...Principles of Marketing, Case: Porsche：Guarding the Old While Bringing in the New 1.Analyze the buyer decision process of a traditional Porsche customer. We can according to the following step to estimate the Porsche buyer’s decision process: History and culture. Porsche has a very long history since 1931 and whose brand stand for exclusivity, luxury, sport and power. They are famous by their excellent roadster such as 911. Image by riding a Porsche. Cause Porsche is defined as exclusive driving machine, with a high selling price. Not everyone can afford a Porsche. So driving a Porsche is a representation of nobility, success for the driver and which is a symbol people want to distinguish. Driving pleasure. Porsche is a good choice for people who enjoy driving. It can give the driver a lot of fun and excitement. 2.Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or Panamera customer. 3.Which concepts from the chapter explain why Porsche sold so many lower-priced models in 1970’s and 1980’s? Cultural Factors (social class): having a Porsche is always meant for upper class status, and having a Porsche allows customers to relate with this class. The Porsche 914 was an alternative presented to consumers who could not afford a traditional Porsche, but wanted the image of the brand. Personal Factors(economic situation): in the 1970’s and 80’s, Porsche took into consideration consumers with lower income, so...
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...Ong Shao Bin, Ida 402225489 Ong Shao Bin, Ida 402225489 Strategic management in a global context Porsche Case Study Assignment Strategic management in a global context Porsche Case Study Assignment This essay aim to analyse and identify the importance of having strategy to align the business organizational mission and values with external and fast-paced circumstances so that it can use its competitive approach to react in a timely manner and cater to the circumstances. (Johnson et al, 2008) By using the global automotive industry as a reference, it demonstrate how strategy management is being used to help the business to gain competitive advantage via usage of resources and capabilities. Under the preview of strategic management, managers will have the deep understanding of factors driving the competitions in their line of business to find out whether the business has the potential to bring profits or cause loss in the revenue. By using Porter’s Five Forces analysis, it help the managers to know the level of competitiveness and which forces are contributing to the competitiveness. The five forces are the threat of new competitors, threat of new products’ introduced by rival companies, the power of purchasing by customers, the supplies power and the fierceness of rivals in the industry. (Johnson et al, 2008) For the new competitors to enter global automotive industry, the global automotive industry require extensive capital to develop new products and innovate the...
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...Jasmin Rawlinson, Director of marketing, Porsche Canada is designing a marketing plan to position Porsche as all season luxury car against the consumer perception and usage behavior of it being summer-only car. The current fiscal year at Porsche has ended July 2009 and the marketing plan is for the next fiscal year. Rawlinson wants to encourage Canadian Porsche owners to use their cars in wintertime as well. If this were to successfully happen, Porsche would not only tap into a new segment of consumers hesitant to buy summer-only vehicle, also, there would be new product category for winter equipment, as sales of spares parts would increase due to vehicles being driven more often. This feat was challenging to achieve, as Porsche never had to do winter specific marketing campaign, low volume production with a limited marketing budget. Porsche has a prestigious history, good reputation and a positive brand image in the market. Having designed the Beetle in 1930s, it started selling cars in 1948. Porsche has a nice blend of car offerings in its product line. Its most popular car being 911, the design element of which has been retained over 46 years. In 2002, they added Sports utility vehicle Cayenne to their product line. They are planning to launch their first four door sports car Panamera. Financially, Porsche is placed very strong, with its net profits almost doubled from 2004 – 2006. Earlier, Canadian market was served by Porsche North America based in the U.S. They felt...
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...people living inside the two different communities. In Fahrenheit 451 the government does not allow residents to have porches. Clarisse, one of Montag’s friends, describes to him why they are not allowed porches: “No front porches...the real reason, hidden underneath, might be they didn't want people sitting like that, doing nothing, rocking, talking; that was the wrong KIND of social life. People talked too much. And they had time to think. So they ran off with the porches” (Bradbury, 60). Getting rid of front porches helped in eliminating communication with one another. Clarisse points out that porches were a place to sit and talk or merely contemplate life. It was claimed that the architects did not like the look of them but Clarisse’s uncle said that the real reason was that it supported the "the wrong kind of social life." The state did not want people debating and sharing ideas. Part of social interactions is where people live; North Koreans are not allowed to change their residence at will. Countries and their Cultures says, “North Koreans have to apply to move to another province or town and have a legitimate reason such as marriage” (Yang). Your community is a huge part of your social life and the government is limiting whom citizens can interact with. Even family vacations or weekend trips need to be approved by a higher authority. Not having porches or not allowing moving around in your own country are two ways that the governments are censoring social interactions...
