...Gracy Wilkins 12/7/09 Introduction to Public Relations: Mini Campaign The OC Gazette is a small business located in Orange County, California. The company publishes a free, monthly direct mail magazine that reaches more than 100,000 affluent owneroccupied homes. They are dedicated to promoting businesses in local communities while providing interesting articles that highlight local heroes, history and culture. Despite being only a few years old, this publication has grown from a small, community newsletter-style magazine, with a distribution of roughly 50,000 to what it is today. I personally have watched its progress and am extremely excited to help them expand even more in the future, especially because my older sister, Sara Wilkins, has been working as part of the creative team for over a year now. After consulting with the Creative Director, Jennifer Hood, along with my sister, Sara, we came to the conclusion that their web content was an area in need of some improvement. My main goal is to help The OC Gazette increase their online presence by introducing them to numerous forms of social media and by refining existing content to generate more appeal among target audiences. We agreed that I would evaluate their current Web site, blog, and other social networking mediums that they are using such as Facebook and Twitter and help them build upon it as well as offer new ideas. According to our textbook, “New communication technologies have always influenced public relations practice...
Words: 2384 - Pages: 10
...Research methodology 8 CHAPTER TWO TOPIC SELECTION 2.1 Learning objectives After completing this chapter, the student should be able to : 1. Examine the cyclical nature of t he development of a research proposal 2. Describe the principles underlying whet her a problem situation is researchable. 3. List the criteria for selecting a research topic. 4. Identify and select his/her own topic ( health problem) for research based on certain guidelines. 2.2 Introduction The development of a health project goes thr ough a number of stages. Formulation of the research proposal is the major task in the pr ocess of developing a research project. The proposal draws on all the preparat ory steps of the research pr ocess and pulls them together in a document describing the rationale and the methodology proposed for research. The proposal is a basis for approval and funding. After approval, the proposal is used as a blueprint during implementation of the project. It should be no ted that devel opment of a research proposal is often a cyclical process. T he process is not always linear. It is a usual practice to go up and down on the developed pr oposal and make the necessary revisions. Is there evidence to indicate that the resear ch proposal focuses on a problem of priority importance? Was the given health problem identified by rele vant groups of the health system? Was the problem adequately analysed to include all possible contributory factors from...
Words: 265 - Pages: 2
...Skip to Navigation Skip to Content TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Search Home page » Business and Management New Heritage DollIn: Business and Management New Heritage Doll New Heritage Doll Company: Capital Budgeting MGT 6060 20 September 2011 Overview Two business proposals from the Production division of the New Heritage Doll Company are being considered for submission to the capital budgeting committee. Only one proposal will be submitted. The proposals are: Match My Doll Clothing Line Expansion and Design Your Own Doll. A systematic process will be used to determine which proposal to recommend. Criteria Include: 1. Comparison of the business cases 2. NPV analysis 3. IRR and payback period analysis 4. Analysis of additional information 5. Recommendation Comparison of the Business Cases Most Compelling Business Case Match My Doll Clothing Line Expansion Match My Doll Clothing Line Expansion is the the most compelling opportunity. This initial recommendation is based solely on a qualitative comparison of the cases and the financial exhibits provided by the brand managers. A SWOT (Strength, Weakness, Opportunity, & Threat) analysis was used to aid the decision process. See Tables 1 & 2 for SWOT analysis. Benefits of the Match My Doll Clothing Line Expansion: * Success of the original line of business ...
Words: 339 - Pages: 2
...Deiric McCann Profiles International 5205 Lake Shore Drive Waco, Texas 76710 Joseph Blayne CEO ClientCo Industries ClientCo Street ClientCo City ClientCo State & Zip Dear Joseph, Profiles International is delighted to have the opportunity to respond to your requirement for a solution that will dramatically increase your sales volume over as short a period as possible. The accompanying proposal provides an extremely comprehensive response to all of the requirements outlined by the ClientCo team in over discussion over the last several weeks. Until we meet on Wednesday and I present the main points of the proposal to you in person, here is a quick overview of the proposal’s content: CLI ENTC O’S CHA LLEN GE ClientCo’s sales team has 45 sales professionals – all hired for a specific combination of education, skills and experience that they share in common, and which should assure that all are highly successful in their positions. However, sales performance across this team varies widely – from the highest performers who deliver a performance against quota of as much as 139% (the top ten range from 111% to 139% with an average performance of 125%), to the lower performers who deliver as little as 82% against quota (the bottom seven range from 82% to 99% with an average performance of just 92%). It is this gap of 57% between the highest and lowest performers that rightly concerns ClientCo. ClientCo has the potential to increase their sales output by a factor of several hundred...
