...Case Study: Problem Statement- To control the population explosion in Bangladesh a non-profit organization Population Services International started with a project, SMP(Social Marketing Project) funded by another welfare body USAID. Under this project PSI introduced 2 birth control products in Bangladesh: Raja Condoms for Men and Maya Oral Contraceptive pills for females. Both products were marketed using the same Social Marketing Strategy where direct contact was made with the customers to educate them about family planning, birth control measures and make available birth control products at subsidized price. . Initially The 2 products experienced a good response with increasing sales, but later the sales of Raja condoms continued increasing and the sales of Maya contraceptive pills decreased drastically by 43.6% from 1980 to 1983 whereas Raja condoms experienced a growth of 95.5% in the same period. Objective of the study: This situation us with a case to understand why a similar strategy for 2 products, both aimed at preventing unwanted child birth could result in such different outcomes. This understanding will allow us to develop solutions to increase the sales of Maya Contraceptive pills. Strengths of the Marketing Strategy for both- * Creating a demand for the birth control products by spreading awareness about the importance of birth control through a vast network of field workers and by extensive marketing through radio, billborads, tshirts etc. * Making...
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...ICTs for Better Marketing of Agricultural Produce in Bangladesh 1. Introduction Agriculture is the most important sector in the economy of Bangladesh. As the largest private enterprise, agriculture contributes about 21% of the GDP, sustains the livelihood of about 52% of the labour force and remains a major supplier of raw materials for agro-based industries in Bangladesh [1]. The rural economy of Bangladesh is transforming, the specific manifestation is non-farm economy is flourishing. Out of 80% of total population living in rural areas, 46% are employed in the non-farm sector [2]. In Bangladesh, the alarming trend is that income share of lower tier people has decreased, widening gap between the richest and poorest [3]. According to PRSP, 2005, agriculture must grow yearly by at least 4-4.5%. It is apparently possible through increasing agricultural productivity based on modern agricultural technology and a supply chain linking farmers with consumers in the domestic and global markets [1]. In a market economy framework, access to information is crucial in terms of having access to market and getting price advantage in the production process. Unfortunately, there is no separate market for the poor producers of goods and services. Accordingly, access to information may drastically change the situation in favor of the poor producers within and outside the country. Country like Bangladesh where most of its population live in villages and depend on agriculture as their main occupation...
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...ASSIGNMENT Submitted to : Ms. Atia Nasim Bano Faculty, School of Business Course: Management [BBA-1201] AUB, Rajshahi Campus Bangladesh. Designed, Composed & Submitted by : Shantanu Das (Leader, PERCEPTION) Student, BBA 17th Batch 4th Semester, Section: B AUB, Rajshahi Campus Bangladesh. Date of Submission: 24-March-2008. Rajshahi. PERCEPTION Group-Member Details No. Name Shantanu Das (L) --------------------------------------------Marks obtained: >>> RID R00711109 10+1/10 (Extra: 1) R00710058 10/10 Authentication Mahfuza Begum Barsha ----------------------------Marks obtained: >>> SIGNATURE R00711078 9.5/10 R00711052 9.5/10 R00711066 10/10 ( Ms. Atia Nasim Bano ) 24-March-2008. Asma Haque Shormi ----------------------------Marks obtained: >>> Amrin Nahar Saleha ----------------------------Marks obtained: >>> Md. Moniruzzaman ----------------------------Marks obtained: >>> Managerial Techniques - Specialization and Motivation. KEEP PROMISES MAKE IT EASY BE RESPECTFUL BE INSPIRING Page 2 of 31 Forward Although, Bangladesh is a very young country with its 36-years of independence and she doesn’t even have enough land to hold the entire population on her lap; still, this is one of the extremely poorest countries in the world having a very tight growth of population which say “NO” to decreasing! But, there’s a lots of possibilities here where the people never give-up hope, where people never stop moving...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently...
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...The business environment can include factors such as: clients and suppliers; its competition and owners; improvements in technology; laws and government activities; and market, social and economic trends. Overview of business environment in Bangladesh: Political Environment: This refers what is happening politically in the environment in which government runs the country including areas such as tax policy, employment laws, attitude of government officials, types of government in power, environmental regulations, trade restrictions and reform, tariffs and political stability. Marketing decision is strongly affected by developments in political environment. This environment is composed of laws, government agencies, and pressure groups that influence and limit various organization and industries. Sometimes these laws create new opportunities for businesses. For example, mandatory recycling laws have given the recycling industry a major boost and spurred the creation of dozens of new companies making new products from recycled materials. In Bangladesh, overall political environment is not good. Because there political government is not stable, frequently change the government. Strike, corruption is common affair in Bangladesh. Only one thing is favourable for business that is tax policy. In Bangladesh tax rate is very low. Economic Environment: This refers what is happening within the economy, for example; economic growth/ decline, interest rates, demand, exchange rates and...
