1.0 Company Description

1.1 Vita Health Overview

Vita Health Malaysia Sdn.Bhd is a pharmaceutical company that produces various nutrients and supplements. It has improved the health of many Malaysians and also reduced the health care expenses. This company has been established for over 15 years which was created in June, 1999 and is headquartered in Malacca, Malaysia. Vita Health focuses more on organic products and promote sustainable use of natural resources. Initially, it started its distribution in local grocery stores all over Ayer Keroh. After some time, it spread its operation in practically every state in Peninsular Malaysia and lately, the products has been distributed in many prestigious Hypermarkets and pharmacy stores across Malaysia. Besides that, this company has expand the sales in neighbouring countries to increase profit as well as to improve health and well-being of consumers.“ Leading A Better Life” “is the slogan of Vita Company as to provide the customers with nutrious and healthy products. This halal certified Vita Health products enhance consumers lives with science-based nourishment and health solutions to look after themselves and their families in this busy era.

1.2 History

Vita Health started in 1999 as a small mail order company offering different herbs and supplements. Prof. Dr Peng Khaw, the London-based professor is the founder of Vita Health Products. As time goes by, the demand for Vita Health products was too high and the mail order business grew into a retail store located at Malacca. The products were also distributed to local grocery stores all over the Ayer Keroh. In 2001, Vita Health started to package and wholesale the products throughout Malaysia. In 2004, the company has expand the sales to neighbouring countries such as Singapore, Thailand, Indonesia, India and China. Today, Vita Health had a range of over 20 products from vitamins, minerals, supplements, herbals, adult and child multivitamins to organic beverages. Besides that, Vita Health is focusing more on manufacturing, marketing and distributing of high-quality, nutritional products throughout the Asian countries as mentioned before. Science and research are the basis this business. As the demand and support from the customers are so great, Vita Health is likely to launch a new product that can solve both health and beauty problems which is safe to consume by all stages of life. Dedicated business practices of the company’s management and employees led to the development of Just One, a product of organic fruit juices incorporated with organic chia seeds which will be introduced to the market soon. Vita Health will continue to enhance and create highly nutritious and health beneficial products of highest quality at the best possible prices to the customers.

1.3 Objective

The objective of Vita Health is to increase sales to the global market and expand the customer retention. The company has to meet the customer requirements in order to sustain that position.

1.4 Vision and Mission

The vision of Vita Health company is to be a leading and competitive company as well as be a trusted brand in the pharmaceutical industry. As to achieve the vision, Vita Health has invested in research and development to enhance and develop the nutritional value of products. Besides that, the mission of the company is to nurture a healthier society by providing healthy and nutritious product through the application of life sciences.

1.5 Products or Services

- Vitamins

- Minerals

- Supplements

- Herbals

- Organic beverages

- Adult and child multivitamins

- Essential fatty acids

Vita Health provides various natural products and services to support a healthy lifestyle for the customers. Vita Health emphasized more on manufacturing and marketing of high-quality, different products. The list above shows the current products of Vita Health. This range of products are mostly made by organic ingredients and natural resources as it has more beneficial nutrients. Besides that, Vita Health always focus on research and development to enhance the nutritional value of the product based on the application of Science. All products of Vita Health are produced according to International Standards so that only the best quality products reaches to its consumers over the globe.

1.6 Current Status

Today Vita Health products are produced in 5 Asia countries include Singapore, China, Indonesia, Thailand and India and achieved 90% of its turnover. Vita Health is a trusted pharmaceutical company which has a total of 8 factories in 5 countries, operating companies, 3 technological development groups and 1 basic research outer. There is also a company as Vita Health World Trade Cooperation that directs the import and export of stock around the foreign countries. Besides that, there are around 2400 employees being hired to ensure the operation of the business and has more than 20 products of Vita Health.

1.7 Legal Status and Ownership

Initially, Vita Health was a sole trader for some time until it turn into a private limited company. The directors of Vita Health will use their skills and valued experiences to make this company a success. Vita Health is committed to ethical and morality business practices which would be a key factor in Vita Health success. The board of directors will make wise decisions for the benefit of the company and customers as well to expand the growth of company globally.