Words: 650 - Pages: 3
...|PLEASE ATTACH RECENT PHOTO |[pic] | | |Commonwealth Scholarship and Fellowship Plan | |APPLICATION FOR A COMMONWEALTH SCHOLARSHIP IN SOUTH AFRICA | |1.a) TITLE (delete as applicable) |Mr / Mrs / Miss / Ms / Other | |1.b) NAME (underline surname) | | |2.a) PERMANENT ADDRESS | | | |2.b) EMAIL ADDRESS | | |3. ADDRESS FOR CORRESPONDENCE (if different from above) | | | |4...
Words: 493 - Pages: 2
...Program Planning and Grant Proposal HSM 270 Program Planning and Grant Proposal Working in human service fields certain individuals within the agency will be investing their time on program planning and grant proposals. Program planning is the first step in planning of a particular program in which needs funds. Program planning is a process with objectives, setting up goals and evaluation of all statistical data is measured. In this process of program planning; the team illustrates where a program or service might be needed in the community or city. It is a plan that someone or a group puts together so that the program function thoroughly. After careful ideas are secure in laid out on paper a grant proposal is the next step. The grant proposal must address the grantor’s goals, objectives and their main priorities. Through specific and clearly defined detailed information within the proposal would it be considered by the funders to be addressed. An application for a grant should include the following detailed information: 1. Table of contents 2. Abstract 3. Specific goals 4. Targeted area 5. Evaluation plan 6. Budget and budget justification 7. Community support Grants use the same basic information as with the planning of a program so that it can be approved. This process is one of the similarities between grant proposals and program planning. One difference is that a grant is a plan for money and a program plan is ideas that someone...
Words: 312 - Pages: 2
...find another Harvard MBA that wanted to work in customer service. Donna took advantage of every opportunity with to advance at Apple through her direct and hard-nosed style. Donna’s individual performance was impressive. She was able to deliver results and her groups performed well on key metrics. Apple was the perfect place for Donna since being a young company light on formality that underwent frequent reorganizations. Apple’s fast growth, loose organization, and corporate culture allowed Donna to make decisions “above her pay grade” and thus demonstrate her ability to perform at higher levels of responsibility. Place yourself in Dubinsky’s position. Why did she respond the way she did to the JIT proposal? Donna could never understand why the JIT proposal was even being discussed. She didn’t see any problems in the distribution area, and thought this was a cost cutting measure by Jobs because the Mackintosh division was underperforming. Donna never understood why the reins had been taking from her hands in the first place and given to the taskforce. Donna viewed this as a direct attack on her job and remarked “I didn’t know why there should be a taskforce at all. Distribution’s our job”. In her mind everything was working so well. There was no problem to solve. What do you think she should have done differently and why? Be specific....
Words: 532 - Pages: 3
...Grant Proposals It doesn’t matter if the business is just an agency, organization, for profit or non-profit they need money to operate. Profit companies focus on getting their funding through revenues and interest-bearing loans. Non-profit companies depend on grants, loans, and public generosity. It is a must to understand that non-profit agencies are businesses too and they also need a way to pay for their expenses. Writing grants is the way an agency finds funding. Either an employee professional grant writer or having administrative personnel to write the proposals, they then submit them for review to potential donors. Writing grants proposals is far from an easy to deal with. There are deadlines, awareness of what programs a funder is looking to invest their time and money into. Details for the application are an important part to writing a grant. Some are short and don’t require much information, while others require detailed description of the program. This is the grant writer’s priority to make sure that it meets requirement and all the information that is needed is there. The primary point to a proposal is that is to get their program out there and to make it clear and honest picture of the organization project for those funding and in general. The writer must convince the review committee that their program is the best to choose. Grant proposals are the entrance to a organization, and creative writing can either win the committee over or break the deal. The information...
