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Preliminary Analysis of Quality Management in Sign-Tech

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Preliminary Analysis of Quality Management in Sign-Tech

Operational Management: Individual Assignment

Yang Shu

Table of Contents
1 Introduction 2
1.1 Sign-Tech Advertising Services Pvt. Ltd. 2
1.2 Methodology 2
2 Statement of Problem 3
3 Literature review 3
3.1 Dimension of Quality of product and service. 3
3.2 Quality Management System and Tools 4
4 Analysis of Quality Management for Sign-Tech 4
4.1 Dimensions of quality for Sign-Tech’s products 6
4.2 Dimensions of quality for Sign-Tech’s service 8
4.3 Quality Assurance and Control in Sign-Tech 9
4.4 Causes identification 10
5 Conclusion and Recommendations 11
6 References 13

1 Introduction
The assignment is prepared to analyse a problem in term of operations management in Signtech Pvt. Ltd. In light of the above company involves many business pertaining to advertising, this report will only revolve around quality management problem of its personalized trophy product. .
The study evaluates how quality management contributes to its position of market leader and analyses the weakness in company’s existing quality management. Furthermore, upon identifying the areas of improvement in Sign-Tech’s Quality Management the recommendations are made to further operational efficiency so as to increasing its value offer as well as maximizing profits.
1.1 Sign-Tech Advertising Services Pvt. Ltd.
Sign Tech Advertising Services (pvt) Ltd is a limited liability company founded in 1986 and become one of the Sri Lanka’s leading “Signage Production House” now. The business of Sign Tech covers corporate signs, architectural signs, awards/trophies/labels, indoor & outdoor advertising products, digital printing, gifts and exhibition booths. The Headquarter of Sign Tech is located in Galle Road, which is Colombo's fashionable up-market business district and the main factory is in Gothatuwa

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