better things. They lived in England, Ohio, Missouri, Kansas, etc. Elias, Walt’s dad was a hard man. “He worked hard, lived modestly, and worshiped devoutly. He did neither smoking nor drinking nor cursing nor carousing.” (Gabler 3.) Walt was the age of four when his dad decided to move again. From Chicago to missouri, “That was the big moment when we were going to go away” said Walt. (Pg 9). “Walt Disney would remember Marceline, Missouri. He would remember it more vividly than anything else in his childhood, perhaps more vividly than any place in his entire lifetime.” His wife would say. “He didn’t live there very long. He lived in Chicago and Kansas City much longer. But there was something about the farm that was very important to him.” (Pg 10.) Although Walt did not start school until he was seven due to the fact that his parents didn’t have a way to take him. Walt still managed to stay in school and was most successful throughout High School. When Walt went to live in Chicago as summer was ending, he enrolled to William McKinley High School as a freshman. Walt had only been at McKinley High School about a month when the school magazine pronounced: “Walt Disney, one of the new consumers, has displayed unusual artistic talent and has become the Voice Cartoonist.” (Pg 33.) For most of the...
Words: 2240 - Pages: 9
...trendwatching.com’s free Monthly Trend Briefing How will YOU deliver on consumer expectations in the next 12 months? 10 crucial consumer trends 2013 December 2012 / January 2013 trendwatching.com/trends/10trends2013 Introduction: 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models... hey, what’s not to like? Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards » 1. PRESUMERS & CUSTOWNERS 2. EMERGING2 3. MOBILE MOMENTS 4. NEW LIFE INSIDE 5. APPSCRIPTIONS 6. CELEBRATION NATION 7. DATA MYNING 8. AGAIN MADE HERE 9. FULL FRONTAL 10. DEMANDING BRANDS 11. MORE-ISM w w w. t r e n d w a t c h i n g . c o m 10 crucial consumer trenDs for 2013 2 1. PRESUMERS & CUSTOWNERS “Consumers will embrace even more ways to participate in the funding and (pre-)launch of new products and brands.” 2013 will see passionate consumers embrace two innovative new ‘consumption’ models: becoming PRESUMERS and CUSTOWNERS. PRESUMERS love to get involved with, push, fund, and promote products and services before they are...
Words: 7369 - Pages: 30
...sustainability report 2011 The idea is an ancient one. Often, the marks seem like enigmas. They contain hidden meaning, waiting to be rediscovered. Sometimes they wait thousands of years. This ancient idea is still very much alive. Ideas, thoughts, insights, confessions, promises, lies, vows... Who can measure the feelings expressed? Comprehend the joy and pain? Grasp the passion? Who can say how much has been written, drawn, sketched, designed, painted, in the history of mankind? Who can say how much has not been written, drawn, sketched, designed, painted simply because there was no pen to hand? Editorial Count Anton-Wolfgang von Faber-Castell, Chairman and CEO of Faber-Castell AG The values of any well-managed family business must include sustainability, social and environmental responsibility, and human virtues such as tolerance, humbleness and honesty. My great-great-grandfather, Lothar von Faber, was a businessman of great social dedication, and his descendants have followed his example as a matter of duty. The Social Charter signed in 2000 prohibits discrimination and child labour and protects our employees against exploitation. The agreements of the International Labour Organization (ILO), to which the Charter commits us, are for me no more than natural standards for anyone engaged in business. In order to achieve long-term success, you have to think in terms of the future. For me as a businessman it is extremely important not...
Words: 19343 - Pages: 78
...Van Gogh Vodka Copyright © Black Robot Advertising Ltd The contents of this document are confidential and the property of Black Robot Advertising Ltd and the recipients agree by accepting delivery of this document not to disclose or make use of any of its parts in any way whatsoever, to anyone without the prior written consent of Black Robot Advertising Ltd and an agreed monetary exchange for the right to use any or all of its contents. Executive Summary ...................................................................................................................................................................................................... 2 Brand Situation.............................................................................................................................................................................................................. 2 Findings, Insights and Issues......................................................................................................................................................................................... 3 Brand Switching ...................................................................................................................................................................................................... 3 Experience and Lifestyle ...............................................................................................................................................
