...1. INTRODUCTION Railways were first introduced to India in 1853. By 1947, the year of India's independence, there were forty-two rail systems. In 1951 the systems were nationalized as one unit, becoming one of the largest networks in the world. Indian Railways operates both long distance and suburban rail systems. [pic][pic] Fig: Shows the top railways network in world Indian railway is one of the largest and busiest rail networks in the world, transporting 17 million passengers and more than 2 million tons of goods daily. IR is the world's largest commercial, with more than 1.6 million employees. The railways traverse the length and breadth of the country; the routes cover a total length of more than 63,327 km (39,500 miles). As of 2008, IR owned about 225,000 wagons, 45,000 coaches and 8,300 engines and ran more than 18,000 trains daily, including about 8,984 passenger trains and 9,387 goods trains. Annually it carries some 4.83 billion passengers and 492 million tons of goods. Of the 11 million passengers who climb aboard one of 8,984 trains each day, about 550,000 have reserved accommodations. Their journeys can start in any part of India and end in any other part, with travel times as long as 48 hours and distances up to several thousand kilometers. The challenge is to provide a reservation system that can support such a huge scale of operations — regardless of whether it's measured by kilometers, passenger numbers, routing complexity...
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...Layout Planning Models, Algorithms and computerized l h d d Layout Planning References 1. Tompikins et al., Facility Planning, 3rd edition, John Wiley & Sons Ltd., Singapore,2003. i 2003 2. Richard L.Francis et al., Facility Layout and Location: an analytical d diti approch, 2nd edition, P ti H ll of I di Ltd 2002 h Prentice Hall f India Ltd., 2002. 3. Dr-Ing. Daniel Kitaw, Industrial Management and Engineering Economy 4-1 Introduction • The generation of layout alternatives is a critical step in the facilities planning process, since th l i th f iliti l i i the layout t selected will serve to establish the physical relationships between activities. 4-2 CONT’D • Which comes first, the material handling system or the facility layout? Centralized versus decentralized storage of work in i process(WIP), t li (WIP) tooling, and supplies d li Fixed path versus variable path handling The degree of automation used in handling The type of level of inventory control physical control, control, and computer control of materials. 4-3 Layout procedures • A number of different procedures have been developed to id the facilities l t aid th f iliti planner i d i i l in designing layouts. t Construction type Improvement type 4-4 Apples plant layout procedure • • • • • • • • • • Procure th b si d t P the basic data Analyze the basic data Design the productive process Plan the material flow pattern Consider the handling l h dli plan general material •...
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...Equipment Manufacturer This marketing plan was developed by: www.Business901.com This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software. Names, loc ations and numbers may have been c hanged, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here. Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 2001-2010 All rights reserved. Confidentiality Agreement The undersigned reader ac knowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _______________. It is ac knowledged by reader that information to be furnished in this marketing plan is in all respec ts confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may cause...
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...Abstract In the world of today with rude competition everywhere, customers’ expectations have become higher than ever. It is not the customers who come towards the products but it is the products which should make their way to the customers. And for this, only competitive businesses that are able to stimulate customers’ interests survive in the market. Therefore firms need to increase customers’ awareness about their products or services to be able to pull and encourage them to engage in purchase of their products. And as such, the promotional mix used by a company is really important for this task. The promotional mix in itself is very broad, consisting of various tools, like advertising, personal selling, direct marketing, public relation and sales promotion. To make the optimum use of these tools, marketers usually select them, depending on their budget and objectives, as well as the sector in which they operate (Kotler & Armstrong 1997). As such, research has been conducted on the use of promotional mix and research questions and objectives have been set. The methodology which will be used has been devised. We shall be doing a descriptive study through a survey questionnaire, in which there will be open as well as close ended questions and the questionnaire will be administered through personal interview that is direct, face-to-face. The sample size will be 100 persons and will all be customers of J Kalachand & Co Ltd. After the research, we will be...
