...MARKETING TOOL MARKETING GOLF IN FINLAND Bachelor’s Thesis Supervisor: Eliis Salm ABSTRACT Golf industry in Finland lives in middle of the hard times. In many courses the money is no longer exist so the new solutions comes in value. This thesis will focus on finding the answers about social media as a marketing tool, what becomes to Finnish golf marketing. Theoretical references have user theory about social media, user-generated content in social media and viral marketing in social media. Theories will give the backup for the research and help to analyze the results the results had achieved thru an online-based survey. The survey was conducted using Facebook as a channel and there was received a satisfied amount of responses. This research concludes the result that social media is a marketing tool marketing golf in Finland and golf courses should put more effort to using it in marketing. Golf courses should also take the users more to account. They should use the social media channels more innovative and focus on more to interactivity among the other players. Keywords: Golf-marketing, Social media, Social networks, user-generated content, Viral marketing INTRODUCTION Golf is in a new situation in Finland. Golf courses shares values are decreasing and part of the courses are in the situation that the value of the share is negative. It means that shareholders are willing to pay if somebody takes them share over. It is horrible situation for the courses because every shareholder...
Words: 11358 - Pages: 46
...When you started your marketing career what was the digital component of your discipline and role like? I started my marketing career in a computer company, ICL, in 1981 – before desktop computers or even word processors were available to a junior PR and marketing officer. So that meant, ironically, that I was publicising and marketing a digital product in an analogue way. I would type up my press releases on an old IBM golf ball typewriter and hand draw my presentations on marketing strategy on plastic slides for overhead projection – so my marketing career really started in the pre-digital age. Dang, am I really that old?! What comprised your original education? I obtained a Bachelor of Arts in communications at the NSW Institute (now University) of Technology. It gave me a superb grounding in all aspects of media and communication – production, script writing, print, radio and television journalism, mass communication theory, and psychology, music and mass culture, professional writing, radio drama, etc etc. To this day I use just about all of those skills in my marketing career. The funny thing is, I never actually studied marketing at university and haven’t ever taken a marketing course per se. But I have worked in journalism, PR, brand consulting, design, direct marketing, digital marketing and communications, both corporate and client side. If that doesn’t make me an all-round marketer I don’t know what will. What qualifications and experience do you look for when...
Words: 2560 - Pages: 11
...the Celtic Enterprise & Business Support Network, an Interreg IIIA funded project, in partnership with Waterford City Enterprise Board Ltd and South East Region Enterprise Boards Managing your business > Marketing your business For all your business enquiries contact:- Page 1 Managing your business > Marketing your business 03 43121_Marketing_Your_Business 10/8/05 8:06 am Page 1 Managing your business > Marketing your business 1. INTRODUCTION – WHY YOU NEED MARKETING In order to succeed, you need cashflow. To get cashflow, you need paying customers. To get customers, you need marketing. As your own marketing director, you have to make decisions about: 3. PRICING Every product or service has a price. In order to set a price, you need to consider: Distribution ■ Advertising ■ PR ■ Selling Your pricing strategy (Cost plus, Market minus, Penetration, Skimming, etc.) Customer service levels ■ How much are your customers motivated/influenced by price? Pricing ■ ■ The product or service ■ Your cost price calculations (including pricing your time) ■ ■ ■ 2. MARKET RESEARCH The better your market research, the smarter your decisions, and the more profitable you will be. Market research will: Whatever you decide, stick to it and do not be afraid to ask! 4. THE IMAGE YOU WANT TO PROJECT Your image determines how your customers perceive you. Does your image instil...
Words: 27477 - Pages: 110
...BUSINESS STATISTICS DEMYSTIFIED Demystified Series Advanced Statistics Demystified Algebra Demystified Anatomy Demystified Astronomy Demystified Biology Demystified Business Statistics Demystified Calculus Demystified Chemistry Demystified College Algebra Demystified Earth Science Demystified Everyday Math Demystified Geometry Demystified Physics Demystified Physiology Demystified Pre-Algebra Demystified Project Management Demystified Statistics Demystified Trigonometry Demystified BUSINESS STATISTICS DEMYSTIFIED STEVEN M. KEMP, Ph.D SID KEMP, PMP McGRAW-HILL New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-147107-3 The material in this eBook also appears in the print version of this title: 0-07-144024-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been...
