...COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH MARKETING MANAGEMENT (MKT 6301/SYSM 6318) SPRING 2014 - CASE ANALYSIS REPORT 2/25/2014 Submitted by:- Ellen Hsieh Junai Kang Gopichand Movva Yasemin Polat Iqra Sawani Vivek Siva Iyer PROBLEM STATEMENT Colgate-Palmolive (CP) was preparing to launch the Precision toothbrush early in 1993. CP developed the Precision toothbrush with three different brush lengths and orientations to increase plaque removal and access to gums and teeth. Before proceeding with launch of the product, CP's main concern was in regards to promotion of the toothbrush, including positioning, branding, promoting and advertising. CP debated the placement of the Precision toothbrush between niche and mainstream positioning. Subsequently, CP deliberated emphasizing the branding of the toothbrush between Precision or Colgate. Finally, CP faced a dilemma in deciding the method of promotion that would best appeal to consumers while focusing on plaque removal. ISSUES Consumer and demand analysis For Colgate Palmolive, determining the demand of consumers in the oral hygiene market was crucial to determine how to market the product in terms of price, design, advertising, and other promotions. Consumers for toothbrushes include the general population with any concern oral hygiene. The difference in consumers was the types of brushers . The therapeutic brushers would be CP’s best consumers since...
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...Ethical Analysis 1 Military Ethics and Values No Name Class Instructor May 7, 2015 Ethical Analysis 2 We have learned in a capitalistic market the measurement of success is the maximization of the shareholders wealth and maximized profit. Personal gains and potential wealth are what drives the economy and therefore affects more than just the corporation themselves. Many regulatory guidance’s have been issued in an attempt to better protect competitors and also consistently stimulate the economy. Without these regulations the competition levels between companies would be so stiff that it could possibly entice the market to gradually move away from the capitalistic market that we enjoy today. Although Thomas W. Dunfee states, "Since the goal of the public corporation is to maximize shareholder wealth, management should take any action necessary to achieve this goal so long as no law is violated", is very true for many corporations this line of thinking does not apply to the United States Military. The Armed Forces have long been regarded by some as the largest organization in the United States. The goal of this organization is not profit or personal gain, rather to insure national security and undisputable freedom. Being of a nation founded on principles that promote both infinite dignity and self-worth, military personnel must always stand ready to carry out these principles. Major corporations expect the maximizing of profit...
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...permanent and cannot be lost; however, it is imperative that all facilities take the time, effort, and resources to incorporate it into their systems. Electronic Health Records: Transforming Today’s Healthcare The electronic health record and the use of clinical informatics have made great strides in improving the quality of care we provide for the population and also saving the industry millions of dollars. “The EHR has the ability to generate a complete record of a clinical patient encounter - as well as supporting other care-related activities directly or indirectly via interface - including evidence-based decision support, quality management, and outcomes reporting.” (HIMSS, 2011) Nurses play an important role in helping to facilitate the success of the EHR because they are often at the forefront in the documentation process in many healthcare settings. The EHR uses clinical document architecture (CDA) data standards. Using one type of standard and structure allows the EHR to be used in all different settings and the format is intended for use by many different kinds of clinical documents. The CCD, Continuity of...
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...What are some restrictions placed on you? From whom do you receive clearance? 3. First responders should isolate hazards by establishing control zones. There are three types of control zones. List them and give examples. Cite your sources. Difference Between Response to Destruction By Terrorist and Natural Disaster Previous to the National Response network there were various differences on how and when agencies responded to incidents by terrorist groups or natural disasters. Prior to the 11 September 2001 attack on the Pentagon, the plane crash in Pennsylvania, the World Trade Center, and the 2005 Hurricanes Rita and Katrina the Federal Response Plan existed which primarily focused on the Federal roles and responsibilities during an emergency or disaster incident. By using the lessons learned and the response to the hurricane season in 2005 the National Response Plan was replaced by the Federal Response Plan. The United States has dealt with a number of unprecedented disasters and emergencies from small incidents to major catastrophes. The development of the National Response Framework (NRF) lays out the blueprint to deal with any disaster or incident regardless of the size, or scope, of the event whether from potential/actual terrorist attack or natural disaster (NRF, 2008). The National Response Framework “is an effective unified national response that requires and mutually supporting...
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...GIOR GIOR ARMANI 1. Key successful elements Giorgio Armani – One of the most luxury brand has survived over thirty years in the capable hands of its lone founder Giorgio Armani (Roll 2002). The designer fashion brand of Armani is iconic as well as considered superb within the fashion industry well known for its place among the competitors with premier names Chanel, Gucci, Yves St. Laurent and the like. The success of Armani can only be explained by the resonance effects of: * The opportunities come from Hollywood => Attracting and creating a huge trust in many types of customers. * A personal fashion philosophy “ brand of lifestyle” that Armani builder and very successful implementation => Making differentiation compared with others brand * Strategies of expanding market segments. * Utilizing relationships * Distribution => Increasing accessibility to brand => increasing the capable transformed into buying decisions; increasing brand awareness and brand presence. - Firstly, The opportunities come from Hollywood. * "When standing in front of audiences, I always feel not confident enough. But once wore Armani fashion, all those feelings were gone” said by Sophia Loren- The famous actor of Italy has publicly said the feel and this is also the way that the ads could not be effectivetly anymore. * At the show with collection Autumn-Winter 2012 Emporio Armani and 70 supermodels in China. Tina Turner – a famous actor still flying...
