...Does it make you think of the Dominos social media crisis of 2009? It sure made me think of it! As I watched in anticipation last night, to see how Taco Bell would respond and reassure their customers, I went to bed with little hope that they actually knew what they were doing – that they had actually prepared and pre-planned for this type of predictable crisis situation. Is this actually a crisis situation? I speak often of the differences between a social media crisis and a social media issue. So is this situation that Taco Bell has found themselves in a social media crisis? Well, let’s see… Does the situation risk having a negative impact on their reputation? Yes. Does the situation risk having a negative impact on their bottom line? Yes (especially if they don’t respond and react accordingly) Does the situation risk having a strong negative emotional impact on stakeholders? Yes. Does the situation have a high-risk potential of going viral? Yes, especially since it already has! So, yes, for the reasons listed above, Taco Bell is facing a real, live social media crisis. How did Taco Bell fare in their online crisis communications? Although I believe that they were quick to learn about the situation, and possibly even quick to react, nothing was really made public. (Again, this makes me think of the Domino’s social media crisis of 2009.) They posted the below message to the news release section on their website – only thing is that the majority of their...
Words: 796 - Pages: 4
...Introduction: H&R Block (H&R) is a leading company in tax preparation industry. Risk management is very important in the competitive tax service industry. The purpose of this report is to analyze H&R's macro- environment using STEEP model and identify the potential threats. Social: According to statistic Canada, the death rate will be over birth rate in the following years. Less population will results in less requirements to file tax return. Another factor which can't be ignored is immigration. Statistic Canada predicted that before year 2056, immigrant will be the main source of annually 1% population growth. This will create a demand for bi-lingual employee who can speak the immigrants' native language. Also, the components of the immigration is very important. For example, the company needs to train staff regarding foreign income in an area with a lot of investment immigrants. Re-target market segment is very important for H&R, especially in a city like Toronto. Technological: During the recent years various software make DIY tax filing very convenient and less expensive. To compete with this, H&R developed their own software and put them on the market. After years of development, "block at home" is one of the leading software on the market. But with more and more free software emerging, H&R block still face severe competence. To maintain their tradition tax service competitive advantage, H&R guaranteed that company will reimburse the penalty and interest from CRA...
Words: 522 - Pages: 3
...Greenlight Accounting, LLC [pic] Executive Summary Thorough documentation for individual and small firms is an essential element in financial record keeping and tax filing. Personal income from investments, land, compensations, employment, dividends, and interest can sometimes be an over burdensome task for an individual or family to manage and keep track with throughout the year. For businesses, it’s imperative all transactions be logged with accurate bookkeeping and that taxes stay filed in a timely manner to ensure the efficiency of the organization remains intact. Greenlight Accounting is that face-to-face, personal touch and military friendly accounting firm ready to assist with the most miniscule task associated in the process for all Federal, State and local compliances at low affordable and comparable rates. Expanding this one step further is the benefit of green accounting, which is also a service we will be providing, but one that is considered fairly new to the business world, as well as the accounting arena. Table of Contents I. Background and Green Marketing Product Strategy 4 II. Objectives, Pricing, and Goals 5 III. Strategic Plan 5 IV. Marketing Strategy 7 V. Competitive Analysis 9 VI. Customer Analysis 10 VII. Selling Tactics 10 VIII. Evaluation 11 IX. Conclusion 11 References 12 ...
Words: 4688 - Pages: 19
...Business Analysis Part III Diana Thomas University of Phoenix MGT-521 June 19, 2012 Roberto Guzman Abstract In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section on how their human resources management plays an important role in making sure Starbucks achieves their goals. In the end I will make my final decision whether or not, I want to invest my money into Starbucks Corporation. There will be a review on the analysis from my last two papers that I did and will show support for my conclusion. Business Analysis Part III Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy, first to focus on profits in their existing stores...
