...customers` buying habits After understanding the background and position on the market of Argos, the report evaluates the description of the organisation`s arrangement of operations, by adopting a customer perspective using the `customer perspective framework` while highlighting the role that technology plays within it. The last part of this report is dedicated to the competitive analysis of the organisation, in means of its relative success, by applying the framework of SWOT analysis and Porter`s 5 Forces model. Comparison of the organisation is also carried out by using the examples that are widely used in the sphere of ICT. Suggestions for improvement were given where relevant. Various credible informational resources were used it this report, including academic textbooks and journal articles, research reports and statistical data and numerous online sources. To assess and understand the current trends and developments in the home retail industry sector Porter`s 5 Forces model and SWOT analyses were used. CONTENTS PAGE NUMBERS 1. Executive summary ....................................................................................1 2....
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...Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (þ44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services...
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...Our project on: Country Specific Advantage in Tourism Industry (Bangladesh Perspective) Submitted To: Koushik Prasad Pathak Lecturer Department of Marketing Date: 21 June, 2011 Jagannath University | Name |Id No | |Md. Mahbubul Hoque |07882824 | |Tanvir Ahmed |091700 | |Utsarika Singha |091764 | |Santana Sharmin |091725 | |Promit Das Gupta |091755 | We are Gallant Beta ...
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...BRITISH LITERATURE (Collected by Trần Quang Nhu) 1. THE GARDEN PARTY by Katherine Mansfield 1. Plot Summary .The cloudless summer day is perfect for the garden party at the home of the well-to-do Sheridan family. Before breakfast ends, four workmen arrive to set up the marquee (a tent or canopy to shield partygoers from the elements). Because Meg has just washed her hair and Jose is still in her petticoat, Mrs. Sheridan assigns the task of supervising the men to Laura. Taking a piece of buttered bread with her, Laura goes outside to begin her task. .......When she suggests that the men–all smiling and quite friendly–set up the marquee on the lily lawn, a fat man considers the idea but a tall man man says it would not get enough attention there. "You want to put it somewhere where it'll give you a bang slap in the eye." Laura wonders whether it is respectful of a laborer to speak to a girl of her upbringing in the crude language (bang slap) of the common people. .......Laura then recommends a corner of the tennis court. Although a band will be playing on the court, she says, there will still be room for the marquee. Another man suggests placing the marquee against the karaka trees. Laura dislikes the idea of hiding the broad leaves and yellow fruit of the karakas, but the workmen are already heading toward them with the staves and rolls of canvas. She is impressed that one workman stops to smell lavender. Too bad the boys who come calling...
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...OF MARKETINGSTRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERSANUPAMA VENU 09014CLAES JOTORP 09126DEEPAK TUSHIR 09032GUSTAV TENERZ 09128SAIRAM KRISHNAN 09088SANJAY SHARMA 09090SUNANDA SURESH 09112 2 3. INDEX1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3.1.PORTER S FIVE FORCES 1.4. PREDICTION FOR 2009-2010 1.5. THE COMPANY AND MAJOR PRODUCT LINES 1.5.1.BRIEF HISTORY OF COMPANY 1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS 1.7. HISTORY OF THE BRANDS2. MARKETING STRATERGY 2.1. CUSTOMERS 2.2. COMPETITORS 2.3. COLLABORATORS 2.4. COMPANY 2.5. CONTEXT 2.5.1.TECHNOLOGY 2.5.2.SOCIO CULTURAL 2.5.3.ECONOMIC3. SEGMENTATION, TARGETING, POSITIONING 3.1. MARKET SEGMENTATION 3.2. SEGMENTS TARGETED 3.3. POD S AND POP S 3.4. VALUE PROPOSITION 3.5. POSITIOING 3.6. EVOLUTION AS A BRAND4. MARKETING MIX 4.1. PRODUCT 4.2. PLACE 4.3. PRICING 4.4. PROMOTION5. ANALYSIS REPORT 5.1. CUSTOMER SURVEY 5.2. MARKETING STRATERGIES 5.3. PORTER S GENERIC STRATERGIES 5.4. CREATING VALUE 5.5. CAPTURING VALUE 5.6. SUSTAINING VALUE6. REFERENCES 3 4. INTRODUCTIONBrief Analysis of IndustrySport is an integral part of modern contemporary society. Sport has always been associatedwith discipline, dedication and perfection and hence sportsmen have always beenrespected, across borders, religions and races. Sportsmen, professional or amateur...
