...Preparing to Conduct Business Research Part I Griselda Carrasco, Jennifer Pastore, Ingrid Rodriguez RES/351 March 16, 2014 Ruzanna Topchyan Preparing to Conduct Business Research Part 1 Innovation is needed in all business varieties. Organizations that sell a service or products have to consistently come up with new ideas in order to keep a competitive edge. It is difficult to grow without adding new products, specifically for smaller businesses. Research is needed in order to determine which products will be successful, and how to present these products to attract more customers. A popular beverage company is currently looking to add an energy drink to their selection. Their current beverage line includes a variety of sodas, sports drinks, water, vitamin water, and teas. In order to compete with other beverage companies they need to present something that will attract current energy drinkers, coffee drinkers, athletes, and sport fans. Problem Statement The beverage company has drinks in most classifications that compete with other popular drinks on the market. The organization is looking into the opportunity of marketing a new energy drink. When starting this process the company wants to know, “What matters more to consumers when...
Words: 894 - Pages: 4
...Preparing to Conduct Business Research: Part 1 Southwest Airlines Team C RES351 Michael Mancini Jr. Oct. 4, 2013 What are the research questions? - Judi What are the hypotheses? - Judi Southwest Airlines Motivational Draft Paper Southwest Airline Background How did the airline giant become so successful? Southwest Airlines is one of the largest most cost-effective airlines in the nation. The company was founded in Texas by Rollin King and Herb Kelleher, were the airlines was incorporated to service three cities, Dallas, Houston, and San Antonio only used four planes. According to the often told story King and Kelleher discovered the concept while having dinner and the thought came on a napkin with a triangle shape of the three cities. Looking at a map for the state of Texas it appears that Dallas was at the top and San Antonio and Houston were at the bottom which, symbolize triangle. Many of the other Airlines wanted to keep Southwest Airline on the ground, to name a few United Airlines, Continental, and Trans-Texas. Even though the other airlines tried to keep southwest from flying legally on December 7, the Supreme Court declined to review the other Airlines case allowing Southwest to fly. A book was written based on Southwest Airlines titled “Green Wrappers and Goggles”, and the Arthur name was Winfield Barnum the story symbolize what happen if for example the name of the characters where T J Love and small jet taken to court by two large jets to stay...
Words: 2337 - Pages: 10
...Preparing to Conduct Business Research: Part 1 Learning Team A RES/351 May 11, 2015 Kristy Peterson Why it is Essential to Conduct Research Labor laws are implemented internationally; however, there are common issues with U.S. companies violating labor rights. Reasoning behind partnerships with western countries are commonly due to a significantly lower minimum wage, available resources, as well as manpower. As advantageous as this may be for U.S. companies, it is still immensely paramount that companies, such as Apple, do their research. If Apple were to do the necessary studies, it is more than likely to remain ethically responsible and avoid the negligence of labor laws and human rights. If Apple is violating labor rights and involved in child labor, the company could suffer a loss to customers and investors. The violations could also be grounds for a large financial loss if the company faces a lawsuit. Can it be solved with Business Research Apple has been dealing with accusations that essentially claim they are violating labor rights. In 2014, an author for ‘The New York Times’ stated “The employees are made to work excessive overtime and handle toxic chemicals without proper protective clothing.” (Gough & Chen, 2014) Thorough business research can solve many of the problems and accusations that Apple is facing. The proper research could provide resources and ideas to administer that can prevent any unethical conditions that are occurring or may occur...
Words: 364 - Pages: 2
...Preparing to Conduct Business Research: Part 1 Vanessa Siatkowski RES/351 Gustavo Diaz April 15th, 2015 Preparing to Conduct Business Research: Part 1 Dedicated employees most of the time work hard for their corporation and enjoy the work they do for that company. Employees tend to work more hours and are passionate about the brand they represent. Working for the cruise industry, for example, Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines are all huge corporations that have employees who enjoy their job. These companies present challenges and fun assignments while preforming the job. With every corporation comes changes, changes which help benefit the organization. In this paper we will explain some of the issues and the opportunities the industry faces. Most of all of the organizations in this industry used to have a department within the corporation that was dedicated to the ticket sales for guest to purchase and departments which would man the port operation of disembarking and embarking these guests on their vessels. With every large corporation comes movements from within to help the company save on liability and earn more money. Department like these have employees that work full time hours that make the company provide benefits to the employees. The company now provides the employee with health, dental, vision, etc. insurance paid by the corporation. In the event the employee has an issue with a guest the company now has to pay a lawyer to...
