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RELATE M. PORTER’S DIAMOND OF NATIONAL ADVANTAGE TO INTERNATIONAL BUSINESS

The national home base of an organisation plays an important role in shaping the extent to which it is likely to achieve advantage on a global scale.

This paper seeks to identify how national competition can help businesses compete globally, hence relating M. Porter’s ‘diamond of national advantage’ to international business.

International Business comprises all commercial transactions (private and governmental, sales, investments, logistics, and transportation) that take place between two or more regions, countries and nations beyond their political boundaries. Usually, private companies undertake such transactions for profit; governments undertake them for profit and for political reasons. It refers to all those business activities which involve cross border transactions of goods, services, resources between two or more nations.
The Diamond Model of M. Porter for the competitive advantage of Nations, offer a model that can help understand the comparative position of a nation in global competition, PORTER says that sustained industrial growth has hardly ever been built on basic inherited factors. Abundance of such factors may actually undermine competitive advantage! He introduces a concept called "clusters" or groups of interconnected firms, suppliers, related industries, and institutions that arise in certain locations. PORTER argued that a nation can create new advanced factor endowments such as skilled labour, a strong technology and knowledge base, government support, and culture. PORTER used a diamond shaped diagram as a basis of a framework to illustrate the determinants of national advantage. The diamond represents the national playing field that the countries establish for their industries. The ‘’diamond’’ consists of four different points, these are: Factor endowments,

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