...The PPC Marketing Guide The PPC Marketing Guide -1- The PPC Marketing Guide The PPC Marketing Guide “How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits!” LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading. The PPC Marketing Guide -2- The PPC Marketing Guide Table of Contents How to Make Your Business “Click” Maximum Web Promotion with PPC How to Create a Profitable PPC Campaign Management PPC Bid Management In Closing: To SEO...
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...HOGWARTS SCHOOL OF IMPROVEMENT INITIATIVES PPC PRODUCTION PLANNING & CONTROL Resource Person B.S.Subrahmanian bsstqm@gmail.com 0 HOGWARTS SCHOOL OF IMPROVEMENT INITIATIVES PPC Overview Production-Planning Hierarchy Aggregate Planning Master Production Scheduling Production-Planning and Control Systems 1 HOGWARTS SCHOOL OF IMPROVEMENT INITIATIVES PPC Capacity Planning, Aggregate Planning, Master Schedule, and ShortTerm Scheduling Capacity Planning 1. Facility Size 2. Equipment Procurement Long-term Aggregate Planning 1. Facility Utilization 2. Personnel needs 3. Subcontracting Master Schedule 1. MRP 2. Disaggregation of master plan Short-term Scheduling 1. Work center loading 2. Job sequencing Intermediate-term Intermediate-term Short-term 2 HOGWARTS SCHOOL OF IMPROVEMENT INITIATIVES PPC PRODUCTION PLANNING HIERARCHY Long-Range Capacity Planning Aggregate Planning Master Production Scheduling Production Planning and Control Systems Pond Draining Systems Push Systems Pull Systems Focusing on Bottlenecks 3 HOGWARTS SCHOOL OF IMPROVEMENT INITIATIVES PPC PRODUCTION PLANNING HORIZONS Long-Range Capacity Planning Long-Range (years) Aggregate Planning Medium-Range (6-18 months) Master Production Scheduling Short-Range (weeks) Very-Short-Range (hours - days) Production Planning and Control Systems Pond Draining Systems Push Systems Pull Systems Focusing on Bottlenecks...
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...Header Logo HOMEBTFOUR PORTOFOLIOOUR SERVICESNEWSMEET THE TEAMCLIENTSCONTACTGAMIFICATIONΕλληνικά MARKETING STRATEGIES OF AMAZON.COM. amazon Marketing Strategies of Amazon.com Amazon.com is obsessed with a fervor to serve consumer and shareholder alike. Since its inception over fifteen years ago, Amazon.com has steadily grown from a burgeoning “dot-com” corporation into a multinational monster, a king in the domain of internet retail. It targets two goals: the satisfaction of a customer and efficient corporate growth. Its marketing strategies are near-legendary, and budding business should take a page – or several chapters – from Amazon.com’s proven marketing manual. AMAZON.COM HISTORY Jeff Bezos, Amazon.com founder and CEO, dreamed about books. In 1994, he created Amazon.com, Inc., which he labeled as “Earth’s Biggest Bookstore.” The ecommerce company went online in 1995 and soon expanded into other media, including DVDs, VHS, CDs, MP3s, and eventually a wide range of other products, including toys, electronics, furniture and apparel. As such, the tagline soon changed to “Earth’s Largest Selection.” But books were only the beginning of Bezo’s up-and-coming enterprise. Amazon.com went public in 1997. In the first shareholder letter, Bezos penned the fundamental foundation for Amazon.com’s success: “Start with customers, and work backwards … Listen to customers, but don’t just listen to customers – also invent on their behalf … Obsess over customers.” This policy...
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...I had to determine how many bottles I should buy: 50, 100, or 150. At the same time, I had to decide how extensive I could make my profit margin so that people would still consider buying it even though it would be more expensive than an average bottle. I opted to buy 50 bottles for $5 each and priced them at $8 each. The opportunity cost of taking that option instead of pricing them at $10 each was a total of $100 although I would have had fewer customers because they were already hesitant to buy a bottle at $8. The price I chose was optimal because it seemed reasonable to the people who I sold to and I was able to emphasize the other benefits of buying the bottle for anyone who was on the fence by reminding them of the donation to the PPC. The hardest part of the project was getting possible customers to believe that the benefit outweighed the cost. However, that was the part I enjoyed most because I witnessed moral incentives clash with the monetary value of the bottle in the customer’s minds. I kept this battle in mind and revisited it sooner than I had expected in a surprising...
