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Technological

Technology, perhaps, has the potential to disrupt the functioning of any industry and it can wipe out even the largest firms if they become complacent or strive for only short-term goals.
Technological environment is the most rapidly changing environment. Things of science fiction are becoming realities and it can be seen from the lens of emerging technologies which might be even seen in automobiles on road by 2020. Technology has made possible the advances in auto safety, dependability, clean-car, fuel economy and various factors which helps the consumers, keeps them safe and reduce environmental impact.

The impact should be not only considered from standalone point of view but also from combination point of view. Sensor technology, separately, is going through major transformation, but sensor technology used with cameras and radars can provide an autonomous car. The following technologies are worth observing from Tata Motors’ point of view:

Driver Override Systems- If one fails to apply the brakes, then the car will apply the brakes even if you are accelerating the car. This has been possible because of the advances in the sensor technology.

Biometric Vehicle Access- Biometric technology is already present in the market in the form of voice verification, fingerprints, and retina and face recognition. Further work if going on in this regards.

Comprehensive Vehicle Tracking- If this technology is implemented successfully, it would reduce the automobile thefts and will also reduce the automobile insurance premium.

Active health monitoring- In this world of rapid advancements, people have become more prone to sudden illness like heart stokes. With active health monitoring the car can pull over itself and call the nearest hospitals when the driver gets an attack.

V2X systems- In this environment where everyone likes to stay connected,

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