...Jewellery & Gems Industry * Group 10 * K Ashwin * Himanshu Raj Gupta * Lalit Mittal * Kaustav Ghosh * Meghna Singh * Kishan Khedia * Gunjankumar Solanki Table of Contents Executive Summary Situation Analysis Climate (PEST) Company Gitanjali Gems Tribhovandas Bhimji Zaveri Titan Industries Ltd (Tanishq) E-commerce in Jewellery Customer Analysis Collaborators Porter’s 5-forces analysis Problem Brand : TANISHQ Executive Summary According to a report by Research and Markets, the Jewellery Market in India is expected to grow at a CAGR of 15.95 per cent over the period 2014-2019.The Gems and jewellery sector in India plays a significant role in the Indian economy, contributing around 6-7 per cent of the country’s GDP. One of the fastest growing sectors, it is extremely export oriented and labour intensive. India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. The gold jewelry exports from India were US$ 554.45 million in December 2014, while silver jewellery exports were US$ 148.49 million, according to the latest data released by the Gems and Jewellry Export Promotion Council (GJEPC). The cumulative foreign direct investment (FDI) inflows in diamond and gold ornaments in the period April 2000-December 2014 were US$ 476 million, according to Department of Industrial Policy and Promotion (DIPP). The sector is witnessing changes in consumer preferences, as the westernisation...
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...Object of Study : Rajasthani Silver Kada DESIGN HISTORY | EMPIRICAL RESEARCH | RAJASTHANI SILVER KADA Object of Study: Rajasthani silver kada Shape: Round and inflexible Metal: Silver Weight: 360 Gms INDEX | S.NO | PARTICULARS | PAGE NO. | 1 | Introduction | 1 | 2 | About the Rajasthani kada | 3 | 3 | Silver anklets as investments | 4 | 4 | Anklets around the World | 5 | 5 | Benefits of wearing an anklet | 6 | 6 | Anklets in present times | 7 | 7 | Conclusion | 8 | 8 | Gallery | 9 | 9 | Bibiliography | 13 | INTRODUCTION In India, for women being decked up with ornaments from head to toe was that it is considered a woman’s duty to forever be at her best with pleasant appearance in front of her husband and relatives. Hence the elaborate regimen for various ornaments and equal importance is given to wearing anklets. An anklet, also called ankle chain or ankle bracelet, is an ornament worn around the anklet. It may be worn tight like a leather strap or may dangle an inch or two. Anklets have been worn for thousands of years within different cultures. Sometimes the ankle bracelet has a significant meaning, while other anklets are worn just for beauty. Even today, people enjoy the sparkle of a dainty ankle bracelet and wear all types, from a slim silver one to a more chunky costume jewellery anklet. Anklets have always enhanced the dainty and feminine side of elegance. They are an important part of women’s adornment in the Indian culture though...
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...INDEX SR.NO. CONTENTS 1 Introduction 2 Market Research 3 Market Research For Business Planning & Growth 4 Tanishq – An Introduction 5 Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product's advertising/marketing strategy. By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it. Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised. The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve. Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed...
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...Demand for imitation jewellery has suddenly gone up by over 85% due to drastic hike in gold and silver price and increased interest in gems & stones during wedding and current festive season as per the quick survey undertaken by ASSOCHAM-Social Development Foundation (ASDF). The local imitation jewellery market has seen almost 85 percent rise in the last one year and the exports have seen a rise of 35%, reveals the Associated Chamber of Commerce and Industry of India (ASSOCHAM) survey. In a recent survey undertaken by ASSOCHAM reveals that the main reasons that attribute to the increase in the demand for imitation jewellery include volatile gold prices in the span of an year, disposable incomes, fashion conscious, international exposure, easy to carry, adds the survey. While releasing the ASSOCHAM survey its Secretary General, D S Rawat said, this ruling high price is changing the customer preference from fine jewellery to relatively inexpensive but equally flashy costume jewellery. The imitation jewellery market is about Rs 8,000 crore (growing at the CAGR of 20% y-o-y) in India and expected to touch Rs 15,000 crore by 2015. The best thing about these jewelleries is that they are available in different designs and colours and they are so affordable that one can customize according to the dress worn, said 75% of shopkeepers. According to ASSOCHAM estimates, the price of gold plated jewellery have increased by over 80% in the last one year, similarly, the rates of...
