...Research Report “Evaluation of Secondary and Primary Research” Student Name: Rana Ahmed Saeed Khan Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of Pittsburgh 2003). Further explanation of primary sources is given by Blythe...
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...ABSTRACT This paper aims to describe the particular market for ticket events and analyse the evolution of some regulatory and non-regulatory solutions developed to control the expansion of secondary ticketing and ticket-scalping practices and, in particular, it tries to investigate how the increasing adoption of internet as a re-selling channel is imposing big changes in the legislation and how all this is challenging the old approach of regulators to this specific market. The paper, supported by some theoretical economic considerations, also tries to establish whether ticket re-selling practices create significant problems to consumers or other involved players and explores the welfare effects, cost and effectiveness of regulatory and non-regulatory decisions on promoters, ticket-scalpers and consumers. __________________________________ INTRODUCTION Scalping is defined as ‘the practice of selling some-thing (in our case tickets) at a price above face value once it becomes scarce (usually just before a high-demand event begins)’ (Black-Law Dictionary). For decades, ticket scalping has been considered a controversial activity, and many anti-scalping laws have been developed and suggested from many different countries in order to try to reduce and regulate the practice of re-selling tickets and the subsequent emergence of a secondary market for tickets. What it is noticeable is that this widespread hostility toward ticket scalping seems in open contrast...
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...com/ ) Finance System including circulation for money, grant of credit, investment opportunities, and banking faculties Without finance, there would be no resource allocations for operating or functional expenditures. Efficient market Efficient market, information is simultaneously available with corresponding funds example – stock market To make intellectual and well-intended fiscal decisions, information pertaining to funds must be readily accessible and available to provide insight and information for clients/investors/brokers. Primary market A market where the security is purchased directly from the issuer by the investor The primary market allows companies to offer bonds and stock to the public for the first time. It is closely related to the secondary market dependent upon one another to be most effective. Secondary market The transactions of stock from investors and dealers without the involvement of the company This market allows for the trading and selling of shares in stock. Without this market, the stock market would not exist. Once again it is dependent on the primary market. Risk The possibility of losing value towards investments Any investment incurs some risk for example of the stock crashes or market value declines. FIN 370 Week 1 Individual Assignment Defining Financial Terms Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser...
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...Tools Paper Companies utilize various tools when performing market research whether doing primary or secondary research. For the purpose of this paper, different research tools will be discussed as well as the differences between primary and secondary research when applying qualitative or quantitative methods. It is vital for companies to research whether a new product or an existing one will make a hit on the market. Company’s may even want to grow geographically and need to know whether the investment is a prudent one. The dynamics of a business and their target markets can be impacted by change whether it is a new organization or an existing one. Primary and Secondary Market Research There are two different types of market research, primary and secondary. Primary research or field research is the most frequently used method. Primary market research is customized to meet specific needs of the business can be handled within the company or outsourced to a marketing firm. Focus groups, surveys, interviews and observations are good examples of primary market research methods. These particular tools are utilized to evaluate distinct issues that are of key interest to the organization and where feedback is required to carry out a strategic action plan. On the other hand secondary market research is founded on information gathered from reports that existed before the original evaluation of the business. Secondary research is readily attainable and available online from government...
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...2012-2013 INDIAN FINANCIAL SYSTEM TOPIC- FINANCIAL MARKET SUBMITTED TO: SUBMITTED BY: Miss Ankita Rajdev Nisha Kumari Garima Jain Kohila Chouhan Laxmi Nandwani Sanchita Vishwakarma Neha Satwani ACKNOWLEDGEMENT Guidance, help and encouragement are the essential requirement for successful completion of assignment. We own our gratitude to all those who have helped us in the preparation of this assignment. We express our deepest gratitude to our assignment guide Ms. ANKITA RAJDEV, Asst. professor for her valuable guidance and help in completion of this assignment. We feel obliged to all the respondents, friend and other who have shared their valuable time and opinion, for making significant contribution directly or indirectly in the assignment. INDEX S.no. | Topic | Page no. | 1 | INTRODUCTION TO FINANCIAL MARKET | 4-5 | 2 | MONEY MARKET | 5-6 | 3 | CAPITAL MARKET | 6-8 | 4 | PRIMARY CAPITAL MARKET | 8 | 5 | SECONDARY CAPITAL MARKET | 8-9 | Financial Markets Introduction Financial markets are a mechanism enabling participants to deal in financial claims. The markets also provide a facility in which their demands and requirements interact to set a price for such claims. The participants in the financial markets are the borrowers (issuers of securities), lenders...