Words: 27869 - Pages: 112
...handled the distribution and marketing of the Apple I, he was responsible for devising clever advertising tag-line: "Byte into an Apple." That was the beginning of Apple's innovating strategy, first out the door with the interactive graphical microcomputer, that Steve Jobs used to build upon, trough successes and failures. To Steve Wozniak it was about the product, reducing cost, simplicity, etc., but to Steve Jobs it was about to embark on building Apple computer corporation, a culture, a vision, at each reiteration he would discover a new principle of innovation, but I believe he would not truly understand that, until some twenty four plus years later, it will be interesting to see whether Tim Cook the new COO of Apple, keeps Apple on course, on the vision. Now, let's look at some of Apple's important success, like Mac OS X, server version was introduced in 1999, while the desktop version was introduced in 2001. Then there was iTunes, this was the BIG one, truly a innovative idea that would put Apple over the top (regardless that Apple is proprietary in nature), as one of the innovating companies, along with the iPod, also introduced in 2001, the iPod offered consumers and easy interface to house up to 1000 “on the go” songs. iTunes could be used to purchase verity of music, download them to iPod and used by the consumer, when and wherever they wanted to use it. In a swift move Steve Jobs was able to redefined the distribution of music and take the music industry in the 21st...
Words: 1363 - Pages: 6
...therefore I have to conduct a 3 month internship. The reason I choose to do my internship in tour operating organization is because I wanted to benefit from the experience. I wanted to do my internship in a tour operating company to experience the tour operating business world and to learning, improve and develop new sets of skills. One of my main goals is to improve my management and marketing skill. This is why I choose to follow my internship in petro aviation; to learn and develop new sets of skills and to experience working with tour operators. In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank: Hasan shahid, who is the CEO of petro aviation and my job coach. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in her company and guide me through my internship with advice, feedback and tips despite his busy schedule. Taklima sayeda, who is my university’s internship supervisor. She helped and coached me during my internship by giving me feedback and tips on how to handle and approach situations. She had always time to answer all...
Words: 11246 - Pages: 45
...Six Flag Corporation Financial Position Group Project Bus 500: Fundamental of Finance Dr. Roberto Castaneda * Table of Contents * Background * Competitors Financial Comparison * Challenges/Opportunity * Six Flags Corporation Financial * Summary * Financial Reports Background Six Flags was founded by Angus Wynne in1961. The first Six Flags was located in Texas; it now has 19 parks across the United States, Mexico and Canada. The name Six Flags was taken from its first property where six countries flags flew over Texas during the state’s history. The first Six Flags was called Six Flags over Texas. Six Flags has become the world’s largest amusement park, based on the quantity of properties. Six Flags offers its guest an affordable, thriving experience to enjoy with their friends and families. “The inventive theming afforded guests a chance to experience places and times that previously only existed in their imaginations, including cowboy culture, French and Spanish cultures, and even southern belles and pirates.” “Our 19 theme, water and zoological parks across North America are better than ever, offering today's families and teens a complete one-stop diversified entertainment destination, from industry-leading thrill rides to water attractions, themed areas, children's areas, parades, concerts and shows, restaurants, games and merchandise outlets.” Six Flags provides an experience like no other, there are so...
Words: 1899 - Pages: 8
...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
Words: 5322 - Pages: 22
...nothing else. Oliver Cromwell INTRODUCTION 1. In order for the Indian Navy to meet its ever growing list of commitments, it is imperative that it be staffed by intelligent, disciplined and courageous men and women. The Indian Navy’s charter of duties has increased many fold and grown beyond its traditional role in the last decade. Post 26/11 the importance of Coastal Security has been highlighted. Anti-piracy operations in the Gulf of Aden and the ever-increasing threat of piracy along India’s own coast have further tasked the Indian Navy. The Indian Navy now interacts and operates with almost all major navies of the world, and is an ambassador of the nation. The Naval personnel have to be smart, eloquent and quick thinking to project the right image of the nation. Technology has always been led by the demands of the armed forces, and the Indian Navy is in the forefront in this aspect. All recent inductions are in the cutting edge of technology. To maximise the effect of technology, and to use them sensibly and responsibly, the Indian Navy needs youth with the correct education, intelligence and mental make up. 2. The Times of India, dated 07 Mar 2011 reported that the armed forces are facing a shortage of 15,004 officers. In written reply to a question, the Defence Minister A K Antony said, "The extent of shortage of officers is around 12,349 in the Army, 1,818 in the Navy and 837 in the Air Force. The shortage of pilots in the Air Force is about 426." He goes...
