...During their elementary and high school days, Rudy Paragas and Frankie Taguinod were classmates. It is a fact that Frankie got better grades than Rudy. In college, Frankie took up an accounting course at the Uniersity of !anto Tomas whence he graduated with "ying colors and became a #erti$ed Public %ccountant like his Father. &ith his chosen profession, he became a millionaire. 'n the other hand, Rudy did not $nd college days en(oyable. )e dropped out from his business management course at Uniersity of the *ast and thread the world of business instead. )e pursued trading of palay and became so successful which led him from diersifying with other businesses. &ith that, )e became a billionaire.Frankie was able to $nd out the raging success that Rudy has. )e could not een decipher how a college dropped out like Rudy be more $nancially successful than a college graduate like him. /uestion) &hat would you tell Frankie if he shares his thoughts with you+ Ans+er) I will let Frankie realie that the root of -!U##*!! is not only the product of aperson/s intellectual ability or by mere intelligence. It welcomes anyone een if he or she is not -wise enough to answer a long mathematical problem or een compose a 01112word editorial article )ence, it is also seen with how he or she dries his or her own life3 how he or she make smart decisions which lead to fruitful outcomes. . 4r 5ill 6ates, the second richest man in the world, with a net worth of 789 billion :according...
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...at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable price for the middle class masses. The Tata’s had relied rather heavily on the publicity of their product. But rather than leveraging this publicity, Tata became complacent about the communication strategy. The USP of the product, the “cheapest” price tag, had backfired miserably, and actually shunned its sales. The status conscious customer obviously did not want to get associated with the tag of “Poor man’s car”, and would rather opt for slightly pricier rival options. Hence, instead of being perceived as a functional step above the motorcycle as it was intended to be, the Tata Nano started being largely perceived as a cut-price car. The Tata Nano was initially conceived as a safe personal mobility alternative to the huge section of the Indian two wheeler riding population, at an equally competitive price. But the safety of the car came under intense criticism when quite a few of the cars caught fire in their early days. This was followed by a call from Tata Motors to its existing customers to install safety devices in their cars. The security failure of Tata Nano completely shattered the trust of the customers in the...
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...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
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...ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing please visit us on the World Wide Web at: www.pearsoned.co.uk Last A Head on Spread 000 Jim Blythe University of Glamorgan Essentials of Marketing Third Edition Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published under the Financial Times Pitman Publishing imprint 1998 Second edition 2001 Third edition 2005 © Financial Times Professional Limited 1998 © Pearson Education Limited 2001, 2005 The right of Jim Blythe to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written...
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...Contents [pic] INTRODUCTION Page 3 CHAIRMAN’S STATEMENT Page 4 CHIEF EXECUTIVE’S STATEMENT Page 5 BOARD MEMBERS AND SENIOR EXECUTIVES Page 11 PILLAR ONE-ENFORCEMENT Page 12 PILLAR TWO-RESEARCH AND ADVOCACY Page 28 PILLAR THREE-INFORMATION AND AWARENESS Page 37 CORPORATE GOVERNANCE Page 46 APPENDICES Page 49 Introduction [pic] The National Consumer Agency was set up on 1st May 2007. This Annual Report sets out the activities of the Agency for the period from 1st January to 31st December 2009. The Board is pleased to submit to the Minister for Enterprise, Trade and Employment the 2009 Annual Report in accordance with Section 22 of the Consumer Protection Act 2007. | [pic] |[pic] | Stephen Costello Ann Fitzgerald Chairman Chief Executive Chairman’s Statement The economic downturn of recent times has thrown up many challenges for consumers in Ireland. Harsher trading conditions have forced many retailers to revisit their offerings, whilst job losses and downward pressure on household incomes have meant that consumers are being driven to examine their finances and spending habits more closely than at any time in the...