Words: 6719 - Pages: 27
...A Write an essay (900-1200 words) in which you analyze and interpret Karen Shephard’s short story “Popular Girls”. A part of your essay must focus on the narrative technique and the many references to labels and certain locations in New York City. Popular Girls A short story by Karen Shepard You know who we are. We're Kaethe and Alina, CJ and Sydney. Stephanie. Our hair is blonde or brown or black. Rarely red, rarely curly. It's thick and straight, and falls back into place after we run our fingers through it and hold it away from our faces long enough for you to see our striking eyes. When we do this, you get shivers. It's 1982, and we sit on the benches lining our New York private school's entrance, after classes are over and before we head home. They are old church pews, and we are from another world. Our canvas book bags mass at our feet. They're from Sweden. They come with an excess of zippers, a plastic ID tag on a small chain, and a ruler that we never use. We buy them at Chocolate Soup, on Madison, the store for cool kids. We say things like "Tenth grade is the Howard Johnson's of school life." You can sit on these benches too, but we do not notice you. Last fall we excised some of you from our group by taking you aside five minutes before chapel and saying "It just isn't working out." We see everyone who walks past us, in and out of our 200-year-old originally Episcopalian school. We sweep you with our eyes as if you were a landscape. We've seen...
Words: 3457 - Pages: 14
...Colorful www.em.colorfulmedia.pl 49/2014 MEDIA A annuity əˈnjuːɪti | renta (roczna) belly | pot. brzuch antics | żarty, wygłupy below freezing | poniżej zera ability | zdolność, umiejętność anxiously ˈaŋ(k)ʃəsli | z niepokojem, z niecierpliwością beneath | pod anyway | zresztą, tak czy inaczej biddy | pot. starucha apparel | ubiór bird’s eye view | widok z lotu ptaka apparently | najwidoczniej bizarre bɪˈzɑː | dziwaczny applicant | wnioskujący above all | przede wszystkim abs | mięśnie brzucha abundant in sth | obfitujący w coś according to sth/sb | według czegoś/kogoś benefit | świadczenie account | relacja application | zastosowanie blockbuster | hit kasowy, wielka produkcja accuracy | trafność Aquarius | Wodnik boastful | chełpliwy across the pond | po drugiej stronie oceanu Aries ˈɛːriːz | Baran bold | śmiały, odważny armed | uzbrojony bond | więź actual | rzeczywisty, prawdziwy array | szereg bone | kość addictive | uzależniający as long as | o ile tylko branded | markowy admired | podziwiany advanced | zaawansowany as X as it gets | tak X jak to tylko możliwe breaking point | kres wytrzymałości aerial | latający, powietrzny astute | sprytny, przenikliwy affectionate | czuły at least | co najmmniej breath of fresh air brɛθ ɒv frɛʃ ɛː | nowość, powiew świeżości aftermath | następstwo at the end of the day | wreszcie, w końcu ...
Words: 5160 - Pages: 21
...G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd, 11 Community Center, Panchsheel Park, New Delhi–110 017, India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd). Penguin Books South Africa, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa. Penguin China, B7 Jiaming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China. Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England. Copyright © 2013 by Rick Yancey. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission in writing from the publisher, G. P. Putnam’s Sons, an imprint of Penguin Young Readers Group, 345 Hudson Street, New York, NY 10014. G. P. Putnam’s Sons, Reg. U.S. Pat & Tm. Off. Please...
Words: 124032 - Pages: 497
...01-Ritzer5-45349.qxd 8/7/2007 1:07 PM Page 1 1 An Introduction to McDonaldization R ay Kroc (1902–1984), the genius behind the franchising of McDonald’s restaurants, was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings, indeed the way of life, of a significant portion of the world. And having rebounded from some well-publicized economic difficulties, that impact is likely to expand at an accelerating rate in the early 21st century.1* However, this is not a book about McDonald’s, or even about the fastfood business,2 although both will be discussed frequently throughout these pages. I devote all this attention to McDonald’s (as well as to the industry of which it is a part and that it played such a key role in spawning) because it serves here as the major example of, and the paradigm for, a wide-ranging process I call McDonaldization3—that is, the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.4 * Notes may be found at the back of the book, beginning on page 233. 1 01-Ritzer5-45349.qxd 8/7/2007 1:07 PM ...
