Free Essay

Primary Data

In:

Submitted By Hazeerah
Words 1149
Pages 5
1. Describe some of the ways of gathering primary data.
Interviews
There are three different ways to conduct interviews, and they are:
Face-to-face interviews can be conducted by having question and answer sessions with one or more people. Ask people on the streets, go door-to-door to gather information, or make an appointment with an expert.
Web-based interviews, on the other hand, make use of the internet to gather information so you will not have to the field for it. This latter method is also less costly and more convenient to use.
Telephone interviews are very much similar to face-to-face interviews, but they are shorter in comparison and more structured. You may also have to send a letter to inform the interviewee in advance so they would expect your call.

Surveys and Questionnaires: both are popular means of gathering data and can reach a large number of people, but they need to be designed and reedited repeatedly to make them acceptable to people. You can either print out copies to hand them out to people or send them to your respondents through email. Though this method is relatively cheap to conduct and requires no prior arrangements, surveys and questionnaires have the risk of low response rates and some may turn out to be incomplete.
Focus group interviews and consumer panels: gather a group of people, specifically from your company's target market, and have a facilitator guide them in examining a certain product and asking their opinions on said product. This method is primarily used to determine whether a company's new product or brand name will be acceptable to their target market and to the general public.
Observation: its one of the simplest methods for primary data research and would not cost much. All you have to do is simply take note of the behavior of people towards your company's products and services. You can also try to observe how your competitors behave, and how they provide their products and services. Make sure that you are not alone in observing and have a number of colleagues to do the same thing so you can differentiate between fact and opinion.
2.Describe some of the ways of gathering secondary data.
Secondary data is information used in research that has already been collected for another purpose, rather than directly by the researcher. As the data is, by definition, already available there are no specific methods of secondary data collection although sources of secondary data vary and can include public records, census data, newspapers and surveys.
Data collection for research can be time-consuming and expensive so using existing, or secondary, data can be a cost-effective alternative. However, high quality research does still need a methodical approach so you should ensure the secondary data is accurate, still valid depending on how long ago it was collected, from a reliable and identified source and appropriate to your research.
Secondary data may be qualitative (descriptive) or quantitative (numerical). Qualitative data sources include newspapers, books, diaries, interview transcripts, etc., and quantitative sources typically include surveys and statistics, many of which are available from the public records office or the national archives.
Problems with using secondary data include the possibility of subjective influence (e.g. In biographies), poor validity (e.g. Trying to force data to fit the research when it was collected for a different purpose) and low quality (e.g. Unofficial statistics which have not been independently verified). These can all detract from the accuracy of the research so should be taken into account when choosing your method of data collection.

3.What are the advantages and disadvantages of primary and secondary data.
UP
5. Briefly describe the 4 steps of the marketing research process
Justify the need for market research: potential usefulnes
Define the research objective: What do we want to find out? Why do we need to know this?
Identify data needs: listing the kinds of data required to accomplish that purpose.
Identify data sources: primary and secondary data.

4. What is behavioural targeting?
Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws.
When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered. On the theory that properly targeted ads will fetch more consumer interest, the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.
Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or contextual web page content. It's worth noting that many practitioners also refer to this process as "Audience Targeting".

6. What are cookies?
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is usually a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user's previous activity.[1] Cookies were designed to be a reliable mechanism for websites to remember the state of the website or activity the user had taken in the past. This can include clicking particular buttons, logging in, or a record of which pages were visited by the user even months or years ago.

7. Benefits of behavioural targeting
Attract prospects with customized campaigns according to their interests, engage site visitors with dynamic content in response to their conduct and desires, and put the right message in front of the right person at the right time. We can create a more pleasant and more individual buying experience. We can quickly identify the offers that will more likely convert those prospects to buyers

