1) The objective of every supply chain is to maximize the value generated for the manufacturing component of the supply chain. a) True b) False

2) Activities involved in the Customer Relationship Management (CRM) macro process include c) planning of internal production and storage d) order fulfillment e) marketing f) supply planning g) demand planning.

3) A company's supply chain strategy h) defines the set of customer needs that it seeks to satisfy through its products and services i) specifies the portfolio of new products that it will try to develop j) specifies how the market will be segmented and how the product will be positioned, priced, and promoted k) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product l) determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs

4) The key weakness of the ________ view is that different functions within a firm may have conflicting objectives. m) Intrafunctional scope n) Intraoperation scope o) Interfunctional scope p) Intercompany scope q) None of the above

5) Seasonal inventory is inventory that is built up to counter predictable variability in demand. r) True s) False

6) Which of the following is not a major driver of supply chain performance? t) Facilities u) Inventory v) Transportation w) Information x) All of the above are major drivers of supply chain performance

7) Explain the role of each of the major drivers of supply chain performance.

8) Companies in the same industry should always select similar distribution networks, because their objectives will be similar. y) True z)