Free Essay

Presidency Marketing

In:

Submitted By hotcorner
Words 393
Pages 2
Romney Campaign Emphasis
• MR can’t assume that the electorate believes he’s the better choice to fix economy o Although MR can use the authority of his business background vs. BO’s relative lack of experience, he’s a Republican running in the shadow of a collapsing economy with his party in the White House, doesn’t have the political leadership/relationship background of BO, and will have a hard time ingratiating his background with the people being hit the hardest in 2008 o More specifically, MR’s Bain Cap. and Olympics background, while impressive in a strict business-sense, may have an air of elitism (extremely wealthy, fired a bunch of people, possible tax evasion, extremely connected in international community, etc.)
• Decision should not be based solely on focus groups o With the amount of voter data, both qualitative and quantitative, available in 2008, MR’s camp should exhaust every possible type of outreach/polling available o By definition, focus group sample size is tiny, and their success or failure is often a consequence of the moderator’s ability or inability to properly address and communicate with the audience o Tracking polls, benchmark polls, feasibility tests, and push polls are a few of the more data-intensive methods that the campaign can use
 Reach a wider audience
 Tackle more issues
 Collect more useful data (vs. the alternative)

Jeb Bush
• As in MR’s case and stated in the response above, JB should use absolutely every polling and research technique available to his campaign, with an emphasis on analytical volume
• As it’s very early in the cycle, he needs to do perform extensive oppo research on potential Republican candidates and their respective public receptions/perceptions
• As he’s a relatively centrist candidate (for his party), JB needs to work on figuring out how best to capture independents and lean-lefts, and should likewise focus polling/research (tracking, benchmark, feasibility, push, focus, etc.) on this demographic
• Should also pay close attention to mathematics of electorate (learning from MR’s campaign) o Hire people who understand swing state demographics, and build large bases in these states
• He’s going to need to be extremely shifty on stances in the primary vs. general elections, which is a large, foreseeable problem (different characteristics of competition and voters necessitates this). Needs to focus on this issue now, doing as much research as possible on how best to handle it

Similar Documents

Free Essay

Service

...S Service Talk June 21st 2009 “Bear ye one another’s Burdens and fulfill the law of Christ.” as Stated in Galatians 6.2 Service as defined by dictionary.com is: an act of helpful activity; help; aid As members of the Church of Jesus Christ we have been given a commandment by our Lord and Savior to, as the sacrament prayer states “Take upon us the name of Jesus Christ” on way to do that is by serving others. D&C 20:18-19 (read) We see here that we, as man and woman, from creation have been commanded to serve the Lord. Mosiah 2:17 King Benjamin stated in when we serve others we are in the service of God. Christ, speaking to his Disciples in -Mat 16:24-26 taught… Deny your selfish interests and serve others **President Thomas S. Monson taught Brigham Young University students that their student days should include “the matter of spiritual preparation,” including service to others. “An attitude of love characterized the mission of the Master,” “He gave sight to the blind, legs to the lame, and life to the dead. Perhaps when we [face] our Maker, we will not be asked, ‘How many positions did you hold?’ but rather, ‘How many people did you help?’ In reality,” “you can never love the Lord until you serve Him by serving His people.” As we put others before ourselves we began to develop the Attributes of Christ and transform ourselves into true active Christians and followers of the Master. Church itself fulfills the commandment of service. Organizations...

Words: 372 - Pages: 2

Free Essay

State and Local Government

...Dianna Ross Political Science March 23, 2014 Assignment II Listen to the news with ears that are open only for the negative and one would come away from the conversation about the of 2009 wondering who in the heck is running the country. Over the last five years I have heard many opinions on the American Recovery and Reinvestment Act of 2009 and the statement declaring the stimulus as one of the biggest mistakes made by President Obama is in my opinion an inaccurate one. The Stimulus or The Recovery Act, was an economic stimulus package enacted by the 111th United States Congress in February 2009 and signed into law on February 17, 2009, by President Barack Obama. To respond to the Great Recession, the primary objective was to save and create jobs almost immediately. Secondly to provide temporary relief programs for those most impacted by the recession and invest in infrastructure, education, health, and renewable energy. The cost of the stimulus package was estimated to be $787 billion at the time of passage, later revised to $831 billion between 2009 and 2019. The Act included direct spending in infrastructure, education, health, and energy, federal tax incentives, and expansion of unemployment benefits and other social welfare provisions. It also created the President's Economic Recovery Advisory Board. The goal of the stimulus plan was not only to boost the economy but to increase confidence in and restore faith in the ability to grow the economy. The average...