8. As a consumer are you happy with behavioural targeting?

Similar Documents

Premium Essay

Primary Data vs Secondary Data

...Differences Between Primary Data vs Secondary Data -Submitted by Arvind Kartik SOURCES OF PRIMARY DATA Regardless of any difficulty one can face in collecting primary data; it is the most authentic and reliable data source. Following are some of the sources of primary data. Experiments Experiments require an artificial or natural setting in which to perform logical study to collect data. Experiments are more suitable for medicine, psychological studies, nutrition and for other scientific studies. In experiments the experimenter has to keep control over the influence of any extraneous variable on the results. Survey Survey is most commonly used method in social sciences, management, marketing and psychology to some extent. Surveys can be conducted in different methods. Questionnaire: It is the most commonly used method in survey. Questionnaires are a list of questions either an open-ended or close -ended for which the respondent give answers. Questionnaire can be conducted via telephone, mail, live in a public area, or in an institute, through electronic mail or through fax and other methods. Interview : It is a face-to-face conversation with the respondent. It is slow, expensive, and they take people away from their regular jobs, but they allow in-depth questioning and follow-up questions. The interviewer can not only record the statements the interviewee speaks but he can observe the body language or non-verbal communication such as face-pulling, fidgeting...

Words: 659 - Pages: 3

Free Essay

Exec Summary

...plant and Analysis of Fill rate, Stock maintenance, Primary movement of iDAS distributors" focused on surfacing out the losses that HCCBPL is bearing and to find the measures for its eradication. The project consisted of 3 objectives: The 1st objective was to surface out the non moving / slow moving stocks that are the potential Best Before Due Date stocks (BBD's) and to automate the process on weekly basis - For that I analyzed the stock movement of a week and created a macro which can be run on weekly basis and will showcase the potential BBD's. The macro is already implemented in Khurda plant and there is no stuck out probability of BBD stocks in Khurda now. The 2nd objective was to create an MIS to provide an accountability of bottlenecks on indirect approach of distribution at distributor point. For that I understood the Improvised Distribution Automated System (iDAS) reports well, found out the reports which are beneficial for RTM Managers to see regularly so that the problems can be accountable. The analysis is done by the data gathered from the iDAS Fill rate report and created an MIS to identify the major stock out Stock Keeping Units (SKU's) and area which has got a greater market issue i.e., area and outlets where the stocks are not delivered as per the order can be easily detected and steps can be taken to solve the issues. The 3rd objective was to analyse the stock maintenance and primary movement of iDAS distributors. I showed a trend...

Words: 363 - Pages: 2

Premium Essay

Market Potential and Customer Satisfaction with Reference to Dalmia Cement

... V.JEYASEELAN STUDENT VTP1504 S.BHUVANESWARAN STUDENT VTP1488 M.KARTHICK STUDENT VTP1528 ABSTRACT The main objective of the study is to find out the Market Potential and Customer Satisfaction level through scientific tools interviews and questionnaire. The Specific objectives will be met by finding the customer satisfaction level through direct interaction with the customer and by knowing their preference. This will include all the processes like asking questions from the customers through questionnaire which will be included in the primary survey. Once the primary survey is done, secondary survey will be done. The path of the secondary survey will be decided depending on the conclusions coming out of the primary survey. This study includes direct interaction with the customer and this helps us to know the ‘MARKET POTENTIAL AND CUSTOMER SATISFACTION LEVEL’ to great accuracy. This study is of great importance to the company which will know about the customer preference to buy a particular brand. INTRODUCTION The cement industry of any nation plays an important role in its development through the construction of infrastructure. India's cement production has increased at a compound annual growth rate (CAGR) of 9.7 per cent to reach 272 million tonnes (MT) during FY 06-13. Presently, India is the second largest producer of cement in the world with a current capacity...

Words: 1856 - Pages: 8

Free Essay

Business

...research methodology and design introduction in these cahpter , it will explain the research methodology that were being adapted by the researcher. the study was conducted by the qualitative methods. in this study data is the facts which the researcher gets from the environment . data may take numerical or non-numeric forms of information and evidence that have been carefully gathered according to sets of rules and established procedures. so for this research source of data we will use primary data as the source for the study in order to obtain the result. the research design data collection according to uma sekaran (1992) , data can be collect in a variety of ways, in dofferent settings and from different sources. he stated that there are two types sources of data. it can be primary or secondary data. primary data primary data is the data that has close proximately to the truth and control over error, so careful designing data for the data collection of the data becomes pertinent. while as for zikmund (2000) mention primary data is the data gathered and assembled specifically for the research project at hand. so for this study the researcher will use questionaire as tge technique in order to collect the data from the sources. questionaire for this research , the researcher use a questionaire as a survey method in order to get an information. according to zikmund (1994) respondent is the person who verbally answer or provides answer tonwritten...

