...* ‹ › Pran RFL group Market analysis Document Transcript * 1. American International University Bangladesh (AIUB) Summer Semester, 2012 Principle of Marketing Section: A A Group Report On “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: Pran RFL Group” Submitted to Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing Submitted by: Zabir Md Abdullah (08-12484-3) Rased Abdur (09-14501-2) Anoy Md. Shakib Ahamed (09-14497-2) 1 |Page * 2. AcknowledgementAll praises to the Almighty Allah, who has bestowed his kindness upon us by giving us theopportunity, time, courage, strength and patience to carry out and complete the report properly.We are very much thankful to our honorable course instructor, Mr. Stanley S. RodrickMadam for his valuable and intellectual guidance to prepare this reportWe are very much grateful to our group member zabir for giving us his ideas which is verymuch helpful to us.Then we must thank all of our respondents for cooperating with us by giving information of allthe questions about the topic. Without their help it was not possible to complete this report.Finally we must not lose opportunity of expressing our sincere appreciation to some of ourfriends, Shams and Rashed who shared and inspired us all the time. 2 |Page * 3. Company Overview Background—“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generateemployment and earn dignity and self respect for our competitors”...
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...HISTORY OF PRAN-RFL GROUP The flourishing journey of RFL started back in 1980,with the name of Rangpur Foundry Ltd. The founder of the company was the late Major Gen (retd) Amjad Khan Chowdhury, a leading member of the Ahmaddiya Community in Bangladesh. RFL started its journey with Cast Iron (CI) products in 1980. To eradicate poverty from the society and generate employment for the people of Bangladesh. The initial main objective was to ensure pure water and affordable irrigation instruments for improving rural life. RFL produced cast iron products specially tube well, water pump and other farm implements with a view to ensuring pure drinking water and cheap irrigation facilities for the rural mass. With a vision to serve the common people of Bangladesh with quality necessary products, PRAN has started its operation in 1981 as a process fruits and vegetable in Bangladesh. Then RFL diversified its operation into PVC category in 1996 and in plastic sector in 2003. At present, PRAN-RFL Groups manufactured products have earned extensive acceptability and acclaim both within the country and abroad. Today RFL has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. It is the market leader in all these three sectors- Cast Iron, PVC and Plastic in the country. Sizeable amount is also exported to different countries. And the food product sector...
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...Function In PRAN LETTER OF TRANSMITTAL Date: 08/04/2012 To Silvia Akter Faculty of Business Administration East West University. Subject: Submission of report on “Management Function of PRAN”. Madam, This is our great pleasure to have the opportunity to submit the report on the “ ” as part of our course studies. The report is prepared based on visiting company, published reports, websites and other related documents and the documents collected from library. Through our best sincerity we have tried to uptake all the related issues in the report within several limitations. We sincerely hope and believe that these findings will be able to meet the requirements of the course. Therefore we would like to place this report for your kind judgment and valuable suggestion. Thanking you. Sincerely yours Md. Mushfiqul Haque Mukit ID: 2010-2-18-010 Arafa Ferdous ID: 2011-1-10-360 Mahfuz Ahmed ID: 2011-2-10-194 ACKNOWLEDGEMENT At first we are very grateful and thankful to the Almighty Allah. For the completion of this report visiting the company, searching for websites, articles and related documents were required. However, it was our instructor, Silvia Akter who played the important role by giving us an insight about the report. We express our profound indebtedness and gratitude to her, for her valuable advice that helped immensely in preparing this report. In addition we would also like to thank all employees of PRAN who spent their...
