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Price Mix

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Submitted By calirado21
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Under the marketing mix, it is essential for Synergy Communication to understand that pricing is one of the most important elements. The company’s pricing mix consists of costs to develop and design the phones, to distribute the phones, and to promote the phones. Synergy Communication understands that the price must sustain these elements of the mix.

Synergy Communication pricing strategy is based on the purpose that the organization will set itself to achieve. The company will develop a price strategy that will reflect skimming the price. This method will help Synergy Communication skim profits of the market layer by layer. For example, the company will set a high price, and then gradually lower the price to make the smart phone available to a wider market in India.

Synergy Communication’s objective is to penetrate the smart phones market price, which is to set a low price to increase sales and market shares. The following method for the company is to focus on competition pricing. The company set the price for the phones according to the competitors. The variety of phones will range at a different price. The company will follow the product line pricing by adjusting the price according to the feature of each phone. For example, the smart phone with PIP (picture in picture) capability is priced higher than the smart phone without the feature.

To stay competitive, Synergy Communication is currently developing a smart phone that will have exclusive features. Once the phone is released, it will have a premium price. The price is related to the unique features and capabilities. The strategy is to make up for any losses developed in the bundle pricing.

Customer satisfaction is important to Synergy Communications. Based on the organizations primary research, the customer needs are based on the design and features of the

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