Words: 681 - Pages: 3

Premium Essay

Business Decision Making

...London Churchill College | BTEC Higher National Diploma (HND) in Business | Business Decision Makingby Edina TosokiTutor: Rahaman Hasan | | LETTER OF TRANSMITTAL 29th of November 2013 Dear Mr. Rahaman Hasan, Enclosed is a formal report for your attention on the subject of Kellogg’s case analysis as per requested in September 2013 to analyze the market response to Kellogg’s products in the UK compared to the historical data of response in India focusing on the failed launch. This report includes introduction, literature, methodology, findings and analysis and finally a conclusion and recommendation section to make clear each step of the process. All data that we collected, organized and analyzed have been presented in charts and graphs for the better understanding, then a final presentation was produced to communicate the whole process through visualization. The workload that this formal report has been based on was assigned both to small groups as well joint class work, however this particular report mainly based on my individual input. During the whole preparation of this report I have tried to stay objective and record accurate information as to the best of my knowledge. Some sections of this report may reflect my own conclusions, suggestions and justifications relating to the subject. Thank you for your time reading, marking my report and giving the opportunity to learn and develop new skills by your guidance. Yours sincerely, Edina Tosoki ...

Words: 5712 - Pages: 23

Premium Essay

Rsearch Methodology

...the method of altering data into information (Bhattacharya, 2009). PURPOSE OF THE STUDY The purpose of the study is descriptive. This research is descriptive because this one is the improve research on preceding research work. DATA COLLECTION The research methodology is also an approach used to untangle the difficulty in this study and to achieve three main objectives. The two means of gathering data accessible in accomplishing this project are Primary Data and Secondary data. The primary data are the info which is gathered largely for the investigation being processed. The term secondary data means the info consumed for the project were primarily projected for some other aims by other investigators (Saunders, Lewis, and Adrian, 2009) (Saunders, et al., 2009). Data collected for research can be either primary data or secondary data. Primary data is collected by the researchers from observations, interviews, case studies, action research, questionnaires, longitudinal studies, life histories and ethnographic research. This study mostly depends on primary data as it is focusing towards the service quality expectation and perception between customer and management of Burger King Colliers Wood (Carman, 1990). On the other hand secondary data is the data which already exists. It is collected from diaries, letters, previous research, Government reports, web information, historical data & information and official statistics etc. In this research, data has been collected by...

Words: 1831 - Pages: 8

Free Essay

Descriptive and Inferential Statistics

...descriptive and inferential statistics. Statistics are used in almost every branch of study and is found behind the scenes in many of our normal daily activities. From economic to scientific studies, statistics are utilized in one way or another. Statistics are an essential part of understanding information and expanding knowledge base and is encompasses almost all aspects of enquiry ("7 Most Essential Functions Of Statistics", 2012). Statistics have many functions that we utilize;statisticsprovides for a better understanding of phenomenon of nature and helps in proper and statistical planning in all forms of study. Using statistics helps in collecting useful quantitative data and also aids in presenting difficult or confusing data in an understandable way. Statistics facilitate comparison amount different arrays of data and allows the information to be comprehended and used to facilitate a conclusion or solution. The use of statistics is also an important part of developing plausible hypothesis and allows for more valid inferences and more accurate forecasting of future issues or events. In other words, statistics are a part of everyday life in...

Words: 1232 - Pages: 5

Premium Essay

Mkt Chap 8

...relevant information, developing findings, and taking marketing actions. Constraints in a decision are the restrictions placed on potential solutions to a problem such as limitations on time and money. The difference between primary and secondary data is that primary data are facts and figures that are newly collected for the project, while secondary data are facts and figures that have previously been recorded. Some advantages of secondary data are the time savings, and the low cost. disadvantages of secondary data include that the secondary data may be out of date and the categories might not be right for the researchers project. The difference between observational and questionnaire data are that observational data can be collected by mechanical, personal, or neuromarketing methods, while questionnaire data are facts and figures that are obtained by asking people. Personal Interview provides the greatest flexibility. The difference between a panel and experiment is that a panel is a sample of consumers or stores from which researches take a series of measurements, while an experiment obtains data by manipulating factors under controlled conditions to test cause and effect. Data mining differs from traditional marketing research because data mining is extracting information about someone through large databases, while traditional marketing research is analyzing information and recommending actions to improve an organization's marketing activities. In the marketing...

