Survey Questions3
We are a group of students from NYP and we are conducting a survey to find out your satisfaction level of Starbucks. 1. What is your age? * 13-16 * 17-20 * 21 and above 2. How many times in a month do you purchase from Starbucks? * None * 1-3 * 4-6 * 7 and above 3. Are you visiting Starbucks more or less often than you used to? * More * Less * The same 4. Why are you visiting more or less?
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5. From the options below, rank according to which is your preferred brand. With 1 being the most preferred and 4 being the least.
Starbucks, Coffee Bean and Tea Leaf, Spinelli, Costa Coffee
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6. Are you aware of the Starbucks membership card? * Yes * No 7. Do you find the privileges of being a Starbucks member attractive? * Yes * No 8. Are there any recommendations to improve on the existing Starbucks Membership programs?
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http://www.business-intelligence.co.uk/reports/crm_strat/summary.asp ( crm strategy) http://harveywallbanger.hubpages.com/hub/Starbucks-Customer-Retention-Strategies ( retention)

Answers ( 50 respondents) (1) 10 ppl- 13- 16 yrs, 25 ppl– 17-20yrs, 15ppl - 21 and above (2) 30 ppl- 1-3x, 10 - 4-6x, 10- 7 and above (3) 30 ppl say – less, 10 say more, 10- the same (4) The reasons – On the whole, around 30 ppl say that Starbucks pricing is high compared to it’s competitors. Starbucks do not have a system to allow its members to top up their cards online, and buy cakes, merchandise online which Coffee Bean and Tea Leaf has. Respondents also added that Starbucks lack the online service delivery and the variety of products compared to it’s