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...customer based on their search patterns. 3. Pay Per Click: PPC or Pay per Click is the cost model implemented by search engines to redirect the traffic to the desired website. The idea behind PPC is to charge the advertiser for each of the time the link is clicked and the traffic directs to the advertiser. PPC is further divided on the basis of models to best fit with the companies like Flat-bit PPC and Bid-based PPC and Google Adwords, the Microsoft adCenter and Yahoo! Search Engine Marketing are the providers of PPC. 4. Social Media Marketing: The type of marketing which is done through the use of Social media websites like Facebook, LinkedIn, Twitter, and Pinterest etc. is said to be the Social Media Marketing. There are various ways to do marketing on social media depending on the platform. The Facebooks allows you to do marketing using their create page feature and for advance level the paid advertisement on the right panel to target specific audience related to your product or service. The marketing on LinkedIn is totally different as compare to Facebook, on LinkedIn for advertisement the company needs to have a company domain email address to proceed with. The LinkedIn is mostly used for business to business marketing as compare to Facebook which is business to consumer (B2C), consumer to consumer (C2C) and business to business (B2B). 5. Online Advertisement: The online advertisement is somewhat similar to PPC, the only difference here is that you have specified place...
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...Management and Departmental Hierarchy in MTM apparel division MTM is consisting of the following departments; 1. Merchandising 2. Production Planning & Control (PPC) 3. Industrial engineering 4. production i. Cutting ii. Stitching iii. Finishing iv. Clipping v. Packing vi. Shipment 5. Quality assurance 6. Quality control 7. Human Resource 8. Information Technology 9. Procurement 10. Finance 11. Forwarding 12. Stores 13. Marketing 14. Transportation 15. Compliance 16. Washing Management Hierarchy in MTM Top Management Middle Management Lower Level Management Departmentation Departmentalization is the arrangement of Individuals job activities into groups and these groups are combined to from larger department and units to form the total organization The Departmentalization in Masood TEXTILE is very clear. These departments are Human resources marketing finance production export, purchasing, administration and quality assurance. Except quality assurance all department are under the supervision. HR. Department in MTM Structure of Hr. Department Human Resource Manager Sr. Human Resource Officer Human Resource Officer Management Trainee HR department in MTM is involved in different types of human resource development...
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...Objective Assalamualaikum, The purpose of this assignment that we have to do base on task that we have been given from our lecturer, explain the elements of Internet marketing about the digital marketing and what is e-commerce and e-business. Then, evaluate the marketing mix which is the 7P’s of the internet marketing. This assignment also want us to compare and explain about the marketing tools that being use by the website to promote the web page. This task examine interactive order processing. This task is based on the concept online shopping, Love.com.my. One of the favourable websites which offer a lot of advantages to their customer in order to place an order for any product especially flower and gifts. Task 1.1 Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is known as Internet marketing, but their actual processes different. (Digital Marketing) Internet marketing means different things to different people. It is refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take...
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.../Mrs………………………………, Roll No………….. has been found satisfactory and according to the prescribed format. I recommend it be processed for evaluation by the External Examiner for the award of the degree. Signature…………………................. Name: .............................................. Stamp………………………. Chairperson Dean, Faculty of Management Sciences, GC University, Faisalabad. 2 Masood Textile Mills 3 Masood Textile Mills 4 Masood Textile Mills I would like to dedicate this project report To my beloved parents and respected teachers, because whatever i am today is all due to their prayers and their support 5 Masood Textile Mills Preface It is the age of information & competition. The scientific advancement has made the life more dynamic & competitive worldwide. So one must have practical knowledge and trained enough to live successfully in present competitive situation because it is becoming difficult to survive without creating changes & adapting ourselves according to these changes. The students of MBA receive knowledge during their study, has completely theoretical base. Their ideas remain unsaturated, unless students do not have any practical experience. So to provide the students an extensive exposure of practical business aspects, department of business management sciences arrange a compulsory 6 weeks internship program, for all of its MBA students, in a wellknown organization. This thing enables the young business executives to familiarize...
