Tanquilut, Lawrence S.
11040351
PR Plan on Rizal Park
I. Executive Summary Rizal Park also known as Luneta Park is the historical place where the Philippine's national hero executed. It was once called "Bagumbayan" or New Town. It is located in the heart of the city Manila and is near the old walled city Manila, now called Intramuros. Many significant events about Philippine History happened in this park. Some of these events are the declaration of Philippine Independence from American rule and political rallies in the regime of former President Ferdinand Marcos that led to the famous EDSA Revolution which ended Marcos dictatorial government. The park is located in northern terminus of Roxas Boulevard. It is a 54 hectare park and is operated by National Parks Development Committee. It was established in 1820. It is an urban park which has been a favorite spot for relaxing, unwinding, bonding and socializing. Luneta is an urban oasis which has been a good place for family picnics on weekends and holidays. It is one of the major tourist attractions of Manila City. Rizal Park has gardens, historical markers, plazas, a grand stadium, an observatory, an open-air concert hall, an artists' sanctuary, a light-and-sound theatre, restaurants, food kiosks and playgrounds, and dozens of fountains. There are several nearby tourist spots like the Manila Ocean Park, Manila Planetarium, and National Museum of the Philippines. For the past few years, the rate of people going to the park tourists and locals included is decreasing. What happened to the place? Are the government and its organizations managing the place properly? Is the place still being treated as an important historical place or do you think the value of the place is gone? Are they doing proper measures to bring in people to the park?

II. Situation Analysis Rizal Park is located at the heart of the