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Price Elasticity

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Price Elasticity
Price elasticity is a microeconomics term that indicates ‘how quantity responds to a change in price’ (Colander, 2013, p. 123). There are a few different terms of price elasticity which include Price Elasticity of Demand and Price Elasticity of Supply. According to Colander (2013), Elasticity is a measurement of how one variable can change another (p 123). Elasticity can be either flexible or inflexible or highly elasticity and highly inelasticity. An example of high elasticity is brand names of foods; if the name brand increases in price than a substitute generic brand could take its place and the quantity demanded will decrease for the name brand product. High inelasticity can be identified with hotel rooms. Before midnight, it’s better to sell the rooms at any given price than have an unsold room. The increase or decrease of the price of the good, or hotel room, does not result in an increase or decrease of supply.
Complements
The definition of complements in economic terms means two things that go together. An example of this would be a nut and bolt, it is rare you would see either one of these items used or consumed without the other. The ways these types of items are affected in terms of supply and demand are driven by pricing and resource availability. In a production environment where product is being consumed and one of the two goods that complement each other has an increase in price the demand curve shifts to the left and the demand for the item decreases. In terms of supply if one of the two items that complement each other uses a specific raw material to be produced and there is a shortage of this supply, the supply will shift to the right curve increasing the price. They are called complementary items because if one item increases demand or supply then the other one will follow suite soon after, without one the other has no purpose.

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