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...Season 1 Episode 1 Sex and the city aired "Once upon a time an English journalist came to New York. Elizabeth was attractive and bright, and right away she hooked up with one of the city's eligible bachelors. The question remains, is this a company we want to own? Tim was 42. A well-liked and respected banker, who made about two million a year. They met one evening, in typical New York fashion, at a gallery opening. Like it? Yes, actually I think it's quite interesting. What? I feel like I know you. Oh, doubtful. I just moved here from London. Really? That's my favorite city. It is? Absolutely. It was love at first sight. You know, I think perhaps I have met you somewhere before. For two weeks they snuggled... went to romantic restaurants... had wonderful sex... and shared the most intimate secrets. One day, he took her to a house he saw in the New York Times. How about if we start at the top? There are four bedrooms upstairs. Do you have any children? Not yet. That day Tim popped the question. Would you like to meet my folks Tues-day night? I'd love to. On Tuesday he called with some bad news. My mother's not feeling very well. Oh, gosh, I'm sorry. Can we take a rain check? Of course. Tell your mum I hope she feels better. When she hadn't heard from him for two weeks, she called. Tim, it's Elizabeth. That's an awfully long rain check. He said he was up to his ears and that he'd call the next day. He never did call... Bastard. She told me one day over coffee. I don't understand...
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...D E L U X E E D I T I O N Verse 1 It’s like I’m in this dirt diggin’ up old hurt/tried everything to get my mind off you, it won’t work/ all it takes is one song on the radio yer/right back on it, remindin’ me all over again how you fuckin’ just brushed me off and left me so burnt/spent a lot of time tryin’ to soul search/maybe I needed to grow up a little first, well looks like I hit a growth spurt/but I’m comin’ for closure/don’t suppose an explanation I’m owed for/the way that you turned your back on me just when I may have needed you most, oh, you thought it was over/you could just close the/chapter and go about your life like it was nothin’/you ruined mine, but you seem to be doin’ fine, well I’ve never recovered/ but tonight ‘betcha that whatch yer/’bout to go through’s tougher than anything I ever have suffered/can’t think of a, better way to define poetic justice/can I hold grudges? Mind sayin’ “let it go fuck this”/hearts sayin’ “I will once I bury this bitch alive hide the shovel and then drive off in the sunset”/and… Chorus I flee the scene, like it was my last ride/you see right through, oh, you had me pegged the first time/you can see the truth, but it’s easier to justify/what’s bad is good and I hate to be the bad guy/I just hate to be the bad guy/follow me I run, I run, follow me, follow me, I just hate to be the bad guy/Verse 2 And to think I used to think you was the shit, bitch/to think it was you at one time I worshiped...
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...TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.” —Christopher Lovelock Adjunct Professor, Yale School of Management Author, Services Marketing “Kotler tackles the formidable challenge of explaining the entire world of marketing in a single book, and, remarkably, pulls it off. This book is a chance for you to rummage through the marketing toolbox, with Kotler looking over your shoulder telling you how to use each tool. Useful for both pros and those just starting out.” —Sam Hill Author, Sixty Trends in Sixty Minutes “This storehouse of marketing wisdom is an effective antidote for those who have lost sight of the basics, and a valuable road map for those seeking a marketing mind-set.” —George Day Geoffrey T. Boisi Professor of Marketing, Wharton School of Business “Here is anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de force at any point from A to Z and always come up with remarkable insights and...
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...IC-TMT20121 PESTLE Analysis on Toyota Prius Abstract Toyota Prius Hybrid is using the Hybrid Synergy Drive (HSD) that perfectly optimizes power from both petrol engine and electric motor according to the driving condition. The electric vehicle (EV) which allows the vehicle run purely for low noise and zero fuel consumption [1]. The objective of our research paper is to investigate the factors that move Toyota Prius into production. The research is based on the PESTLE analysis (which is based on various factors like P-political, E-economy, S-social, T-technology, L-legal and E-environment) by using secondary data and qualitative analysis. In annuals ales worldwide since 1997 until 2011, Toyota Priusis performed well and popular in global market. Based on the analysis, Toyota Prius did move into hybrid vehicle production which influenced by the factors that mentioned above (PESTLE). Keyword: PESTLE, Toyota Prius. 1.0 Introduction Toyota Prius is a compact sedan which manufactured and developed by Toyota. Prius was named with meanings “ahead or leading” and “the predecessor of cars to come”. The first generation of Prius experienced great sales in US with 32% grow from2001 to 2003. It became the world first mass-produced gasoline electric hybrid car with aimed to reducing air pollution and increasing fuel efficiency. The second generation was redesigned as a mid-size lift back, with the redistributed on interior design and mechanical space significantly increasing luggage...
