Introduction to corporate portfolio analysis

Bashundhara Group is one of the leading corporate giant in the business world. It has started operation “For the People, for the country” as a real estate venture known as “Bashundhara” under the aegis of the Group’s first concern – the East West Property Development (Pvt) Ltd in 1987. This project turned out to be a very successful one and had helped foster the growth of trust and confidence of the urban people in “Bashundhara”. More enterprises were established in the early 1990s, the group experienced this tremendous growth in a span of less than 10 years. The Group now has over 20 major concerns located in different areas of the country. The multi-faceted shopping mall and recreation centre called the Bashundhara City has added glamour to the growth of the group. The Bashundhara City Development Ltd is one step ahead in the longstanding effort to strengthen links with the general people through the unique offering of commercial operations and recreation facilities under single roof.

Company summary

Bashundhara Group is one of the most prestigious and experienced commercial and industrial conglomerates in Bangladesh. The Group took off from the incipient period after establishment of East West Property Development (Pvt.) Ltd. a real estate concern, which is known as “Bashundhara”.

Since inception, Bashundhara Group has been actively contributing to the national as well as global economy by way of effective utilization of resources, using raw materials, production and marketing high quality products at the most competitive prices and creating employment opportunities. Bashundhara is now operating with fourteen vital enterprises.

• Current value of the total assets of the enterprises of Bashundhara Group would be about Tk. 15000 million equivalents to approximately US$ 300 million.

• Total