Words: 9634 - Pages: 39
...The Battle R e ta i l for What is FDI in retail? Retail battle: It’s finally about politics and numbers, not FDI FDI in retail: Why it works for everyone FDI fineprint: Easing FDI doesn’t ease problems plaguing retail 04 06 08 The verdict FDI in retail: Why the politicians are illogical, and have got it wrong Don’t pity the kirana guy, he knows how to fight back Economy, not kirana shops, is biggest loser in retail FDI debate Why the kirana dukan doesn’t care about Big Brother 11 13 15 17 All sides of the debate GOVERNMENT FDI in retail ‘distinct and different’: Sharma Out on a limb: Govt says FDI in retail will ‘immensely benefit farmers’ Reader debate: Is FDI in retail bane or boon? PUBLIC India Inc appeals political parties to support FDI in retail India Inc divided over FDI in multi-brand retail INDUSTRY FDI in retail: Opposition, allies term it anti-people Will not allow Parliament to function until FDI in retail is withdrawn: NDA OPPOSITION Why some farmers are relieved to be dealing with Wal-Mart Farmers Retail FDI: The merits are over-hyped, say academics Academics Cong meets over FDI in retail: Is a rollback on the cards? Will FDI last? FDI nod given, global retailers wait for more clarity The world is waiting FDI in retail What is ? Retail battle: It’s finally about politics and numbers, not FDI he Congress is hell-bent on pushing through its proposal for foreign direct investment (FDI)...
Words: 12610 - Pages: 51
...Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative side. It is important to lay the foundation in marketing concepts, tools, frameworks and issues of the formulated side while at the same time instil the real creativity and passion for marketing, as we shall come to see in this chapter. Social Definition of Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Scope of Marketing A good marketer must be able to answer the following questions: What is Marketing? The formal definition of marketing is, Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders...
Words: 13933 - Pages: 56
...MATILDA BOOKS FOR CHILDREN BY THE SAME AUTHOR James and the Giant Peach Charlie and the Chocolate Factory Fantastic Mr Fox The Magic Finger Charlie and the Great Glass Elevator Danny, the Champion of the World The Wonderful Story of Henry Sugar and Six More The Enormous Crocodile The Twits George's Marvellous Medicine Roald Dahl's Revolting Rhymes The BFG Dirty Beasts The Witches Boy The Giraffe and the Pelly and Me Going Solo Roald Dahl MATILDA Illustrations by Quentin Blake VIKING KESTREL For Michael and Lucy VIKING KESTREL Published by the Penguin Group Viking Penguin Inc., 40 West 23rd Street, New York, New York 10010, U.S.A. Penguin Books Ltd, 27 Wrights Lane, London W8 5TZ, England Penguin Books Australia Ltd, Ringwood, Victoria, Australia Penguin Books Canada Ltd, 2801 John Street, Markham, Ontario, Canada L3R 1B4 Penguin Books |N.Z.) Ltd, 182-190 Wairau Road, Auckland 10, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England First published in Great Britain by Jonathan Cape Ltd., 1988 First American edition published 1988 3 5 7 9 10 6 4 Text copyright © Roald Dahl, 1988 Illustrations copyright © Quentin Blake, 1988 All rights reserved Grateful acknowledgment is made for permission to reprint an excerpt from "In Country Sleep" from The Poems of Dylan Thomas. Copyright 1947,1952 Dylan Thomas. Reprinted by permission of New Directions Publishing Corporation. Library of Congress catalog card number: 88-40312 ISBN 0-670-82439-9 Printed...
Words: 40723 - Pages: 163
...PREFACE Projects are an indispensable part of any kind of formal education. They help us to have a practical exposure as well as better outlook of the subject, which we are studying. In a professional course like PGDBM, the students are equipped with strong theoretical knowledge about the business operations and the time-tested methods of running a successful business. To make this theoretical knowledge stronger, the students are assigned certain projects in various organizations to get an idea of the practical working styles. I was assigned to work in Eveready Industries India Limited, Guwahati. The topic of study was “A study of market policies and Distribution Channels of Mosquito coil in Nalbari District ”. I worked with the Ashish Agency, Distributor (Van Operator) of Eveready situated in Nalbari Town. The Project commenced from the 1st May of 2006 to 30th June 2006. In order to make the data and findings easily understandable, efforts have been made to present the information in a simplified, lucid and organized manner. Wherever possible, tables and figures have been incorporated. Suggestions have been made on the basis of findings herein. It gives me immense practical exposure to the practical working patterns and the environment. I will be satisfied if the organization gets benefit from the study and the findings. 4. LIMITATION: 1. The survey was limited to some of the routes covered by the van of company...
Words: 8021 - Pages: 33
...Google SketchUp THE MISSING MANUAL The book that should have been in the box® Google SketchUp THE MISSING MANUAL ® Chris Grover Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Google SketchUp: The Missing Manual by Chris Grover Copyright © 2009 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (safari.oreilly.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Printing History: May 2009: First Edition. Nutshell Handbook, the Nutshell Handbook logo, the O’Reilly logo, and “The book that should have been in the box” are registered trademarks of O’Reilly Media, Inc. Google SketchUp: The Missing Manual, The Missing Manual logo, Pogue Press, and the Pogue Press logo are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions...
Words: 174812 - Pages: 700