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...experiment we can come to a conclusion on whether further experimentation is needed or other hypothesis need to be implemented to solve a question. Introduction Blue porch ceilings are quite prevalent along the east coast, there are many theories as to why, from keeping evil spirits out of the home to fooling spiders and wasps into thinking that the ceilings are actually the sky. Many old houses around the Victorian and Colonial era bear this color in their porches due to the popularity at the time, but even now the popularity of the color is prevalent. Besides keeping evil spirits from entering the homes and fooling bugs, the blue ceiling reminds the owners of the blue skies even on cloudy days. Hypothesis The blue paint used in the painting of porches of the Victorian and Colonial homes contains an ingredient that repels insects, a natural insecticide used in the popular paint color. Prediction If there is an ingredient that naturally repels insects in the blue paint then the results should be obvious. Painting two porches ceilings one with blue paint and another one with white paint should demonstrate that the one with blue paint is bug free during the time of the experiment. Controlled Experimental Method First three enclosures were built; enclosure number one ceiling is painted sky blue. Enclosure number two ceiling was painted with the same type of paint only white color. Enclosure number three was left unpainted. Then thirty wasps were collected and divided equally...
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...The removal of items such as front porches, gardens, and rocking chairs encouraged the result of the repressive society Montag knows by denying the luxury to process and create thoughts, limiting encounter with nature, and depriving people’s social interaction. The significance of front porches and rocking chairs are their purpose and how people used them. These inventions had but a single purpose, to provide a leisurely resting spot for a person, their family, or friends. “‘Oh, just my mother and father and uncle sitting around, talking.’”(Bradbury 7). They created a sense of security from being so close to the home, yet also allowed for openness and observation of the world surrounding them, some things people cannot obtain while within parlor...
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...Introduction Community or public health nursing is a concept intended to shift the focus of the traditional nurse role to a global scope. Nursing practice is based in the art and science of identifying individual patient responses to illness and decreasing patient suffering when possible. Public health nursing expands beyond the individual to explore causative health related factors both negative and positive within the community, while developing processes to alleviate suffering while promoting wellness. Group Definition of Community/Public Health Based on the definition offered by Radzyminski (2007), this group collectively redefines community or public health nursing as a collaborative community based, socially responsible and resource conscientious approach to the delivery of wellness within a specific population by a Registered Nurse. The Texas Department of Health’s (April 12, 2011) echoes this concept in their vision statement embracing illness prevention and public health promotion. The focus on the greater-good of the population, as described by Sidorov and Romney (2011, p. 17), does not discount the individual. Indeed, public health promotion and protection may actually advance patient self-care. With a strong community health system, the individual is better able to work within that system to improve their own health status, self-intervene early with many a health exacerbation, and rely on efficient and effective healthcare options (Sidorov & Romney...
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...However, looking at the porches with the overall composition of the two elevations, the two portals feel different. The enormous central porches on the Southern elevation is very outstanding. The central porch features a large round arch, which is essentially what Rundbogenstil style is. Above the arch is the decorative triangular roof similar to a pediment, which is seen in Renaissance architecture. Moving down the arch, immediately the huge semicircular fanlight immediately, that is arranged by three different shape (circular, tear- shape and a shape that transits between the two), comes to sight. Below the fanlight are the lintel and carved-round-arched-like ornamentation that is seen repeatedly throughout the building. Below those are three doors, separated by two piers. Next to the porch are two large towers, which together...
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...will find basket weaving, the locals refusing to be photographed, home accents painted haint blue, and food most likely served with rice and tomatoes. If you happen to travel to Beaufort, SC, there you will find an abundance of Gullah culture still living strong. You will find in Frogmore (a small Sea Island in Beaufort County, SC that is geographically known as St. Helena) the locals sitting on the side of the road weaving these beautiful and intricate baskets and selling them, and the tourists stopping traffic to buy these hidden gems. There will be bottles hanging from the trees, and you will find a color known as haint blue (a haint is an evil spirit, and the locals paint their porches haint blue because it is believed to ward off the haints ) on porches, window shutters, post on the porches, and the mysticism that comes with a lot of their Hoodoo beliefs. If you visit the Sea Islands today, you will see a plethora of culture. Gullah and Hoodoo still make up a large portion of the Sea Island culture today, but where does this culture come...
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...age-related ailments faced by men of all ages.” (p. 900). Additionally, many chronic diseases, such as high blood pressure and high cholesterol, are linked to and associated with low testosterone levels in men. Men with low testosterone levels should seek medical treatment, because low testosterone impacts a man's entire body and can be destructive to his overall health. Testosterone is the male hormone that is responsible for the development and maintenance of the male sexual function. The physiological effect of testosterone impacts muscle mass and strength, bone density, metabolic function, mood and cognitive function (Tartavoulle & Porche, 2012). Low testosterone is caused by a decrease in testosterone production and is also referred to as testosterone deficiency, Hypogonadism, and commonly as “Low T”. According to Tartavoulle & Porche (2012), “A decrease in testosterone production is associated with Hypogonadism, a clinical syndrome resulting from failure of the testes to produce testosterone that results in decreased spermatozoa production and loss of...