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...Market Data / Supplier Selection / Event Presentations / Best Practice / Template Files / Trends & Innovation Online Reputation and Buzz Monitoring Buyer's Guide 2010 Online Reputation and Buzz Monitoring Buyer's Guide 2010 Published April 2010 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626 http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450 Contents 1. Introduction ..................................................................... 1 1.1. About Econsultancy ..................................................................... 1 2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk .........................
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...Task 1 Introduction Kudler Fine Foods (KFF) has excellent reputation for providing fine-quality, unique and gourmet grocery in the San Diego metropolitan area, and its recent value-added programs, such as to include organic produce from a local grower to its product selection and expanded customer service by offering catering food service, have increase tremendous assessment to the company. However, in order to maintain its competitive edge in the fine food grocery industry, KFF must assess the business opportunities that are created by the change in technology, and KFF must also identify the generic strategies that it is pursuing and tactics that would make these strategies a realization. Finally, KFF must constantly scan the internal and external environments of the industry in order to stay innovative. This paper intends to analyze KFF’s management to help KFF maintain its status as supplier of distinctive gourmet products and services. Quality Quality is often defined as 'fitness for purpose'. In other words a quality product is one that meets the needs and requirements of its consumer. In his widely acclaimed book, Thriving on Chaos, Tom Peters argued that consumers' perception of the quality of a product or service is the most important factor in determining its success. Quality as defined by the consumer, he argued, is more important than price in determining demand for most goods and services. Consumers will be prepared to pay for the best quality. Value is thus...
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...Economist readings 1. It pays to give Allowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity http://www.economist.com/whichmba/it-pays-to-give?fsrc=nlw|mgt|01-12-2011|management_thinking [pic]IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, “In Rainbows”, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment. One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity? The authors set up their pricing experiment...
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...Remodeling Contractor Standard Outline Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 1998-2008 All rights reserved. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to...
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...CASE STUDY I.2 Manchester United: still trying to establish a global brand Manchester United (abbreviated as ManUtd, www.manutd.com) has developed into one of the most famous and financially successful football clubs in the world, being recognized in virtually every country, even those with little interest in the sport. Real Madrid has displaced ManUtd from the pole position in Deloitte’s football money league. The list, which has been running for the last 9 years, identifies the top 20 clubs in terms of revenue. The top five in 2008 were: Real Madrid with 3365.8 million, Manchester United (3324.8 million), FC Barcelona (3308.8 million), Bayern Munich (3295.3 million) and Chelsea (3268.9 million) (Deloitte, 2009). Having won the Premier League and Champions League in 2007/08, United would have overtaken Real Madrid at the top of the Deloitte Football Money League had it not been for the depreciation of the pound. The top 20 clubs now generate more than three times the combined revenue of the clubs in the first Money League publication in 1996/97. The most valuable US sport teams, the National Football League’s Washington Redskins and baseball’s New York Yankees, are both worth somewhat more but more than any US sports team, ManUtd has built a global brand. Since the mass commercialization of football in 1992, Manchester United has unquestionably been the team to beat. In the past 16 seasons, it has collected 10 Premier League titles, four FA Cups and two Champion League trophies...
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...9-809-009 REV: DECEMBER 7, 2009 NOAM WASSERMAN RACHEL GORDON Playing with Fire at Sittercity (A) In August 2006, Genevieve (“Jeh-neh-veev”) Thiers, founder and CEO of Sittercity.com, looked over at Dan Ratner, Sittercity’s vice president and her boyfriend of five years. It had taken her six long years to build Sittercity into the nation’s leading babysitting Web service. Thiers had begun Sittercity in 2001 in Boston as a way to connect babysitters and parents online, at a time when no one else had thought to manage caregiving connections via the Web. She had started the company right out of college while working full-time, but by 2006, Sittercity had sitters available across the country, was larger than all of its competitors combined, and Thiers still owned two-thirds of the venture. The company now had plans to add pet, elder-care, house, and tutoring services in 2007, and Thiers wondered what other challenges she and Ratner would face as she continued to grow her venture. Born to Babysit Thiers liked to joke, “As the oldest of seven kids, babysitting is in my blood.” At the age of 11, Thiers and her twin sister began babysitting in her hometown of Langhorne, Pennsylvania. From the outset Thiers enjoyed babysitting. She saw it as a way to escape from home, meet new people, and “raid a fridge that wasn’t mine.” At first they sat for children who lived on their immediate block, but by the time the two turned 15, they were babysitting throughout the neighborhood...
