2. Treat of substitute products:
PRAN is one of the renowned company not only Bangladesh, but also all over the world. PRAN produces some foods and beverages products in a different level of customer satisfaction as well as maintaining customer purchasing power. But sometimes PRAN faces some threat from some companies’ substitutes’ products and they maintain some criteria to face that competition. Now we discuss about the threats between another company’s substitutes products and PRAN foods and beverages Ltd. Products:

Product of PRAN foods and Beverages Ltd. Product of others company Others company name Threat Status
Frooto
(PRAN Mango Juice) 1) Starship Juice
2) Danish Juice
3) Shezan Juice 1) Abul Khair Group
2) Partex Group
3) Sajeeb Corporation Low
(Because PRAN captured Packed Mango Juice marked all over the Bangladesh)
PRAN up
(Cola) 1) Coca cola
2) Pepsi
3) Mojo 1) Abdul Monem Ltd.
2) Transcom Beverages Ltd.
3) Akij Foods and Beverages Ltd. Very High
(Because another better performing and well known cola company here in Bangladesh )
PRAN Milk Powder
(Milk Powder) 1) Dano
2) Diploma
3) Fresh 1) Arla Foods Ltd.
2) New Zealand Dairy Ltd.
3) Meghna Group of Industries Ltd. High
(Because PRAN Milk Powder is new. But another companies popular milk powder brand exist in previous)
PRAN Hot Tomato Sauce
(Tomato Sauce) 1) Meridian Tomato Sauce
2) Ruchi Hot Tomato Sauce
3) BD Tomato Sauce 1) Meridian Foods Ltd.
2) Square Foods Ltd.
3) BD Foods Ltd. Low
(Because PRAN Tomato Sauce is a leading sauce product in