Words: 3753 - Pages: 16
...1. Has Father Prior Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary has a direction in which he would like the Carmelite Monks of Wyoming to steer towards. He wants to create a new Mount Carmel in the Rocky Mountains. Father Prior wishes to increase his small brotherhood of 13 monks living in a small home used as a makeshift rectory to having 30 monks located on a 500-acre monastery. This would also accommodate a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. His vision for the Mystic Monk Coffee is to be able to sell enough to purchase a nearby ranch that will fulfill his visions for the new Mount Carmel. The mission of the Carmelite Monks is the same as Father Priors; they would like to raise enough money to relocate to a more suitable location to carry out their life they’ve dedicated to worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? a. Father Prior has set objectives to purchase a ranch by selling more coffee. They also have plans to purchase a new roaster to be able to produce more coffee. However, they have not set any goals or made any financial objectives as to how much coffee they need to produce to obtain the money for the ranch and also make...
Words: 922 - Pages: 4
...English as a Second Language Podcast A Day in the Life of Jeff Episode 1 – Getting Up www.eslpod.com GLOSSARY to get up – to get out of bed; to leave one’s bed * This morning I got up very quickly because the baby was crying. to wake up – to awaken; to stop sleeping * She always leaves her curtains open so that she can wake up with the sunlight. to handle – to manage; to deal with; to control * Are you sure that you can handle taking six classes this semester? covers – the layers of fabric that cover a bed; the cloth material that covers a bed and that keep one warm * When my husband sleeps, he always steals the covers and then I get so cold at night! comforter – the top-most, thickest cover for a bed, usually made of feathers or other warm material * In the winter, they sleep under a very thick comforter, but in the summer they don’t use it. light blanket – a thin cover for a bed, made of wool, cotton, or other material * When Marcos saw Maria sleeping on the sofa, he covered her with a light blanket so she wouldn’t be too cold. pillow – a soft cushion for one’s head in bed, usually filled with feathers, cotton, or other material * Why do people decorate their beds with so many pillows? I only need one to sleep on. pillowcase – the fabric covering a pillow; the material that covers a pillow to keep it clean * They bought new pillowcases to match the color of their bedroom walls. sheets – two pieces of large, thin fabric placed on a bed – one to lie on and one to lie under...
Words: 33320 - Pages: 134
...Commercial Campaign Review Project Commercials are created to get a company’s product recognized for present or future use. They’re many different kinds of commercials, some are created to make you hungry, help with pain, offer healthier food for your dogs, and especially to make your kids beg you for toys they see on the television. Commercials are the most effective marketing technique as far as getting a product recognized and publicly known. I personally love funny commercials and the ones I have decided to talk about have made me laugh and have left an impression in my mind of their products. The first commercial I am reviewing looks like it takes place in 1950’s, it edgy, different and funny. Progressive Insurance commercials have had a few funny ad campaigns, and this one is no different. Taking place in a time when women were the ‘stay at home moms’ and the fathers were the breadwinners, this commercial takes it another step and criticizes a women who’s trying to take matters in her own hands by price checking other companies to try and save money. As she talks a Man keeps interrupting her as to why she isn’t cooking or taking care of the kids, while she tries to put him in his place, the commercial ends with the man asking where her husband was? I didn’t grow up in the 50’s, so I could see how an older generation could be affected by this Ad. However I was not, it’s a witty commercial that makes me think about how things use to be. Progressive is a huge corporate...
Words: 1304 - Pages: 6
...EDUCATIONAL PREPARATION TITLE – EDUCATIONAL PREPARATION AUTHOR- SENAIT ATSKESELASSIE INSTRUCTOR- TARA HARRIS COURSE- NRS-430V-0101 PROFESSIONAL DYNAMICS INSTITUTION – GRAND CANYON EDUCATIONAL PREPARATION NURSING EDUCATION AND COMPETENCIES The American Association College of Nursing (AACN) media relation bring impressive topic and explanation about the impact of Education on nursing practice –Education has a significant impact on the knowledge and competencies of nursing clinical, nurses with Bachelor of science in nursing Degrees are well prepared to meet the demands placed on today’s nurse. When we read this article the first thing we have to find out how? What is their skill different from Associate Nurses? Baccalaureate educational program at different university and colleges designed to promote nursing education and their comprehensive skill, BSN nurses are prized for their skills in critical thinking, leadership, case management and health promotion for their ability to practice across a variety of inpatient and outpatient setting. nurse executives, federal agencies, military ,leading nursing organizations, health care foundations ,magnet hospitals and minority nurse advocacy groups all recognize the unique value that baccalaureate prepared nurses bring to practice setting. BSN nurses’ educational preparation is different from associate degree nurses that...