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...3) Market research for a business is the process of gathering, recording and analysing information to help a company determine the current opportunities and possible threats to a business. It will also show the consumers behaviour and attitude towards a product or service and it will also show the effectiveness of how well the business is promoting its products towards it customers. The main goals of market research is to help an organisation identify potential markets both new and old and to create satisfied customers through finding out what the customer’s needs and wants and then creating an effective marketing mix by using the four P’s. Market research is necessary for a company since there is uncertainty around most of the decisions which a business will make so it will provide a large quantity of reliable information and this reduces a lot of risk. Market research tries to provide answers to the ‘Who’, ‘When’, ‘How’, and ‘Why’ of the consumer and industrial buying behaviour of the current business climate. There are two main sources of market research for a business and they are primary and secondary. Primary Primary research can also be known as field research and it consists of gathering information that previously did not exist. It is used by a business when specific information is needed about the organisations products or services and customer satisfaction. Primary research is conducted first hand so all the information that you collect is factual evidence. Some...
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...Introduction The stock market is comprised of two distinct markets, the primary and secondary market. While both of these markets may operate on the same exchange they are distinctively different. When making distinctions between a money and capital markets the primary determinant is time. Broadly speaking capital markets are for long term assets that extend beyond one year. This is in contrast to money markets that are used for short term assets that are up to one year. Learning Materials Primary and Secondary Markets Primary market The primary market is the initial market that securities are sold on. When you hear of a firm having an initial public offering, such as Facebook, this is a transaction on the primary market. The issuing firm will receive the funds from this initial sale which is why it is referred to as the primary market. This is a common way for firms to receive substantial amounts of capital. Practically speaking the primary market is not equally available to all. Given that firms solicit help of investment bankers it becomes necessary that they take a role in selling shares. These shares are commonly first offered to preferred customers which of course leave out the average retail investor. From a corporate perspective an IPO is also not always feasible since the firm must have a solid reputation and a potential for longevity and success. Secondary market Once a stock has been purchased directly from the firm in the primary market it will continue to trade...
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...increase profitability or both. In order to figure out what the consumer needs, we have to develop a method of figuring what the market needs. We do this in a variety of ways such as surveys, offering free products or even putting an item on the market in a specific area to see if this will be a marketable product or service. Lets look at how to illustrate the research process, utilize secondary data process, developing a primary data plan and predict the market potential and forecasting. Lets begin with illustrating the research process. In order to illustrate the research process, we need to identify the basic 5-step process; description, evaluation, explanation, prediction and decision making. With Cartridge World, they will want to give the full description of the consumers. This will include their age, sex, education, income, etc (Akrani 2013). Cartridge World will also want to give full descriptions of their competitors and the current market situations. Next, Cartridge World will want to evaluate the market. By researching, this will help the company evaluate itself and the companies performance. Next, we will give explanations (answers) for all the marketing issues or problems. Prediction is another aspect that is looked at in the 5-step process. With prediction, Cartridge World will try to predict or guess the future of sales, market opportunities, environment and even consumer behavior (Akrani). Once the first four basic 5-steps have been thoroughly...
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...GOOGLE Target market-Segmentation Zeekanapui Bandaogo Davenport University BUSN520 Professor Thomas Steinhagen Contents Introduction/Overview…………………………………………………………………..3 Primary and Secondary Target Markets…………………………………………………3 Target Group….……………………………………………………………………...….4 Market Position…………………………………………………………………………..5 Conclusion….……………………………………………………………………………7 The Organizations or firm that best finds out market segments are those succeeding in the business market today. This is because market segments allows or provides the companies information’s on the ground about what their customers really want and Google is best at this. Google started as a startup and its now the leading internet search engine and now have introduced a lot of innovations like Ad words, Gmail, Google analytic and G1 phone to mentioned a few all this, to best serve its Primary and secondary target. So many companies do not know their target market but Google does. Google has one of the best market strategies to meet its primary and secondary targets. Google’s targets, are users of internet and online persons and businesses and specifically the youth. So I will say that Google’s main Target are the youth (G)and the secondary target are the elderly(O). Google has a lot of competitors like Yahoo, Facebook, the main one being Microsoft. Primary and Secondary Target Markets According to Curtis “a business primary targets are group of people most likely...
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...Financial Institutions and Financial Markets FIN/370 Financial Institutions and Financial Markets The state of the economy in the United States is very crucial to businesses and society. The success of the economy is reliant on financial institutions and financial markets. “The market for the creation and exchange of financial assets such as money, stocks, and bonds, plays a central role in organizing and coordinating our economy” (Colander, 2013, p. 643). Financial institutions are essential in providing funding for activities that take place within the financial markets. This paper will describe the roles of financial institutions and financial markets in our economy, as well as compare and discuss the differentiations between markets. The Roles of Financial Institutions Financial institutions play a vital role in the success of our economy and financial markets. They are responsible for financial transactions such as deposits, investments, and loans. Examples of financial institutions are commercial banks, investment banks, credit unions, insurance companies, mutual funds, and brokerages. A few of the well-known U.S. financial institutions are Bank of America, JP Morgan Chase Bank, Wachovia Bank, and Wells Fargo Bank. Financial institutions provide a means of savings for society and businesses. Saving money incurs interest, which allows people and businesses to save additional funds. Financial institutions provide loans so businesses can grow...