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...Benefits of Video Games English 223 D 12/5/2012 Intro I have played video games since I was five years old, they have been a huge part of my life. They have made me the person I am today for better or worse, but I believe for the better. They have helped me significantly in my social life. They helped me make friends, and have allowed me to have a common ground with people I would other wise never have anything in common with. It allows me to meet new people and keep in touch with friends in far off places. The challenges that video games have presented me have taught me how to analyze the situation quickly so I can react just as fast. Also I have learned a lot of random facts from video games about the real world. Many of the situations in video games have connections to the real world and thanks to the simulations of real life in video games I know how to react to certain situations or perform certain task appropriately with out actually ever doing them before. I believe video games have many benefits to offer everyone, they have been great to me and I am sure they can help everyone. Video games are deemed as toys with no apparent value but to waste time. This is very untrue, video games can be very beneficial if used properly. They can increase analysis and problem solving skills, they allow people the ability to keep in touch with their friends from all around the world and even make new ones because they have a shared interest, and they can...
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...Resources Materials Theory and Problems of ENGLISH GRAMMAR Third Edition by Eugene Ehrlich II. How to teach English 1. Vocabulary a) Compound words b) Conversions c) Word-attack skills 2. Listening and Comprehension: a) Grasping the gist b) Identifying the specific & extracting relevant information c) Following Stress/Volume/Tone/Pace of speaker d) Correcting the pronunciation e) Understanding instructions f) Answering oral questions g) Note- making skill / Dictation h) Reproducing / transforming short aural and oral texts i) Comprehending interviews / Report / Articles j) Reading Handout / Describing Pictures 3. Speaking and oral interaction Different language functions in Daily life situation: a. to give personal details: name, age, qualification, address etc. b. to make requests/offers/Proposal/statements c. to give instruction/to ask & answer questions d. to agree/to disagree/ to argue e. to invite/apologize/ refute/ regret/ welcome/ condole/ congratulate f. to describe picture/map/chart/diagram g. to take part in short contextualized dialogues h. to present specific topic i. to converse/to transforms/ to prepare speech. j. to debate and discuss k. to read/ to recite aloud l. to reproduce/to define/to interpret Books Recommended: 1. Fifty Strategies for...
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...read. Ch.8 Schools started to spread and Montessori materials were widespread -held training classes for teachers -Wrote 1st book: The Montessori Method Ch.9 -new school opened at a convert for orphaned children -1st introduced to America in literature in 1909 -1913 Maria came to US; 1st Montessori school in US was in Tarrytown, NY -Montessori society formed. Ch.10 Magazine, newspaper, and general media were popular -Alexander Graham Bell’s wife became a big follower -Her book was 2nd place in 1912 and was on the best seller’s list -International Montessori Training in Rome -Problems of others misinterpreting her ideas; many took the method light heartedly Ch.11 -Mother died in 1912, wore black for almost the rest of her life. -Maria got very upset if anyone but her attempted to give a Montessori course -after her mother died, Maria brought Mario to live with her Ch.12 * When arrived in NY, she was swarmed by reporters * Travelled the US and was always polite * Returned home January 5th * Her materials have stood the test of time Ch.13 * 1915 visited California; meeting of National Education Association and 15,000 teachers. * Lived in LA for 2 months * Maria introduced as nephew then adopted son (17 years old) * Parkurst would be like a daughter to Maria * Her biggest flaw was she required the method to be followed so rigidly * She began to trust no one Ch.14 Kilpatrick (from Columbia-began his own movement) *...
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...exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers are embracing online in large numbers and the companies are using digital marketing techniques to engage with them. The focus of marketers is shifting from ‘sending the message out’ to ‘start engaging with customers’. In this context, the role of a marketer is changing from ‘batch and blast’ processing to creating ‘listening posts’ and ‘dialogue hubs’ in customer communities. Leading...
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...of dried iris flower and 20 grains of pepper, all of them crushed and mixed together. The result is a pungent paste which one Austrian dentist who tried it said made his gums bleed but was a "big improvement" on some toothpaste formulae used as recently as a century ago. The discovery of the formula caused a sensation among Austria's normally sedate dentists when it was disclosed at a dental congress in Vienna. Dr Heinz Neuman, who attended the meeting where the recipe was unveiled, said: "Nobody in the dental profession had any idea that such an advanced toothpaste formula of this antiquity existed." On trying it himself, he said: "I found that it was not unpleasant. It was painful on my gums and made them bleed as well, but that's not a bad thing, and afterwards my mouth felt fresh and clean. I believe that this recipe would have been a big improvement on...