Words: 569 - Pages: 3
...THE RESEARCH PROPOSAL TEMPLATE This document has been set up to assist students in preparing the text for their research proposal. It is NOT intended as a document to guide you through your research proposal development, but to assist you in setting out the proposal, in terms of text layout, section headings and sub-sections. The Research Proposal is a complete description of the intended research, developed under the supervision of the assigned supervisor. Through the full proposal, the student needs to demonstrate convincingly that the study will make a contribution to a public health issue or problem. The full research proposal must be between 5 and 10 pages and should present the following: ▪ Title ▪ Brief Introduction ▪ Background and statement of the problem (this in the light of a thorough literature review) ▪ Research question or hypothesis, aim and objectives ▪ Study design (type of study) ▪ Study population and sampling ▪ Data collection methods and instruments ▪ Data analysis methods – if applicable statistical planning must be fully addressed, or the candidate should provide evidence that statistics are not required. ▪ Mechanisms to assure the quality of the study – e.g. control of bias, safe storage of data ▪ Study period - Timetable for completion of the project ▪ Participants in the study – all people involved in the study, and the role they play, should be identified.* ▪ Ethical considerations ▪ Resources required for the study...
Words: 1259 - Pages: 6
...Pro Staffing Research for Outsourcing Payroll and Tax Services 03/15/2014 Table of Contents Project Scope 4 Requirements 4 Procurement Advantages 5 Savings Analysis 5 Procurement Disadvantages 6 Risks 6 Scoring Matrix for Procurement Proposals 8 Contractual Analysis 12 Considerations 12 Proposal Information 12 Legal Compliance Subjects 12 Proposal Questionnaire 12 Instructions to Proposers 13 Project Scope Pro Staffing research of outsourcing payroll and tax responsibilities versus in-house or new software package to evaluate which process will better meet the needs of corporation in both cost and quality of services. The analysis shows the cost savings for the procurement average 31% less than in-house management either by current processes or new software. Risk/ liability for Federal Tax withholding and reports is moved to the vendor. Requirements The solution needs to provide minimal 1. Direct deposit or mail for employees and contractual workers regular payroll, bonus pay, and expense checks 2. Handle workers compensation payment 3. Payroll withholding 4. Payroll tax management 5. Knowledge of international payments to employees or contractors 6. Online payroll management by Pro Staffing 7. Web access with required registration access for previous W2 and payroll check information for up to five years 8. Documents should be printable or delivery by mail 9. Strict documented protocol...
Words: 1830 - Pages: 8
...Agency: REPP (Rural Education Program Pakistan) Subject: Request for proposal for Teacher’s Training of English Language in Southern Punjab. Project Name: Improving Quality of education in backward areas. Reference Number: 2083/ FEP/RFP/2013 Submission date The proposal is to be submitted before 30th-May-2013, by 12:00 p.m. Pakistan time, as a hard copy, through TCS or OCS courier services. Proposals received after this time and date will not be entertained. The details for submission are given in the section of submission procedure, of this announcement. Summary REPP Rural Education Program Pakistan, grants funds to the organizations working in specific regions, for the improvement of the educational system all over Pakistan. Availability of funds and quality of proposals serve as the basis of funding. The organization receiving the funds is to choose from the audience and provide the services through REPP funds. Funding Project period cannot exceed 12 months, until and unless there is a valid reason, defined in section V. the funding limit is Pakistan Rupees 40,000,000. Eligibility information All the non-governmental organizations, registered with the government of Pakistan and possess the area NOC, and have had experience of working in southern Punjab are eligible to submit their proposal, short listing however will be done on the specific criteria. Contents: 1.1 Background 1.2 Objectives of the programme 1.3 Financial allocation by contracting authority ...