Words: 825 - Pages: 4
...Preparing to Conduct Business Research: Part 3 A current situation happening at St. Luke’s Medical Center is the dilemma of transitioning their work force of temporary employees to full-time employees, but they cannot choose them all. When St. Luke’s decided to undertake this hiring process the first things they had to consider were the significance of the hiring, the scope and magnitude of the hiring, and finally how feasible the hiring was going to be. What are the attributes they should be looking for? The research question, narrowed down to a statement that can be proven true or false, is called the hypothesis (Cooper & Schindler, 2011). The hypothesis will consist of variables that St. Luke’s will need to account for. Continuing the picture, the research design method St. Luke’s will implement is a communication study. In support of the study, stratified sampling will be conducted. As the data is collected and begins to filter in to management, it is their job to analyze it, and accurately report the results. Last, St. Luke’s will need to take into account ethical considerations. They will need to implement a set of criteria to help them in narrowing down their selections. Done correctly this process will help St. Luke’s choose the right candidates for the jobs? Significance, Scope, Magnitude, and Feasibility The significance of the research project undertaken by St. Luke’s is twofold. St. Luke’s values the reputation they have within the community; to retain...
Words: 2422 - Pages: 10
...Understanding Business Research Terms and Concepts Part 2 Donna Johnson RES/351 March 10, 2016 Victor Ornelas Understanding Business Research Terms and Concepts Part 2 Introduction: Data collection is a very strong aspect in any type of research investigation. Direct observations cannot make up the study; data should be collected from individuals in forms of some type of sample. I have researched two businesses that I will explain three quantitative data collection instruments and sampling methods. One of the businesses will identify a descriptive statistical method and the other business will explain how to use inferential method. Each sampling approach will have their strength and weakness identified, specific situations of each instruments and designs will be explained, strength and weakness of each statistical approach, provide an example of how they can be used most effectively in a combined approach, and finally address the methods which are more appropriate for my own business and functional area. Strengths and Weakness of Sampling approach Tests can provide a variety of characteristics of individuals allowing common measures to be compared across populations, many tests can be held in a group that saves time and the response rate is higher, quantitative nature of the data creates ease. Tests also have strength in providing a wide range of tests being available and already prepared. Weakness of test can have a high costs depending on the items needed to conduct; tests...
Words: 812 - Pages: 4
...Preparing to Conduct Business Research: Part 2 University of Phoenix RES/351 Business Research Preparing to Conduct Business Research: Part 2 In Part 1 of preparing to conduct business research this team discussed the dilemma of Pet Palace and its declining customer base. Team “C” recommended gathering information that would benefit the company and conduct semi-structured interviews and surveys with open-ended questions. In part 2 of preparing to conduct business research this team will answer the following questions; What are the key business objectives? What are the questions that must be researched? What are the hypotheses and variables that must be considered? What ethical considerations must you take into account? Define the purpose of the research. The objective of Pet Palace is that it would like to add e-commerce options to its already existing brick and mortar stores. The plan is to keep the already large number of customers they have, as well as drawing in new customers. Its expansion strategy includes penetrating new markets, distribution, information systems, and marketing. In the best efforts to collect data, the research team will assess the outcome by creating and using a survey. Surveying the target population will provide insight from the target population’s perspective. The survey will be quick and simple for the participants, yet informative for Pet Palace management. To create an unbiased and purely anonymous...