Words: 358 - Pages: 2

Free Essay

The Impact Part Time Work Toward Academic Performane

...CHAPTER 1 : INTRODUCTION 1.1. BACKGROUND OF STUDY Life at the turn of the 21st century are exceptionally testing and not the us effectively we anticipated. Besides, the monetary emergency that is hitting the world these days is no special case for Malaysia likewise influences somewhat by ordinary life in life. As an aftereffect of this, of numerous who wander into the business to oblige the minimal present as a consequence of the present downturn now including understudies. This study is to see the effect of the college understudy working low maintenance on the execution of learning. The purpose of this study was to examine the work while the impression towards academic achievements. Percentage shows between 55% to 80% of students will work while learning (Miller, 1997; King, 1998). This high percentage is also causing some researchers to believe that the students who will work towards the achievement of academic decline (Steinberg, Dornbusch, & Fegley 1993). At the same time also, there are a discovered that work while learning provides a positive impact if they follow the correct percentage (In & Hoyt, 1981). Inquiry about "impression of working part time on academic Achievement" is mixed. Along these lines, the study will endeavour to give more proof of a much clearer and point by point to comprehend the impression of working low maintenance towards scholastic accomplishments in North Malaysia College understudies particularly. 1.2. STATEMENTS OF PROBLEM...

Words: 3463 - Pages: 14

Premium Essay

Knbs Data

...KNBS DATA DISSEMINATION AND ACCESS POLICY November 2012 VISION A centre of excellence in statistics production and management MISSION To effectively manage and coordinate the entire national statistical system to enhance statistical production and utilization Herufi House, Lt. Tumbo lane P.O. Box 30266 – 00100 GPO Nairobi, Kenya Tel: +254-20-317583/86/88,317612/22/23/51 Fax: +254 – 20-315977 Email: info@knbs.or.ke Web: www.knbs.or.ke i WI-83-1-1 Preface Kenya National Bureau of Statistics (KNBS) is the principal agency of the Government for collecting, analysing and disseminating statistical data in Kenya. KNBS is the custodian of official statistical information and is mandated to coordinate all statistical activities, and the National Statistical System (NSS) in the country. Official statistics are data produced and disseminated within the scope of the Statistical Programme of the National Statistical System (NSS) in compliance with international standards. To achieve this mandate, KNBS strives to live up to the aspirations of its vision; to be a centre of excellence in statistics production and management. Chapter Four on The Bill of Rights section 35 of the new constitution in Kenya gives every citizen right of access to information held by the State. This policy document strives to provide a framework for availing statistical information to the public in conformity with this bill and government’s open data initiative. This...

Words: 3544 - Pages: 15

Free Essay

Geography

...AS Geography Fieldwork Summary Hypothesis - Our hypothesis for this investigation was the Bradshaw’s Model is an accurate reflection of downstream variation in a number of channel parameters. On the right is an image of the Bradshaw Model. This is relevant to our river studies as the river we visited was a natural river in its middle course. Before we started the investigation I expected that the river would be quite deep due to the heavy rainfall we had before we went, meaning that it would be fast flowing in some places. Because it was deep, it limited the space where we could carry out the investigation, but we were able to find shallow parts and record results so we did have a successful investigation. < This is silver stream source, as you can see the area is very boggy and not a lot of water flowing. The ground acts as a sponge in this part soaking up the water and storing it. Stones will be quite large here as the water is not strong enough to erode them < This is silver stream source, as you can see the area is very boggy and not a lot of water flowing. The ground acts as a sponge in this part soaking up the water and storing it. Stones will be quite large here as the water is not strong enough to erode them Location - The location of our investigation was at Ober Water in the New forest, Brokenhurst. This was our chosen location because it was close to the college, only a forty five minute journey; therefore making it easily accessible. Another reason...