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...Rashesh Shah did it. Sanjeev Bikhchandani did it. Shantanu Prakash did it. 'Stay Hungry, Stay Foolish' is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad aims at fostering innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. Rs.125/- - Rashmi Bansal ISBN 978-81-904530-1-1 CONTENTS - THE BELIEVERS - THE OPPORTUNISTS - THE ALTERNATE VISION THE BELIEVERS People who knew entrepreneurship was the Chosen Path. They took the plunge straight after their MBA or after working barely a couple of years. And they persevered until they made it big! p02 THE BOOK OF JOB Sanjeev Bikhchandani (PGP 1989), naukri.com Sanjeev is India's most successful internet entrepreneur. For close to a decade he struggled on the sidelines but never gave up on his Big Idea. In 2006, naukri.com became the first dotcom to IPO on an Indian stock exchange. p18 ROCK WITH IT, ROLL WITH IT Shantanu Prakash (PGP 1988), Educomp Despite a regular middle class upbringing, Shantanu went into business while doing his BCom. The entrepreneurial streak continued after...
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...Rashesh Shah did it. Sanjeev Bikhchandani did it. Shantanu Prakash did it. 'Stay Hungry, Stay Foolish' is the story of 25 such IIM Ahmedabad graduates who chose the rough road of entrepreneurship. They are diverse in age, in outlook and the industries they made a mark in. But they have one thing in common: they believed in the power of their dreams. This book seeks to inspire young graduates to look beyond placements and salaries. To believe in their dreams. The Centre for Innovation, Incubation and Entrepreneurship (CIIE) at IIM Ahmedabad aims at fostering innovation-driven entrepreneurship through incubation, research and dissemination of knowledge. Rs.125/- - Rashmi Bansal ISBN 978-81-904530-1-1 CONTENTS - THE BELIEVERS - THE OPPORTUNISTS - THE ALTERNATE VISION THE BELIEVERS People who knew entrepreneurship was the Chosen Path. They took the plunge straight after their MBA or after working barely a couple of years. And they persevered until they made it big! p02 THE BOOK OF JOB Sanjeev Bikhchandani (PGP 1989), naukri.com Sanjeev is India's most successful internet entrepreneur. For close to a decade he struggled on the sidelines but never gave up on his Big Idea. In 2006, naukri.com became the first dotcom to IPO on an Indian stock exchange. p18 ROCK WITH IT, ROLL WITH IT Shantanu Prakash (PGP 1988), Educomp Despite a regular middle class upbringing, Shantanu went into business while doing his BCom. The entrepreneurial streak continued after...