Words: 1258 - Pages: 6
...Volume 77, Number 205 (Tuesday, October 23, 2012). International Mailing Services: Proposed Product and Price Changes. My business utilizes The United States Postal Service for small shipments and packages.. The price increase in product and service for international mailing could heavily affect our business. Thirty percent of our products are ordered by foreign customers. For the whole online selling industry, we will lose a large revenue if the new regulation is passed and applied to both individual and business. 2. Describe the proposal/change. (10 points) The proposal will increase the cost of USPS mailing services including First-Class Mail International and extra services. The Postal Service proposes to adjust the price of various sections of Mailing Standards of United Stated Post Service. The proposal is filed in October 2012 and could be affective on January 2013. 3. Write the public comment which you would submit to this proposal. If the proposed regulation deadline has already passed, write the comment you would have submitted. Explain briefly what you wish to accomplish with your comment. (10 points) The current cost for international mail is already expensive. Selling goods online...
Words: 830 - Pages: 4
...“Disclosure of Certain Contingency Losses” Exposure Draft Critique Contingencies refer to existing conditions, situations, or sets of circumstances involving uncertainty as to possible gains or losses to an entity that will ultimately be resolved when one or more future events occur or fail to occur (ASC Glossary). The Financial Accounting Standards Board (FASB) issued an exposure draft in July 2010 relating to additional disclosures relating to certain loss contingencies. FASB argues the necessity of this proposal arises from concerns of investors and other financial statement users relating to disclosures about loss contingencies under the existing guidance. Proponents argue that existing guidance does not provide adequate information to assist users in assessing the likelihood, timing, and magnitude of future cash outflows associated with loss contingencies (Exposure Draft, 1). Although the exposure draft intends to improve financial statement transparency, the balance between “issuing an improved standard must be maintained against possible prejudicial impacts that could adversely affect a company and its investors” (pwc.com) The first issue of the exposure draft relates to amounts that must be disclosed based on expert testimony. The exposure draft proposes the requirement of disclosing estimated amounts of reasonably possible and remote losses based on the testimony of an expert witness (Chadbourne and Park LLP). This disclosure is flawed and may be misleading...
Words: 783 - Pages: 4
...acquisition plan has been approved, the CO will be developing the solicitation. Once all sections of the RFP have been written and approved, the CO will post the resultant RFP to FedBizOpps for any and all contractors of interest view the RFP in full details. If FedBizOpps is not available, the CO may email the RFP out to Offerors identified in its market research. Once the RFP has been posted, the CO should allow companies enough time to propose responsively to the RFP- which could be from 15 to 45 days depending upon the size and complexity of the requirement. During this time, the CO should answer any questions that all Offerors may have regarding the RFP. This should be done in writing but can also be done in an open forum such as a pre-proposal conference. Once all questions have been answered, the CO should post these questions and answers on FedBizOpps for all Offerors to see and if needed, amend the RFP. The process from the seller’s point of view begins once a notice is synopsized on FedBizOpps. After the requirement is actually posted on FedBizOpps, the seller should review the entire RFP and then choose if they want to propose or not. Depending upon what the seller believes his competitive chances are, a decision should be made to propose responsively to the requirement. At this time, the seller should review the RFP again and any amendments to fully understand the needs...
Words: 972 - Pages: 4
...Proposal Argument Workshop: (R) 11/21 & (T) 11/26 Due: (T) 12/3 A proposal argument is one that pinpoints a particular problem and poses a solution to it. All proposals will call for action, focus on the future, and center on audience. The ultimate objective is to get something done. To achieve this, the solution should be attainable and well-conceived; furthermore, proposals should provide enough evidence to convince readers that the solution will actually produce the effects it sets out to achieve. A proposal should always seek to put forth the best possible solution to a problem. For this paper, you should pick some contemporary issue that interests you (for example, gay marriage), consider your own position on this issue (gay marriage is a good thing), pinpoint a major problem associated with the issue (should gay marriage be legalized?), and finally pose a viable solution to this problem (Yes, because…etc). In this paper, you should try extremely hard to emphasize your ethos. Why should we trust you and, by extension, the solution you propose? In addition, you should certainly strive to provide logical, well-researched EVIDENCE that will support your claim (logos). You must first acquaint us with the issue/problem and then explain why your solution is the best possible response to this problem. The majority of your paper should focus on the SOLUTION you are proposing and your proof that this solution will work. Requirements: Ø 5 to 6 pages in...
Words: 330 - Pages: 2