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...PRAN GROUP Report on HR Department EXECUTIVE SUMMARY PRAN group of companies is one of the leading business institutes of Bangladesh .We have prepared report based on Practices of SHRM of Pran Food &Beverage . To prepare this report we have followed informal questionnaire. In the report we discuss about Company overview, literature review, Business strategy of the PRAN Food and Beverage, relationship between business strategy and HR practices of the organization, influence of business strategy various HR practices .PRAN encourage their employee to take part in opportunities and programs that will add to their aptitude to bring value and ensure further augmentation and achievement for themselves and the Company. Every year they are challenging their previous success. They are pleased with that what they have achieved previously but not delighted with that. (Pran Food, n.d.) and Beverage every endeavor is to outweigh their past performance. They are growing and growing in the global market. At last we shortly discuss practices of Strategic Human Resources Management in Bangladeshi local company PRAN Food and Beverage. Contents EXECUTIVE SUMMARY 2 Introduction 4 Background of the company 5 HR as an important perspective 7 Common Issues of HR 8 Currently faced problems 9 Employee Workforce Management 9 Labor Management 9 Achievable Solutions 10 To speed up the workforce 10 For Labor enforcement 10 Conclusions 11 Bibliography 12 ...
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...Report on Employees Reflection of PRAN Export Limited BUS 400 (Internship) Submitted To: Showvonick Datta Lecturer BRAC Business School Submitted By: Mia Mohammad Irfan (09204036) Date of submission: 9th March, 2014 Letter of Transmittal March 9, 2014 Showvonick Datta Lecturer BRAC Business School Subject: Acceptance of internship report. Dear Sir, It gives me immense pleasure in preparing this report that was assigned to me in fulfillment of my course requirement. This report has been valuable to me as it assisted to unite the practical experience to theoretical knowledge. I would like to mention that I am extremely grateful to you for your valuable guidance, extreme understanding effort and constant attention as and when required in accomplishing the report. I shall be very pleased to answer any query you think necessary as and when needed. Sincerely Yours, Mia Mohammad Irfan ID: 09204036 BRAC Business School Acknowledgement I acknowledge my heartiest gratefulness to all who have extended their hands of cooperation in preparing the report. At first I express my gratitude and acclaim our indebtfulness towards my relevant course instructor Showvonick Datta for his overall guidance, advice and support in encouraging our reponsibilities consciously while creating this report. I would like to express gratitude towards Mr. Faijullah Zisan, Assistant Manager Export, PRAN Export Limited for his assisting approach and effort to provide me the necessary information and...
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...EXPORT Pran crossed international boundaries in 1997 by exporting canned pineapple to France. Now, the group exports to 118 countries -- from India to Middle East and Africa, Europe to North America. Presently, one-fourth of Pran's incomes come from exports: the group's sales revenue, both from national and foreign markets, was more than $500 million last financial year. Pran, a top diet processor, has triplicated its export incomes in the last four years to more than $144 million currently. Now the company is exploring new export markets -- from America to Africa and Asia. The group exported goods worth $50.93 million in fiscal 2010-11, which increased to $144.36 million in fiscal 2014-15. Precise calculation says that it is an increase of 183.44 percent growth. Exports to India increased 217 percent to $49.15 million last fiscal year from $15 million four years ago. The company could have expanded its markets in India even more if it were allowed to invest and build a factory there. Though Pran's goods are sold in Bihar, West Bengal, Odisha, Jharkhand, Chhattisgarh, Tamil Nadu, Rajasthan, Kerala and Andhra Pradesh, half of its receipts come from the northeastern provinces. India, which is the world's second largest consumer market, accounts for one-third of Pran's export receipts. After India, the Gulf and African countries are the biggest buyers of Pran's products. Lastly there is insight to share, that it is, Kamruzzaman Kamal, director of marketing at Pran-RFL Group said...
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...PRAN-RFL group vision is to be recognized as the most successful food and drink company in Bangladesh, generating sustainable, profitable growth and continuously improving results to the benefit of shareholders and employees. The head offices are located at Dhaka with production facilities around the country. Our management is modern adapted to our environment & culture. Our largest asset is our competent team of hands-on-mangers & dedicated employees. The factory produces instant noodles, cereals and repacks milks, soups, beverages and infant nutrition products. Today Nestlé Bangladesh Ltd. is a strongly positioned organization. The company will continue to grow through our policy of constant innovation and renovation, concentrating on our core competencies and our commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh. The company had launch Pran juice in the market. It is totally different from the traditional juices on their comments. It is a high quality juice which will be harmless. In that product, there will have some special ingredients which will provide nutrition and which will be work as digester. So definitely, that product will be an exclusive product in the market. The target market of that product will be those who think that juices are harmful for health; those who have digesting problems; and the current users of the juices. Our Juice provides some exceptional tastes which will provide great pleasure. The...
