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Pricing and Foreign Exchange Rates

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Pricing and Foreign Exchange Rates
Contribution Analysis

1. Since the NZD price stayed the same but the exchange rate went down the Price in USD must increase to $108.70. The formula is:
NZD price/exchange rate =125/1.15= $108.70
Since the US$ went up, the variable cost went up because the variable cost equals the old variable cost of $70 plus the new Us price minus the old:
= 70+(108.70-100) = 78.70
Since $108.70-$78.70=$30 then there is no gain or loss to total contribution margin.

2. There will be 110,000 units sold for (a) low sensitivity and total contribution will be a gain of $300,000.
There will be 90,000 units sold for (b) high sensitivity and total contribution will be a loss of $300,000.

3. Based on the given equations, there will be 130,000 units sold in (a) low sensitivity and total contribution will be a gain of $1,465,217.39. This is because when the prices were changed only to reflect half of the exchange change the NZD equally 120. Therefore, 120/1.15=$104.35. For unit contribution $104.35-$70=$34.35. When multiplied by 130,00 units the gain equals $1,465,217.39.
Based on the given equations, there will be 120,000 units sold in (b) high sensitivity and total contribution will be a gain of $1,121,739.13. This is because when the prices were changed only to reflect half of the exchange change the NZD equally 120. Therefore, 120/1.15=$104.35. For unit contribution $104.35-$70=$34.35. When multiplied by 120,00 units the gain equals $1,121,739.13.

4. If price sensitivity is low the marketing manager should price the appliance at 120 NZD. There was a gain of $1,465,217.39 when priced at this price. Although that was when compared to 50,000 less units as the given information. If the starting unit amount was 150,000 than at a price of 120 NZD there would be a loss of $39,782.61. At that point the correct choice would be 115 NZD.
If

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