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...Annual Report 2009 Wits Gold Prospecting Rights in the Witwatersrand Basin, South Africa Witwatersrand Basin Johannesburg Carletonville Potchefstroom Goldfield Evander Klerksdorp Klerksdorp Goldfield Potchefstroom N 0 100 Km Welkom Southern Free State Goldfield Wits Gold Prospecting Rights Mining Leases Witwatersrand Basin Basement Rocks Disclaimer Certain statements in this directors’ report may constitute forward-looking information within the meaning of securities laws. In some cases, forward-looking information can be identified by use of terms such as “may”, “will”, “should”, “expect”, “believe”, “plan”, “scheduled”, “intend”, “estimate”, “forecast”, “predict”, “potential”, “continue”, “anticipate” or other similar expressions concerning matters that are not historical facts. Forward-looking information may relate to management’s future outlook and anticipated events or results, and may include statements or information regarding the future plans or prospects of the Company. Without limitation, statements about the timing of the pre-feasibility studies regarding the Company’s Bloemhoek project and De Bron project, the ability of the Company to manage its business risks, the sufficiency of capital to cover exploration and operating expenses, and other related statements are forwardlooking information. Forward-looking information involves known and unknown risks, uncertainties and other important factors that could cause the actual results,...
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...FORM BA RETURN OF NET WEALTH WEALTH-TAX ACT, 1957 [For individuals/Hindu undivided families/companies] Receipt No Date. [SEE RULE 3(1)(b)] ORIGINAL/REVISED U/S 16(4)(I)/17 ASSESSMENT YEAR 19 - VALUATION DATE 3 1 - 3 19 DATE OF FILING OF ORIGINAL RETURN PAN/GIR.NO./WARD/ CIRCLA/RANGE - 19 STATUS RECIDENTIAL STATUS NAME (SURNAME FIRST IN THE CASE OF INDIVIDUAL/ KARTA ONLY) (IN BLOCK LETTERS) RESIDENTIAL ADDRESS/REGISTERED OFFICE IN THE CASE OF COMPANY (IN BLOCK LETTERS) TELEPHON PIN OFFICE ADDRESS (IN BLOCK LETTERS) TELEPHON PIN Please indicate : (a) In the case of individual/karta, are you a citizen of India? Yes/No (b) Is this your first wealth –tax assessment? Yes/No (c) Are you assessed to income tax?...
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...International Journal of Banking and Finance Volume 9 | Issue 1 Article 3 6-5-2012 Modelling and forecasting volatility in the gold market Stefan Trück Macquarie University, stefan.trueck@mq.edu.au Kevin Liang Macquarie University Follow this and additional works at: http://epublications.bond.edu.au/ijbf Recommended Citation Trück, Stefan and Liang, Kevin (2012) "Modelling and forecasting volatility in the gold market," International Journal of Banking and Finance: Vol. 9: Iss. 1, Article 3. Available at: http://epublications.bond.edu.au/ijbf/vol9/iss1/3 This Journal Article is brought to you by the Faculty of Business at ePublications@bond. It has been accepted for inclusion in International Journal of Banking and Finance by an authorized administrator of ePublications@bond. For more information, please contact Bond University's Repository Coordinator. Trück and Liang: Forecasting volatility in the gold market International Journal of Banking and Finance, Volume 9 (Number 1), 2012: pages 48-80 MODELLING AND FORECASTING VOLATILITY IN THE GOLD MARKET Stefan Trück and Kevin Liang Macquarie University, Australia _____________________________________________ Abstract We investigate the volatility dynamics of gold markets. While there are a number of recent studies examining volatility and Value-at-Risk (VaR) measures in financial and commodity markets, none of them focuses on the gold market. We use a large number of statistical models to model...
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...Jewelry in general 1. What qualities or aspects do you look for when you shop for jewelry? 2. Does the capability of customized jewelry appeal to you? If so, what specific features would you customize? If not, explain. 3. Do you value handmade jewelry over the machine manufactured? 4. What qualities of a jewelry are the most important to you? (metal - precious vs. non-precious, stones, design, etc.) 5. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 6. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Choice of metal 1. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 2. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Price 1. What is the most expensive piece of accessory you own besides your wedding band/ring? 2. What is the price range of the jewelry that you wear for the everyday use? For special events/occasions? 3. As college students, disposable income is limited. If your disposable income was higher would you be inclined to purchase more expensive jewelry? 4. Would you justify paying higher price for the piece of jewelry that is handmade over the one that was...