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...Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers. Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile. This quarter, the report dives deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The Rise of Amazon, Microsoft, and Samsung … and An Improved Outlook for Nokia As the mobile industry advances, contenders are finding success by securing new footholds and partnerships to compete against Apple’s dominance. Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft’s Window’s Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership. Developers and businesses gave high marks to these strong moves, which contrast sharply against BlackBerry OS, BlackBerry’s QNX-based PlayBook, and webOS, all of which collapsed in interest with developers this past quarter. Below are the topline findings from this quarter’s report: Copyright © 2011 Appcelerator, Inc. and IDC. All Rights Reserved. 1 • Amazon’s new Kindle Fire ignites developer interest. When surveyed among 15 Android...
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...with Waterford City Enterprise Board Ltd and South East Region Enterprise Boards Managing your business > Marketing your business For all your business enquiries contact:- Page 1 Managing your business > Marketing your business 03 43121_Marketing_Your_Business 10/8/05 8:06 am Page 1 Managing your business > Marketing your business 1. INTRODUCTION – WHY YOU NEED MARKETING In order to succeed, you need cashflow. To get cashflow, you need paying customers. To get customers, you need marketing. As your own marketing director, you have to make decisions about: 3. PRICING Every product or service has a price. In order to set a price, you need to consider: Distribution ■ Advertising ■ PR ■ Selling Your pricing strategy (Cost plus, Market minus, Penetration, Skimming, etc.) Customer service levels ■ How much are your customers motivated/influenced by price? Pricing ■ ■ The product or service ■ Your cost price calculations (including pricing your time) ■ ■ ■ 2. MARKET RESEARCH The better your market research, the smarter your decisions, and the more profitable you will be. Market research will: Whatever you decide, stick to it and do not be afraid to ask! 4. THE IMAGE YOU WANT TO PROJECT Your image determines how your customers perceive you. Does your image instil trust, is it helpful to your...
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...felt something was being gamed behind the scenes for it to be getting such mainstream pick up, over such a short period of time. I no longer think this was the case. I believe it was simply a well thought out, well planned and well executed campaign, driven by the record label behind Psy (the star of Gangnam Style), YG Entertainment. Before we look at the actual timeline of events that drove the campaign to such high views we need to look a bit more at the backstory and the planning of the campaign. In February 2012 YG Entertainment, through various media interviews in South Korea, made it clear that they wanted to push further into the American market. Although I cannot verify it at this stage, I believe they may have set up an office in America and even explored partnerships with artists such as Will.i.Am. I also think that the deal announced with Scooter Braun was probably brokered in advance, and planned to be announced at the right,...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...ting Touch Light Connected Television Gennadiy Khurgin Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a marketing plan. It does not imply an offering of securities. 1. Executive Summary 1 2. Situation Analysis 2 2.1. Market Summary 2 2.2. The Market 3 2.3. The Company 5 2.3.1. SWOT Summary 5 2.4. Competition 8 2.4.1. Direct Competition 8 2.4.2. Indirect Competition 9 2.4.3. Product Offering 9 2.4.4. Distribution 10 3. Marketing Strategy 11 3.1. Mission 11 3.2. Marketing Objectives 12 3.3. Financial Objectives 12 3.4. Strategy 12 3.5. Target Market Strategy 14 3.6. Positioning 14 4. Marketing Mix 15 4.1. Pricing 15 4.2. Product Marketing 16 4.3. Promotion...
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