Words: 1358 - Pages: 6

Premium Essay

Research Map - Cert Perf

...global sense. My objective is to benchmark industries with respect to the data shared between business partners and business to business transactions. The Food industry is not known as the leader in Customer – Vendor data sharing, so my research will first seek to define the leading industry and then define what characteristics separate the leaders. The secondary research will result in the following outputs. • Journal article summaries, with citations, of relevant information • Book chapters or segments that establish an academic foundations for the B to B interactions including relevant history and future expectations • A repository of my findings to share with my cohort 1. Research the current world class state-of-the-art in customer service. a. Define the world class quality reporting (WCQR) and service currently available i. By Industry segment ii. Include Depth of disclosure, delivery timing, iii. Business to Business commitment to achieve WCQR iv. Define WCQR Customer satisfaction and service levels v. Find, interview and evaluate the best companies, as possible ← Phase 2: Primary Data Collection – September to October 2010 Primary research will include Farmland Foods stakeholders and key Customer’s chosen to participate. Research will be conducted various methods that will be defined and changed to fit the environment as the data collection progresses. 1. Conduct an environmental scan within Farmland...

Words: 1049 - Pages: 5

Free Essay

Phenotypic Characterization

...niche marketing opportunities and gender issues. Recording the geographical distribution of breed populations is here considered to be an integral part of phenotypic characterization. Complementary procedures used to unravel the genetic basis of the phenotypes of AnGR, their patterns of inheritance from one generation to the next, and to establish relationships between breeds are referred to as molecular genetic characterization (FAO, 2010b). In essence, phenotypic and molecular genetic characterization of AnGR are used to measure and describe genetic diversity in these resources as a basis for understanding them and utilizing them sustainably. The guidelines distinguish between two phases or levels of characterization. The term “primary characterization” is used to refer to activities that can be carried out in a single visit to the field (e.g. measurement of animals’ morphological features, interviews with livestock keepers, observation and measurement of some aspects of the production environment, mapping of geographical distribution). The term “advanced characterization” is used to describe activities that require repeated visits. This includes the measurement of productive (e.g. growth rate, milk production) and adaptive (e.g. resistance or tolerance to specific diseases) capacities of breeds in specified...

Words: 8523 - Pages: 35

Premium Essay

Word Doc

...Access Database Terms Access is a relational database utilizing data organize into various fields and tables that when specific data is asked or sought it is the combined effort of the data, data fields and tables which yield the response to the question posed. In order for access to achieve this, access relies of 5 primary functions or objects as these are called; 1) Tables – store both the data and date fields which will provide the answers to the yet unknown questions. 2) Queries – is the term used for the questions posed, specific queries against the known data fields housed in the tables will yield the desired response. 3) Forms – Are custom documents design the easily move data between tables. 4) Reports – once the questions have been answered a report can be generated in a number of ways and exported to the desired look and feel (format). 5) Macros - Known as the robotic portion of a database, well designed macros will guide the how the requested data points, will interact with each other in order to yield the desire response in the desired report or format. Knowing and understand these terms and functions within each one, is critical to one’s learning curve for Access. Conversely, not knowing or having any familiarity with these terms and related functions will increase one’s learning curve for Access. Keeping to the basics, or establishing a solid foundation to build upon is critical the long term success of any project, regardless or scope, size...

Words: 304 - Pages: 2

Free Essay

Papaer

...they were all different from each other, some said that tobacco and pollution (car emission) are the cause of Lung cancer cases, or that no they are not, or that the rates have gone up for tobacco and car sales, or some would say they haven’t. I tired my best to collect the best of the best. It is suspected that tobacco with its negative reputation that is the larger causes of lung cancer, but other says that car emission is also a cause of lung cancer, so I decide to pick this study and find that data’s for which is really the cause of lung cancer or nether are the primary indicators of future lung cancer cases. The Data I collected was all from www.E-Stat.com. It took a good 2-3 days for me to collect the right data because every data had different views and statistic on the study that I picked, so I looked into my study deeply and picked out the ones that were accurate and similar to each other in dates. The data I got had the entire...

Words: 1620 - Pages: 7