Words: 896 - Pages: 4
...Educational Preparation May 22, 2011 There are different routes in becoming a Registered Nurse. There is the 2-3 year Associate degree level (ADN), which can be obtained at a community college, and there is the four year baccalaureate degree (BSN), which can be obtained at a university. In both routes after finishing the program the candidate needs to take the licensing examination test called NCLEX-RN. When making a decision of what route to take the difference in competencies need to be taken into consideration. Differences include level of knowledge, skill preparation, and clinical judgment. A BSN degree nurse has a more comprehensive knowledge base than those who have an ADN. The bachelor nursing program includes everything taught to an associate degree nurse plus more detailed studies on physical and social sciences, public and community health, humanities, nursing research, and nursing management. Nurses that obtain a baccalaureate degree in nursing have a broader knowledge of disease prevention, health promotion, and risk reduction (Ellis, 2007). Having a BSN degree prepares a nurse to deal with illness and disease management in a more efficient way than an ADN nurse. In addition, those who obtain a BSN degree must be able to make critical decisions about patient care and learn to understand more in depth about the patho-physiology of disease processes (Forster, 2008). The ADN education is more task orientated, putting less emphasis on applying critical thinking...
Words: 1264 - Pages: 6
...Educational Preparation Educational Preparation Nursing is a genuine work of the heart. Once a person decides on becoming a nurse, it is so apparent that each individual can be whatever type of nurse they choose to be. There are so many different avenues one can take on their journey to becoming a nurse and the type of education one receives is a much talked about and is an ongoing discussion. Many questions often arise as to whether being prepared at the Associates Degree level is sufficient or if being prepared at the Baccalaureate Level is more beneficial. Being educated on a person’s goals within nursing is the best way to decide on the path to their educational preparation. According to Nursing History, Theories, and Conceptual Models “The goal for seeking additional formal education, a BSN, is to strengthen the platform from which nurses make better decisions, plans, and evaluations of patient outcomes. In order to do that, enhanced knowledge is required.” (Hood & Leddy, 2006, para. 1) Baccalaureate prepared nurses are trained and prepared to practice in all health care settings which not only include inpatient care but also outpatient care, public health, mental health and critical care areas. Because health care is moving into a direction of more preventative services, it is important to be BSN prepared so that the nurse is able to make quick decisions and provide well rounded and exceptional care to each patient they are in contact with. According to...
Words: 1153 - Pages: 5
...com is an entirely internet-based tax preparation website for preparing and filing federal and state individual income tax returns. For a small fee, Your1040Return.com provides up to date tax preparation software that can be accessed through the internet. There are three service packages customers can select from: Silver, Gold or Platinum. Customers with the silver package can access electronic copies of tax forms, schedules, and publications and can enter tax return information directly on the forms. The Gold package includes everything the silver package has to offer and one year access to a commercially developed and continually maintained tax preparation software package that assists customers in the preparation of their individual returns. The platinum package gives the customer access to premium level of services, which allows customers to sing up for Your1040Return.com membership ranging between two to five years. Platinum customers also receive personalized attention and real time tax support from qualified income tax specialists. Revenue recognition is different for each product offered by Your1040Return.com. It also engages in ad swapping with a number of major internet companies. In exchange for providing electronic advertisements on the web site, the company receives free banner ads on other web sites. The company has hired several tax experts who monitor tax code changes and help ensure the underlying tax preparation software is accurate. Nathan Randall...
Words: 542 - Pages: 3
...Sector and Industry Information and Geographic Scope The sector is professional, scientific, and technical services and the industry is accounting services. The NAICS codes are 54 and 54121 respectively. Other associated NAICS codes include 541211 Offices of Certified Public Accounts, 541213 Tax Preparation Services, 541214 Payroll Services, and 541219 Other Accounting Services. For the purposes of this paper, all three industries will be discussed as a whole and referred to as accounting services since all of these are possible career choices for those with an accounting degree. There is a direct correlation between the number of establishments and the population disbursement. Typically the greater the population density, the greater number of firms. One exception is the Mid-Atlantic region which is comprised of New York, Pennsylvania, Ohio, and New Jersey. Here 25.5% of revenues are generated with only 15.3% of the establishments earning the revenue. This is due to the large number of major finance companies and the strong presence of the big 4 firms which include Deloitte, Ernst & Young, PricewaterhouseCoopers, and KPMG (Morea, “Accounting Services..”). Sector and Industry Background The professional, scientific, and technical services sector is comprised of intangibles, also known as services. Service industries are proven to have a prominent impact on economies of more developed countries. Approximately two-thirds of the United States economic activities...
