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Porter’s Five Forces Model and Analysis on Desktop Computer

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Setting strategic direction for a business is a challenge for even seasoned professional. However, there are many tools available to help to find competitive advantages, including Michael Porter’s five force model.

Porter’s Five Forces Model analyzes the competitive forces within the environment in which a company operates to assess the potential for profitability in an industry. Its purpose is to combat these competitive forces by identifying opportunities, competitive advantages, and competitive intelligence. If the forces are strong, they increase competition; if the forces are weak, they decrease competition. The five forces in Porter’s model are buyer power, supplier power, threat of substitute products or services, threat of new entrants, rivalry among existing competitors.
• Buyer Power is the ability of buyers to affect the price they must pay for an item.
• Supplier Power is the suppliers’ ability to influence the prices they charge for supplies, including materials, labor, and services they provide.
• Threat of substitute products or services is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose.
• Threat of new entrants is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to entering a market.
• Rivalry among existing competitors is high when competition is fierce in a market and low when competition is more complacent.
Putting desktop computer business into Porter’s Five Forces Model
1 Buyer power is high because customers are having many choices and alternatives when it comes to the purchase of a desktop computer.
2 Supplier power is low because there are many resources available for supplies, labor and services.
3 Threat of substitute product is high because there are many alternatives to desktop computers

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