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...Price Forecast 2013 Predictions and Estimates from Multiple Analysts The Gold price forecast for the year 2013 has been covered by multiple analysts. Here is their consensus: While the price of Gold has a gamut of forecast ranges for 2013, most experts remain bullish on the yellow metal for the year, though some have scaled back their estimates slightly over the past few months. A compilation of their predictions are listed below. Bank of America Merrill Lynch In a December 2012 report, Bank of America Merrill Lynch stated that Gold would average $2,000 in 2013, with the metal climbing to $2,400 in 2014. “Large-scale policy easing by the U.S. Federal Reserve and European Central Bank positions Gold as a useful hedge against global macro and inflation risks taking the commodity to $2000/ oz levels”, said the bank. The bank added that, “We have a sixmonth [Gold price] target of $2000 an ounce, but see scope as well for prices to rise to $2400 an ounce by the end of 2014. These targets reflect our view that the Fed will maintain mortgage purchases until the end of 2014 and will move to buy Treasuries following the end of Operation Twist in December 2012.” BNP Paribas BNP Paribas expects Gold to average $1,865 an ounce for the year. “Market sentiment towards Gold has been much more uncertain in 2012 than was the case in previous years. Yet, we expect Gold to achieve a new record high in 2013 due to further monetary easing, less tail risk related to a breakup of the euro...
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...GOLD’S FORECAST FOR YE 2014 GOLD’S FORECAST FOR YE 2014 JOLENE, NATALIE, PRIYANKA ECONS001 LARRY HAVERAMP Done By: JOLENE, NATALIE, PRIYANKA ECONS001 LARRY HAVERAMP Done By: Table of Contents 1. GOLD 1 2. GOLD PRICE FORECAST- 31 DECEMBER 2014 2 3. OUR EXPECTATIONS AND THEIR REAONS 3 4. CONCLUSION 4 1. GOLD In the past, precious metals were as important as currency but now they are form of investments and industrial commodities. Gold is believed to be a traditional form of safe investment which people would like to purchase and keep for the future generations. Gold is also an asset which countries invest in as part of their sovereign wealth. They hope for its’ value to maintain a steady trend on the upside so as to ensure growth in the investment. 2. GOLD PRICE FORECAST- 31 DECEMBER 2014 No. | Forecast Made (DD/MM/YY) | Organization | Type of Gold | For date: Dec 31 2014 | 1 | 13/09/2013 | Goldman Sachs | 1 Ounce | $1,050 | 2 | 13/09/2013 | HSBC | 1 Ounce | $1,435 | 3 | 20/12/2013 | ANZ Bank | 1 Ounce | $1,450 | 4 | 02/10/2013 | Fitch | 1 Ounce | $1,200 | 5 | 11/05/2013 | Deutsche Bank | 1 Ounce | $1,500 | 6 | 06/13/2013 | Société Générale | 1 Ounce | $1,150 | 7 | 09/07/2013 | UOB Kayhian | 1 Ounce | $1,200 | 8 | 09/13/2013 | Thomson Reuters GFMS | 1 Ounce | $1,300 | 9 | 09/23/2013 | Citigroup | 1 Ounce | $1,250 | 10 | 13/12/2013 | J.P Morgan | 1 Ounce | $1,263 | | | | | | ...
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...RESEARCH PAPER I. Title: Lining Our Silver Box: A Two Phase Study on the Usage, Attitude and Image of Silver Jewelry II. Background of the Study Sterling silver is a material commonly used in making hand-crafted jewelry. It is a silver-alloy made up of 92.5% silver and 7.5% other metals. Sterling silver jewelry is a popular accessory choice among thrifty shoppers who wish to look stylish and trendy. Buyers of sterling silver jewelry can replicate their favorite accessory trends, look and feel stylishly classy, while only paying a fraction of the cost of genuine silver, gold, or platinum. Silver Box started out in 2006 as a small humble company with a mission to design, execute, and distribute sterling silver jewelry creations of best value to Filipinos all over the country. From its initial launch at a Christmas bazaar, the small business has come far, branching out all around the metro. Despite its initial success and the rising demand for silver, Silver Box’s sales have declined. The company needs to have a clearer vision of what target market it is capable of achieving. In addition, Silver Box currently does not subscribe to any particular marketing strategy. For these reasons, this paper aims to conduct a thorough research on the consumers of sterling silver in order to find the appropriate market segments, brand strategies, and plans of action for Silver Box to reach a higher level of profitability. III. Objectives A. To identify the appropriate target...