Words: 941 - Pages: 4

Premium Essay

Obama Small Business

...The day Barack Obama took over the oval office, the entire nation was thrilled to see someone with much better judgment, charisma and let alone intelligence to operate the nation during the country’s worst economy recession since the Great Depression. When the Obama Administration stepped into the office, many believed that the priority for this administration is to turn the country around from this horrific recession that the entire world was facing at the time. Today, I would like to discuss Obama Administration’s policies that are affecting the ability for entrepreneurs to start, operate and make successful a business. First of all, entrepreneur is an integral element of the United States’ economy. Most entrepreneurs are small businesses, and small businesses are extremely important to the country. Small businesses create a tremendous amount of job opportunities which has given plethora of people a chance to achieve financial stability. Small businesses are also essential elements for the country’s revenue, out of all the companies listed in Fortune 500, a great portion of those companies started by entrepreneurs who had abysmal amounts of asset but great visions. In regards to Obama Administration’s policies on small businesses, it seems that President Obama also believes that small businesses are exceptionally vital to the nation’s well being as he stated in a statement that “one of the biggest drivers of employment that we have”. In order to help the entrepreneurs as well...

Words: 1249 - Pages: 5

Free Essay

Oral Communications

...Oral Communications http://www.youtube.com/watch?v=VjnygQ02aW4 President Barack Obama 2009 Inauguration and Address I chose to examine the speech by current US President Barack Obama. This speech was during his inauguration at the beginning of 2009. I chose to use this speech because it examines the speech by a man who attracts the attention of my generation. It’s easy for us to relate at this time in our lives and it shows in his popularity with the younger generation. For the most part of the speech, it was engaging to the audience. It was engaging because he kept the audience’s attention from the minute he was inaugurated at the beginning and passionately delivered a speech with many positive connotations. These positive sentences and phrases received applauses and praises and set the mood for the entire speech. In terms of visual aids, President Obama was wearing a suit, which fit the situation at hand. It was held outside, to make the event more interactive and appealing. It was sunny day, which also played a significant role in the situation. Also, President Obama was using his hands in an effective manner, by creating gestures to enhance what he was saying. This helps the audience understand what the message is and ultimately it boosts the performance. Ultimately, the speech was delivered without flaws and in accordance with the situation; new president is selected and a whole new beginning started for the USA. A positive speech delivered with a positive...

Words: 251 - Pages: 2

Free Essay

Policy: the Relation Between Gdp, Unemployment and Inflation Is Theoretically Straightforward

...Policy: The relation between GDP, unemployment and inflation is theoretically straightforward: the higher GDP the lower unemployment and the more upward pressure on prices (at least to some extent). When the Obama administration came into office it was faced with a situation where unemployment was headed up and GDP down. To counter this - as we know - a massive stimulus package was put into place. Now that we are some 15 months into this stimulus package please provide your opinion on how well it is doing. Please give some consideration to: 1) was the stimulus necessary in the 1st place, 2) was it big enough to do the job, 3) was it too big because of the deficits it created. What if anything should the administration be doing now? This is an excellent question. As time passes, I wonder was the stimulus worth it? Are we better off? My overall assessment is that prices were inflated especially in the housing market and it was time that something occurred to bring them back down to reality. It was inevitable that the crash happened creating a windfall in the market. A chain reaction began and people started losing their jobs. In response to the decline in GDP and the rise in unemployment figures, President Obama was able to push through the American Recovery and Reinvestment Act. The act provided investment into infrastructure projects and provided capital to banks and the overall economy. My opinion of the stimulus is good. I feel that it helped in that the injection...