Words: 4242 - Pages: 17
...Higher Education: A Wise Investment The world is perpetually changing, and people are changing with it. Every day, there are new demands, necessities, and ways to achieve success in the 21st century. Consequently, to evolve at this rapid pace, people desperately seek opportunities to grow intellectually and feel they have succeeded in life, because everyone has his/her own inner power to make the world better. According to a contemporary model of a liberal society, humans are placed in the center of the planet around them. They are not just observing what is going on, but also participating. They have the right to express their opinion. These ideas might seem to be not very related to an educational process. However, a basis of such concepts like a freedom of speech, a critical thinking and self-respect are formed at school and polished at higher educational institutions (Bronfenbrenner). Everybody has a unique individuality. Studying at a university or college is efficient for liberating consciousness and developing the creativity of young people. Thus, investing into a higher education might lead to efficient results in this sphere. All around the world, universities are considered to form free-thinking members of the democratic society. The latter tend to make themselves and their communities better (Sokol). It is quite difficult to state that attending a university is a sine-qua-non for everyone in society. However, most experts would agree that higher education...
Words: 3424 - Pages: 14
...------------------------------------------------- Quality Award Paper IndustryWeek Best Plants Award Keller Graduate School of Management Spring Semester, May 2010 Session GM588: Managing Quality (online) Instructor: Robert Lee 14 May 2010 Table of Contents I. Purpose and Background 4 Penton Media’s IndustryWeek Publication 4 Quality Award 5 Award Background 6 Award Principles 6 Award Details 7 Entering the Competition 7 Application Process 7 Selection of Finalists and Winners 8 Timetable for 2010 Award Application 8 II. Award Criteria 9 Award Background 9 Award Application and Selection 9 Important Criteria for Award 10 III. Benefits of the Award 12 Individual Company Benefit 12 IndustryWeek Best Plant Award Applicant’s Intrinsic Benefits 13 Application Fee and Preparation Costs 14 Marketing Benefits 14 Challenges in Receiving the Award 15 IV. Past Winners 16 Strategies and Competencies of IndustryWeek’s Best Plant Winners 16 Core Strategies 16 Supporting Competencies 16 IndustryWeek’s Best Plants Winners (2007-2009) 16 2009 Award Year Winners 16 2008 Award Year Winners 17 2007 Award Year Winners 17 Top Three Winners from 2009 Award Year 18 Batesville Casket Co., Manchester, TN 18 Carrier - Carlyle Compressor Facility, Stone Mountain, GA 19 E-Z-GO, A Textron Company, Augusta, GA 21 V. Conclusion 23 Personal Thoughts 23 References 25 Purpose and Background * Penton Media’s IndustryWeek Publication Since January 1970, IndustryWeek/IW...
Words: 4898 - Pages: 20
... or by appointment Brandeis University International Business School Course Description Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is to create, promote and distribute products or services, at a price and quality deemed valuable by the company’s customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental, technological and competitive forces. Marketing is therefore integral to establishing a company’s strategic direction. This in turn makes marketing skills and perspective essential to the success of all business managers in any business. This course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic...
Words: 5405 - Pages: 22
...Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China 10 adidas Group China, Shanghai, China 11 adidas Group Japan, Tokyo, Japan 5 adidas Group Latin America, Panama City, Panama adidas Group / 2013 Annual Report 11 2 Group Management Report – Our Group Major Sporting Events 2014 / 02.2 / Major Sporting Events 2014 Our Group’s most important upcoming sporting...
Words: 71297 - Pages: 286
... or by appointment Brandeis University International Business School Course Description Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is to create, promote and distribute products or services, at a price and quality deemed valuable by the company’s customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental, technological and competitive forces. Marketing is therefore integral to establishing a company’s strategic direction. This in turn makes marketing skills and perspective essential to the success of all business managers in any business. This course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic assignments, including a semester-long, group...
Words: 5407 - Pages: 22
...Case 20: UNSYS: The Repositioning • 20-1 C ASE 20 UNISYS: THE REPOSITIONING THE PROBLEM In 1986 Unisys, after the reorganization into three separate businesses, positioned itself as The Information Management Company, a term that was very vague. Because of this, Unisys was faced with a dilemma on a global level. What do you do when many of your prospective customers are not even aware of who you are, let alone what you do? In Europe, awareness of Unisys was low. When asked, “What names come to mind when you think of companies that provide information technology?’’ respondents in France placed Unisys behind IBM, Microsoft, Compaq, and Hewlett – Packard. In some countries, Unisys placed behind Digital, Groupe Bull, and Olivetti. In Germany, Unisys was not thought of at all. In most of Unisys’s target market, awareness of the name was much lower than it should have been. The familiarity with what it did was much lower than it should have been. Although some people had a reasonably warm feeling about Unisys, they still thought of the company in terms of being simply a mainframe supplier. Further research looked at people’s familiarity with Unisys in the United Kingdom, France, Germany, and Italy compared with Unisys’s major U.S. competitors. The picture was not a pretty one, with only 30 percent of respondents being “very familiar’’ or “somewhat familiar’’ with Unisys, compared with 90 percent for IBM, 78 percent for Hewlett-Packard, and 76 percent...
Words: 4580 - Pages: 19
