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Possible Entry Strategy of Indian Pharma Mnc Into Europe

In:

Submitted By unobappa
Words 547
Pages 3
International Marketing: Entering New Markets

By:
Div B

TURKEY

WHY CIPLA IN TURKEY

Attractive Emerging
Market
Alignment with
Cipla’s Corporate
Vision

Government
Initiative (Vision
2023)
Geo-strategic importance Disease Prevalence
• Respiratory diseases- 3rd major cause of death
• Cancer- 2nd major cause of death

• 60% adult men and 40% adult women smoke in Turkey
• HIV- Officially 1/2 in Istanbul

Wholesale

Retail

• More than 500 wholesale companies, but only about 200 of them are active

•More than 24,000 pharmacies • Selçuk Ecza and
Hedef Alliance>90% of wholesale market share

•Istanbulmaximum pharmacies •Mark ups are regulated HOW TO ENTER TURKEY
Turkey Government’s Vision 2023

HOW TO ENTER TURKEY
Turkey Government’s Vision 2023

In “Vision 2023” scenario for
Turkey’s pharmaceutical industry, the ratio of locally manufactured products to market size will increase and reach USD 16 billion by 2023.

HOW TO ENTER TURKEY
Turkey Government’s Vision 2023

In “Vision 2023” scenario, clinical research investments are expected to reach USD 1.1 billion and total R&D investment by pharmaceutical industry is expected to reach
USD 1.7 billion.

HOW TO ENTER TURKEY
Turkey Government’s Vision 2023

Turkey’s pharma export rate is expected to remain stable under current policies, but it could reach USD 8.1 billion as a result of increased production and clinical trial capacity in the “Vision 2023” scenario.

FUTURE PLANS
Short Term (Up to 2 years)
• Seek Regulatory Approval for its Oncology, HIV and Smoking Cessation products. (200-250 days process) • Buying Manufacturing Facility in Turkey.

• Facilitate Export to Central and Western Europe.
• Manufacturing Company to be acquired: Keymen
$68 million valuation (Rs 415 Crore )
Two manufacturing facilities in Ankara

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