Words: 1092 - Pages: 5
...Preparing to Conduct Business Research: Part 3 Introduction In further discussions of the merger with Staples and Office Depot, we need to look at with is going to be the primary research design, either qualitative or quantitative. We are also going to look at the power of both the qualitative or quantitative designs and how they can coexist together. Lastly, we are going to look at what are the drawbacks of using just one method over the other. In researching all business problems, we want to ensure our research design can properly accommodate the needs of the merger. It will be our suggestion that a mixed design of both qualitative and quantitative research be considered when making the final decision of what is the best research design moving forward. Which design (qualitative or quantitative) will become the primary research design? The primary and best research design to use for this merger would be a quantitative design. The quantitative research design will help measure the employee’s attitudes, behaviors, and opinions. Staples can create a survey for their new and current employees asking them how they feel about the merger and is the transition phase going smoothly, are they happy, and if they are not what are their immediate concerns and how do they feel Staples should address these concerns. This research method would also work well with the consumers, new and old ones. Staples will be able to use this...
Words: 781 - Pages: 4
...Preparing to Conduct Business Research Michael Pedragosa, Roshelle Santiago, Darin Capps, Jimmie Rogers, Marlon Ector RES 351 June 1st, 2015 Debra Bacon Preparing to Conduct Business Research This paper will address the problem facing Exxon, an oil company, as the world’s supply of oil becomes more exhausted. We will describe the significance of this as it pertains to Exxon, and the importance of performing business research in order for Exxon to figure out how to adapt to the coming change. Questions like “should they continue in the energy business but switch over to renewable energy sources, like the sun and wind, or abandon the energy business altogether” will also be explored. Description of the issue; is oil is running out? Since oil was discovered, it has been used for several things to improve our quality of life. These improvements such as petroleum, tires, perfume, shoes and few others items that we use in our every day life. After decades of oil consumption, companies like Exxon, have to have the idea of innovation in order to keep its business on the top and provide the same services as always. Why is a company like Exxon running out of oil? As we know the oil is a non-renewable resource made by the nature, thus that means that once it is spent it cannot be generated again. As the matter of fact, Exxon company, as many others, have been facing some struggles to find enough oil to cover consumer demand. Basically the bottom line is that it is replacing...
Words: 1020 - Pages: 5
...Preparing to conduct Business Research 4 Veronica Davis Leslie Franklin Kathy Santiago University of Phoenix Business Research RES/351 Philip Ingraham January 3, 2013 Introduction This paper will address the following questions as it pertains to data analysis approach and quantitative and qualitative result reporting for BP. “How will you have access to the population to be sampled or interviewed? What are the instruments you will use to collect data or qualitative information? What is the appropriate sampling method? What sampling frame will be used? What is the appropriate sampling size? How will the sample size be determined? Which qualitative methods will be used and why? Which statistical tests will be used and why? How will the results and insights be displayed? What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?” (University of Phoenix, 2014) The paper will also “discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research”. (University of Phoenix, 2014) Access to the Population BP has access to a large population. With the thousands of employees to the hundreds of franchise owners, BP will be able to conduct a wide variety of surveys, interviews, and focus groups. The participants will have the benefits of the study explained to them, have their...
Words: 1203 - Pages: 5
...Preparing to Conduct Business Research: Part 1 Gwenetta Minor, Marlon Roberson and Dave Hooper RES/351 December 1, 2015 DR. Rosa Osuoha Preparing to Conduct Business Research: Part 1 Organizations are faced with making business decisions every day and not all are easy to resolve. Business research provides companies an opportunity to make knowledgeable decisions to remain competitive in the market place, attract and maintain talent in their workforce, as well as make a positive contribution to the organizations bottom line. The use of technology in todays’ business has proved to allow organizations to stay in better communications with their customers, remain with or ahead of their competition, and innovative in their respective fields. Those that have not been able to embrace and keep up with the vastly changing needs of their customers seemingly have struggled to exist. How do companies know what changes to implement? How do changes to meet customer needs effect the different lines of business? What impact will the changes have to the organizations bottom line? Once the organization has identified a problem, they must then determine what steps need to be taken to find a solution. Business research is an important step to understand the options for resolution, benefits and consequences of a solution and mitigate as much risk as possible. Describe Issue Stress. Nervousness. Cash. Time. You may think these stresses have a place with working grown-ups, but at the same time...