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...FOR PRAN FOOD PRODUCTS BANGLADESH LIMITED Prepared By: Abdullah Al Rafi 111 0129 530 SM Nabil Afroj 113 0818 030 Faculty: Dr. Kais Zaman North South University Table of Contents Objectives 3 Brief Company Profile 4 Methodologies 5 Need for the forecasting 5 Forecasting Methods 8 Qualitative Analysis 10 Linear Programming 13 Conclusion 17 Objectives The primary objective is to find the demand and supply management techniques and the tools that the company uses to predict the demand for their products. The project will also determine the appropriate changes the company makes in their production process and their capacity management with regard to their forecasted demands. Many companies were and are still established to derive financial profit. In this regard the main aim of PRAN RFL Group is to maximize (optimize) profit. This report is on using Linear programming technique along with forecasting methods to derive the maximum profit from production of soft drink for PRAN RFL, Bangladesh Ltd. Linear Programming of the operations of the company was formulated and optimum results derived using Microsoft Excel. The result shows that two particular items should be produced even when the company should satisfy demands of the other - not - so profitable items in the surrounding of the plants. Brief Company Profile PRAN GROUP was born...
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...Assignment On: “Corporate Social Responsibility: A Comparative Study on FMCG Sector.” SUBMITTED TO: Sabrina Hoque Chowdhury Lecturer, UIU School of Business & Economics SUBMITTED BY: Group : A Section : NQ School of Business & Economics, UIU DATE OF SUBMISSION: 31-03-2013 United International University Group Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% | Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 | Introduction: History: CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21...
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... |Signature | |1. | | | |2. | | | |3. | | | |4. | | | Table of Content Introduction 05 Business Analysis 07 Porters’ Five Forces 08 Financial Performance 13 Future Plan 16 SWOT Analysis 17 Strategy Analysis 18 Conclusion 20 Introduction Company: Agricultural marketing company limited is an affiliated unit of PRAN-RFL Group. AMCL was established in 1985 with the aim “to generate employment and earn dignity and self respect for compatriots through profitable enterprises”. The primary objective of this company is to produce juice, drinks and beverages. The primary...
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...Bangladesh is a developing country and the population in Bangladesh are congenial for beverage business. In Bangladesh there are more than 16,00,00,000 people here so beverage industry have a bright future. Entrepreneurs have already taken some initiative to develop in these sector. Some successful beverage companies in Bangladesh as follows: 1.Transcom Beverages Ltd: Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with purpose, through talented people. Visit website : www.transcombd.com Contact with Transcom Beverages Ltd: Gulshan Tower Plot# 31, Road# 53 Gulshan North C.A, Gulshan-2, Dhaka-1212 Phone : (+880-2) 8818327, 8814662, 8855371, 9561770 || Fax : (+880-2) 9887373, 9887376 2.Akij Food & Beverage LTD: Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand name...
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...has increased much. From various report, we could see that the demand of chocolate in Bangladesh has increased over past 5 years, even though the demand is fulfilled by foreign brands. Realizing the demand of customer, many local companies have shown interest to manufacture quality chocolates in Bangladesh. As a result, now we have few local brands in market even though the preference for those chocolates couldn’t meet the expectation. Basically, the quality of local chocolates is not enough to compete with other international brands. Here are few examples of local brands- Pran Eclairs, Pran Layer, Choco Bean, Choco Choco, Milky stick, Gems, Pearls, 2in 1 éclair, Fruto Toffee, Treat Chocolate Bar, Treat Peanut Bar, Cocola Bar, Cocola Frutics, Olympic Choco Funn, Olympic Creamy Caramel, Elson Gold Coin, Elson Perky, Elson Choco Star, Elson Milkee etc. The local chocolate market is dominated by Pran-RFL Group, Cocola Food Products Limited, Olympic Industries ltd, Elson Foods. So, when it comes to market mapping of chocolate industry in Bangladesh, somehow most of the portion of mapping gets covered by international brands. Here are few market mapping of chocolate industries of...