Words: 391 - Pages: 2

Premium Essay

Politic

...Article 1 At the Democratic National Convention in Charlotte N.C., former President Bill Clinton on Wednesday put Barack Obama’s name in nomination for reelection as president with an impassioned plea that Americans renew Obama’s contract for four more years. For those voters who have yet to decide whether to let Obama keep the keys to the White House or send him packing, here’s a primer in political prognostication: past is prologue; and personality drives behavior. Past is prologue The best predictor of future behavior is past behavior. No speech, no campaign promise will fundamentally alter the general tenor of the Obama presidency in a second term. If you dislike Obama’s first-term agenda or leadership style as president, there’s little reason to cast a vote for Obama in hope of change. For the nonpartisan or independent voter, the great challenge is to anticipate how the candidate will govern. That task is simplified with an incumbent because the candidate’s track record telegraphs his likely path. However, the future is always uncertain. Little did we know when we sized up George W. Bush’s fitness for office in 2000 that history would throw us a curveball a year later in the form of Sept. 11. This is where political psychology earns its keep. Personality drives behavior Personality refers to the stable patterns of a person’s motives, thoughts and actions over time and across a broad range of situations. Accurate personality assessment allows us to anticipate a...

Words: 2430 - Pages: 10

Free Essay

Leadership

...Although there are many individuals I would consider as the embodiment of good leadership, I would attempt to focus my attention on President Barack Obama (PBO) as the embodiment of good leadership. Mills D. Q (2005), explains leadership as a process by which one person influences the behavior, thoughts and attitudes of others (p.11). This means that leadership sets direction for the rest to follow and also energizes people towards a goal. I would limit this paper to his past leadership roles, the criteria used in determining his leadership capabilities and provide illustrations of how he demonstrated these leadership capabilities in his roles. Past Leadership Roles of PBO Prominent among the many leadership roles held by PBO include but not limited to him being the 44th and current President of the United States, and the first African American to hold the office. During his first two years in office, he signed into law economic stimulus legislation in response to the Great Recession in the form of the American Recovery and Reinvestment Act of 2009 and the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010. (Barack Obama. [Internet]. 2015). Other major domestic initiatives in his first term included the Patient Protection and Affordable Care Act, often referred to as "Obamacare. In foreign policy, Obama ended U.S. military involvement in the Iraq War, increased U.S. troop levels in Afghanistan, signed the New START arms control treaty with Russia...

Words: 934 - Pages: 4

Free Essay

Current Events in Business Research

...Current Events in Business Research Debra Blackwelder RES/351 March 10, 2014 John Gilpin Current Events in Business Research The business research process begins with the collecting of data and then processed into information that can be used to define more details on where, when, how, what type of business is needed for that type of buyer. You have to clarify the research question by discovering the management dilemma, defining the management question, defining the research question(s) and finally refining the research question(s), which is called the exploration of research. Then the research proposal is done, followed by the research design strategy, then data collection and preparation. Next are the data analysis and interpretation, then research reporting finishing with the management decision. The article that the Arthur used for this paper talks about how President Obama issued a list of executive orders, one of which is for the Center for Disease Control (CDC) received $10 million to research gun control violence. In the wake of all the different school shootings, the Obama Administration and anti-guns proponents thought the evidence would be irrefutable to support why guns make Americans less safe. They were not expecting what the CDC report found in their Priorities for Research to Reduce the Threat of Firearm-Related Violence. Their report study findings are that armed citizens are likely to be injured by an attacker, defensive uses of guns are common and that...