Words: 825 - Pages: 4
...Preparing to Conduct Business Research: Part 2 Sexual harassment is a serious issue in society as a whole. Harassment can cause the victim to suffer a world wind of emotions and can also effect those close to the victim such as family members and friends. This paper will review the importance of research pertaining to sexual harassment, and also identify some of the variables that may be considered within the research. Key Objectives? Although sexual harassment is a very emotional ordeal it is important to remember that in doing your research you must keep the business stance first. Key objectives must be in place when completing the research, and when implementing any plans. A few things to conceder as you collect data are what some researchers label as SMART Objectives. SMART Objectives is a way to help you clearly define the objective in a way that allows you to determine at a specific later date whether you have met that objective. This is especially important for a topic that can be so emotional. As the research is being conducted certain questions must be addressed. While this topic can make some uncomfortable it is detrimental to the study that very specific thing are addressed. The first fact to conceder is the location of the harassment, and who was present at the time. Effective research also requires knowing the position or title that the aggressor holds, and is this a position of authority. The date, and time are important to conceder as well. Last but certainly...
Words: 746 - Pages: 3
...Preparing to Conduct Business Research: Part 1 As a large organization there will be a numerous amount of issues being faced on a day to day basis. The organization must be able to come up with successful solutions to fix these issues in order to keep the customers satisfied and prevent loss of revenue. One issue with a cable company that provides products and services by appointments is constantly running late and missing appointments. The company schedules appointments to resolve the customers issues, but the main issue is that the company does not make it to the appointment on time or never shows up at all. The company should take drastic measures to keep the commitment of going to the customers home in order to provide excellent customer service. It is imperative that this company finds a solution to this issue because there are a large amount of customers being inconvenienced every day due to the late and missed appointments. In the scheduling process of the appointments the company tries to make each customer happy by giving them the date they are requesting. With this being the case the days ends up getting overbooked. The company allows an overbooking percentage of up to 103-105% for the load. While the company is giving the customer the date they want, essentially they are pushing other customers out of the load. There are managers assigned to each state and those states are broken down into different regions i.e. north, south, east, west. It is the duty...
Words: 795 - Pages: 4
...Preparing to Conduct Business Research Part One Paul Steeves RES/351 6 May 2013 Part One: Research Problem ABC Company just purchased a new C-Store located in South Carolina, on a busy intersection that has been in the same place for 22 years. The well-established C-Store has a loyal and local customer base and steady profits from clientele. ABC Company paid $300,000 for the new C-Store, but when they bought the store they did not realized the C-Store only generated $285,000 per year. This created an unexpected dilemma for the company. ABC Company expected to see a return on investment within the year. ABC Company decided that it may be advantageous to use business research to allow their business to run more efficiently. They came up with some questions regarding how they could fix their financial problems: "What services could be implement to drive up revenues?" "Are there any cutbacks on inventory that require our attention?" "What changes can be implemented that would improve customer satisfaction?" "Should we focus on advertisement of a special product?" "What directives could be created to improve customer bonds?" Although these questions enveloped the main concerns, ABC Company decided to make some descriptive hypotheses for complete definition. ABC Company believes that they should open a liquor store in the rental area next to the convenience...
Words: 1296 - Pages: 6
...Preparing to Conduct Business Research: Part 3 Our research focuses solely on the customer and their experiences within our company. To assess customers' behaviors, attitudes and opinions quantitative research will be the primary design of our research. By examining our customers' attitudes and opinions, we will be able to distinguish significant factors that contribute to an overall positive customer experience. However, to gain a complete understanding of the customers expectations we will need to implement open-ended questions that encourage the participants to expand further on their chosen answer. Through this combined approach, we will be able to capitalize on our strengths and improve on our weaknesses in the pursuit of becoming customer-oriented. Primary Research Design When dealing with our proposed research of becoming a customer-oriented organization rather than a profit organization we chose a primary quantitative approach because of the capabilities of efficiently examining each our research questions. With a quantitative design we would be able to assess general attitudes concerning customer service, how appropriately our employees handled situations with customers and how our staff interacts with the customers. A quantitative design would be an efficient way to gain information about customer retention and whether a customer would refer us to their friends and family. We would not need an in-depth collection of data to determine whether a customer would...
Words: 824 - Pages: 4