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...means a ready defense; "offered in defense or vindication, especially of the divine origin and authority of Christianity." Thus an apology is a defense of what you believe to be true. An apologist is a person who makes the defense. And apologetics is a "systematic argumentative discourse in defense." (All quotes in this paragraph taken from Webster's Ninth New Collegiate Dictionary. The reason I should defend my faith as First Peter 3:15 says, "Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have." When non-Christians ask tough questions about the Christian faith, I will be able to give a solid and logical response. If not, there is an opportunity lost to spread God's Word. Worse, the Christian who has a weak foundation for his faith can be easily shaken by the doubts of non-believers. Though not everything in the Bible can be proven beyond a shadow of a doubt, there is far more proof than most people Christian or non-Christian are aware of. As apologists for my faith, it is my job to line up the available evidence, base my decisions upon it, and present the evidence to others to help give them an intelligent foundation for their decisions. "An intelligent Christian ought to be able to point up the flaws in a non-Christian position and to present facts and arguments which tell in favor of the gospel. If our apologetic prevents us from explaining the gospel to any person, it is an inadequate apologetic" (Pinnock, 1998). As...
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...Running Head: TEAM B COURSE PROJECT Team B Course Project Final Draft April 20, 2013 Professor Aimee James DeVry University Abstract Robotic surgery is a described as when a surgeon uses robotic equipment to assist during a surgical procedure. The surgeon manipulates controls which send information to the robotic equipment, telling it what to do. This surgical technology can be used for a wide range of surgical procedures. There are multiple benefits from choosing this type of surgery, but can also cost more than laparoscopic. Robotic surgery has been discussed for over two decades. Over the last decade, it has increased in popularity and applicability. There are many economic concerns over the use of this technology such as the cost versus the applicable use. There are also concerns about the implications the use of this technology will have on the environment, as well as moral and ethical concerns. By providing background information and history of this technology, information on the use of this technology, economical, sociological, and psychological effects and concerns associated with this technology, and information on environmental implications and moral and ethical concerns of this technology, we hope to provide readers a basis to form an educated opinion on the applicability of remote and robotic surgery. Table of Contents Abstract (Jesse Edwards)…...……………………………………………….…………………….ii Introduction (Jesse Edwards)……………………………………………….……………………..1 ...
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...cases won't get read. Work breadth-first, from lower precision to higher precision. Precision Level 1: Primary actor’ name and goal s Precision Level 2: The use case brief, or the main success scenario Precision Level 3: The extension conditions Precision Level 4: The extension handling steps For each step: Show a goal succeeding. Highlight the actor's intention, not the user interface details. Have an actor pass information, validate a condition, or update state. Write between-step commentary to indicate step sequencing (or lack of). Ask ’ why’ to find a next-higher level goal. For data descriptions: Only put precision level 1 into the use case text. Precision Level 1: Data nickname Precision Level 2: Data fields associated with the nickname Precision Level 3: Field types, lengths and validations Icons Design Scope Organization (black-box) Organization (white-box) System (black box) System (white box) Component Goal Level 1 Very high summary Summary User-goal Subfunction too low For Goal Level, alternatively, append one of these characters to the use case name: Append "+" to summary use case names . Append "!" or nothing to user-goal use case names. Append "-" to subfunction use case names. The Writing Process 1. Name the system scope and boundaries. Track changes to this initial context diagram with the in/out list. 2. Brainstorm and list the primary actors. Find every human and non-human primary actor, over the life of the system. 3. Brainstorm and exhaustively list user...
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...| | |Cand. merc. program | |INTERNATIONAL MARKETING AND MANAGEMENT | | | | | | | | | |The cultural and social influences on the buying behaviour process: the Pirelli RE case study | | | | ...
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...characteristics of great advertising, styles of thinking, the nature of creativity, its importance in advertising, and the role of the agency creative team. We discuss how research serves as the foundation for creative development and planning, and we review common problems and pitfalls faced by members of the creative team. (p. 370) After studying this chapter, your students will be able to: 1. Discuss the meaning and the importance of creativity. 2. Identify the members of the creative team and their primary responsibilities. 3. Tell how to differentiate great advertising from the ordinary. 4. Explain the role of the creative brief and its affect on the artistic expression in an ad or commercial. 5. List the principal elements that should be included in a creative brief. 6. Explain the purpose of the message strategy and how it differs from the creative strategy. 7. Define the four roles people play at different stages of the creative process. 8. List several techniques creatives can use to enhance their productivity. Teaching Tips and Strategies This chapter introduces students to the creative process. Students are amazed when I explain to them that a 30-second commercial can take days to shoot in some cases. When I would finally have a client ready to create local advertising, the next step (most important in my opinion) was to contact the creative team. At this point, the creative team would meet with the client and try to create advertisements...
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