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...decisions around them, who can apply these skills to explain our decisions, and understand the costs and benefits for groups, individuals and society. From lecture, “one who uses basic economic concepts to make sense of observations on all aspects of everyday life”. * Define the scarcity principle(definition in 1.1) and explain its implications for decision making – as resources are scarce, by choosing one thing, you forgo the choice of another. Eg – type of lunch, recreational activities. (From slide) “Although we have boundless needs and wants, the resources are limited → having more of one thing usually means having less of another” Resources – land, labour, capital, enterprise. * Define the cost benefit principle and apply it to simple economic decisions “An individual/firm/society should take an action, if the extra benefits> or = to extra costs.” Going out for pizza/study for test choice → explicit cost of pizza ($10) and Implicit cost of worse test mark (5/10 marks) *Opportunity cost=cost forgone=real cost – value of the next-best alternative to taking an action. Eg- pizza →$10 and 10 marks is opportunity cost. *Economic surplus is the benefit of taking any action minus its cost. The goal is to maximize its surplus. Eg- walk into town to save $10 on video games. Walking costs $5 → surplus =$5 *Reservation Price – highest price one is willing to pay; can be different from market commodity price. * List four common pitfalls that people encounter when...
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...than one valuable use. = & Opportunity Cost Opportunity cost is what you give up to obtain something else, the second-best alternative. However, what you must give up is not money – it is whatever good or service you would have spent the money on as your next favorite choice. Goods v. Services Good – something that is tangible; it can be seen and felt. It requires scarce resources to produce and it satisfies human wants Goods v. Services Service – something that is intangible; yet it too requires scarce resources to produce and satisfies human wants Is it a good or service? Productive Resources L – land (and stuff from land) L – labor (physical and mental) C – capital (human-made things) E – entrepreneurship Productive Resources Land – land and everything that comes from it which can be used to produce goods and services (both renewable and nonrenewable); also referred to as natural resources Productive Resources Labor – the physical and mental effort of humans to produce goods and services; also referred to as human resources...
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...SHAHZAD GHAFOOR Submitted by: SAMI-UL-HASSAN REG NO: MBA-FA10-084 DEDICATED TO Our worthy parents and the Respected teachers who Always try to find ways And thinks to provide which We do not know and don’t have Table of Content SERIAL NO. | SUBJECTS | | PAGE No. | | 01 | ACKNOWLEDGEMENT | | 05 | | 02 | EXECUTIVE SUMMARY | | 06 | | 03 | COMPANY INTRODUCTION | | 07 | | 04 | Departmentation | | 24 | | I | H R. DEPARTMENT | | 25 | | II | INFORMATION TECHNOLOGY | | 30 | | III | MERCHANDISING DEPTT. | | 36 | | IV | PPC DEPTT. | | 43 | | V | PRODUCTION DEPTT. | | 48 | | VI | FINISHING DEPTT. | | 52 | | VII | QUALITY CONTROL DEPTT. | | 57 | | VIII | QUALITY ASSURANCE DEPTT. | | 59 | | IX | FORWARDING DEPARTMENT | | 60 | | X | PROCUREMENT DEPTT. | | 67 | | XI | STORE DEPTT. | | 68 | | XII | INDUSTRIAL ENGINEERIN | | 70 | | XIII | FINANCE DEPARTMENT | | 72 | | 5 | PEST ANALYSIS | | 100 | | 6 | SWOT ANALYSIS | | 105 | | 7 | SUGGESTIONS | | 114 | | 8 | CONCLUSIONS | | 115 | | Acknowledgement All praises are for Allah almighty that has bestowed upon human being the crown of creation and has endowed him with knowledge and wisdom. After Allah, is the last prophet Mohammed (SAW) who brought for us revelation and unlimited...