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...Term Paper Topic- Value Chain Organization – PRAN Product – PRAN Choco Choco Submitted to Shawkat Kamal Assistant Professor BRAC BUSINESS SCHOOL, BRAC University. Submitted By Anesat Jahan MD. Shahidul Islam Sumaiya Hossain Khawza Moinuddin Zannat Tahera Lamia Shafiqul Islam Sutirtha Letter of Transmittal July 26, 2011 Shawkat Kamal Assistant Professor BRAC BUSINESS SCHOOL, BRAC University. Subject: Submission of Project Report Dear Sir, With great pleasure we are submitting our report on “The Value chain management of PRAN CHOCO CHOCO”, that you have assigned us as an important requirement of MGT401 course. We have found the study to be quite interesting & beneficial. We have tried our best to follow your guidelines in every aspect on our report. We have collected what seems to be most important information to make our report as specific and coherent as possible. We are earnestly thankful to you for your guidance during the preparation of this report. We hope you will appreciate our combined effort put forth hereby. Thanking You. Anesat Jahan MD. Shahidul Islam Sumaiya Hossain Khawza Moinuddin Zannat Tahera Lamia Shafiqul Islam Sutirtha ACKNOWLEDGEMENT First of all we are graceful to almighty Allah for giving us the power to finish our term paper with a well established way and at a perfect or schedule time period. To make a report it needs a lot of information, effort, link, members’ coordination and so on...
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...Form full version Pran Essay Pran Category: Business Autor: jessica85 05 April 2010 Words: 4938 | Pages: 20 We would like to thank our faculty Ameer Yusuf Khan for his splendid support and guideline during our completion of this report. We are grateful for the patience and the time he gave us to solve the problems we faced in making the project. We would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company, especially to Mr. Chowdhry Kamruzzaman Kamal who is the General Manager (PRAN Sales-Marketing) of PRAN Group. He helped us a lot by giving his valuable time and lots of information which was very essential for us to make our project a superior one. We would also like to take the opportunity to thank our families, friends and classmates for being so generous, friendly and helpful and assisting us with both major and minor details. We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy. Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water. And farming is a way of life to our people. Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agri and agro- business. PRAN Group was born in 1980...
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... | A leading Group of Company | | A Leading Group of Manufacturing Companies | | A leading Multinational Buying Agent | A Leading Multinational Telecommunication Company | A Leading Telecom Company | A Local Buying House | A Multinational Bank | | A Multinational Garments Industry | A Multinational Garments Industry | A N TEXTILE SERVICES | A new AMC | | | A reputed composite Knit project requires a Dyeing | | A reputed group of companies | A Reputed Group of Companies | | | | | | A well reputed garments fectory | | | | Abdul Monem Limited | Airtel Bangladesh Limited | | Akij Group | Alltex Spinning Limited | Amin Mohammad Group | Amtranet Group | | An Independent UK Clothing Company | | | ASA | | | | | | | Bashundhara Group | BASIC Bank Limited | Beximco Textiles Division | | BGMEA Institute of Fashion & Technology (BIFT) | Bio-Xin (Pvt) Limited | BRAC | Brandix Casualwear Bangladesh Limited | British American Tobacco Bangladesh. | BSRM Group of Companies | | | | | | DBL GROUP | | | | DEKKO Group | Delta Brac Housing Finance Corporation Ltd. | DOM-INNO Developments Ltd. | Eastern Housing Limited (EHL) | Fortnightly Ekpokkho | Fortuna Bangladesh | Greengroup | Greenland Group. | ICB Islamic Bank Ltd | Intramex Group | Jamuna Group | Libas Knitwear...
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