Report on: New Marketing Plan on PORI Beauty Soap

Subject: Marketing Management

Section: F

Submitted To
Tasmia Ekram
Guest Teacher
Lecturer of Marketing Management
Department of Business (NUB)

Submitted By

SL. NO. NAME ID
1 Md. Mamun Hossain ID: EMBA-120103300
2 Md. Abu Noman ID: EMBA-120103301
3 Md. Rayhan ID: EMBA-1201
4 Md. Feroz ID: EMBA-120103303
5 Md. Rabbi ID: EMBA-1201

Submission Date: 27 April 2012.

NEW MARKETING PLAN ON
PORI BEAUTY SOAP

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EXECUTIVE SUMMARY

This report is a brief insight in to the quality of the Pori Beauty bar, its evolution and its strengths and the threat faced by the competitor.
Pori came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too.
Pori differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Meril it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin.
Initially Pori did not have many competitors but now the completion has been strengthened by the new entrants and therefore Pori now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. Pori women want to be loved, admired and at the same time express themselves in a feminine way. Pori, with its abundance of exotic beautifying ingredients has lead to beautiful skin - thereby making women who use it more gorgeous naturally. It