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...9/9/2012 BY: MOMINUL PLABON GLOBAL MARKETING PROJECT A case study of Bangladesh and Malaysia | Mominul Plabon Executive Summary The following marketing plan forms the basis for introduction of a milk powder named Agora milk powder in two countries like Bangladesh and Malaysia. This study combines the selection of the countries based on their income level as the purpose of the study is to identify the distinctions of marketing strategies in developed, less developed and developing countries. During the analysis there are several remarkable trends found in two countries such as it seen developing countries have a large demand for foreign product while developed country have good level of self sufficiency. Furthermore, in developing country entry barriers are low as compared to developed country. The key opportunities found in Bangladesh are; a great demand of powder milk due the vast shortage of liquid milk production, low-cost labour force, increasing use of technology and so on. On the other hand, in Malaysia the social, economical and technological structure are very attractive for Agora milk powder while a few trade restrictions also exist. However, based on the analysis two different marketing strategies have been adopted with the reason that both country differ to each other in terms of their structure and culture. In this term, a careful design of the marketing mix have been considered for both countries so that Agora milk powder can be presented in way that...
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...Tourism Marketing in Developing countries: a study of Bangladesh Contact Address: S M Nazrul Islam, PG Researcher, Hospitality and Tourism Management, University of Strathclyde, Glasgow Email: smnazrul.islam@starth.ac.uk Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also other sectors. Tourism is already an important sector in some developing countries and will become so for others. Developing countries have been fast growing in tourism industry terms in the world over the last decade. Tourism is one of the most important sectors in a large number of developing countries. Increases in economic growth, disposable income and leisure time, political stability, and aggressive tourism campaigns, among others factors, have fuelled the significant growth of tourism. Developing countries have some common characteristics, such as extreme poverty and widespread conflict (including civil war and ethnic clashes), extensive political corruption, lack of political and social stability, human resource weakness (human assets index, nutrition, health, education and adult literacy), and economic vulnerability. Bangladesh is a developing country in Asia, holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) plays an important role for the development of tourism. For a long time, Bangladesh has been an attractive destination...
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... The social responsibility of business organizations is getting increased attention in recent years, and a strong perception has developed among the business managers worldwide and that organizations need to be managed in a socially responsible way for economic viability and long term sustainability. Therefore, the social responsibility of businesses has become an important part of today’s business agenda. The paper aims to investigate the corporate social responsibility of business: Grameenphone in Bangladesh and identify different Corporate Social Responsibility (CSR) activities of Grameenphone (GP). Secondary data collection methods were used to conduct the study. It can be concluded GP believe that sustainable development can only be achieved through long term economic growth and therefore, intended to deliver the best to the customers, business partners, stakeholders, employees and society by ‘being a partner in development. Introduction: Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. In response to it, the organizations around the globe are forced to wake up to the need for being committed towards Corporate Social Responsibility...
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...Status of Women Entrepreneurs In Bangladesh 1. Background of the Survey 1.1 Women in Bangladesh Bangladesh is a resource-limited and overpopulated country where society is highly stratified, services and opportunities are determined by gender, class and location. However, women make nearly half of the population (Table -1), which means huge potential to be utilised for socio -economic development of the country. Table -1 Population Status of Bangladesh Census From 1998 Total Male Female 1262000 64819000 61381000 00 Share at Total Population Share at Total (%) Population (%) 51.48% 49.52% 51.36% 48.64% Source: Statistical Pocketbook, Bangladesh ’99, Bangladesh Bureau of Statistics, Government of the People’s Republic of Bangladesh, Dhaka 1999, Page 85. Total 10631500 0 Sex and Age-based Structure of the Population (Table-2) shows that like the male population of the country, the women represent a vast resource for the country. They must be provided equal opportunity in education, employment and economic activities, only then this resource could be utilised properly. Table -2 Sex and Age-based Structure of the Population 1996 Age-base Group Total Population (%) Male Population (%) Female Population (%) 10-14 Years 12.6 12.52 11.58 15-19 Years 8.52 8.41 8.65 20-24 Years 8.40 7.60 9.25 25-29 Years 6.10 7.92 9.11 30-34 Years 4.25 6.10 6.10 35-39 Years 3.25 5.87 5.14 40-44 Years 2.89 4.40 4.09 Source: Statistical Pocketbook, Bangla desh ’99, Bangladesh Bureau of Statistics, Government...
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...June 11, 2008 How suitable is Bangladesh Telecom market for an internationalized Telecom company (TeliaSonera) and what could be a preferable entry strategy for such company to enter into such market? A Study of Bangladesh Telecom Market Authors: Group 2011 Rana Alamgir 801004 Nitin Anand 810618 Supervisor: Professor Jan Löwstedt Master Thesis in Business Administration (EFO705) School of Sustainable Development of Society and Technology Mälardalen University, Västerås, Sweden Abstract Date Course name Program Authors June 11, 2008 Master Thesis Masters in Business Administration (International Marketing) Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Title of the Paper Target Audience Problem Statement Jan Löwstedt “A Study of Bangladesh Telecom Market” The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been investigated. The project is based on both primary and secondary information...
