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Pre Call Report - Scotiabank

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Selling Financial Services - Pre Call Report of Scotiabank Executive Summary
The Scotiabank is one of the world’s most popular banks in North America and is located in Canada, Halifax. Founded in 1832, Scotiabank came to be the second largest bank in Canada. A year after its development, Scotiabank paid out its first dividend to shareholders. Having marked the method in history, it was carried out through the golden era to the modern era and is yet continued to this day. Scotiabank provides innovative financial products and services to individual customers, small/medium sized business, corporations and governments across the world.

Scotiabank operates in North America, Europe, Middle East, Asia and South America and has relationships with selected countries. Scotiabank is ranked as the leading financial provider of financial services. The bank consumes over $250 billion worth of assets, has 720 branches and organizes 50,000 employees in 50 countries worldwide. Scotiabank conducts through domestic banking, wealth management, Scotia Capital, and international banking. All of which are connected to their customers in different ways, from serving through networks, accounts to using an automated banking machine.

Scotiabank is most popular for its massive selection of 60 mutual funds and managed portfolios to help investors accomplish their goals. More importantly Scotiabank mutual funds are sold by a commercial bank that competes with other banks in Canada such as TD Bank, Bank of Montreal and the Royal Bank of Canada. All three banks offer mutual funds regarding benefits for a customer’s specific need and are performed in a convenient manner. The five main mutual funds comprised in each banks are cash equivalent fund, income fund, balanced fund, equity fund and the index fund. In general the balanced fund will be analyzed to understand whether a customer

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