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...Table of Content 1. Introduction 3 1.1 Introduction of the company 3 2. Industry Analysis 5 2.1 Porter’s Five Force Analysis 6 2.1.1 Bargaining Power of customers 6 2.1.2 Bargaining Power of Supplier 7 2.1.3 Risk of Entry by Potential competitors 7 2.1.4 Threat of substitutes 7 2.2 Competitor Analysis 8 3. Comparison of Financial Performance 10 3.1 Competitor Introduction 10 3.2 Ratio analysis 10 3.2.1 Net Interest Margin 11 3.2.2 Operating profit margin 12 3.2.3 Return on Equity ratio 13 3.2.4 Return on Capital Employed 14 3.2.5 Asset Turnover 15 3.2.6 Gearing ratio 16 3.2.7 Interest Cover 17 3.2.8 Earnings per Share Ratio 17 4 Analysis of the financing sources 18 4.1 Purchase of Ordinary share 19 4.2 Purchase of Debentures 20 5 Recommendation 21 6 Conclusion 22 References 23 Book references 23 Web references 24 1. Introduction With the increase of trading activities within the people the banks came to play with a major importance. The below report consist of an analysis of one of the major commercial banks in Sri Lanka, which is Bank of Ceylon , popularly known as BOC. The report analyses the role and function of Financial Information within the company and the importance of carrying out a competitor analysis. In doing so the first part of the report consists of an analysis of the company as well as the industry. This further extends to identifying and analysing the financial data...
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...Prepared for: Mr. Jubred A. Peñano BP Course no: BE F06 International Training Program, Banking Academy Prepared by: Dương Thị Mỹ Hạnh – Class F06B Registration No: ITP F06-039 No of word: Submission Date: 7th November 2013 Executive summary In recent year, the world economic is being stressful; all of economy activities are difficult. A lot of big and small companies fall into bankruptcy. Therefore, in order to maintain and develop the business, companies need to have reasonable strategy and also consider about the internal factors, external factors around the company. British Petroleum is one of the biggest oil companies in the world, it is also affected by the economic crisis. Hence, Bp should understand about the current situation of company to give more strategy which help develop the firm in the future. This report was carried out through the BP website, books and newspapers what relate to the BP’s information. Moreover, the report also provides more information of BP such as vision, mission, goal, value, objectives, BP's environmental and economic situation in the UK. Besides that, this information what was given in this report: * Evaluate the extent BP what it has achieved the objectives of stakeholders * Responsibility of Bp with the factors around the company * Analyst policies in UK what influence to run business * Evaluate economy system allocation of resources and way to use. Introduction British Petroleum- England’...
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...Ethical Dilemma Week 8 The Death of Freddie Gray By Hope Schwegler May 4, 2015 Phil 2003 Principles of Ethics Professor Margaret De Alminana ‘On April 12, 2015, Freddie Gray, a 25 year old African American male, was arrested by the Baltimore Police Department. He had a known unethical character and had been involved in twenty criminal court cases, five of which were still active at the time of his death. He was due in court on a possession charge on April 24, 2015. Freddie Gray died on April 19, 2015, due to injuries to his spinal cord. On April 21, 2015, pending an investigation of incident, six Baltimore police officers were temporarily suspended with pay. On May 1, 2015, state prosecutors in Baltimore received a medical examiner’s report ruling Gray’s death as a homicide. Was it foul play that was intentional, gross negligence, or inflicted self harm by the prisoner? We identified “Rae’s first step in making a moral decision is to gather the facts.” Much of the other information had conflicting reports and statements. So what are the “ethical issues that Rae has for level two” in the model for making moral decisions? The formal charge filed by Office Garrett Miller accused Gray of violating statute 19 59 22, “unlawfully carry, possess, and sell a knife commonly called a switch blade knife, with an automatic spring or other device for opening and/or closing the blade within the limits of Baltimore City.” The prosecutor alleged that Gray’s arrest was unlawful...
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... |Web | |3 |Revolution | Bài 3: Cuộc cách mạng Web By the end of this topic, you should be able to: 1. Define electronic commerce; 2. Describe electronic major mechanisms; 3. Discuss common e-commerce applications and some major support services; 4. Explain wireless mobile computing and commerces and 5. Discuss location-based commerce and pervasive computing. Kết thúc bài này, bạn có thể: 1. Xác định thương mại điện tử; 2. Mô tả các công cụ điện tử chính; 3. Thảo luận về các ứng dụng thương mại điện tử phổ biến và một số dịch vụ hỗ trợ chính; 4. Giải thích điện toán di động không dây và commerces và 5. Thảo luận thương mại dựa trên địa điểm và máy tính phổ biến. INTRODUCTION According to a study by IDC, Malaysia Internet and E-Commerce 2006--2010 Forecast: Tracking the Development, Malaysia is expected to register a strong growth of 70 % in electronic commerce (EC) spending in 2006. Business-to- consumer (B2C) EC spending is expected to record a healthy increase of 43% to reach US$2.8 billion (RM9.8 billion) from US$1.9 billion (RM6.65 billion) in 2005. Malaysia's business-to-business (B2B) EC spending is expected to register a high growth of 77% to US$13.6 billion (RM47...
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...` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- Serial No | Group member (Vietnamese Name) | Group member (English Name) | Class FO6 | Student no | Signature...