Words: 2250 - Pages: 9
...Marketing Management Kaplan University Louie Gill MMT150-03 Liberty Tax Service Introduction: Liberty Tax Service is a listed US based company that has flair in the preparation of the tax returns for the individuals as well as for the small businesses. The company “Liberty Tax Service” began its services in the year 1997 in Canada when John Hewitt acquired a tax franchisor of Canada, U&R Tax Depot. In the year 1998, the company opened its five (5) offices in the United States. Moreover, it is a NASDAQ-traded company. The function or the services rendered by the company are as follows: * The company provides the assisted tax preparation services * The company provides fast, reliable, accurate and effective online Tax Filing services and the most important fact about this online tax filling services is that the consumers could easily avail the online services as and when required. * The company provides free basic portal for the filling of simple tax return * The company provides effective services for its customers by emphazing and supporting the consumers with “Affordable Care Act”. * The Company conducts training as well as orientation programs for the professionals regarding basic as well as advanced course for maintaining the professional competency. * The company provides true and transparent services. Mission Statement: The mission statement of the company is to “set the standard, improve each day and to have some fun. The mission...
Words: 799 - Pages: 4
...Educational Preparation CHIGO Professional dynamics. NRS 430V Monica Kidder November 08, 2012 Educational Preparation Nursing education is very important because of the skill needed to practice .All nurses’ use critical thinking and best judgment at all times in their area of practice. There is a belief that Associate degree in nursing educational level is lower than the Baccalaureate degree in nursing and their scope of practice. Associate Degree in Nursing is a two to three years program and Baccalaureates Degree is a four year program. After receiving the Associate Degree in nursing successful candidates are required to pass NCLEX an external professional exam monitored by Board of Nurse examiners. Bachelor’s Degree in Nursing is a four year program which deals with level of health promotion and spiritual perspectives and deals with ethical issues and social influences. It works across liberal arts including biblical concept. In the area of practice Bachelor’s degree nurse is better equipped to deal with all level of practice both as a bedside nurse and as a manager for good patient’s outcome. The program prepares nurses for a broader scope of practice. Bachelor’s Degree in nursing program equips nurses better than the Associate Degree Nursing to be able to meet with the challenges and the demand of the changing needs of patients in our world today as suggested by the Institute of Medicine Landmark Report on the Future of Nursing. This was initiated by the Robert...
Words: 1037 - Pages: 5
...EDUCATIONAL PREPARATION AHMED CHAM THERESA GAITHER NRS-430V PROFESSIONAL DYNAMICS 06/07/2015 EDUCATIONAL PREPARATION The history of nursing education dates back a century ago. Nursing education has evolved all these years and courses and programs have been adapted to meet the growing demands for nurses. The topic the author is writing on is educational preparation and will further discuss the competencies between nurses prepared at the Associate Degree of Nursing (ADN) and Bachelor of science in Nursing (BSN) levels and identify patient care situation where the approach to decision making or skill differs between the two levels. Sometimes it is hard to distinguish nurses who holds BSN to the ADN. The author’s position here is that there are differences between ADN and BSN graduates in terms of education, training and competencies (Cherry & Jacob, 2010, p. 60-62). The BSN degree is different from the ADN in several ways. The BSN was established before the ADN. In 1909 the University of Minnesota started the first BSN program in nursing in the United States. It was not until the after the second world war that this program gained momentum. Due to a growing shortage of RNs and social, political and educational reforms in society in the 1950s, the ADN emerged as another program in nursing education for community colleges. This program became very popular (Creasia & Friberg, 2011, p. 25-26). The BSN started as 5years program. However, most BSN programs...
Words: 1021 - Pages: 5
