One favorite brand product that comes to mind is Allstate Insurance Company. This brand of insurance is perceived as a valuable asset when it comes to speaking to the head and hearts of a target audience on a personal level of persuasively communication. The company is must effective because the ultimate message strategy is to reinvent protection and retirement for the consumer. This is made evident through Allstate’s purpose of being identified as the good hands. This is important to people when there is a need to feel comfort and safety when realizing their hopes and dreams of a product or service is designed to protect them from life's uncertainties and to prepare them for the future.
The Allstate brand, selling insurance could be classified as a big idea because their marketing communication strategy promotes inspiration with the joint benefit of security to consumer. The company uses those commercials with a catchy theme which assures consumers that they are in good hands, no matter what a budget is they got something to fit that budget. The big idea communicates the simple idea that the company is willingly to take a stand on behalf of its customers. Allstate’s national advertising campaign the "Our Stand" takes a strong stand for consumers - interests by delivering a simple, straight forward message that highlights the many benefits of having insurance protection from Allstate. In situations like auto accidents, deaths and retirement good insight is taking in by consumer if there is a feel of trust and dependably on a brand. The big ideas that Allstate’s marketing communication uses is a well thought out strategy that clearly grabs and sticks with many audiences.
Through Allstate’s marketing communication there is the notation that the company has legs to go down many different avenues with its strategy process. The main one that comes out is that the company could cover burial insurance that’s an avenue that can promote trust to care for a love ones remains. The clients who use the service could rest assures that the ones whom has pasted on are in good hands when uncertainties come about.