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...The action in Fahrenheit 451 takes place in a future world where watching television has turned into the main type of leisure. There, Ray Bradbury, shows us that leisure can be destructive to happiness because it hypnotizes people by making them forget about real life, and therefore prevents them from thinking or talking. All are so obsessed with TV that they do not have time to look around them and are not interested in real life. Leisure hypnotizes one so he places television above reality. This means that TV has obsessed people so much that they do not pay attention to their surroundings. An example is the scene from the novel where Ms Phelps is talking about what would happen if her husband passes away.” He said if I get killed off, you just go right ahead and don’t cry, but get married again, and don’t think of me.’ ‘That reminds me’, said Mildred. ’Did you see the 5-minute romance last night in your wall? Well it was about this woman who…” (103).This clearly shows what Mildred’s looks of life are. While her friend is talking for a possibility for her man to die, Mildred is “hypnotized” by TV and is thinking only about a soap opera she’d watched the previous night. The show is more important for her than the life of other lady. Thus, leisure in this world has greater importance than real life. Watching TV prevents one from talking. People are watching so much TV that they have forgotten the pleasure from speaking or even just pondering peacefully. A situation where Montag...
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...Case summary (Porsche) Porsche is a unique company. It has always been a niche brand that makes car for a small and distinctive segment of automobile buyers. Porsche owners are as rare as their vehicles. For that reason, top managers at porsche spend a great deal of time thinking about their customers. Since its early days, Porsche has appealed to a very narrow segment of financially successful people. These are achievers who see themselves as entrepreneurial. They buy Porsche because the car mirrors their self-image. Porsche owners see it as a car to be enjoyed not just used. Most porsche buyers are not moved by information but by feelings. They develop a personal relationship with their cars. They admire Porsche because it is a competent performance machine without being flashy or phony. As the year rolled on, Porsche management became concerned with a significant issue that the quirky nature of the people who buy Porsches might just run out of them. For that reason Porsche started selling many lower priced models in 1970s and 1980s and recognized as a numerous brand. Although porsche got huge success but Porsche faithful carried foul. In fact, traditional Porsche customers were unhappy that they had to share their brand with a customer who didn't fit the porsche owner profile. For that reason Porsche not only started losing its faithful customers but also entered into a fierce competition with competing brands and turned into bankruptcy by 1990. But Porsche wasn't going...
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...Tennessee fall, all which is heard is “Go big orange!’ All people want to see are the mountains’ trees changing from the bright green and dull green colors into reds, oranges, yellows, and some deep purples. The changing of the leaves’ color and the yelling of Tennessee Volunteer fanatics are how one will know the wonderful season fall is upon us. When fall arrives, Starbucks starts to sell pumpkin spice lattes, and Wal-Mart sells pumpkins to carve. Some will start to see women and men drinking the hot and delicious pumpkin spice lattes and children planning what to carve on their pumpkins. With children planning to carve pumpkins, people will start to see the pumpkins with rather menacing, and some humorous, faces carved into them sitting on porches in a neat row with a little tea candle in each one of them. One marvelous craze about fall is football season. On typical high school Fridays one can find a large mass of teenagers in the pep rally and can hear the cheerleaders rallying up the students for the battle on the football field that night. On Friday nights one will find the same teens from the pep rally...
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...BAO Lab Assignment Tyhisha Barton University of Redlands Professor Phil Lawrence Proposed Branch Campus Location – Lancaster, California By Tyhisha Barton Introduction For nearly 40 years, the University of Redlands has been a pioneer in developing and delivering education to adults, working professionals and corporations. The School of Business makes it possible for busy people to achieve their goals and maintain a life balance. Located at branch campuses throughout southern California, the school offers convenient evening programs, study abroad opportunities and strategic partnership opportunities with corporations and organizations. In order to expand the school’s reach, it has been proposed to open a new branch campus within the Southern California area. Lancaster, California would be the ideal place for the University of Redlands to open a branch campus. This report will explore the reasons why Lancaster should be considered for a location to build a new branch campus. The map above shows the proposed location along with drive times in miles showing the area that the new campus would possibly cover. The drive times are shown in 10 minute (Red), 15 minute (Green), and 20 minute (Blue) increments. During my research to find a location for a new branch campus, I found the following factors to be important in making my decision: 1. Distance from current branch campuses, 2. Distance from home/work of potential students, 3. Education level of residents...
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...a past that Montag has never known: one with front porches, gardens, and rocking chairs. What do these items have in common, and how might their removal have encouraged Montag's repressive society? This was a very interesting scene that vividly depicted a picture with just a couple of simple words. The lines that she acted were superb. Clarisse sat out side during the dark when montage walked by and noticed that this girl figured out who he was before she saw him she announced that “I can smell the kerosene of you. So you must be a fireman! Not the ones that used to put fires out like in the past but ones that start them”. He responded with “well this is my job”. She then preceded and look up in the sky and wondered to herself and asked Montage if he ever noticed the green grass, aroma of the flowers, etc. She then abruptly said, “What about those cars? Do you think they ever look down and think about this stuff”? Do you think they even notice it? I mean these cars drive so fast that they even needed to make the billboards larger. She said. there use to be a time when they were only 25 feet long but now days they are a 100. She asks Montage, “Did you ever look down and notice this”? He replied “No not really”. The reason I depicted this scene is because it gives a lot of detail about the repressive society that is brainwashed to take pills, watch TV, and be anti-social. When Clarisse describes the scene with the front porches, gardens, and rocking chairs it reflects upon how...
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