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...June 11, 2008 How suitable is Bangladesh Telecom market for an internationalized Telecom company (TeliaSonera) and what could be a preferable entry strategy for such company to enter into such market? A Study of Bangladesh Telecom Market Authors: Group 2011 Rana Alamgir 801004 Nitin Anand 810618 Supervisor: Professor Jan Löwstedt Master Thesis in Business Administration (EFO705) School of Sustainable Development of Society and Technology Mälardalen University, Västerås, Sweden Abstract Date June 11, 2008 Course name Master Thesis Program Masters in Business Administration (International Marketing) Authors Rana Alamgir 801004, Uppsala Nitin Anand 810618, Västerås Supervisor Jan Löwstedt Title of the Paper “A Study of Bangladesh Telecom Market” Target Audience The management of TeliaSonera is our main target audience. Also students from management, marketing and business administration are our secondary concern. Problem Statement “How suitable is Bangladesh telecom market for an internationalized telecom company (TeliaSonera), and what could be a preferable entry strategy for such market?” Purpose The purpose of this paper is to investigate Bangladesh telecom market in order to find out the potentiality of the market which could be considered by the company to think about starting a business there and also to determine a suitable entry strategy from the company depending on the factors have been...
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...Chapter: Development Studies Rural Development The economy of Bangladesh is based on agriculture. When the question of development arises in this society, the question of rural development comes automatically. It has been accorded the highest priority in our development strategy. It aims at qualitative change in the life pattern of our people. Definition of Rural Development: Rural development is the betterment in the totality of life for rural people. According to World Bank (2006), “Rural development is a strategy designed to improve the economic and social life of a specific group of people-the rural poor.” The Objectives of Rural Development: The objectives encompass improved productivity, increased employment and thus higher incomes and health. A national programme of rural development should include a mix of activities, including to projects to raise agricultural output, create new employment, improve health and education, expand communications and improve housing. Importance of Rural Development: For a country like Bangladesh, rural development is important. The reason behind this is that most of the people of the country are living in the villages. There is a direct link between the rural development and the development of our national economy. The rural sectors contribute about two-thirds of the GDP. We can achieve our cherished goal of financial development by the development of our villages which hold the key to our success. Specific Targets of...
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...UNDERGRADUATE CURRICULA AND FACULTY 2007 – 2011 Proposed 2009 – 2013 2 Requirements for the BBA degree: Foundation Courses 40-41 Credits Core Courses 45 Credits Departmental Requirement 24 Credits Minor 15 Credits Total variable requirement for Graduation 124-125 Credits Foundation Courses Communication Skills ENG 101 ENG 102 ENG 105* ENG 106 ENG 202 Listening and Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic knowledge of computer **For students with basic knowledge of computer & mandatory for students with Major in subjects offered from the SECS Numeracy MAT 100* MAT 210* Basic University Mathematics 1 Basic University Mathematics 2 6 3 3 3 *MAT 100 and MAT 210 mandatory for SLAS majors(English, Media & Communication, Anthropology) other than Sociology MAT 101* MAT 211* MAT 102* MAT 212* Intermediate University Mathematics II Probability and Statistics Introduction to Linear Algebra & Calculus Probability & Statistics for Sc. & Engr. 3 3 3 3 **MAT 101and MAT 211 mandatory for...
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...Capital Investment Analysis [FIDELITY SERVICE APARTMENT] Course name: Financial Management Dr. Jahangir Alam Professor IBA, University of Dhaka Group 13 IBA, BBA 20th, Section A Date of submission: 23rd June 2013, Sunday 1 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] NAMES ID NUMBER Munkasir Masud Muhammad Saiyedul Muttaqin Bijoya Chakraborty Kashfia Tabassum Ahmed Imtiaz Farhan Bin Habib ZR-06 ZR-11 RH-22 RH-42 ZR-61 2 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] 23rd June 2013 Dr. Jahangir Alam Professor Institute of Business Administration University of Dhaka Subject: Letter of Transmittal Sir We are pleased to submit the Capital investment analysis on Fidelity service apartment’s ltd. We have completed the report through putting the theories and techniques learnt throughout the Financial Management course. This report contains analysis of the current market situation as well as possible the evaluation of the feasibility of the project. We have recommended some marketing and financial scopes which might prove imperative. We have tried our very best to tailor the report according to your guidelines. Therefore, we request you to accept our report. We believe that you will find it in order. We are eagerly expecting your feedback on the overall report. Thank you. Yours respectfully Group 13 IBA, BBA 20th, Section- A __________________________ Munkasir Masud, ZR- 06 __________________________ Bijoya Chakraborty...
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