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...so the business can use the right marketing strategy. In other words, business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier Started in 1847 when Louis-François Cartier took over master-craftsman Adolphe Picard jewelry workshop. Owing to Cartier’s great quality of manufacturing, they were trusted and selected to be many royal family official purveyors, including: King Edward VII of England, King Alfonso XIII of Spain, King Carlos I of Portugal, Tsar Nicholas II of Russia, King Paramindr Maha Chulalongkorn of Siam, King Peter I of Serbia, Duke Philippe of Orleans, King Albert I of Belgium, Duke of Windsor (Prince of Wales, future King Edward VIII at that time), King Fouad I of Egypt and King Zog I of Albania (cartier.co.uk, 2012) The company had always been under control of Cartier family members until 1972. It was taken over by group of investors led by Joseph Kanoui. (cartier.co.uk, 2012) Cartier has been producing many beautiful collections. In present, there are nineteen collections available for customer to...
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...instrumental in bringing a paradigm change in the Indian Watch Industry by being the first Indian Company to introduce the Quartz Watches. It had entirely changed the market scenario over a period of ten years subsequent to its entry. By the year 1995, Titan Industries was keen to launch a new design watch targeted at the very high end consumer market segment. This gave the birth of Tanishq- as the Jewelry Watch Brand. This was a brand pegged as an ego satisfier, above the mundane and utilitarian. However the Jewelry Watch Brand concept did not click with the consumer as it was perceived to be clunky in design and highly overpriced. In 1996, brand Tanishq was therefore used to offer an entirely new product range to the consumer. This was Precious studded Jewelry. Underlying logic was the possibility of capitalizing on the high pricing of studded jewelry compared to plain gold jewelry, where the gold as a commodity mindset, of the consumer did not allow too many pricing options. However selling studded jewelry required a paradigm shift of the consumer mindset because, studded jewelry used 18 karat gold, which was considered as impure compared to the prevalent 22 karat gold. At this period the marketing campaigns were focused on establishing Tanishq’s credentials as a differentiated jeweler offering jewelry for adornment and not for investment, and also educate the consumer of the new type of gold. The Jewelry offered was distinctly western in style and...
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...Gold as an investment option | | Mayank Chandola MBA in International BusinessSymbiosis Institute of International Business | | Table of Contents History of the yellow metal 2 Why it is attractive? 3 Portfolio diversifier 4 Inflation hedge 4 Investment risks in Gold 5 Risk with physical gold 5 Political Risks 5 Market Risks 5 Exchange rate risks 5 Demand/Supply side risks 5 Outlook 6 References 7 History of the yellow metal Gold has always been used as a medium of exchange for goods since ancient times and has not suffered devaluation in the same ways as paper currency. Gold has a record long history as a commodity and as a store of value. It has been formally a monetary media in and around the world. Gold has faced complete official demonetization long back, yet it experiences continued and renewed interest as a private or unofficial monetary medium. Even governments around the world are making greater use of gold in international financial affairs. Over time, gold has undergone three major transitions: 1. Gold was a medium of exchange in the early civilization 2. Next, an international banking system was developed around it, in which paper money was fully convertible into gold 3. This convertibility was ceased in 1971 by the then president Richard Nixon and a purely fiat money system took its place. Early civilizations equated gold with gods and rulers. Humans almost intuitively place a high value on gold, equating it with...
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...Case: American Barrick Resources Corporation American Barrick’s revenue consists to 100 per cent of gold sales, and is thus very sensitive to price changes in the gold price. In order to manage this risk the company runs an extensive hedging program. American Barrick’s strategy is to continue to grow through acquisitions overseas in the coming year whilst maintaining a flexible organization with low debt. In 1992, the gold prices were low and had declined since 1987. However, I believe that this was going to turn around in the coming years. One factor that drives the prices is the inflation – when investors expect their money to be worth less they invest in safer assets such as gold and the increasing demand of course results in higher prices. Since the interest rates were low in 1992, it encouraged people to consume which could eventually lead to inflation and thus increased gold prices. The primary gold buyers are jewelry producers. The world population at this time was becoming wealthier, and hence, the demand for jewelry should increase which would also result in rising gold prices. Another factor that would drive up the prices was the political instability in South Africa and Russia. Although I believe in a strengthened gold price in the long term, there are several evidences for a more volatile short term market presented in the case. The competitive advantage in the gold industry is based on the production cost. American Barrick is well positioned regarding cost/ounce...
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