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...DIGITAL MARKETING PLAN – OLA AUTOS DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence, based on a sound understanding of the eccentricities of the digital landscape, transforms into major business value. For our Digital marketing plan we have selected Ola Auto services as it is a new service with little digital marketing if any done as of now. Our digital marketing plan for the same is as given below. Target Audience Keeping the product in mind, the plan aims to target the masses, hence we will be having multiple targets, with varying priorities which are as follows: * Young College Going Students – Priority 1 * Profile: 18-25 yrs, budget constraints, irregularity in buying patterns, maximum consumption on weekends * Requirements: Availability in the evenings, especially on weekends, last minute bookings, short distance travel * Expectations: Cheap fares, Quick and hassle free service, gps for unknown locations, music...
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...TERMPAPER ON ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT BINIMOY.COM SUBMITTED BY EYAL ROY ROLL: 12133013 BATCH: HRM 2nd Batch COURSE NAME: Entrepreneurship & Small Business Management Course Code: 202 J.K.K.N.I.U DATE OF SUBMISSION: Executive Summary Binimoy.com creates specialized customer communication products, its strength being specialized generic cards. These cards are for business-to-business communication, as well as business-to-client communication. The core product is a card a business might send to its customers to, for example, thanks them for their patronage, or to remind a patient of a checkup. The focus of this business plan is to put forth objectives to solve the present cash-flow squeeze, and to increase profits from the present break-even level to net profits of tk.54,650 by the end of the first year. We intend to accomplish this by focusing on modifying our website, repackaging our more popular products for the large retail chains, and to concentrate on our designated target markets. TABLE OF CONTENTS Serial Number | Subject | Page No | | | | | | | | | | | | | | | | | | | | | | | | | | | | INTRODUCTION This Internet business plan gives details of the proposed venture, along with expected needs and results taking into account the unique nature of electronic commerce...
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...Chapter 15 - Page 01 - June 2007 The last chapter in our eMarketing 101 series will take a look at the online tourism industry in South Africa in the lead up to the Soccer World Cup. Chapter 15 - A Case Study (2010 : Can the SA Tourism Industry Meet Online Expectations?) With 2010 looming it's not only the construction of the stadiums that's got South Africans in a bit of a spin. The release of the South African Online Travel and Tourism Industry (OTTI) research report that was made available last month has revealed that "...online inefficiencies will hinder the growth needed to elevate this industry to a similar status enjoyed by international counterparts." www.quirk.biz Cape Town Tel: +27 (0)21 462 7353 London Tel: +44 (0)20 7470 8855 Johannesburg Tel: +27 (0)11 704 0780 Chapter 15 - Page 02 - June 2007 The OTTI research was conducted by BlueRiverStone and served to assess websites scored against 120 metrics covering: Locating the website Website content Website functionality Communications Connections Community and Site-wide hygiene elements 100 websites ranging across accommodation, airlines, car rental, game experience and tour operators were assessed and unfortunately the results were disappointing to say the least. For the full report please consult the site. www.quirk.biz Cape Town Tel: +27 (0)21 462 7353 London Tel: +44 (0)20 7470 8855 Johannesburg Tel: +27 (0)11 704 0780 Chapter 15 - Page 03 - June 2007 Online Travel...
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...Cement industry does not have a large product mix and same applies for Ambuja Cements. The product mix can be classified on the basis of the types of cement available. Types of cement Produced at Ambuja Cements are: * Mortar Cement * Portland Pozzolano cement (PPC) - PPC is manufactured by blending a mixture of ordinary portland cement and pozzolana materials such as fly ash, in proportions not less than 15 per cent and not over 35 per cent by weight of cement. The Portland Pozzolana Cement is ideally suited for the following construction viz. Hydraulic structures, Mass concreting works. * Ordinary Portland cement (OPC) (GRADE-43, GRADE-53, GRADE- 33) * The 43 grade OPC is the most popular general-purpose cement in the country today. The production of 43 grade OPC is nearly 50% of the total production of cement in the country. * The 43 grade OPC can be used for following applications: * General Civil Engineering construction work * RCC works(preferably where grade of concrete is up to M-30) * Precast items such as blocks, tiles, pipes etc * Asbestos products such as sheets and pipes * Non-structural works such as plastering, flooring etc. * White Cement PPC is manufactured by blending a mixture of ordinary portland cement and pozzolana materials such as fly ash, in proportions not less than 15 per cent and not over 35 per cent by weight of cement. It is sold in packets of different quantities: 1. OPC contains a mixture...
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