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...MM522: Marketing Management Marketing Plan: Third Draft Professor: Randall Livingston Eric Bediako Lokko (D03320168) Springfield, Virginia ebediakolokko@my.keller.edu 703-677-5847 December 2nd, 2011 1.0 Executive Summary EBL to Go is a new medium size restaurant eatery that will be located in the busy neighborhood of Fairfax and Midtown area of Fairfax, Virginia. EBL to Go emphasis will be on preparing freshly made meals on a daily basis using naturally grown to organically produce products. The décor will be an upscale restaurant with distinct menus that will include authentic, freshly produce ingredients coming straight from the farm. These facilities will include a fifty people capacity eating area, deli/kitchen with a counter for take out, pick up, and check-out; also public restrooms will be available. These areas are in need of a warm and friendly place giving a home like feeling with the quality of foods we are planning to offer. The place where people are confident they will be getting nothing but the best. EBL to Go will be the answer to an increasing demand for a healthier eating lifestyle. The deli will serve freshly prepared salads, sandwiches, specialty fruit drinks and picnic lunches when ordered. All the recipes used in the deli and the eatery will be prepared daily by our on staff dietician in different categories of caloric measurements starting from 1,000 to a high of 1,600 to fit the customer’s needs. Our menus will be of...
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...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
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...-business Septembre éditeur - plan d’affaires électronique PROJET DE SESSION Plan d’affaires électronique de Septembre éditeur www.septembre.com 1 Septembre éditeur - plan d’affaires électronique Table des matières Introduction (p.4) Partie 1 – Sommaire de l’industrie et son écosystème (p.5) 1.1 Profil de l’industrie 1.2 Évaluation des forces compétitives dans l’industrie Partie 2 – Analyse interne de l’organisation 2.1 Description de l’organisation 2.2 Le positionnement de l’entreprise dans l’industrie 2.3 La stratégie d’affaire compétitive 2.4 Marché visé, produits/services, performance financière et croissance 2.5 Importance des TI dans la compagnie Partie 3 - Analyse des forces, des faiblesses des menaces et des opportunités de l’entreprise (p.12) 3.1 Forces 3.2 Faiblesses 3.3 Opportunités 3.4 Menaces 3.5 Diagnostic final Partie 4 – Le commerce électronique au sein de l’entreprise (p.22) 4.1 Utilisation actuelle du commerce électronique 4.2 Bénéfices actuels du commerce électronique 4.3 Pressions externes à l’utilisation du commerce électronique 4.4 Capacité de l’entreprise à intégrer le commerce électronique Partie 5 – Le commerce électronique face aux clientèles externes 5.1 Site Web : interface, ergonomie et navigation 5.2 Évaluation face à la concurrence (étude de cas) 5.3 L’adéquation du site avec le plan d’affaires 5.4 Intégration du site aux systèmes corporatifs de la compagnie (p.30) (p.8) 2 Septembre éditeur - plan d’affaires électronique ...
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...Competitors New Entrants Substitutes and Complements Suppliers Customers Environmental Analysis Environmental Scanning Scenario Development Forecasting Benchmarking Responding to the Environment Adapting to the Environment: Changing Yourself Influencing Your Environment Changing the Environment You Are In Choosing a Response Approach Culture and the Internal Environment of Organizations Diagnosing Culture Managing Culture LO 1 Describe how environmental forces influence organizations and how organizations can influence their environments. p. 48 Distinguish between the macroenvironment and the competitive environment. p. 48 Explain why managers and organizations should attend to economic and social developments. p. 50 Identify elements of the competitive environment. p. 55 Summarize how organizations respond to environmental uncertainty. p. 63 Define elements of an organization’s culture. p. 72 Discuss how an organization’s culture affects its response to its external environment. p. 72 LO 2 LO 3 LO 4 LO 5 LO 6 LO 7 Management Close-Up HOW CAN LARRY BLANFORD KEEP GREEN MOUNTAIN COFFEE ROASTERS PERKING? In 1981, Bob Stiller began serving his coffee to custompiece of pie or a donut. Not until the mid-1990s did cofers in a tiny Vermont café. He was focused simply on fee brewing became an art form, as the Starbucks-led giving them the highest-quality freshly roasted coffee coffee revolution began to sweep across America. at a reasonable price. As his Green...
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...Research in Global Strategic Management Emerald Book Chapter: MULTINATIONALS, ENVIRONMENT AND GLOBAL COMPETITIO A CONCEPTUAL FRAMEWORK Sarianna M Lundan Article information: To cite this document: Sarianna M Lundan, (2003),"MULTINATIONALS, ENVIRONMENT AND GLOBAL COMPETITION: A CONCEPTUAL FRAMEWORK", (ed.) Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing Limited, pp. 1 - 22 Permanent link to this document: http://dx.doi.org/10.1016/S1064-4857(03)09001-6 Downloaded on: 10-07-2012 References: This document contains references to 35 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 877 times since 2008. * Users who downloaded this Chapter also downloaded: * Michael W Hansen, (2003),"ENVIRONMENTAL ASPECTS OF DANISH FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRI COUNTRY FACTORS IN SHAPING THE GLOBAL ENVIRONMENTAL PRACTICES OF DANISH MULTINATIONALS", Sarianna M. L Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing Limited, pp. 65 - 94 http://dx.doi.org/10.1016/S1064-4857(03)09004-1 Ans Kolk, Rob van Tulder, (2003),"INTERNATIONALIZATION AND ENVIRONMENTAL REPORTING: THE GREEN FACE OF THE WO MULTINATIONALS", Sarianna M. Lundan, in (ed.) Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing...
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