Words: 316 - Pages: 2

Free Essay

Us Dot Arra Case Study

...Case Study Review: U.S. DOT ARRA Website Vulnerabilities Executive Summary The United States experienced an economic shock, commonly referred to as the “Great Recession”, in 2008 that resulted in the most job losses in any year since WWII. Payrolls plummeted, home values dove, and slumps were experienced in almost every sector of the economy. The administration of President Bush had agreed to provide federal loans to prop up the automobile industry and President-elect Obama inherited an economy in collapse. In 2009, the newly elected President Obama signed the American Recovery and Reinvestment Act (ARRA) into law. The Act provided stimulus spending in infrastructure, health, energy, education, unemployment insurance, social welfare programs, and many other areas of government interest. To address concerns from political opposition to that Act, ARRA included strong provisions governing transparency of the spending of taxpayer money. ARRA funds would be dispensed with strong requirements that taxpayers be able to monitor how their tax money is being spent. A major beneficiary of the stimulus funds was the Department of Transportation. To address the transparency issue, the department established a number of websites supported by servers and databases that the public could access to monitor the spending of their tax dollars. The DOT’s expanded web interface inherently exposed it to greater risk. This case study reviews an audit of that risk, the department’s shortfalls...

Words: 820 - Pages: 4

Premium Essay

Pa 581 Week 4 Case Analysis

...Analysis of Funding Levels for the U.S. Government And Department of Education Week 4: Case Analysis: U.S. Budget Public Administration 581: Governmental Budgeting and Finance Introduction In 2009, Barack Obama took office as the 44th President of the United States. In February that same year, President Obama signed a stimulus bill into law that included tax cuts and a safety net of spending and appropriations for projects in our nation. When President Obama took office, he was faced with experts stating that this is the “worst U.S. economy since the Great Depression” (CNN U.S. 2009). Several documents that incorporate 2009 funding levels for the U.S. Government and the Department of Education, will attempt to identify trends for the years 2009 to 2011 in regards to outlays and receipts along with the GDP relationship. The following articles will be analyzed; The Budget Message of the President, Restoring Responsibility, Rescuing the Economy and Reviving Job Creation and Laying A New Foundation For Economic Growth. When analyzing this articles, we will look at what progress has the country made during this past year, what issues are we facing as we move forward, what is the economic situation and what significant issues and initiatives are discussed in these articles. One other piece of document that will be analyzed is the Department of Education. When we look at the Department of Education, we need to know what departments mission...

Words: 2721 - Pages: 11

Free Essay

The Tea Party's Illegitimate Reactions to Perceived Failures of Society

...Vishnu Venkateswaran Writing 140: Section #64330 Rory Lukins November 15th, 2013 Assignment #4 The Tea Party’s Illegitimate Reactions to Perceived Failures of Society Signs that read “revolt against socialism”, arguments racing across the floors of Congress, and meddling in the electoral process to protest against the Democratic agenda are just a small number of the Tea Party’s activities. The Tea Party is a movement spurred on by CNBC’s Rick Santelli whose angry rant rouse the fervor of many a conservative. (Skocpol & Williamson, 1) In particular, he argued against the economic stimulus package introduced by the Obama administration in 2009. Shortly after, the official commencement of the Tea Party movement began with a rally of the fiscal conservative. It started out as a grassroots movement and later evolved into a widespread local and national organization. With generous funding from conservative billionaires and large political organization committees, the Tea Party grew exponentially from state to state. Tea Partiers called for a cut in taxes and public spending as well as deregulation of business operations to lower the national deficit. These individuals started their protest by conventional rallies with signs denouncing Obama’s policies. This later escalated, however, into endorsing candidates into the GOP and reforming the Republican Party. The Tea Party’s activities have contributed towards the recent government shutdown causing scorn amongst many in American...

Words: 3263 - Pages: 14

Free Essay

Race to the Top

...It's time to stop just talking about education reform and start actually doing it. It's time to make education America's national mission. – President Barack Obama, November 4, 2009 BACKGROUND On February 17, 2009, President Obama signed into law the American Recovery and Reinvestment Act of 2009 (ARRA), historic legislation designed to stimulate the economy, support job creation, and invest in critical sectors, including education. The ARRA lays the foundation for education reform by supporting investments in innovative strategies that are most likely to lead to improved results for students, long-term gains in school and school system capacity, and increased productivity and effectiveness. The ARRA provides $4.35 billion for the Race to the Top Fund, a competitive grant program designed to encourage and reward States that are creating the conditions for education innovation and reform; achieving significant improvement in student outcomes, including making substantial gains in student achievement, closing achievement gaps, improving high school graduation rates, and ensuring student preparation for success in college and careers; and implementing ambitious plans in four core education reform areas: • Adopting standards and assessments that prepare students to succeed in college and the workplace and to compete in the global economy; • Building data systems that measure student growth and success, and inform teachers and principals about how they can improve instruction; ...

