Preparing to Conduct Business Research: Part 1
Gwenetta Minor, Marlon Roberson and Dave Hooper
RES/351
December 1, 2015
DR. Rosa Osuoha

Preparing to Conduct Business Research: Part 1
Organizations are faced with making business decisions every day and not all are easy to resolve. Business research provides companies an opportunity to make knowledgeable decisions to remain competitive in the market place, attract and maintain talent in their workforce, as well as make a positive contribution to the organizations bottom line. The use of technology in todays’ business has proved to allow organizations to stay in better communications with their customers, remain with or ahead of their competition, and innovative in their respective fields.
Those that have not been able to embrace and keep up with the vastly changing needs of their customers seemingly have struggled to exist. How do companies know what changes to implement? How do changes to meet customer needs effect the different lines of business? What impact will the changes have to the organizations bottom line? Once the organization has identified a problem, they must then determine what steps need to be taken to find a solution. Business research is an important step to understand the options for resolution, benefits and consequences of a solution and mitigate as much risk as possible.
Describe Issue
Stress. Nervousness. Cash. Time. You may think these stresses have a place with working grown-ups, but at the same time they're basic among understudies, especially first year freshmen. Working is the most obvious reason undergrads drop out. It's equitable excessively troublesome, making it impossible to discover time for both. Attempting to work and study in the first year of school is regularly a sign that a freshman won't have the capacity to get his or her degree. The second most normal purpose behind an understudy to end up a school dropout is the expense of educational cost and charges. This is the reason educational cost protection is so vital. While an understudy may be hesitant to pay for protection on top of a major educational cost charge, the expense is ostensible contrasted with losing most or the majority of your pre-paid educational cost in view of a withdrawal mid-semester. Most universities have a strict educational cost discount arrangement that takes into account just a partial repayment when an understudy drops out after the first day or week of classes. While youthful grown-ups, when in doubt, are for the most part healthy, first-year undergrads are powerless to specific genuine ailments. These incorporate mononucleosis, which causes compelling and in some cases delayed weariness, and meningococcal meningitis, which causes irritation of mind films. Injuries, whether brought on by school wears, a fender bender or some other reason, are yet another concern. Stress in understudies is coming to new highs. A 2014 investigation of more than 150,000 freshmen found that 9.5 percent of respondents had as often as possible felt discouraged amid the previous year, contrasted with 6.1 percent five years back. The concentrate likewise found that freshmen were concentrate more and associating under five years prior — useful for evaluations, however terrible for school emotional well-being. "Absence of preparation for school is a noteworthy guilty party in low graduation rates," the inside reports, "as the lion's share of understudies who start in medicinal courses never finish their higher educations." The siren call of gatherings, medications and liquor is solid. Also, the results can be not kidding: One national study found that 14.6 percent of understudies said they had been harmed or harmed in light of liquor or medication use, and very nearly 20 percent had performed ineffectively on a test or huge project. About a third said they had plastered liquor in any event once in a while in the previous year, contrasted and half in a study 10 years prior. Indeed, even understudies who are scholastically arranged may be overpowered by the possibility of so much autonomy and obligation, or dismayed by the requests of schoolwork. "I think the most concerning issue for me is that school is the start of adulthood, and I'm simply not prepared to grow up yet.”

Significance, Scope, Magnitude, Feasibility
Why Issue Chosen
Conclusion
Business research enables organizations to make informed decisions. When it comes to customer research, organizations have to carefully evaluate their current environment, understand the business’ requirements, the financial impact, and how well that changes can be adopted into their company. ABC University is looking for ways to increase the retention rate of Freshmen due to increased competition with other universities, increasing operating costs, and higher costs of student acquisition. Research will need to be conducted to understand the implications of a new solution and if moving to a different retention model will improve their bottom line.

References
Cooper, D. R., & Schindler, P. S. (2014). Business research methods (12th ed.). Retrieved from The University of Phoenix eBook Collection database.