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...NTPC 8 5. HUMAN RESOURCE CENTER (HRC) 9 6. RECRUITMENT 12 7. COMPENSATION POLICY 13 8. EMPLOYEE APPRAISAL 18 9. TRAINING AND DEVELOPMENT 19 10. EMPLOYEE DEVELOPMENT 21 11. ANALYSIS OF NTPC HR POLICY 27 12. MARUTI HR POLICIES 30 13 HUMAN RESOURCE IN MARUTI SUZUKI 31 14 RECRUITMENT FOR FRESHERS 32 15 SOURCES OF RECRUITMENT 33 16 SELECTION 34 17 COMPENSATION 37 18 TRAINING AND DEVLOPMENT 40 19 PERFORMANCE APPRAISAL 42 20. BIBLIOGRAPHY 46 Human Resource Management Page| 2 Executive Summary NTPC strongly believes in achieving organizational excellence through Human Resource. In order to meet Organizational Goals, NTPC leverages the potential of its 24,546 employees by following “People first approach” and states “ People over PLF”. HR functions have formulated an integrated HR strategy which in turn rests on four building blocks of HR viz. Competence Building, Commitment Building, Culture Building and System Building. All HR initiatives are undertaken within this broad framework to actualize the HR vision of enabling the employees to be a family of committed world class professional there by making NTPC a learning organization. NTPC is one of the Maharatna Company (CPSE)...
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...pr Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2006 by Viking Penguin, a member of Penguin Group (USA) Inc. 1 3 5 7 9 10 8 6 4 2 Copyright © Elizabeth Gilbert, 2006 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Gilbert, Elizabeth, date. Eat, pray, love: one woman’s search for everything across Italy, India and Indonesia / Elizabeth Gilbert p. cm. ISBN 0-670-03471-1 1. Gilbert, Elizabeth, date—Travel...
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...The 2012 The Cathedral & John Connon Alumni Magazine Founders’ Day Brunch 2011 EVENTS Rumble in the Jungle OFF THE SHELF Amish Tripathi and Akash Shah OUT OF THE BOX Dhanya Pilo Contents 9 President’s Message Events Founders’ Day 2011 Rumble in the Jungle Memories and Mayhem School Update Summer School Spotlight Keshav Desiraju Sudha Shah Off the Shelf Amish Tripathi and Akash Shah Out of the Box Vijaya Pastala Dhanya Pilo Nostalgia Reunions First Citizen In Memoriam Mrs. Irene Saldanha Mr. Anthony Dias Class Notes The Quiz 2 5 7 9 10 13 15 17 18 21 22 25 27 29 31 33 36 68 15 13 18 Editorial Team Udita Jhunjhunwala (ICSE 1984) Miel Sahgal (ISC 1989) Shyla Boga Patel (ISC 1969) Mukeeta Jhaveri (ISC 1983) Mitali Anand Kalra (ISC 1989) Business Rohita Chaganlal Doshi (ISC 1975) Editorial support, Design and Printing 22 Kirtana Shetty Minaal Pednekar and Nikunj Parikh Spenta Multimedia This magazine is not for sale and is intended for internal circulation only. Any material from this magazine may not be reproduced in part or whole without written consent. Views and opinions expressed in this magazine are those of the individual authors and not necessarily those of the Publishers. Published by The Cathedral and John Connon Alumni Association, 6, P.T. Marg, Mumbai 400 001 and printed at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, Lower Parel, Mumbai 400 013. www.spentamultimedia.com 21 36 Special...
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...National Bank of Pakistan [pic] Maryam Naeem MC080202354 MBA (HRM) Session-Feb 2008-Feb 2010 Submission Date: March 22, 2010 Virtual University of Pakistan [pic] Letter of Undertaking Internship Certificate: Dedication I dedicate this effort to my dear Grand Maa (Late) whose prayers made me able to reach where I am today. Thanks Amma! Acknowledgement “IN THE NAME OF ALLAH, THE MOST GRACIOUS AND MERCIFUL, THE BENEFICENT” first of all I would like to bend over my head in front of ALMIGHTY ALLAH. It was HE who direct me in every stage of my life, and who bestow me with capability to accomplish the best and helped me to conquer every attempt and difficulty I faced during my journey of getting professional education at VU. At this important moment of my life when I completed my last project, I am feeling a sense of relief and sadness at the same time, relief for having completed my MBA program and sadness for leaving an institution, which has given me so much. I am great full of all my instructors of Virtual University who have taught me very well. My report will remain incomplete if I do not mention the people who helped me in completing this work but honestly speaking there is an unending list of persons who helped me in completion of my professional education...
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