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...worth more. Investopedia - Time Value of Money - TVM. (2014). Retrieved from http://www.investopedia.com/terms/t/timevalueofmoney.asp Efficient market Is a market that prices will quicky respond when there is an announcement of any kind of new information. Textbook. Primary versus secondary market Risk-return tradeoff Agency (principal and agent problems) Market information and security prices and information asymmetry Agile and lean principles Return on investment Cash flow and a source of value Project management Outsourcing and offshoring Inventory turnover Just-in-time inventory (JIT) Vender managed inventory (VMI) Forecasting and demand management University of Phoenix Material Definitions Define the following terms using your text or other resources. Cite all resources consistent with APA guidelines. Term Definition Resource you used Time value of money Is the idea that money available at a present time is worth a lot more then the amount that its is in the future due to the “potential earning capacity”. The core principle of finance is provided money is able to earn interest and any money received sooner is worth more. Investopedia - Time Value of Money - TVM. (2014). Retrieved from http://www.investopedia.com/terms/t/timevalueofmoney.asp Efficient market Is a market that prices will quicky respond when there is an announcement...
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...Primary research is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations, and ethnographic research. A good researcher knows how to use both primary and secondary sources in her writing and to integrate them in a cohesive fashion. Advantages * 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. Researching company can be asked to concentrate their efforts to find data regarding specific market rather than concentration on mass market. 2) Data interpretation is better. The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data. 3) Recency of Data. Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario. Thus primary data becomes a more accurate tool since we can use data which is useful for us. 4) Proprietary Issues. Collector of primary data is the owner of that information and he need not share it with other companies and competitors. This gives an edge over competitors replying on secondary data. Disadvantages * 1) High Cost. Collecting data using primary...
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...#2 - Define the distinctions between primary, secondary, and tertiary sources in a secondary search. Primary sources are original pieces of information. It is raw data without any input or hypothesis from outside sources. Secondary sources are interpretations of a primary data source, or anything that is derived from a primary source. Tertiary sources are in turn interpretations of any secondary resources, or any data that is derived from a secondary resource. Question #5 - Some researchers find that their sole sources are secondary data. Why might this be? Name some management questions for which secondary data sources are probably the only ones feasible. There are certain researchers who find secondary data as their sole source of data because; by using secondary data much of the original research has already been completed. Using secondary data is useful in saving time and resources while gathering information. It can also be the only source of information when the only primary information which exists is proprietary information which is not accessible to the public. Historical data can also play a factor if the data being researched is of historical nature, and there is not any original primary data that exists anymore. Question #7 - What problems of secondary data quality must researchers face? How can they deal with them? There can be multiple problems with secondary data quality. One of the challenges with secondary data would be trusting the original...
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...TABLES OF CONTENT 1 INTRODUCTION 1.1 INRODUCTION OF ORGANISATIONAL BEHAVIOUR 1.2 INTRODUCTION OF COMPANY 2 SERVICE OFFERD BY ORGANISATION 3 TYPES OF RESEARCH 3.1 PRIMARY AND SECONDARY RESEARCH 3.2 DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH 3.3 TYPES OF RESEARCH USED IN OUR PROJECT 4 QUESTIONARE ANAYLISES 5 FINDING AND CONCLUSION 6 REFRENCED 1 INTRODUCTION PROJECT of organizational behavior contains the research in organization i.e PVR world wide cenimas best quality screen this project deals with the behavior of the working management in the PVR and how maneger controls the working of the other class people related to food service till the demand and rates of the seats. Now let us know first what is basically O.B and company is all about. What kinds of research are there and what we used in are project. 1.1 INTRODUCTION ABOUT ORGANISATIONAL BEHAVIOUR DEFINITIONS “Organizational behavior is a field of study that investigates the impact that individuals, groups and organizational structure have on behavior within the organization, for the purpose of applying such knowledge towards improving an organizational effectiveness” The study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management...
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...Chapter 01 Introduction True / False Questions 1. Primary markets are markets where users of funds raise cash by selling securities to funds' suppliers. True False 2. Secondary markets are markets used by corporations to raise cash by issuing securities for a short time period. True False 3. In a private placement, the issuer typically sells the entire issue to one, or only a few, institutional buyers. True False 4. The NYSE is an example of a secondary market. True False 5. Privately placed securities are usually sold to one or more investment bankers and then resold to the general public. True False 6. Money markets are the markets for securities with an original maturity of 1 year or less. True False 7. Financial intermediaries such as banks typically have assets that are riskier than their liabilities. True False 8. There are three types of major financial markets today: primary, secondary, and derivatives markets. The NYSE and NASDAQ are both examples of derivatives markets. True False Multiple Choice Questions 9. What factors are encouraging financial institutions to offer overlapping financial services such as banking, investment banking, brokerage, etc.? I. Regulatory changes allowing institutions to offer more services II. Technological improvements reducing the cost of providing financial services III. Increasing competition from full service...
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