Assignment on
Porter five forces analysis of Bengal Meat
Submitted To
Dr. Mohammad Sakhawat H Bhuiyan
Assistant professor, USB |
University of Liberal Arts Bangladesh.

Submitted By Name | ID | Pervej Molla | 112011148 |

Date of Submission: 14/12/2014

About Bengal Meat:
Bengal Meat Processing Industry is the export oriented world class meat industry. They produce safe healthy meat and meat products that are of the highest quality and standard for domestic and International Consumers.
The company provides fresh, hygienic and Halal meat. Bengal Meat has been regularly exporting cattle and goat to Kuwait and Dubai with a high degree of success over the past few years. Bengal Meat is also a regular supplier of beef and mutton to five star hotels in Dhaka city. Production capacity is 22 tons of meat per eight hour shift. It has its own veterinarians present at the processing factory to carry out ante mortem and post mortem on the cattle and goat, hence ensuring a consistent and high quality of meat. It has recently expanded its operations into the retail market in Bangladesh and has opened multiple retail outlets selling processed and fresh meat across the capital to cater the local population.
Bengal Meat ensures meeting statutory and regulatory requirements and food safety requirements of ours consumers. Accordingly they meet world export standard and other benchmark like ISO, HALAL and environment license. Bengal Meat offer Halal, Fresh and Superior Quality meat of Cattle, Goat and Sheep.
Porter five forces model
NEW ENTRANTS
Prince Bazer, Family Needs

BUYERS
Household of middle to upper class
Many five star hotels and restaurants
MAJOR COMPETITORS
Agora, Shopno, Mina Bazer,

SUPPLIERS
Meat producer in pubna,
Cow, cattle and goat onwers

SUBSTITUTE
Local meat market

Threat of new entrants: * Capital is requirement for