Words: 520 - Pages: 3

Premium Essay

Socialized Medicine- the Va

...Some of the actions that took place after repeated scandals included “the Clinton administration shrank the headquarters bureaucracy, modernized management practices, established a department-wide electronic record-keeping system and increased emphasis on primary and outpatient care, which tends to be cheaper and more efficient than hospitalization” (Price, 2014). The electric record keeping system enabled more effective and safer treatment of individual patients no matter which facility they visited. "In addition, the system enabled researchers to study which treatments work best and to discover patterns in veterans' illnesses" (Price, 2014). There was some backlash for the secretary not firing workers quickly enough. Some people felt like they were giving executives opportunity to retire, quit, or even find new jobs without consequence. The VA should go back and validate the data presented in the text. If there is nothing to hide then there should be no issues with having to do so. Any data provided should be validated in the first place so that falsification doesn’t occur. As the newly appointed Secretary, my first priority would be to take control of the situation by acknowledging the issues, addressing it, and assuming responsibility for the organization’s actions. Then I would bring awareness to how the VA is solving the issue. Next, I would investigate the situation to make sure the accusations do not arise again. One final way I would work to reestablish trust is...

Words: 272 - Pages: 2

Free Essay

Bose Real Inventor

...1 Jagadish Chandra Bose: The Real Inventor of Marconi’s Wireless Receiver Varun Aggarwal, Div. Of Electronics and Comm. Engg., NSIT, Delhi, India 1. Introduction The aim of the present article is to acquaint the younger generation that the real inventor of wireless was not Guglielmo Marconi (Italy), but Jagadish Chandra Bose (India). The classic paper of Dr. P. K. Bondopadhyay [1] published by the IEEE has now established this fact. The article is organised as follows. In the second section, the motivation of this article is discussed. In Section 3, the technical details of the experiment conducted by Marconi in the year 1901, where he claimed to receive trans-atlantic waves on a radio for the first time are given. Next, Section 4 discusses the controversy surrounding the experiment and provides substantial evidence that the receiving device was invented by J. C. Bose. Thereafter, in Section 5, the technical aspects of the receiving device and its working is discussed. Finally, Section 6 concludes the given report. 2. Motivation This article takes you into the past into the history of radio invention. In this section, I will like to discuss the motivation for choosing this topic. 1. The choice of this topic is apparently linked with the irritation of a student of electronics and communication engineering (studying in India) that the fact that Marconi’s wireless was actually invented by Sir J C Bose is not well-known among engineering students, academicians...

Words: 5329 - Pages: 22

Premium Essay

Entrepreneur

...Wayne Biasetti founded Enforcer Products, Inc. in 1977. As the pesticide and home products company grew Biasetti took on two partners, Jim Biggs and Ed Brush. Briggs supervised sales and marketing while Brush oversaw administrative and financial issues. Biasetti who holds an MBA, could focus his attention in the laboratory and production side of the company. The companies 100,000 square foot warehouse, located in Emerson, Ga. housed 45 types of pesticide and home products. Zep Inc.purchased Enforcer Products, Inc. in 1997. After the sale of Enforcer Biasetti and Brush pursued acquiring large tracts of land locatedBiasetti, who founded the growing pesticide and home products company in 1977, decided that sharing power as well as stock with his partners was the best way to keep them happy and productive."In order to keep things equal, we took the power out of presidency and rotate the job every two years," Biasetti said. Other than alerting their bankers and attorneys to the change, not much else happens when the power shifts, he said. Employees have no problems adjusting because the partners don't make a big deal about it.As the company grew, Biasetti said he sought out partners to complement his personal strengths and weaknesses."I can't imagine a man so diverse in his talents that he could understand chemists and machinery and deal with the balance sheet and the bankers," said Biasetti. "My advice to other entrepreneurs is to get a partner who is good at your weakest...

Words: 1913 - Pages: 8